The Virtual Cfo Shoppe Inc.

What The Virtual Cfo Shoppe Inc. does

The Virtual CFO Shoppe Inc. (VCS) is a Canadian private professional services firm, incorporated and operating as a solo founder-led fractional CFO practice serving startups, early-stage companies, and small-to-midsize enterprises. Founded and operated by Radek Costa-Sarnicki (CPA, CA, MAcc), the firm delivers senior-level finance expertise on a consulting basis at rates positioned below those of a full-time CFO hire. Its core offering is structured into three service modules: Foundation for the Numbers (incorporation, accounting setup, internal controls, bookkeeping oversight), Connecting the Numbers (monthly/quarterly/annual financial statements, management reporting, KPIs, financial modelling), and Beyond the Numbers (treasury/cash management, tax planning, strategic planning, term sheets, funding guidance, and liaison with external advisors).

The firm's revenue model is professional services billing on a quote-based, custom-engagement basis — there are no publicly disclosed price points and pricing varies by scope. Go-to-market is community-led and event-driven: VCS co-hosts the Next Top Fintech monthly meetup in Toronto and co-organizes #PITCHITTO-CityHall, grassroots events that serve as top-of-funnel brand-building and referral channels into fractional CFO engagements. Conversion occurs via direct outreach through phone (1.647.407.9043) and email. The customer base spans fintech, technology (mobile apps, VR/AR, payments, parking tech), manufacturing, HR, and professional services, drawn almost exclusively from the startup and SME segments.

VCS has no software product, no SaaS platform, no APIs, no patents, and no AI/ML capability disclosed. There are no funding rounds, no institutional investors, no M&A activity, and no disclosed ownership changes. Operational scale signals indicate a low-volume practice: 2,447 cumulative tracked hours worked, 23+ combined years of professional experience, a 9-member associate network, and 46 projects completed across the firm's lifetime — figures consistent with a constrained, founder-dependent delivery model rather than a scaled services platform.

Name

The Virtual Cfo Shoppe Inc.

Legal name

The Virtual CFO Shoppe Inc.

Website

https://virtualcfoshoppe.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Virtual CFO Shoppe Inc. is a Canadian solo founder-led fractional CFO consulting practice serving startups and small/midsize enterprises with financial reporting, forecasting, strategic planning, and funding guidance services, delivered through a three-tier service architecture and community-led go-to-market.

Ownership category

akta.pro rank

Product category

Fractional CFO / Financial Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Finance Services (6199), Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Fractional CFO services
• Virtual CFO consulting
• Financial statement preparation
• Strategic finance advisory
• Startup financial consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Virtual CFO Consulting Services: Provides senior-level CFO services including financial statement preparation, management reporting, financial modeling, forecasting, strategic planning, and business advisory on a consulting basis. Services are tailored to startup founders and small/midsize enterprises requiring fractional or project-based CFO support at a fraction of the cost of a full-time CFO.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Virtual CFO Shoppe provides senior-level fractional/virtual CFO consulting services to startup founders and small/midsize enterprises. Service delivery is organized into three modules: Foundation for the Numbers (incorporation, accounting setup, internal controls, bookkeeping oversight), Connecting the Numbers (financial statement preparation, management reporting, financial modelling, KPI tracking), and Beyond the Numbers (treasury and cash management, tax planning, business plans, term sheets, equity tables, and funding guidance). All services are delivered as professional consulting engagements by the founder.

Product overview

The Virtual CFO Shoppe is a financial consulting services company offering a three-module service architecture: Foundation for the Numbers (incorporation, document review, accounting setup, internal controls, and bookkeeping oversight), Connecting the Numbers (financial statement preparation, management reporting, financial modelling, and KPI tracking), and Beyond the Numbers (treasury management, tax planning, strategic planning, and funding guidance). The company does not offer a software product or SaaS platform; all services are delivered as professional consulting engagements by the founder, Radek Costa-Sarnicki, CPA, CA, MAcc.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation for the Numbers Core foundational financial services including incorporation assistance, review of legal/insurance/loan documents, accounting records setup, internal controls framework, development of accounting policies, and bookkeeping oversight and review. Targeted at newly formed startups and SMEs establishing their finance function.
• Connecting the Numbers Financial reporting and analysis services including monthly/quarterly/annual professional-quality financial statements, management reports with trends/ratios/charts, comparative performance monitoring reports, financial modelling and assumptions testing, KPI tracking, revenue growth modelling, and assistance with forecasts and projections. Targeted at growing startups and SMEs needing ongoing financial reporting.
• Beyond the Numbers Strategic and advisory services including treasury and cash management, basic tax planning and corporate tax compliance, business plans and long-term strategic planning, term sheets and equity tables, liaison with bankers, lawyers, external accountants, business insurance providers, and tax authorities, plus funding guidance and analysis. Targeted at startups preparing for funding rounds and SMEs requiring strategic finance advisory.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Bench (now part of Employer.com): Tech-enabled bookkeeping and financial reporting platform for small businesses, increasingly offering higher-tier advisory. Adjacent service model with stronger software backbone than VCS.
• Carta: Cap table, equity management, and corporate finance platform for startups and investors. Tangentially comparable: serves the same startup finance buyer and increasingly offers financial reporting and CFO-adjacent tooling.

Direct peers

• Pilot.com: Tech-enabled outsourced bookkeeping, accounting, and CFO services for startups and small businesses. Comparable target market and outsourced-finance value proposition, with a stronger technology layer.
• The CFO Centre: Global fractional / outsourced CFO firm serving SMEs and mid-market companies. Most direct comparable to VCS in service model, customer segment, and value proposition (senior finance expertise without full-time cost).
• Founders CPA: Accounting and fractional CFO firm built specifically for venture-backed startups. Same niche (startup finance), same outsourced-service model, similar community-driven GTM.
• Kruze Consulting: US-based fractional CFO and accounting firm specializing in venture-backed startups. Same startup-focused customer base and outsourced finance service offering as VCS.
• 8020 Consulting: Fractional CFO and financial leadership firm serving startups, SMEs, and mid-market companies. Directly comparable outsourced CFO model and client profile.

Broad incumbents

• BDO Canada: Top-5 Canadian accounting and advisory firm offering audit, tax, and CFO/advisory services to SMEs and mid-market. Overlaps with VCS in financial reporting and outsourced finance for Canadian SMEs.
• MNP LLP: Large Canadian accounting and business advisory firm with strong SME and owner-managed business focus. Provides outsourced CFO services and competes with VCS for similar clients in the Canadian market.

Regional players

• Anders CPAs + Advisors: US mid-market accounting and advisory firm providing fractional CFO, controllership, and strategic finance services. Comparable service mix for growing SMEs, though primarily US-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nexttopfintech
• Facebookfacebook.com/nexttopfintech
• LinkedInlinkedin.com/company/the-virtual-cfo-shoppe-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Virtual Cfo Shoppe Inc.