Tt-g

What Tt-g does

TT Group is a privately held UK entertainment holding company headquartered at Soho Square in London, operating a portfolio of four integrated brands that collectively position the group as an end-to-end live entertainment services provider. The portfolio comprises TicketText, a ticketing infrastructure platform serving venues, promoters, and live events across the UK; 21Soho, a multi-purpose creative venue and events space that operates as a daytime café and a 250-capacity evening stage for comedy, music, spoken word, and private events; Unit 21, a full-service production agency based in Soho that handles live events, studio work, podcast production, and commercial storytelling from development through delivery; and Laughing Around, a comedy content and entertainment brand. The group self-describes as "The Home of Live Entertainment" and frames its value proposition around consolidating ticketing, venue operations, production, and content under one roof to address fragmentation in the UK live entertainment services market.

Name

Tt-g

Legal name

TT Group

Website

https://tt-g.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TT Group is a UK-based holding company operating four integrated entertainment brands — TicketText (ticketing infrastructure), 21Soho (250-capacity Soho venue), Unit 21 (event and podcast production agency), and Laughing Around (comedy content) — serving the live entertainment sector.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment services
• Event ticketing platform
• Venue operations management
• Event production agency
• Podcast production studios

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

TT Group operates four integrated entertainment brands: TicketText provides ticketing infrastructure for venues, promoters, and live events across the UK; 21Soho is a 250-capacity multi-purpose creative venue and café in Soho Square hosting comedy, music, spoken word, and private events; Unit 21 is a full-service production agency handling live events, studios, podcast production, and commercial storytelling; and Laughing Around is a comedy content brand.

Product overview

TT Group operates as a unified portfolio of four distinct entertainment brands. TicketText provides ticketing infrastructure for venues, promoters, and events across the UK. 21Soho serves as a multi-purpose creative venue and events space offering both daytime café operations and evening 250-capacity stage hosting for comedy, music, spoken word, and private events. Unit 21 functions as a full-service production agency handling live events, studios, podcast production, and commercial storytelling from development through delivery. Together these brands form an integrated entertainment ecosystem covering ticketing technology, physical venue operations, and production services.

Differentiator

Problem solved

Functional benefit

Brands

• TicketText: Ticketing infrastructure powering venues, promoters, and live events across the UK.
• 21Soho
• Unit 21
• Laughing Around

Products and services

• TicketText

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SonyminorOthersSony is listed among the trusted industry leaders and brands that work with TT Group in the live entertainment sector.
• Live NationminorOthersLive Nation is listed among the trusted industry leaders and brands that work with TT Group in the live entertainment sector.
• BBCminorOthersBBC and BBC Sounds are listed among the trusted industry leaders and brands that work with TT Group in the live entertainment sector.
• GlobalminorOthersGlobal is listed among the trusted industry leaders and brands that work with TT Group in the live entertainment sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Resident Advisor: London-origin electronic music listings, ticketing, and event production platform. Overlaps with TT Group's ticketing infrastructure (TicketText) and live event programming, though concentrated in electronic music.
• Secret Cinema: London-based immersive event producer combining film, theatre, and live storytelling into branded experiences. Comparable to Unit 21's 'commercial storytelling' and immersive production positioning.

Direct peers

• Soho Theatre: London comedy and theatre venue operating multi-stage programming in the Soho district. Directly comparable to 21Soho's role as a small, comedy-and-live-performance venue in the same neighbourhood.
• Fever: Live experiences and events platform operating immersive, music, and cultural event programming across major cities. Comparable to TT Group's integrated ticketing-plus-event-production stack, and an existing TT Group customer.
• DICE: London-based mobile-first ticketing and discovery app focused on live music, club nights, and events. Closely comparable to TicketText on ticketing and to TT Group's broader live event curation ethos.
• Kilimanjaro Live: UK-based live music promoter and concert producer staging tours and festivals. Closely comparable to Unit 21's live events production remit, and an existing TT Group partner.
• The Comedy Store: Iconic London comedy club hosting nightly stand-up, improv, and showcase formats. Closely comparable to 21Soho's comedy-led live entertainment programming.
• Eventbrite: Self-service ticketing platform widely used by independent venues, promoters, and live event organisers across the UK. Directly comparable to TT Group's TicketText ticketing infrastructure business.

Broad incumbents

• Soho House: Global hospitality and members' club operator with venues and event programming across creative districts. Comparable to 21Soho on the Soho lifestyle/venue axis, though its membership model and scale differ materially.
• Ticketmaster: Global ticketing incumbent and Live Nation-owned platform powering the majority of UK venue and concert ticketing. Directly comparable to TicketText, though operating at vastly larger scale and as part of a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tt-g