Morris Park Country Club Inc

What Morris Park Country Club Inc does

Morris Park Country Club Inc is a private, member-owned country club located in South Bend, Indiana, operating on 135 acres of land originally developed in 1923 as the Coquillard Golf Club and renamed Morris Park in 1939 under the influence of E.M. Morris. The club celebrated its centennial in 2023 and serves individual, family, and corporate members across the Michiana region (Northern Indiana/Southwest Michigan). Its core offering centers on an 18-hole championship golf course designed by Bob Dustin with later renovations by Bob Lohmann, supported by a 40,000 sq ft clubhouse housing multiple dining venues, a fitness center and yoga studio, Kids' Zone, golf shop, indoor golf simulators, locker rooms, and event space.

The business model is anchored on recurring annual membership dues across three primary tiers — Golf, Social, and Social-Dining — each with age-based and corporate variants that drive subscription revenue. Supplemental revenue streams include food and beverage (formal dining, family dining, deck, pub 21+, and pool café, plus 25 wine lockers), special events and weddings (capacity up to 350 guests), golf instruction by four PGA professionals (Rusty Mason, Joe Bella, Garon Carrubba, Susan Holt), golf shop merchandise (Titleist, Callaway, TaylorMade, Cobra, Mizuno, Cleveland Golf), and corporate/charitable golf outings hosted on Mondays. Technology assets include Foresight Golf Simulators (GC Hawk and GC Quad), the Better Billy Bunker System across 46 bunkers, Trackman launch monitors, and a new irrigation system completed in 2023.

Distribution is exclusively through direct private membership sales, with prospective members required to apply for membership information. Pricing is not publicly disclosed. Go-to-market is sales-led, reinforced by member referrals, tournament hosting (including Indiana State events), and a comprehensive website (morrisparkcc.com). The club completed the $6.5–7 million "Second Century Project" in Q1 2021, approved by a 96% member vote, which added a modern pool complex, fitness center and yoga studio, Kids' Zone, indoor golf simulators, and a complete clubhouse and event space remodel. The organization operates with a lean professional staff of approximately 5+ full-time golf and amenity professionals under long-tenured General Manager Rusty Mason (25th year in 2026), plus culinary and fitness personnel.

Name

Morris Park Country Club Inc

Legal name

Morris Park Country Club Inc

Website

https://morrisparkcc.com

Company type

Private

Founded year

1923

Operating status

Operating

Short description

Morris Park Country Club is a private, member-owned country club in South Bend, Indiana, offering championship golf, dining, fitness, aquatics, event hosting, and racquet sports for individual, family, and corporate members in the Michiana region since 1923.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Facilities

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf memberships
• Recreational amenities
• Event hosting services
• Golf instruction

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Membership Dues: Recurring membership dues from Golf Membership holders with various tiers (Regular, Intermediate, Junior, Non-Resident, Corporate) offering different levels of access to golf, dining, fitness, pool, and racquet sports facilities.
2. Social Membership Dues: Recurring dues for Social Membership providing access to tennis, pickleball, fitness, pool, dining, clubhouse, and club-sponsored events.
3. Social-Dining Membership Dues: Recurring dues for Social-Dining Membership providing access to clubhouse dining and club-sponsored events only.
4. Food & Beverage: Revenue from multiple dining areas including formal dining, family dining, deck dining, pool house café, and The Pub. Includes wine locker rentals with 25 lockers available.
5. Special Events & Weddings: Revenue from hosting weddings, banquets, corporate events, and golf outings with capacity up to 350 people. Includes catering services and event space rental.
6. Golf Instruction: Fees from professional golf instruction including individual and group lessons, junior programs, and specialized coaching from PGA professionals.
7. Golf Shop Merchandise: Retail sales of golf and lifestyle apparel for men, women, and juniors, plus equipment from major brands (Titleist, Callaway, TaylorMade, Cobra, Mizuno, Cleveland Golf) and corporate merchandise ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Morris Park Country Club is a private, member-owned country club operating on 135 acres in South Bend, Indiana. It sells tiered memberships (Golf, Social, Social-Dining) that grant access to an 18-hole championship golf course, indoor golf simulators, multiple dining venues, aquatics, fitness, racquet sports, a Kids' Zone, and event-hosting facilities for weddings, banquets, and corporate gatherings.

Product overview

Morris Park Country Club is a private, member-owned country club offering a comprehensive suite of recreational and social amenities centered around an 18-hole championship golf course. The club operates a multi-venue dining program (Formal Dining, Family Dining, Pub, Pool Café), aquatics facilities (6-lane heated pool with water features and slides), fitness center with yoga studio, racquet sports (4 tennis courts, pickleball), and Kids' Zone. Event hosting capabilities include weddings, banquets, and business meetings for up to 350 guests. Technology-enhanced offerings include 2 Foresight Golf Simulators for year-round play. Membership tiers include Golf, Social, and Social-Dining options with various age-based categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole championship golf course on 135 acres with tree-lined fairways, 46 sand bunkers with Better Billy Bunker System, three ponds, and host site for Indiana State golf events.
• Golf Suite (Foresight Simulators) Indoor golf simulation facility with 2 Foresight Golf Simulators (GC Hawk and GC Quad) for year-round play, practice with club and ball data, lessons, leagues, and family entertainment.
• Golf Practice Facilities Driving range with 9 target greens and 20 hitting areas, 160-yard practice hole with target green and bunker, and a putting green near the clubhouse.
• Golf Shop Fully stocked golf shop offering apparel for men, women, and juniors, plus equipment from Titleist, Callaway, TaylorMade, Cobra, Mizuno, and Cleveland Golf, with corporate merchandise ordering.
• Golf Instruction Professional golf instruction by PGA staff covering full swing, short game, bunker play, on-course management, and game improvement, including individual/group lessons and junior programs.
• Dining Multiple dining venues including Formal Dining Room with 25 wine lockers, Family Dining Room, outdoor deck with golf course views, pub (21+), and pool house café, operated by an executive chef and culinary team.
• Aquatics Modern 6-lane heated pool with water features, zero-entry area, double water slide, and pool house café, with private swim lessons and the MPCC Piranhas swim team. Season runs Memorial Day to Labor Day.
• Fitness Center and Yoga Studio Fitness facility with cardio equipment, free weights, resistance machines, and exercise studio with barre for year-round fitness classes.
• Racquet Sports Tennis and pickleball facilities including 4 outdoor lighted tennis courts, 2 pickleball courts, a 10-and-under court, and a pro shop, with Pee Wee, camps, Cardio Tennis, and USTA team programs.
• Kids' Zone 1,300-square-foot children's facility for the Kids' Club Summer Program, year-round children's programming, movie nights, and Kids' Night Out events.
• Club Events Social events calendar including holiday celebrations (Easter, 4th of July, Santa Brunch), trivia nights, wine dinners, movie nights, gazebo parties, and family activities throughout the year.
• Special Events and Weddings Event venue accommodating up to 350 guests with newly remodeled event space, deck with golf course views, four 85-inch televisions, conference room, and executive board room, hosting weddings, banquets, business meetings, and seminars.
• Golf Outings Corporate and charitable golf outing hosting on limited Mondays, including planning services, bag service, on-course beverage service, and a professional tournament scoreboard.
• Membership Programs Golf Membership (Regular, Intermediate, Junior, Non-Resident, Corporate tiers), Social Membership (tennis, pickleball, fitness, pool, dining), and Social-Dining Membership options with annual billing.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Park Shore Country Club: Private country club in the broader Indiana region offering similar multi-amenity member experience including golf, dining, and family programming. Comparable member-owned model and revenue mix.
• Sycamore Hills Golf Club: Private golf and country club serving Northern Indiana with championship course and full club amenities. Direct regional comparable on member-owned country club model.
• Knollwood Country Club: Private country club in Granger, Indiana (immediately adjacent to South Bend), cited in MPCC's own management team's prior employment history. Serves the same Michiana market with comparable golf and family amenities.
• Blackthorn Golf Club: Private golf club in the South Bend area focused on championship golf, comparable in regional footprint and golf-oriented member base. Competes for serious golfers and corporate outings in the same territory.
• South Bend Country Club: Another longstanding private country club in the South Bend, Indiana market, offering similar golf, dining, and social amenities to overlapping member households. Directly competes for corporate memberships and event bookings in the same Michiana region.
• Elcona Country Club: Indiana-based private country club offering golf, dining, racquet sports, and event hosting. Comparable membership structure, family amenities, and member-owned cooperative model.

Broad incumbents

• Pebble Beach Resorts: Iconic luxury golf destination on California's Monterey Peninsula, a benchmark in the private/luxury club category. Comparable on championship golf pedigree, event hosting infrastructure, and brand prestige — but operates at a higher price tier and as a resort rather than member-owned club.
• Troon Golf: Largest golf club management company globally, providing management services to private and resort golf courses. Relevant comparable on private club operating model and championship-course positioning, though not a direct local competitor.
• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the United States, managing hundreds of member-owned clubs nationwide. Compares on membership model, amenity breadth, and recurring-dues revenue structure, but operates at vastly greater scale.

Regional players

• Crooked Stick Golf Club: Historic private golf club in Carmel, Indiana (Indianapolis area), hosting PGA Tour events. Comparable on championship credentials, member-owned model, and regional private club operations, though serving a different metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morris-park-country-club-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Park Country Club Inc