Sycamore Hills Golf Club

What Sycamore Hills Golf Club does

Sycamore Hills Golf Club is a privately held, family-operated golf and hospitality business headquartered at 48787 North Avenue, Macomb, Michigan. Its core asset is a 27-hole championship golf course designed by master architect Jerry Matthews, consisting of three distinct 9-hole layouts — South, West, and North — featuring sycamore trees, lakes, rivers, and Scottish-style hills terrain. The club serves regional recreational golfers, season pass holders, and golf instruction clients (individual and group lessons offered by Max and Matthew Schwark), with tee times bookable online through Golf Channel Solutions (GolfNow) or by phone.

Beyond golf, the club operates an integrated hospitality stack on its single Macomb campus: an 8,000 square foot banquet center accommodating up to 350 guests with panoramic course views and an executive chef-prepared menu for weddings, showers, conferences, and corporate outings (capacity 72 to 200+ golfers); an on-site dining room and full-service bar with golf-themed cocktails open to the public; and a pro shop selling equipment, apparel, and accessories. A 2026 Season Pass product at $200 with approximately 30% per-round savings and four-player shareability extends a recurring revenue component.

The go-to-market is hybrid: direct-to-consumer for tee times and dining via website, phone, and walk-ins; sales-led for weddings and banquets through a dedicated event sales team led by Julie O'Neill (Director of Event Sales); and marketplace-driven via The Knot, where Sycamore Hills is recognized as a Best of Weddings 2025 venue. Revenue streams include green fees, season passes, wedding/banquet services, corporate outings, dining, and pro shop merchandise. The business is regionally focused in Michigan with no disclosed parent company, no institutional investment, and no expansion beyond its single location.

Name

Sycamore Hills Golf Club

Legal name

Sycamore Hills Golf Club

Website

https://sycamorehills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sycamore Hills Golf Club is a privately held, family-operated 27-hole championship golf club in Macomb, Michigan, serving regional golfers and SMB clients with golf play, season passes, weddings and banquets (up to 350 guests), corporate outings, dining, and a pro shop.

Ownership category

akta.pro rank

Product category

Golf Course & Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Wedding venue services
• Banquet event hosting
• Golf outings
• Golf instruction

Headquarters

HQ city

Macomb

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Golf green fees and tee time revenue: Per-round green fee revenue from individual and group play. Customers book tee times online or by phone.
2. Season passes: Annual season pass offering for $200 with approximately 30% savings on rounds. Pass valid for up to four players per use, good anytime excluding leagues, outings, tournaments, seniors and juniors.
3. Wedding and banquet services: Full-service wedding and event hosting including venue rental, catering, and event planning. 8000 square foot banquet center accommodates up to 350 guests.
4. Golf outings and corporate events: Customizable golf outing packages for corporate and private groups ranging from 72 to 200+ golfers. Packages include 18 holes, golf carts, catering, and event coordination.
5. Dining and food service: On-site dining room with full-service bar, golf-themed cocktails, and menu items. Open to golfers, general public, and private party hosts.
6. Pro shop merchandise: Golf equipment, apparel, and accessories sold through on-site pro shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sycamore Hills Golf Club operates a 27-hole championship golf facility (three 9-hole courses: South, West, North) designed by master architect Jerry Matthews, offering public tee-time play, season passes, golf lessons, and customizable corporate and private golf outings. The club also runs an 8,000-square-foot banquet center with panoramic golf views, full-service wedding and event hosting (up to 350 guests), executive chef-prepared catering, and a public dining room with full bar service, alongside a pro shop for golf apparel, equipment, and accessories.

Product overview

Sycamore Hills Golf Club operates as a golf-centric resort offering a unified portfolio of recreational and hospitality services centered around its 27-hole championship golf course (South, West, and North nine-hole courses). The core product is the golf course, supplemented by golf outings packages with full event management, individual and group golf lessons, and online tee time booking. Hospitality services include an on-site dining room and an 8,000 square foot banquet center for weddings and events accommodating up to 350 guests. The club also offers a Season Pass subscription for frequent golfers. All services are delivered through a single integrated operation in Macomb, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• 27-Hole Championship Golf Course A 27-hole championship golf facility comprising three distinct 9-hole courses (South, West, and North), designed by master golf architect Jerry Matthews, offering diversified challenges and scenic natural beauty including sycamore trees, lakes, rivers, and Scottish-style hills. Available to recreational golfers via tee time booking and to groups via custom outing packages.
• Golf Outings Customizable golf outing packages for corporate and private groups ranging from 72 to 200+ golfers. Packages include 18 holes of golf, staged deluxe golf carts with personalized signs, bag valet service, driving range and putting green access, signage and prize table setup, and meal options ranging from hamburgers to steak.
• Weddings and Banquets Full-service wedding and event hosting featuring an 8,000 square foot banquet center accommodating up to 350 guests, panoramic views of the golf course, custom menus prepared by an executive chef team, and personalized service for weddings, showers, conferences, reunions, and rehearsal dinners.
• Dining Room On-site dining facility offering scenic views of the golf course and signature fountain, with a menu featuring fresh salads, light wraps, sandwiches, and a full-service bar with golf-themed cocktails. Open to golfers, the general public, and hosts private parties including showers, banquets, and weddings.
• 2026 Season Pass Annual subscription offering approximately 30% savings on each round played at the 27-hole course, valid for up to four players per use and usable anytime (excluding leagues, outings, tournaments, seniors and juniors). Priced at $200 for the 2026 season.
• Golf Lessons Individual and group golf instruction for players looking to improve their swing or learn the game, delivered on-site by named instructors Max and Matthew Schwark.
• Online Tee Time Booking Online reservation system for booking tee times at the 27-hole championship golf course, powered by Golf Channel Solutions (GolfNow), enabling golfers to self-serve bookings through the Sycamore Hills website.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• The KnotminorGTM or Marketing Partner · 1 January 2025Featured wedding venue vendor on The Knot wedding marketplace platform. Listed as a Best of Weddings 2025 honoree. Provides lead generation and booking referrals for wedding services.
• Golf Channel Solutions / GolfNowcoreTechnology or IntegrationWebsite and tee time booking technology powered by Golf Channel Solutions (GolfNow Business). Provides online reservation infrastructure, website customization, and booking system integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Orchards Golf Club: The Orchards is an 18-hole public course in Washington Township, Michigan, that also hosts weddings, banquets, and corporate outings. It competes for the same southeast Michigan golfers and wedding clientele as Sycamore Hills, with a comparable banquet/event business model.
• Eagle Eye Golf Club: Eagle Eye Golf Club is a public-access 27-hole championship course in Bath, Michigan, designed by John Robinson. It is directly comparable to Sycamore Hills in scale (three 9-hole courses), southeast Michigan market, public green-fee model, and banquet/event hosting capabilities.

Regional players

• Walnut Creek Country Club: Walnut Creek Country Club is a private club in southeast Michigan offering golf along with weddings, banquets, and dining. It is comparable to Sycamore Hills on the event-hosting side while differing on membership structure, and serves the same regional wedding market.
• Bay Harbor Golf Club: Bay Harbor Golf Club in Petoskey, Michigan is an upscale public/semi-private resort-style course offering golf and event hosting in northern Michigan. Comparable to Sycamore Hills on multi-course golf + weddings/outings business model, though it serves a more destination/tourism segment.
• TPC Michigan: TPC Michigan in Dearborn is a Jack Nicklaus-designed public course owned and operated under the TPC network brand, with event and outing capabilities. It is comparable to Sycamore Hills on championship golf positioning and southeast Michigan footprint, with broader brand-driven demand.
• Pine Knob Golf Club: Pine Knob Golf Club in Clarkston, Michigan is a multi-course public facility with banquet and outing services in the same metro Detroit catchment as Sycamore Hills. It is a regional competitor for golf rounds, outings, and wedding/event bookings.
• Forest Dunes Golf Club: Forest Dunes in Roscommon, Michigan is a destination public golf course with lodging and event capabilities. Comparable to Sycamore Hills in combining championship public golf with wedding/outing revenue, but operating in a different (northern) Michigan geography.
• Arcadia Bluffs Golf Club: Arcadia Bluffs on Lake Michigan's west coast is a public-access resort-style golf property with on-site dining and event hosting. Comparable to Sycamore Hills in combining scenic public championship golf with banquets and weddings, though operating in a destination geography.

Broad incumbents

• Heritage Golf Group: Heritage Golf Group owns and manages a portfolio of public and private golf clubs across the U.S. with integrated food, beverage, and event services. Comparable to Sycamore Hills as a multi-course golf + events operator, though at much greater scale and as a management platform rather than a single property.
• Troon Golf, LLC: Troon is the largest golf management company in the world, operating public and private courses along with F&B, events, and hospitality services. Comparable to Sycamore Hills on the underlying business model (golf + banquets + dining), though Troon operates as a third-party manager at scale across many geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sycamore-hills-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sycamore Hills Golf Club