Peruri Design Company

What Peruri Design Company does

Peruri Design Company is a boutique, founder-owned interior design studio headquartered at 331 First Street, Los Altos, California, that provides full-service residential interior design for new builds and renovations across the Bay Area, California, and nationwide. Founded by Sindhu Peruri, the firm serves high-net-worth clients in Palo Alto, Atherton, Los Altos Hills, Menlo Park, Hillsborough, and San Francisco, and accepts select hospitality projects such as The Post Restaurant + Bar in Los Altos. Its signature aesthetic fuses Indian heritage craft traditions, including hand-painted frescoes, mirror work, fretwork, and Pichhwai miniature painting, with a contemporary California design sensibility.

The firm operates without a technology platform, offering no software product, mobile app, or public API; its deliverables are physical design services, custom furniture specification, art curation, and bespoke furnishings. Core outputs include end-to-end project management from concept through construction oversight, custom furniture designed in collaboration with artisan manufacturers such as Indo-Made and One Off Furniture, and a 2026-launched direct-to-consumer e-commerce shop selling the Ishara Collection of bespoke furniture, lighting, rugs, and art. Project work is supported by a recurring architect/contractor partner network including Architecture Allure, Arcanum Architecture, Mark Kelley Construction, and FORMA Construction.

Peruri generates revenue through professional services fees on interior design engagements (design fees plus percentage-based procurement fees on furniture and specifications) and one-time sales of bespoke furniture and collectible design pieces through its online shop. The go-to-market is event-driven and sales-led, anchored by repeated participation in the prestigious San Francisco Decorator Showcase (2019, 2021, 2024, 2026), earned media coverage in Architectural Digest, the Wall Street Journal, and Luxe Interiors + Design, word-of-mouth referrals, and an organic social presence on Instagram. Pricing is quote-based per project, with no public fee schedule.

Name

Peruri Design Company

Legal name

Peruri Design Company

Website

https://peruridesigncompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Peruri Design Company is a boutique, founder-owned interior design studio in Los Altos, California, serving high-net-worth residential clients across the Bay Area, California, and nationwide with full-service new build and renovation design, plus a 2026-launched bespoke furniture e-commerce line.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Household and Institutional Furniture Manufacturing (33712), Industrial Design Services (541420)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Kitchen Permitting, Design & Project Management (HSAPAAAK), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior design services
• Residential renovation design
• Custom furniture design
• Space planning
• Art curation

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Full-Service Interior Design & Styling: Comprehensive interior design services for residential renovations and new construction, including space planning, furniture selection, custom millwork design, material/finish specification, and project management through construction oversight. Revenue generated through design fees and percentage-based fees on furniture/specification procurement.
2. Bespoke Furniture & Collectible Design Sales: Sale of custom-designed furniture pieces, art, and accessories created for showroom installations and client projects. Products include the Ishara collection from SF Decorator Showcase 2026 featuring bespoke sofas, lighting, rugs, and decorative objects. Offered through e-commerce platform with customization options (COM/COL finishes, custom sizes).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Peruri Design Company is a full-service interior design studio managing residential renovations and new-build construction projects from concept through final installation, including space planning, custom millwork, material/finish selection, art curation, and procurement. The firm also designs and sells a line of bespoke furniture and collectible objects (the Ishara Collection) through its own online shop.

Product overview

Peruri Design Company is a full-service interior design studio in the San Francisco Bay Area specializing in new build construction and home renovations, plus comprehensive interior design and styling services. The company offers two core service lines: Interior Design for Renovations and New Construction (managing projects across California and nationwide) and Full-Service Interior Design & Styling (creating cohesive design plans with custom furniture, art curation, and procurement). The company also operates a product line through its Ishara Collection shop featuring bespoke furniture and art pieces designed for the 2026 San Francisco Decorator Showcase, including the Arc Sofa, Parlor Sofa, Pichh Pouf, Reversible Swing, Zari Sari Demilune, Pondicherry Cocktail Table, Fireplace Screen, Jung Floor Lamp, Nath Sconce, Clover Cord Area Rug, Porcelain Kite Platter, plus art pieces by Karen Knorr, Kamilah Ahmed, and Ektor Garcia.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design & Styling Comprehensive interior design and styling service that fuses color, pattern, texture, and artisan-made pieces into cohesive plans including custom furniture, art curation, and procurement. Targeted at high-net-worth homeowners undertaking renovation or new-build projects in the Bay Area and nationwide.
• Interior Design for Renovations and New Construction Full-service interior design for new build construction and home renovations across California and nationwide, managing every step from initial concept through final execution for residential clients.
• Ishara Collection (Bespoke Furniture Shop) Bespoke furniture and collectible design collection debuted at the 2026 SF Decorator Showcase and sold directly via the studio's online shop, featuring hand-painted, carved, and leatherworked pieces crafted in India using time-honored techniques with modern silhouettes.
• Fireplace Screen Hand-bent metal fire screen with a darkened frame, brass spheres, and blue enamel inlay, produced in collaboration with One Off Furniture artisans. Available for purchase or by custom order.
• Arc Sofa Modern bespoke sofa joining two angled seats around an open center with graceful curves; offered in customer-own-material and customer-own-leather (COM/COL) finishes.
• Jung Floor Lamp Blackened brass floor lamp with a gray powdercoated dome referencing battle helmets and traditional Indian jewelry; produced in collaboration with Indo-Made.
• Clover Cord Area Rug Handcrafted jute and wool rug in a clover shape with braided detailing, made in India and available in custom sizes and colors.
• Parlor Sofa Modern bespoke sofa with integrated handcrafted walnut drink tables built into the armrests, offered in custom sizes and COM/COL finishes.
• Pondicherry Cocktail Table Leather-wrapped cocktail table in Burma teak with a brass top, reflecting French colonial artistry of Pondicherry; offered in custom sizes and finishes.
• Porcelain Kite Platter One-of-a-kind artisan-made porcelain platter adorned with hand-drawn miniature painting depicting the gardens of Jaipur; available in eight unique patterns.
• Reversible Swing Swing with reversible backrest framed in charred wood with brass accent, allowing seating in opposite directions; offered in COM.
• Zari Sari Demilune Demilune table in ash wood sculpted to evoke the drape of a sari, finished with a gold-foiled border and hand-carved floral motifs; customizable in size and finish.
• Nath Sconce Brass and glass sconce inspired by Indian jewelry, casting an elegant silhouette when illuminated; available in right and left orientations and designed to be showcased in pairs.
• Pichh Pouf Limited-edition hand-painted brass pouf featuring a verdant garden in Pichhwai miniature style, crafted in Burma teak with brass detailing by Indian artisans.
• Objets d'art Collection Curated collection of vases and decorative accessories from the SF Decorator Showcase 2026, available by inquiry.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Indo-MademinorStrategic or Co-development PartnerCollaboration on the Jung Floor Lamp design, referencing battle helmets and traditional Indian jewelry. Indo-Made manufactured the lamp which features blackened brass stem, powdercoated dome, and translates 'war' in Urdu through form duality.
• One Off FurnitureminorStrategic or Co-development PartnerCollaboration on the Fireplace Screen featuring hand-bent curves, darkened frame with brass spheres, and blue enamel inlay. One Off Furniture artisans translated Indian textile artistry into metalwork.
• Architecture Allure (Adam Bittle)coreImplementation/ SI/ Consulting PartnerArchitect partner for 'A Cultured Approach' residential project featuring Mediterranean architecture honoring client's Italian heritage.
• Arcanum ArchitecturecoreImplementation/ SI/ Consulting PartnerArchitect partner for Los Altos Hills Farmhouse project, a U-shaped modern farmhouse-style home designed for California indoor-outdoor living.
• Mark Kelley ConstructioncoreImplementation/ SI/ Consulting PartnerContractor partner for Los Altos Hills Farmhouse project.
• FORMA ConstructioncoreImplementation/ SI/ Consulting PartnerContractor for 2024 SF Decorator Showcase primary suite project.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ken Fulk: Iconic San Francisco interior designer covering luxury residential and hospitality projects. Similar founder-led model and Showcase-style visibility but at significantly larger scale and broader hospitality footprint.
• Nicole Hollis: San Francisco-based luxury residential interior design firm serving high-net-worth clients with custom furniture and full-service design — same client profile, same Bay Area base, similar bespoke furniture integration.
• Atelier AM: SF-based luxury interior design firm specializing in high-end residential projects with in-house custom furniture and antique sourcing. Comparable clientele, project complexity, and bespoke product integration.
• Martyn Lawrence Bullard: LA-based luxury interior designer serving celebrity and high-net-worth clients in residential and hospitality. Similar aesthetic-led, founder-driven brand model but operating in a regional LA corridor with global name recognition.
• Jamie Bush: California (SF/LA) luxury residential interior designer with comparable founder-led boutique structure, similar high-end clientele, and ongoing press presence in Architectural Digest-class publications.
• Jay Jeffers: San Francisco boutique interior designer serving a similar luxury residential clientele in the Bay Area with comparable showhouse participation and a small, founder-led team. Closest analogue on scale, geography, and aesthetic positioning.
• Amber Interiors: California-based (LA) boutique interior design firm with e-commerce product shop (Amber Lewis x Loloi, etc.). Similar dual model of design services plus direct-to-consumer product sales — most relevant comparison for Ishara Collection e-commerce strategy.

Broad incumbents

• Studio McGee: National luxury residential interior design firm with proprietary product line (McGee & Co.) and Target collaboration. Operates at substantially larger scale with a multi-state reach and own retail channel — useful comparison for Peruri's product-expansion path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peruri-design-company
• Instagraminstagram.com/peruridesigncompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peruri Design Company