One Ldn 360 Limited

What One Ldn 360 Limited does

One Ldn 360 Limited (operating as ONE LDN) is a privately held, London-based premium fitness club operating from a single 16,000 sq ft facility at Imperial Wharf, Chelsea/Fulham. Founded in 2016, the company serves 'everyday athletes' as its primary customer segment, with secondary segments spanning HYROX and hybrid racing athletes, recovery-focused members, and wellness-oriented members. The facility combines a state-of-the-art gym floor, a dedicated HYROX arena, Pilates and Yoga studio, MMA cage, and a recovery area equipped with Hyperice technology, ice baths, and saunas. The offering is anchored by signature group classes (Hyrox, Built, WOD, Pilates, Yoga), personal training, performance diagnostics (VO2 Max, Lactate Threshold), physiotherapy, sports massage, and the Unbeatable Hybrid Race simulation event. The company is an Official Nike Partner Gym, a HYROX Affiliate, and is voted Best Gym on ClassPass.

ONE LDN operates a subscription-led revenue model anchored by a monthly rolling membership at £159, with a 14-day trial at £55 serving as the primary acquisition funnel. Additional revenue streams include 1-month (€180/water) and 1-week (£60) passes, single-use access (£30), class packs (5 classes for £120), performance testing (£140-£210), personal training, sports massage, and the Academy Program digital subscription at £50/month via Fitr Training. Go-to-market is community-led and event-driven, leveraging Instagram (@oneldnclub), ClassPass marketplace exposure, WOD Board booking, and a calendar of community events including Friday Night Lights, monthly HYROX simulations, run clubs, padel tournaments, and branded takeovers with partners such as BON CHARGE, METRIX, XENOM, Perfect Ted, FORTI, and POWR. The technology stack is composed of WOD Board (booking/membership), Fitr Training (digital content), Eventbrite (event ticketing), and Google Calendar integrations, with no proprietary AI or data platform disclosed. Operations are confined to a single London site with 11-50 employees, and the company is not disclosed to be venture-backed.

Name

One Ldn 360 Limited

Legal name

ONE LDN

Website

https://oneldn.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ONE LDN operates a 16,000 sq ft premium, membership-based fitness club in Chelsea/Fulham, London, serving everyday athletes and the HYROX/hybrid racing community with gym access, signature classes, performance testing, recovery services, and community events.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness club services
• Group exercise classes
• Personal training services
• Athlete recovery services
• Performance testing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly rolling memberships providing unlimited access to gym facilities, all classes, and club events. Primary revenue driver at £159/month for full membership.
2. Day Passes and Class Packs: Short-term access passes including 14-day trial (£55), 1-month (£180), 1-week (£60), and class packs (5 classes for £120). Single-use gym access at £30.
3. Performance Testing Services: VO2 Max Testing (£140), Lactate Threshold Testing (£140), and combined Testing Combo (£210) for athletes seeking data-driven performance optimization.
4. Online Academy Program: Hybrid Race Training Program subscription at £50/month through the Fitr Training platform, providing structured training programs for HYROX preparation.
5. Sports Massage Services: Recovery services including Deep Tissue, Trigger Point Therapy, Assisted Stretching, and Cupping, available in 30-minute or 60-minute sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ONE LDN operates a 16,000 sq ft high-performance fitness club in Chelsea and Fulham, London. It sells monthly memberships and passes that grant access to a gym floor, dedicated HYROX arena, MMA cage, and Pilates & Yoga studio. The offering is rounded out by signature group classes (HYROX, Built, WOD, Yoga, Pilates), one-on-one personal training, performance diagnostic testing (VO2 Max and Lactate Threshold), recovery amenities (ice baths, saunas, Hyperice), sports massage, physiotherapy, and the Unbeatable Hybrid Race simulation events.

Product overview

ONE LDN is a premium fitness club operating as a single unified gym brand with integrated services rather than a platform-plus-modules architecture. The core offering centers on a 16,000 sq ft high-performance gym facility in Fulham, London, providing unlimited access to free weights, Olympic weights, functional training zones, a dedicated HYROX arena, MMA cage, and Pilates & Yoga studio. This is complemented by signature group fitness classes (Functional & HYROX, Yoga & Pilates), personal training, and performance diagnostic services (VO2 Max and Lactate Threshold Testing). Recovery is addressed through ice baths, saunas, Hyperice equipment, physiotherapy, and sports massage—all available as add-on services. The Unbeatable Hybrid Race (HYROX simulation) serves as the flagship competitive event, supported by the Academy Program online training. Membership tiers provide graduated access from trial passes to full rolling monthly plans, with all members invited to inclusive community events.

Differentiator

Problem solved

Functional benefit

Products and services

• ONE LDN Gym Facilities

Quantifiable outcome

• Best Gym on ClassPass (Voted)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• NikeflagshipGTM or Marketing PartnerONE LDN is proudly backed by Nike as an Official Nike Partner Gym. This partnership provides brand credibility, athlete development resources, and marketing support. Nike's backing is prominently featured on the website as a key trust signal for prospective members.
• HYROXcoreStrategic or Co-development PartnerONE LDN is a HYROX Affiliate with a purpose-built HYROX arena and hosts London's leading HYROX-style simulation (Unbeatable Hybrid Race). This partnership positions ONE LDN as the premier HYROX training destination in London with monthly race-day rehearsal events.
• HypericecoreTechnology or IntegrationHyperice provides professional-grade recovery technology including percussion therapy devices for the Hyperice Recovery Area. The partnership enhances ONE LDN's recovery infrastructure with athlete-grade equipment.
• ClassPasscoreChannel Partner/ Reseller/ DistributorONE LDN is listed on ClassPass where members can discover and book classes. The gym has been voted Best Gym on ClassPass, indicating strong platform performance and member satisfaction.
• BON CHARGEminorGTM or Marketing PartnerBON CHARGE partnered with ONE LDN for a class takeover featuring red light therapy mats, PEMF mats, and recovery stations during yoga and Pilates classes. Part of the METRIX Summer Series collaboration.
• METRIXminorStrategic or Co-development PartnerONE LDN teamed up with METRIX for a three-part summer training series (26th July, 9th & 16th August) called METRIX Summer Series: Sunday Sweat, designed to build engine, strength and confidence for METRIX London competition participants.
• XENOMminorGTM or Marketing PartnerXENOM partnered with ONE LDN for a WOD class takeover bringing the 'Decathlon of Fitness' experience through a performance-focused workout inspired by the global XENOM competition.
• Perfect TedminorGTM or Marketing PartnerPerfect Ted sponsored a Friday Night Lights (FNL) event at ONE LDN, with drinks provided post-workout. FNL events are ONE LDN's biggest community workouts of the week.
• FORTIminorGTM or Marketing PartnerFORTI partnered with ONE LDN for a Friday Night Lights (FNL) event featuring high protein gelato from FORTI after the community workout.
• POWRminorGTM or Marketing PartnerPOWR, a rewards platform built for people who move, partnered with ONE LDN for an FNL event, featuring team sweat sessions and brand exposure to ONE LDN's community.
• WhatsupminorGTM or Marketing PartnerWhatsup partnered with ONE LDN for a Friday Night Lights takeover followed by an after party at The Prince pub, combining fitness and social community building.
• Prime Time & Ludo PadelminorGTM or Marketing PartnerONE LDN collaborated with Prime Time and Ludo Padel to host a summer padel tournament event, expanding the club's community events beyond traditional fitness classes.
• WOD BoardcoreTechnology or IntegrationWOD Board is ONE LDN's booking and membership management platform, handling class bookings, trial signups, membership purchases, and service appointments for VO2 Max testing and sports massage.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barry's Bootcamp: Global premium HIIT/bootcamp studio with a London presence, offering high-intensity interval training and community-driven classes comparable to ONE LDN's HYROX/Built/WOD signature classes.
• F45 Training: Functional training franchise with HIIT-style group classes positioned around community and performance, closely aligned with ONE LDN's HYROX/functional training focus.
• Psycle London: London boutique fitness brand offering multi-modal classes (ride, sculpt, strength, yoga) with a strong community and premium pricing, mirroring ONE LDN's diversified class portfolio.
• Third Space: London premium multi-site health club offering group classes, personal training, and recovery amenities at a similar price tier to ONE LDN, competing for the same affluent London everyday-athlete customer.
• 1Rebel: London boutique fitness brand combining signature group classes (Ride, Reshape, Rumble) with a premium design-led experience, directly comparable to ONE LDN's premium class-based model.
• CrossFit Shoreditch / London CrossFit affiliates: Functional fitness boxes offering CrossFit group classes in community-driven settings; comparable to ONE LDN's WOD programming and functional fitness community model.
• BXR London: London premium boxing and strength training club with on-site recovery and high-performance positioning, similar to ONE LDN's MMA cage, recovery suite, and elite coaching.

Others

• ClassPass: Fitness marketplace platform on which ONE LDN is listed and was voted Best Gym; not a direct competitor but a key distribution and discovery channel for new member acquisition.

Broad incumbents

• Equinox: Global ultra-premium fitness club with a London presence, offering classes, personal training, and recovery at the top of the market; a broader incumbent competing with ONE LDN for affluent London members.

Emerging players

• Hyde Park Pilates / Reformer studios (London): London boutique Pilates and mind-body studios overlapping with ONE LDN's yoga/Pilates offering for members seeking lower-intensity training modalities alongside strength work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oneldnclub
• LinkedInlinkedin.com/company/one-ldn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Ldn 360 Limited