Manage Me Oy

What Manage Me Oy does

Manage Me Oy is a privately held Finnish music and entertainment management and consulting company headquartered in Helsinki (Tehtaankatu 27-29, Punavuori district), founded in August 2017 by Carla Ahonius and now led by CEO Tina Jukarainen, who was elevated from operational leadership to the CEO role in 2021 while Ahonius retained artist-management duties as Chairman of the Board. The firm is positioned as Finland's largest domestic music and talent management company, with operations confined to the single Finland market.

The company's core business is commission-based artist and entertainment management across an 18+ client roster that includes top Finnish acts (Jenni Vartiainen, Jare Tiihonen/Cheek, Erika Vikman, Ilta, Etta, Aliisa Syrjä, Mmiisas, Tomas Grekov, M//O, Nupu, emma, Vivi Wahlström, Ella Wehkalampi, Arttu Kilpeläinen, Ilari Mettälä, Senni Frid, Mia "Millu" Haataja) alongside entertainment professionals. Its product surface has been deliberately broadened beyond management into a multi-vertical ecosystem: Manage Me Records, a joint record label with Warner Music Finland established Spring 2019 providing distribution and label infrastructure; Manage My PR (launched December 2020), offering unit-priced communication, PR, and media services (artist bios €175, press releases €290, full promotion strategies €990 single / €1,990 album, radio and Spotify pitching, media coaching); the Puhuttaako? speaker and event-hosting concept (launched June 2021 with Ministry of Education and Culture support); Manage My Brand for influencer-brand partnerships; consulting (contract, brand, marketing); hourly or project-based assistant services; and education products (Artistiksi and Manageriksi online courses and in-person workshops).

The revenue model rests on five streams: management commissions (10–20% range typical for the sector but not explicitly disclosed for Manage Me), label royalties through the Warner joint venture, unit-priced PR/communication fees, course and workshop fees (€120–€300 per session), and project-based consulting and assistant fees. Distribution runs through direct artist relationships and inbound demo submissions, channel partners including Warner Music Finland (~38% domestic market share), Sony Music Finland, and specialized booking agencies (All Day Agency, Fullsteam, Warner Music Live, Suomen Keikkamyynti). The firm employs a small core team of approximately seven members (founder/CEO/managers, PR, marketing, talent, security, hospitality), is independently and founder-controlled with no disclosed institutional investors, and operates without proprietary technology platforms or disclosed AI capabilities.

Name

Manage Me Oy

Legal name

Manage Me Oy

Website

https://manageme.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Manage Me Oy is a Helsinki-based Finnish music and entertainment management company founded in 2017 that represents 18+ artists and entertainers, while operating a joint record label with Warner Music Finland and adjacent sub-brands covering PR (Manage My PR), brand partnerships (Manage My Brand), speaker events (Puhuttaako), consulting, and online training courses within Finland's domestic market.

Ownership category

akta.pro rank

Product category

Music Artist Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

A&R / Artist Development Services (MPAIAGAL), Entertainment Booking & Speaker/Talent Management (HSACAAAI), Business Management & Accounting (Artists) (MPAIAGAD)

Keywords

• Artist management services
• Music industry consulting
• Entertainment public relations
• Record label operations
• Influencer brand partnerships

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Artist Management Services: Commission-based management fees for representing artists, influencers, and performers. Services include career development, contract negotiations, brand partnerships, and day-to-day management.
2. Record Label (Manage Me Records): Revenue from record label operations founded with Warner Music Finland in Spring 2019. Includes music releases, distribution, and artist development.
3. PR and Communication Services (Manage My PR): Promotion and communication services including press releases, media coaching, event promotion, social media strategy, and radio/Spotify pitching. Priced per service or package.
4. Consulting Services: Contract, brand, and marketing consulting for music industry and external clients.
5. Training and Workshops: Online courses (Artistiksi, Manageriksi) and in-person workshops. Personal branding consultations offered by founder Carla Ahonius.
6. Assistant Services: Hourly and project-specific assistant services for music and entertainment industry professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Manage Me Oy is a Finnish music and entertainment management and consulting firm that represents 18+ artists, influencers, and entertainers through commission-based artist management services. The company also operates a joint record label with Warner Music Finland (Manage Me Records), a PR and communication services sub-brand (Manage My PR), a brand partnership brokerage (Manage My Brand), a speaker and event-matching service (Puhuttaako), and industry training courses (Artistiksi and Manageriksi). Ancillary offerings include assistant services, consulting for music industry and external clients, and personal branding consultations.

Product overview

Manage Me Oy is a Finnish music and entertainment management company offering a comprehensive suite of services centered around artist development and management. The core offerings include Management (artist management), Label (record label partnership with Warner Music Finland), Manage My PR (PR and communication services), Puhuttaako (speaker/event hosting), Manage My Brand (brand partnerships), Konsultointi (consulting), and Assistenttipalvelut (assistant services). The company also offers educational products including Artistiksi and Manageriksi online courses and workshops. Founded in 2017 by Carla Ahonius, the company operates as a unified portfolio of interconnected services designed to support artists and performers throughout their careers.

Differentiator

Problem solved

Functional benefit

Brands

• Manage My PR: Modern PR and communication services offering publication and event promotion, media coaching, and versatile PR services for operators in and outside the music and entertainment industry.
• Manage Me Records
• Puhuttaako
• Manage My Brand

Products and services

• Artist Management (Management) Commission-based management representation for Finland's biggest music stars and emerging talents. Services include career planning, partnership development, contract negotiations, business administration, booking coordination, financial administration, grant applications, and day-to-day industry operations for musicians, influencers, presenters, and makeup artists.
• Manage Me Records (Label) Joint record label operations with Warner Music Finland covering music releases, distribution, and artist development. Manage Me contributes artist roster and management expertise while Warner handles promotion and label infrastructure (Warner holds ~38% domestic market share). First signed acts include M//O.
• Manage My PR Fixed-price PR and communication services including artist bios (€175), press releases (€290), press release with media contact (€540), promotion strategies (€990/single, €1990/album), radio pitching (€540), Spotify pitching (€460, €290 bundled with radio), social media strategy (€540), and media coaching (€500), aimed at individuals and businesses in and outside the music industry.
• Puhuttaako (Speaker and Event Matching) Speaker and event-matching service helping companies, brands, and communities find suitable hosts, speakers, and coaches for tailored and inspiring events. Tickets sold at €9.90 per virtual event. Supported by Ministry of Education and Culture.
• Manage My Brand Brand partnership brokerage connecting Finland's most interesting personalities and artists with brands to enhance brand visibility and sales through natural influencer marketing and authentic storytelling alignment.
• Konsultointi (Consulting) Contract, brand, and marketing consulting services for music industry clients and external organizations, leveraging Manage Me's broad understanding of the music and entertainment industry.
• Assistenttipalvelut (Assistant Services) Hourly and project-based assistant services for music and entertainment industry professionals, including photoshoot coordination, financial management, and daily task administration.
• Artistiksi Workshop In-person workshop for aspiring artists teaching how to build a music career, create promotional packages, and approach industry professionals. Priced at €120 incl. VAT, held at the Manage Me office in Helsinki.
• Manageriksi Online Course Self-paced online course covering the manager role, manager contracts, and entry into the artist management industry. Distributed via the Verkkovalmentajat.fi online learning platform.
• Ilmaisu Workshop 4-hour in-person expression workshop held in Helsinki with Armi Toivanen, focused on performance and expression skills for artists and public-facing professionals.

Quantifiable outcome

• 9 Emma awards for Jenni Vartiainen, 15 for Jare Tiihonen (Cheek)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Opetus- ja Kulttuuriministeriö (Ministry of Education and Culture)minorOthers · 1 June 2021Puhuttaako speaker event concept received support from Ministry of Education and Culture. First virtual event held June 9, 2021.
• TiketinminorGTM or Marketing Partner · 1 June 2021Event ticketing partner for Puhuttaako virtual speaker events.
• Warner Music FinlandcoreStrategic or Co-development Partner · 1 April 2019Joint record label partnership established Spring 2019. Manage Me Records operates under Warner Music Finland's distribution and label infrastructure. Warner handles promotion and label operations while Manage Me contributes artist roster and management expertise. Warner holds approximately 38% domestic market share in Finland.
• HMC Publishing (Warner Music Finland)coreStrategic or Co-development PartnerMulti-year music publishing agreement. HMC Publishing and Manage Me jointly scout promising songwriters with goal of finding talent across wide scale. HMC is one of Finland's most significant music publishers.
• All Day AgencycoreChannel Partner/ Reseller/ DistributorBooking agency handling live performance bookings for artist Ilta.
• Fullsteam AgencycoreChannel Partner/ Reseller/ DistributorBooking agency for live performance bookings for band Nupu.
• Suomen KeikkamyynticoreChannel Partner/ Reseller/ DistributorBooking agency for live performance bookings for rap duo M//O.
• Warner Music LivecoreChannel Partner/ Reseller/ DistributorLive booking division of Warner Music Finland handling concert bookings for artist Jenni Vartiainen.
• BMG (via Tina Jukarainen)minorStrategic or Co-development PartnerTina Jukarainen handled promotion for BMG international artists in Finland in 2018.
• Sony Music FinlandcoreChannel Partner/ Reseller/ DistributorSome artists' releases and publishing handled through Sony Music Finland. M//O releases shifted from Warner to Sony in 2023.
• Verkkovalmentajat.fiminorChannel Partner/ Reseller/ DistributorOnline learning platform for Manage Me's Artistiksi and Manageriksi online courses.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BMG: International music management and publishing company; Manage Me's CEO Tina Jukarainen previously handled BMG international artist promotion in Finland. Comparable as a broader incumbent offering artist representation and publishing.
• Warner Music Finland: Major record label and Manage Me's joint-label partner since 2019 (Manage Me Records). A broader incumbent operating across A&R, distribution, and label services for the entire Finnish market.
• Sony Music Finland: Major Finnish record label that now handles some Manage Me roster artists (M//O shifted here in 2023). Overlapping incumbent in label, distribution, and management for Finnish artists.
• Universal Music Finland: One of the three major Finnish record labels and a broad incumbent offering label, distribution, and management-adjacent services across the domestic market — a comparable larger-scale operator.

Emerging players

• KAIKO: Finnish influencer and content-creator marketing platform. Comparable as a domestic emerging player in the creator/influencer economy segment that Manage Me's roster increasingly represents.

Direct peers

• WME (William Morris Endeavor): Global talent and artist management agency. Comparable as the international benchmark for full-service artist management, representing musicians and entertainers worldwide.
• All Day Agency: Finnish booking and artist management agency that handles live performance bookings for artist Ilta (a Manage Me roster artist). Direct competitor in the Finnish artist-booking and management space.
• Fullsteam Agency: Finnish artist booking and management agency representing several major Finnish acts, including Nupu. Directly comparable as a domestic peer offering artist booking and live-performance management in the same Finnish market.
• Suomen Keikkamyynti: Finnish booking agency handling live-performance bookings for rap duo M//O (on Manage Me's roster). Closely comparable as a domestic Finnish booking/management peer serving the same artists.
• CAA (Creative Artists Agency): Global talent agency representing major musicians and entertainers. Comparable international benchmark for full-service artist representation and brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/managemefi
• Instagraminstagram.com/managemefi
• LinkedInlinkedin.com/company/managemefi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manage Me Oy