Name

Rose Blanche Group

Legal name

ROSE BLANCHE Group

Website

https://rose-blanche.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sousse

HQ country

Tunisia

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Food Products Manufacturing: Manufacturing and sale of pasta, couscous, flour, and semolina under brands including Warda, Spiga, Diari, Khomsa, Friga, and Ojao (gluten-free)
2. Animal Feed: Production and sale of compound feed for poultry, ruminants, and rabbits under brands ACN, ALCO, and ALCO MASH
3. Poultry Production: Integrated poultry operations including hatching, breeding, slaughtering, and processing of chicken and turkey meat under Mliha brand, with capacity of 11,800 tonnes per year
4. Seed Production: Production and commercialization of selected cereal and legume seeds under SOSEM brand for optimized crop yields
5. Trading and Logistics: Complete logistics operations from ports worldwide with 1,000,000 tonnes handled annually and 110,000 tonnes storage capacity; includes commodity trading in wheat, corn, and soy

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rose Blanche Group is a vertically integrated Tunisian agro-industrial conglomerate that manufactures and sells pasta, couscous, flour, semolina, rice, barley products, gluten-free pasta, animal feed, day-old chicks, and processed poultry meat. It operates across the cereals value chain (seed selection, farming partnerships, flour milling, pasta and couscous manufacturing), animal nutrition (ACN, ALCO, ALCO MASH brands), poultry (Mliha brand and SAVINORD/PISSO hatcheries), and grain trading/logistics, exporting to 30+ countries.

Product overview

ROSE BLANCHE Group is a vertically integrated Tunisian agro-industrial conglomerate operating across the cereals, animal feed, poultry, and trading sectors. The group's product portfolio includes multiple distinct brands organized by product category: pasta and couscous brands (Warda, Diari, Spiga), semolina and flour (Khomsa), barley products (Friga), gluten-free pasta (Ojao), rice (Rosy), culinary products (Omima), poultry (Mliha), seeds (SOSEM), and animal feed brands (ACN, ALCO, ALCO MASH). The company operates 16 production sites across Tunisia through 31 subsidiaries with 4,000 employees and serves markets in over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Warda: Leading pasta brand in Tunisia, created in 1997. First place in pasta sales in Tunisia, known for exceptional organoleptic qualities and amber yellow color from high-quality durum wheat.
• Diari
• Spiga
• Friga
• Khomsa
• Ojao
• Rosy
• Omima
• Mliha
• SOSEM
• ACN
• ALCO
• ALCO MASH
• SAVINORD
• PISSO

Products and services

• Warda Pasta Leading pasta brand in Tunisia occupying first place in domestic pasta sales, known for exceptional organoleptic qualities and amber yellow color from high-quality durum wheat; produced at the Sousse facility (290 tonnes/day).
• Diari Couscous Couscous brand produced at the first fully automated couscous factory in Tunisia at 140 tonnes/day, the undisputed Tunisian leader for over four decades with presence in 20+ countries; includes the DIARI EXPRESS quick-preparation variant (4 min regular, 2 min Mesfouf Express).
• Spiga Pasta and Couscous Pasta and couscous brand specializing in durum wheat selection, offering ordinary, special, whole, vegetable-enriched, and gluten-free pasta, plus flour and healthy soups; market leader in Libya and present in 20+ countries.
• Friga Barley Products

Quantifiable outcome

• 30-33% market share in Tunisian pasta market
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Terres Univia / European UnioncoreStrategic or Co-development Partner · 1 January 2019Maghreb Oléagineux program jointly launched by Terres Univia and the European Union in 2019 to support Tunisian rapeseed sector by promoting use of seeds produced in Europe. Rose Blanche Group participates as a major player in Tunisian agriculture.
• Carthage GrainscoreOthersRapeseed collected by Rose Blanche Group is processed by Carthage Grains through oilseed crushing to produce rapeseed meal for animal feed. Carthage Grains produces meal with high protein content and phosphorus for livestock nutrition.
• HatchTech (Netherlands)coreTechnology or IntegrationDutch technology supplier for SAVINORD's hatchery operations. SAVINORD collaborates with HatchTech to develop exclusive super chick technology allowing chicks to be fed and watered from hatching, at least 24 hours before conventional chicks. All technological developments aim to improve chick environment and well-being.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Borges International: Mediterranean food company specializing in pasta, couscous, olive oil, and nuts with international distribution. Direct peer to Rose Blanche in the couscous and Mediterranean pasta categories, with similar export-driven growth strategy and premium positioning.
• Banvit: Turkish integrated poultry producer with operations spanning breeding, hatchery, feed, and processed poultry meat. Direct peer to Rose Blanche's integrated poultry value chain through SAVINORD, PISSO, and SOPAT, with similar regional scale and market position.
• Garofalo: Italian premium pasta manufacturer specializing in durum wheat pasta with international distribution. Direct peer to Rose Blanche's Warda and Spiga pasta brands, with similar quality positioning and presence in Mediterranean and export markets.
• De Cecco: Italian premium pasta producer with strong heritage and global export presence. Direct peer to Rose Blanche in durum wheat pasta manufacturing, with similar quality positioning and competing for shelf space in the same export markets including USA and Europe.
• Poulina Group: Leading Tunisian poultry and agri-food conglomerate with integrated operations spanning poultry farming, animal feed, and processed foods. Closest comparable to Rose Blanche given overlapping Tunisian market footprint, multi-segment structure, and similar vertically integrated model across cereals, feed, and poultry.

Regional players

• Cevital: Algerian privately-held food and industrial conglomerate with vertically integrated operations across food processing, poultry, and commodities. Highly comparable business model in the North African region though Cevital is materially larger and more diversified.

Broad incumbents

• Tyson Foods: One of the world's largest poultry processors with vertically integrated operations from breeding to processed meat. Comparable to Rose Blanche's Mliha/SOPAT poultry division, though Tyson operates at vastly larger scale and serves primarily retail and foodservice channels.
• Barilla: World's largest pasta manufacturer and global category leader. Directly comparable pasta/couscous product overlap with Rose Blanche's Warda, Diari, and Spiga brands, though Barilla operates at significantly larger scale and broader international distribution.
• Cargill: Global agricultural commodity trader and animal feed producer. Comparable to Rose Blanche's Medigrain/Unagro trading subsidiaries and ACN/ALCO feed operations, though Cargill operates at vastly larger scale across the global commodity value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqRY9_zQd9Ms
• LinkedInlinkedin.com/company/la-rose-blanche-groupe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Blanche Group