PGA Company

What PGA Company does

Michigan Section PGA is one of 41 regional sections of the PGA of America, founded in 1924 and headquartered in Bath, Michigan (with mailing address in East Lansing). The organization operates as a non-profit professional association serving 900+ PGA Members and Associates and 380+ affiliated golf facilities across the state. Its core function is to credential, develop, and represent PGA Professionals while running sanctioned competitive events including the 109th edition Michigan Open, the Women's Open (ANNIKA Women's All-Pro Tour), the Senior Open, and PGA Tour / Champions Tour qualifiers.

Its product portfolio is organized around four interconnected pillars: (1) tournament operations and member services, using Golf Genius for scoring and management; (2) PGA REACH Michigan, a charitable foundation focused on youth (Drive, Chip & Putt, PGA Jr. League, Junior PGA Championship), military (PGA HOPE), and inclusion (PGA WORKS Fellowship) programs; (3) member education, mentorship, and professional development requirements; and (4) sponsor and partner activation. Notable operational scale includes 90+ boys and girls in PGA Jr. League at Bay Meadows alone, 2,000+ kids reached at 17 schools via Golf in Schools, and 143 Hall of Fame inductees including Walter Hagen, Chuck Kocsis, and Dave Hill.

Revenue derives from four streams: recurring PGA membership dues, transaction-based tournament entry fees, recurring corporate sponsorships (PGA Tour, Hall Financial, Founders Brewing, GameAbove, Crystal Mountain, Boyne Mountain, Coca-Cola), and donations/fundraising through PGA REACH Michigan. No revenue is publicly disclosed; pricing for membership and tournament entry is not transparent on the website. The organization distributes via direct membership, facility directory referrals, the PGA Coach national directory, and tournament registration.

Name

PGA Company

Legal name

Michigan Section PGA

Website

https://michiganpga.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Section PGA is a 100-year-old non-profit professional association that represents 900+ PGA Members and 380+ golf facilities statewide, running sanctioned tournaments, member education, and PGA REACH charitable programs for youth, military, and inclusion.

Ownership category

akta.pro rank

Product category

Professional Golf Association Services

NAICS

Spectator Sports (71121), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAAAK

Golf Tours & Professional Circuits

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Professional golf association
• Golf tournament management
• Junior golf development
• Military golf programs
• Membership services

Headquarters

HQ city

Bath

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: PGA Professionals pay membership dues to join and maintain membership in the Michigan Section PGA
2. Tournament Entry Fees: Revenue generated from entry fees for section events, championships, and qualifiers including Michigan Open, Women's Open, Senior Open, and various Pro-Am events
3. Sponsorships: Platinum section sponsors (PGA Tour, Hall Financial, Founders Brewing Company, GameAbove, Boyne Mountain Resort, Crystal Mountain Resort) and event title sponsors provide sponsorship revenue
4. Donations/Fundraising: PGA REACH Michigan accepts donations and conducts fundraising events including Rounds Fore REACH auction and Birdies Fore REACH

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Michigan Section PGA is a non-profit regional section of the PGA of America that organizes professional golf tournaments (Michigan Open, Women's Open, Senior Open), provides membership services, education and professional development to 900+ PGA Professionals, and runs community outreach programs through PGA REACH Michigan serving youth, military veterans, and diverse populations. The organization connects members with 380+ affiliated golf facilities across Michigan.

Product overview

The Michigan Section PGA operates as a professional golf association with a platform of programs and services organized around tournaments, player development, and community outreach. Core offerings include tournament management (Michigan Open, Women's Open, Senior Open), youth development programs (PGA Jr. League, Drive Chip & Putt, Junior PGA Championship), military programs (PGA HOPE), and workforce development (PGA WORKS Fellowship). The organization also provides membership services, education, and charitable initiatives through PGA REACH Michigan foundation. The portfolio functions as interconnected programs rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PGA REACH Michigan: Charitable foundation of the Michigan Section PGA focusing on youth, military, and inclusion initiatives through golf

Products and services

• PGA REACH Michigan Charitable foundation of the Michigan Section PGA that positively impacts lives through golf, focusing on youth, military, and diverse populations through programs including PGA HOPE, junior golf initiatives, and player development grants.
• PGA HOPE Michigan Program that introduces golf to Veterans and Active Duty Military personnel to enhance their physical, mental, social, and emotional well-being through PGA REACH Michigan.
• Drive, Chip & Putt Junior golf development program for children ages 7-15 featuring free local qualifiers, regional qualifying, and national championship at Augusta National.
• PGA Jr. League Team-based junior golf league for boys and girls ages 13 and under, providing opportunities for youth to learn and play golf in a competitive team environment.
• Hall Financial/Founders Brewing Co. Michigan Open The 109th edition state championship tournament for Michigan's top professional and amateur golfers, one of the historic state open championships.
• Coca-Cola/GameAbove Michigan Women's Open Championship tournament for female professional and amateur golfers held at Crystal Mountain Resort, part of the ANNIKA Women's All-Pro Tour.
• Yamaha Golf Cars Senior Open Championship tournament for senior golfers aged 50 and older, conducted annually at Bedford Valley Golf Club.
• PGA WORKS Fellowship Strategic initiative designed to diversify the golf industry's workforce, providing 12-month paid fellowships funded by PGA REACH for individuals from diverse backgrounds to pursue careers in golf.
• Membership Programs Programs for PGA Professionals including associate membership, mentorship, professional development requirements, playing ability tests, and career advancement through the PGA professional rankings.

Quantifiable outcome

• 2026 Michigan Open Champion Cameron Ruge won $15,000 first-place prize
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered platinum sponsor, title sponsor, host venue, event sponsor and core.

• PGA Tourplatinum sponsorGTM or Marketing Partner · 1 January 2026Platinum Section Sponsor - premier professional golf tour partnership supporting Michigan Section PGA programs and championships
• Hall Financialtitle sponsorGTM or Marketing Partner · 1 January 2026Title sponsor for Hall Financial Michigan Open - mortgage company founded 2016 with mission to be most client-focused in the industry, 7,000+ Five-Star reviews
• Founders Brewing Companytitle sponsorGTM or Marketing Partner · 1 January 2026Co-title sponsor for Michigan Open - one of top 10 largest craft breweries in the country, founded 1997 in Grand Rapids, MI
• GameAbovetitle sponsorGTM or Marketing Partner · 1 January 2026Title sponsor for Michigan Women's Open - strategic investor in golf with investments in McLaren Golf, PLATFORM Golf, CHIP'd Golf brands
• Boyne Mountain Resortplatinum sponsorGTM or Marketing Partner · 1 January 2026Platinum Section Sponsor - Northern Michigan four-season resort hosting section events including Tournament of Champions
• Crystal Mountain Resortplatinum sponsorGTM or Marketing Partner · 1 January 2026Platinum Section Sponsor and 23-year host of Michigan Women's Open - four-season family-owned resort in Thompsonville, MI
• Shanty Creek Resorthost venueGTM or Marketing Partner · 1 January 2026Host venue for Michigan Open - 5,500-acre four-season resort in Bellaire, MI with Cedar River Course designed by Tom Weiskopf
• Coca-Colatitle sponsorGTM or Marketing Partner · 1 January 2026Presenting sponsor for Michigan Women's Open - long-time sponsor since first year at Crystal Mountain
• American Airlinesevent sponsorGTM or Marketing Partner · 1 January 2026Sponsor for PGA HOPE Secretary's Cup - presenting sponsor for 2026 event where Michigan team competed
• PGA REACHcoreStrategic or Co-development PartnerNational charitable foundation of PGA of America - provides funding and programs for youth, military, and inclusion initiatives through Michigan Section

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LPGA (Ladies Professional Golf Association): National professional women's golf tour. The Michigan PGA Women's Open is part of the ANNIKA Women's All-Pro Tour affiliated with the LPGA pathway and grants an LPGA exemption to its champion, making LPGA a direct ecosystem incumbent for the section's flagship women's event.
• PGA of America: National parent organization of the Michigan Section PGA and all 41 PGA Sections. Provides shared infrastructure (PGA REACH national foundation, PGA.Coach directory, PGA Tour qualifier pathways) that the Michigan Section leverages, and competes for the same sponsor and member mindshare at the national level.
• United States Golf Association (USGA): National governing body for amateur golf in the U.S. that oversees U.S. Open, U.S. Women's Open, and amateur championships. Broader incumbent governing the same Michigan golfers through overlapping handicap, rules, and amateur event pathways the Michigan Section supports.

Emerging players

• The First Tee: National youth-development organization focused on introducing golf to kids through character-building programs. Comparable to PGA REACH Michigan's youth pillar and PGA Jr. League initiatives; Kevin McKinley moved from Michigan PGA governance to The First Tee of Northern Michigan, illustrating direct ecosystem overlap.

Direct peers

• Carolinas PGA Section: Another large PGA Section with similar tournament portfolio, junior golf programs (PGA Jr. League, Drive Chip & Putt), and PGA HOPE operations. Directly comparable as a peer Section running a Hall Financial/Founders Brewing-style open championship infrastructure in its region.
• Golf Association of Michigan (GAM): The other principal golf association operating in Michigan, governing amateur golf competitions and handicap services. Directly comparable as a fellow Michigan-based golf association that runs championships and member services, and explicitly awards the Michigan Section PGA (e.g., 2025 GAM Champion of DEI to PGA HOPE Michigan).
• Southern California PGA Section: Large West Coast PGA Section with comparable member-base size, tournament operations, and community foundation (PGA REACH Southern California). Operates as a near-twin peer Section with identical programming framework.
• Florida PGA Section: One of the largest PGA Sections in the country, operating the same model of membership, tournament management, junior golf, and PGA REACH programs at significantly larger scale. Directly comparable business model and program portfolio, differing primarily in geographic size and member headcount.
• Northern Ohio PGA Section: Sibling PGA Section operating in the adjacent geography of Northern Ohio. Directly comparable as a regional PGA Section with identical business model (membership dues, tournaments, REACH programs, platinum sponsors), and Kevin McKinley was elected to represent Michigan alongside Northern/Southern Ohio Sections as District 5 Director.

Others

• American Junior Golf Association (AJGA): National junior golf organization running competitive tournaments for teens. Adjacent ecosystem participant that competes for junior golfers alongside PGA Jr. League, Drive Chip & Putt, and Junior PGA Championship pathways operated by the Michigan Section PGA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/michiganpga
• Facebookfacebook.com/68127858415
• Instagraminstagram.com/michiganpga
• LinkedInlinkedin.com/company/michigan-section-pga

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA Company