Hall Financial
Hall Financial is a privately held US residential mortgage lender founded in 2016 and headquartered in Troy, Michigan, offering client-focused home loan origination and advisory services with 501–1,000 employees.
- Company typePrivate
- Founded2016
- HeadquartersTroy, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Hall Financial does
Hall Financial is a US-based, privately held mortgage company headquartered in Troy, Michigan, founded in 2016. Per its brief self-description, the firm is a "client focused Mortgage Company" operating under the consumer-facing brand and domain "callhallfirst" (callhallfirst.com). The company employs 501–1,000 people, a scale that is broadly consistent with mid-sized residential mortgage origination operations rather than a large national lender or a single-office broker.
The firm's product surface, to the extent evident from the leadership roster, centers on residential home loan origination and advisory — Henry Doe's title is listed as "Vice President, Home Loan Advisor." No information is provided in the input regarding specific loan programs (e.g., conforming, FHA, VA, jumbo, refinance, reverse), loan officer productivity, broker vs. retail vs. wholesale channel mix, processing/underwriting technology, or proprietary origination platforms.
Hall Financial's revenue mechanics are not disclosed in the input. By industry convention, a retail mortgage lender of this profile earns loan origination fees, gain-on-sale revenue on loans sold to secondary market investors, and possibly servicing fee income — but the input contains no data on pricing, volume, gain-on-sale economics, MSR retention, or servicing portfolios. No funding history, partnerships, regulatory actions, M&A activity, customer segmentation, awards, or certifications are disclosed. The leadership team confirmed in the input consists of David Hall (President) and Henry Doe (Vice President, Home Loan Advisor); broader management depth is unknown.
Hall Financial firmographics
Firmographics- Name
- Hall Financial
- Website
- https://callhallfirst.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 501–1,000 employees
- Short description
- Hall Financial is a privately held US residential mortgage lender founded in 2016 and headquartered in Troy, Michigan, offering client-focused home loan origination and advisory services with 501–1,000 employees.
- Ownership category
- akta.pro rank
Hall Financial industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)
Keywords
Where Hall Financial is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Markets served
Hall Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Hall Financial product offering
Product offeringCore offering
Hall Financial is a privately-held mortgage company founded in 2016 that provides residential mortgage lending services to individual homebuyers. The company connects clients with dedicated home loan advisors who guide them through the loan origination process for purchasing residential property.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mortgage Loans Origination of residential mortgage loans for individual homebuyers, delivered through dedicated home loan advisors who guide clients through qualification, application, and closing.
Companies that use Hall Financial
Customer profileIdeal customer profiles1 record
Hall Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hall Financial competitors and assessment
Company assessmentBroad incumbents
- Wells Fargo Home Mortgage: Top-five US mortgage originator inside a major commercial bank; overlaps in retail residential mortgage origination and competes for the same consumer borrowers in Michigan and nationally.
- Rocket Mortgage: Largest US retail mortgage originator (parent Rocket Companies); overlaps directly with Hall Financial in retail consumer-direct residential mortgage origination, but at vastly greater scale with proprietary technology.
Direct peers
- Caliber Home Loans: Mid-large mortgage originator with retail and correspondent channels, now owned by Stone Point Capital; comparable scale and channel mix to a 500-1,000 employee operation.
- NewRez (formerly New Penn Financial): Multi-channel mortgage lender (retail, wholesale, correspondent) owned by Rithm Capital; overlaps with Hall Financial in retail consumer-direct residential origination with similar product set.
- United Wholesale Mortgage (UWM): Top US mortgage originator headquartered in Pontiac, MI (same Michigan base as Hall Financial). UWM is the dominant wholesale channel lender; their proximity and overlap in the Michigan market make them a direct competitor for talent and origination share.
- CrossCountry Mortgage: Privately held, fast-growing retail mortgage lender with a comparable branch and loan-officer driven model; directly comparable mid-sized IMB competing for similar advisor talent and borrower relationships.
- JMAC Lending: Privately held mid-sized mortgage lender focused on retail consumer-direct origination; comparable in scale, channel mix, and product positioning to Hall Financial.
- Guild Mortgage: Mid-sized retail-focused mortgage lender with branch operations across the US; comparable in scale, retail channel mix, and relationship-driven origination model to Hall Financial.
- Homepoint: Wholesale and retail mortgage lender that recently went through restructuring; competes in similar retail and wholesale channels relevant to a Michigan-based mid-sized originator.
- loanDepot: Large multi-channel mortgage originator (retail, wholesale, joint venture) with comparable product breadth to Hall Financial; competes for the same consumer-direct purchase and refinance borrower.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Hall Financial social profiles
Digital presenceHall Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hall Financial leadership team
Management profileNumber of profiles
Profiles2 records
Hall Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hall Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hall Financial
What does Hall Financial do?
Hall Financial is a privately-held mortgage company founded in 2016 that provides residential mortgage lending services to individual homebuyers. The company connects clients with dedicated home loan advisors who guide them through the loan origination process for purchasing residential property.
Is Hall Financial a public or private company?
Hall Financial is a private company. It is classified as founder individual operated bootstrapped.
When was Hall Financial founded?
Hall Financial was founded in 2016. It employs 501 to 1,000 people.
Where is Hall Financial based?
Hall Financial is headquartered in Troy, United States, in the North America region.
Who are Hall Financial's main competitors?
Broad incumbents on record are Wells Fargo Home Mortgage and Rocket Mortgage. Direct peers are Caliber Home Loans, NewRez (formerly New Penn Financial), United Wholesale Mortgage (UWM), CrossCountry Mortgage, JMAC Lending, Guild Mortgage, Homepoint and loanDepot.
Does Hall Financial have an API?
No public API is recorded for Hall Financial.
What industry is Hall Financial in?
Hall Financial's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAL, Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation). Its NAICS code is 522310 and its SIC code is 6162.