Non Commissioned Officers Association

Name

Non Commissioned Officers Association

Legal name

Non Commissioned Officers Association of the United States

Website

https://ncoausa.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

The Non Commissioned Officers Association (NCOA) is a federally chartered, membership-based Military Service Organization established in 1960 to advocate for enlisted U.S. service members (E-1 through E-9), veterans, and their families. It generates revenue through membership dues ($20-$30/yr), commemorative War Medallions, annual conferences, and donations.

Ownership category

akta.pro rank

Product category

Veteran Service Organization

NAICS

Professional Organizations (813920), Civic and Social Organizations (813410), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Non-Commissioned Officer (NCO) Academies & Leadership Schools (EDAHAOAF), Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veteran advocacy services
• Military membership organization
• War medallion recognition
• Veteran benevolent programs
• Military scholarship programs

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues provide recurring revenue. Regular membership is $30/year for enlisted service members E-1 through E-9, veterans, and supporters. International Auxiliary membership is $20/year for spouses and family members. Vanguard Life Membership offers a one-time $100 contribution for additional benefits.
2. War Medallion Program: Veterans medallions (WWII, Korean War, Vietnam War, Cold War, Persian Gulf/GWOT) are sold as commemorative recognition items with a minimum $25 donation per medallion. A portion of proceeds supports the NCOA Scholarship Fund for children and grandchildren of service members.
3. Annual Conference & Events: Annual conferences feature registration fees, sponsorship packages, and event activities including Vanguard Awards, business meetings, and the Parade of Checks (donations to benevolent programs). Golf tournaments and raffles (such as FightCamp) generate additional revenue.
4. Donations & Benevolent Programs: The 'One Dollar Can Make a Difference' campaign accepts donations starting at $1 to support scholarships, grants, disaster relief, and general benevolent programs. The Bettsy Ross Education Fund provides $500 grants to Auxiliary members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

NCOA is a federally-chartered, membership-based Military Service Organization that advocates for U.S. enlisted personnel (grades E-1 through E-9), veterans, and their families. It sells annual memberships (Regular $30/year, International Auxiliary $20/year), offers a Vanguard Life Membership for $100, sells commemorative War Medallions (WWII, Korean, Vietnam, Cold War, Persian Gulf/GWOT) for a minimum $25 donation each, and operates an annual conference, scholarship programs, and education partnerships with University of Phoenix and Waldorf University.

Product overview

NCOA is a federally-chartered Military Service Organization offering a portfolio of programs centered on advocacy, recognition, and member support for Enlisted Service Members, Veterans, and their families. The core offerings include the War Medallion Recognition Program (commemorative medallions for WWII, Korean, Vietnam, Cold War, and Persian Gulf/GWOT Veterans), an Annual Conference, Scholarship Fund, and membership programs with Regular, Veterans, Associate, and International Auxiliary divisions. Additional programs include Vanguard Life Membership, education partnerships with University of Phoenix and Waldorf University, and benevolent funds supporting disaster relief and grants.

Differentiator

Problem solved

Functional benefit

Brands

• NCOA War Medallion Recognition Program: Program honoring Veterans with medallions for WWII, Korean War, Vietnam War, Cold War, and Persian Gulf/Global War on Terrorism service. A portion of proceeds supports the NCOA Scholarship Fund.
• Vanguard Awards
• NCOA Auxiliary

Products and services

• NCOA Regular Membership Annual dues-based membership at $30/year for enlisted service members in grades E-1 through E-9 (active duty, retired, guard, reserve, and veterans), providing advocacy representation on Capitol Hill, voting rights, and access to member benefits.
• NCOA International Auxiliary Membership Annual dues-based membership at $20/year for spouses, widows, widowers, and family members (18+) of enlisted service members, providing access to scholarships, the Bettsy Ross Education Fund grants, recognition programs, and community support.
• Vanguard Life Membership One-time $100 contribution membership tier available exclusively to current Life Members, including 20% conference discount, preferred seating, Vanguard Life Member card, and lapel pin.
• War Medallion Recognition Program Commemorative medallions honoring Veterans from WWII, Korean War, Vietnam War, Cold War, and Persian Gulf/Global War on Terrorism, available for a minimum donation of $25 each, with a portion of proceeds supporting the NCOA Scholarship Fund. Each medallion is presented to a Veteran or their family and includes a commemorative presentation tin and message card; ships to US addresses only.
• NCOA Annual Conference Annual gathering featuring leadership discussions, networking opportunities, Vanguard Awards honoring heroism among enlisted members, business meetings, and updates on advocacy for Enlisted Service Members, Veterans, and their families; held in-person and virtually with registration fees and sponsorship packages.
• University of Phoenix NCOA Scholarship Full-tuition scholarship partnership with University of Phoenix for NCOA members and veterans to pursue bachelor's or master's degrees, with programs designed around busy schedules and recognition of military service.
• Waldorf University Learning Partner Program Education partnership providing NCOA members and immediate family members with reduced tuition rates on online degree programs, Waldorf Learning Partner Scholarship access, and a 'Fast and Free' first course opportunity with no required login times and no textbook costs.
• Vanguard Military Awards Annual recognition program honoring one enlisted member from each U.S. Armed Forces branch for acts of heroism, named in honor of enlisted Congressional Medal of Honor recipients.

Quantifiable outcome

• 929 Vietnam War Medallions awarded by a single chapter (Rogue Chapter) in approximately 2 years
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Waldorf UniversitycoreGTM or Marketing Partner · 1 February 2026Learning Partner Program providing NCOA members and immediate family members with reduced tuition rates on online degree programs, Waldorf Learning Partner Scholarship access, and 'Fast and Free' first course opportunity. Waldorf offers flexible schedules with no required login times and no textbook costs.
• University of PhoenixcoreGTM or Marketing Partner · 5 February 2025Partnership offering full-tuition scholarship for NCOA members and veterans pursuing bachelor's or master's degrees. University of Phoenix recognizes military service and provides accessible education for non-traditional students through programs designed around busy schedules.
• FightCampminorGTM or Marketing PartnerConnected home boxing and kickboxing gym offering raffle prizes valued at $2,000 for NCOA members. Third annual partnership supporting military community wellness and fitness through premium equipment and professional-level training access.
• Corporate GrayminorGTM or Marketing PartnerNew partner in 2026 providing veteran employment and career resources.
• Check-A-VETminorGTM or Marketing PartnerNew partner in 2026 for veteran verification and services.
• Military AirminorGTM or Marketing PartnerPending partnership as of February 2026.
• Gold Star Spouses of AmericacoreStrategic or Co-development PartnerNCOA participated in Gold Star Spouses inaugural Legislative Fly-In and National Convention in June 2025, where over 25 surviving spouses connected with 400+ congressional offices. NCOA volunteers served as escorts supporting spouses during their advocacy efforts.
• The Military CoalitioncoreStrategic or Co-development PartnerNCOA participates in The Military Coalition (TMC), a consortium of military and veteran organizations working together on legislative advocacy. NCOA President Garry McClure serves on TMC, strengthening collective voice on Capitol Hill for enlisted personnel issues.
• Abilene Grunts AssociationminorStrategic or Co-development PartnerHost of the Annual TET Reunion where NCOA presents War Medallions to Vietnam-era veterans. Nearly 40-year partnership honoring veterans from all branches and eras through camaraderie and recognition events.
• San Antonio Coalition for Veterans and FamiliesminorStrategic or Co-development PartnerNCOA partnering to present 100 Vietnam War Medallions at Vietnam Veterans Day Recognition Ceremony on March 28, hosted by the Coalition in San Antonio.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Disabled American Veterans (DAV): A federally-chartered VSO focused on advocating for disabled veterans, with similar chapter structure, Capitol Hill presence, and member-benefit model as NCOA.
• American Legion: The largest wartime veterans organization in the US, with a federal charter, chapter-based membership, and advocacy focus overlapping heavily with NCOA's enlisted-constituency mission.
• Reserve Officers Association (ROA): A federally-chartered military association representing officers and their families, providing a direct counterpart and natural peer to NCOA's enlisted-focused mission within The Military Coalition.
• Veterans of Foreign Wars (VFW): One of the largest congressionally-chartered VSOs in the US, VFW represents combat veterans across all branches and runs a similar advocacy-plus-membership-plus-benefits model, making it the closest direct comparator to NCOA.
• Military Order of the Purple Heart: A federally-chartered VSO for combat-wounded veterans, operating with similar advocacy, membership dues, recognition programs, and chapter network as NCOA.
• Fleet Reserve Association (FRA): A congressionally-chartered organization for Navy, Marine Corps, and Coast Guard enlisted personnel, with a closely aligned enlisted-only advocacy and benefits mission to NCOA.
• Vietnam Veterans of America (VVA): A congressionally-chartered VSO serving a specific conflict-era cohort, with comparable medallion-style recognition programs, scholarship funds, and chapter-based advocacy operations.
• Enlisted Association of the National Guard of the United States (EANGUS): A membership-based association specifically representing enlisted National Guard members, with overlapping advocacy priorities and similar dues-driven, chapter-supported operating model as NCOA.

Broad incumbents

• Tragedy Assistance Program for Survivors (TAPS): A leading nonprofit serving military families and survivors, partnering directly with NCOA on advocacy events and overlapping on Gold Star family support programs.

Emerging players

• Student Veterans of America (SVA): A newer, digital-first VSO targeting younger post-9/11 veterans through campus chapters, representing the type of organization NCOA must compete with for next-generation enlisted engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NCOAOfficial
• Facebookfacebook.com/NCOAUSA
• LinkedInlinkedin.com/company/ncoausa
• Instagraminstagram.com/ncoa1960
• TikToktiktok.com/@NCOAOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Non Commissioned Officers Association