PENNSYLVANIA FAMILY INSTITUTE

What PENNSYLVANIA FAMILY INSTITUTE does

Pennsylvania Family Institute (PAFI) is a faith-based nonprofit policy advocacy organization founded in 1989 and headquartered in Harrisburg, Pennsylvania. It operates a network of affiliated entities including PA Family Council (its primary 501(c)(4) advocacy arm), Independence Law Center (legal counsel), City on the Hill, and the Church Ambassador Network. PAFI's mission is to advocate for pro-life, pro-family, and religious freedom policies in Pennsylvania state government, and to equip faith-based voters and churches with non-partisan voter education resources.

PAFI's core products are civic engagement and voter education tools rather than software products. PAFamilyVoter.com is the flagship online voter guide platform covering statewide, judicial, school board, and legislative races. The Citizen Action Center is a digital advocacy portal for contacting state legislators and taking action on current legislation. The Church Ambassador Network mobilizes thousands of churches through pastor briefings, bulletin inserts (including the Choose Well 2026 Election Toolkit), and bulk voter guide distribution. The organization also coordinates bus transportation to the National March for Life in Washington, DC, produces policy commentaries and a daily radio spot (Family Minute), and runs the Family Choice Scholarship Program supporting school choice initiatives.

PAFI is funded entirely through individual donations, with no disclosed institutional investors, foundations, or government contracts. Its go-to-market is community-led and event-driven: it mobilizes faith communities through church networks, grassroots events, digital content, and targeted legislative campaigns. The organization has supported several Pennsylvania legislative milestones including the 2022 Life Amendment, 2017 Senate Bill 3, and 2016 House Bill 1948, and operates a long-term partnership with Communio aimed at strengthening marriages through churches by 2030.

Name

PENNSYLVANIA FAMILY INSTITUTE

Legal name

Pennsylvania Family Institute

Website

https://pafamily.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Faith-Based Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (8134), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDALAOAK

Parent & Family Relations

Education/Student Services & Campus Operations/Alumni Relations, Development & Campus Community Engagement

Keywords

• Faith-based policy advocacy
• Voter education resources
• Civic engagement programs
• Nonprofit legislative advocacy
• Family policy research

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Individual Donations: The organization relies heavily on individual donations from supporters. The website features multiple donate buttons and donation pages. No specific donation tiers or amounts are disclosed publicly.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

Pennsylvania Family Institute provides faith-based policy advocacy, non-partisan voter education, and civic engagement resources focused on pro-life, pro-family, and religious freedom issues in Pennsylvania. Core offerings include the PAFamilyVoter.com online voter guide, the Citizen Action Center legislative advocacy platform, the Church Ambassador Network mobilization program, the Choose Well Election Toolkit, the Family Choice Scholarship Program, and bus coordination for the annual National March for Life.

Product overview

Pennsylvania Family Institute (PA Family) operates as a faith-based policy advocacy organization offering a portfolio of voter education and civic engagement tools rather than a traditional software product. The core offerings include PAFamilyVoter.com (an online voter guide platform providing candidate information across all Pennsylvania elections), the Citizen Action Center (digital advocacy tools for legislative engagement), and the Church Ambassador Network (a program equipping churches for civic participation). Additional offerings include the Choose Well Election Toolkit for churches, podcasts and video content, articles and policy commentaries, and event coordination for the National March for Life. The organization does not operate on a platform-plus-modules architecture but rather provides distinct programs and resources unified by their mission to strengthen families and advocate for pro-life, pro-family policies in Pennsylvania.

Differentiator

Problem solved

Functional benefit

Brands

• PAFamilyVoter.com: Online voter guide providing candidate information for Pennsylvania elections
• Church Ambassador Network
• Family Choice Scholarship Program

Products and services

• PAFamilyVoter.com Online voter guide platform providing non-partisan candidate information to help Pennsylvania voters make informed decisions on Election Day, covering statewide candidates, judicial races, school board, and legislative offices.
• Citizen Action Center Digital advocacy platform enabling citizens to contact state legislators, take action on current legislation, find their state legislators, and access voter resources.
• Church Ambassador Network Network mobilizing church leaders to engage culture with biblical wisdom, including voter education, electoral engagement, and equipping pastors for civic participation across Pennsylvania.
• Choose Well Election Toolkit Practical resource to prepare, inform, and inspire congregations to make a difference at the ballot box, including bulletin inserts and video materials for churches ahead of the 2026 election.
• Family Choice Scholarship Program Education choice initiative supporting parental control over children's educational opportunities, including Lifeline Scholarships and Fund Students, Not Systems advocacy.
• 2026 National March for Life Bus Coordination Organization of bus transportation for Pennsylvania residents to attend the National March for Life in Washington, DC, including coordination with local parishes and organizations across multiple Pennsylvania counties.

Quantifiable outcome

• Ranked 34th among U.S. states for family stability, with only 53.4% of prime-aged adults married

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CommuniocoreStrategic or Co-development PartnerPartnership between Communio and Pennsylvania Family Institute to launch a church-based initiative aimed at strengthening marriages and family outcomes. The organizations plan to mobilize churches across the state using a data-driven model, with a goal of engaging thousands of couples and hundreds of churches by 2030. This partnership addresses Pennsylvania's ranking of 34th among U.S. states for family stability.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eagle Forum: Conservative values-based advocacy organization engaging on family, education, and life issues with state-level affiliate networks, comparable to PAFI's pro-family advocacy scope.
• Family Policy Alliance: National network that supports and coordinates state-level family policy councils, the same category PAFI operates in; directly comparable structure and state-focused advocacy mission.
• Focus on the Family: Faith-based family advocacy and resource organization providing policy engagement, marriage/family resources, and church mobilization — closely parallel to PAFI's programmatic portfolio including the Church Ambassador Network and family strengthening initiatives.
• Independence Law Center: Pennsylvania-based legal advocacy organization providing free legal representation on religious freedom and family issues; listed as a subsidiary/affiliate of PAFI but operates with an independent mission on closely adjacent issues.
• Family Research Council: National faith-based policy advocacy organization focused on family, life, religious freedom, and traditional values; operates at federal level with state affiliates, mirroring PAFI's mission and advocacy model.
• American Family Association: Faith-based advocacy organization focusing on traditional family values, religious liberty, and cultural engagement; comparable grassroots and policy advocacy model.
• CitizenLink: Focus on the Family's civic engagement arm providing voter guides and policy resources; directly mirrors PAFI's PAFamilyVoter.com and Citizen Action Center offerings.

Regional players

• Pennsylvania Catholic Conference: Official public policy arm of the Catholic Church in Pennsylvania, engaging on life, family, and religious liberty issues in Harrisburg — directly comparable state-level faith advocacy in the same jurisdiction.

Others

• Mason-Dixon Polling & Research: Pennsylvania-based polling firm frequently cited by PA policy organizations; relevant ecosystem participant that informs family and social-issue advocacy data used by groups like PAFI.

Broad incumbents

• Heritage Foundation: Large, well-established conservative think tank producing policy research and engaging in legislative advocacy across a much broader portfolio than PAFI; relevant incumbent comparable in advocacy and policy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PFIpolicy
• YouTubeyoutube.com/channel/UCP2jA5MBIwEhPlswMYc9pxg
• Facebookfacebook.com/PAFamily
• LinkedInlinkedin.com/company/pafamily
• Instagraminstagram.com/pafamilycouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENNSYLVANIA FAMILY INSTITUTE