The-models Gmbh

What The-models Gmbh does

The-models GmbH is a Bielefeld-headquartered German model, hostess and influencer talent agency operating since 2009 as a private GmbH. The firm mediates female, male, Best Ager (35+ and 60+), Plus Size, tattoo and fitness models for fashion shows, beauty shoots, product photography, advertising campaigns and video productions, alongside fair hostesses, grid girls for motorsport, presenters and promotional staff for trade fairs, exhibitions and corporate events. It has also extended into influencer marketing mediation across TikTok, YouTube and Instagram.\n\nUnderlying technology is a lightweight online talent management stack: an online sedcard/profile system where models upload photos and measurements, a searchable talent database segmented by category and German city, and email-based job matching when suitable opportunities arise. Customers submit booking requests through the website contact form specifying count, date, location and buyout requirements; the agency then proposes talent from the database. Distribution is digital-first — own website plus city-specific SEO landing pages across Berlin, Hamburg, Munich, Cologne, Dusseldorf, Hanover, Stuttgart and Frankfurt, with organic social on Facebook and Instagram.\n\nThe business model is agency commission on successful bookings, typically 20-25% of model fees for both buyouts and general payments, supplemented by professional services fees for hostess, event-staffing and influencer campaigns. Pricing is quote-based and not publicly disclosed. GTM is direct-to-consumer via the website, complemented by a joint talent-pool arrangement with sister agency the hostess GmbH and international partner-agency cooperation in Vienna and Zurich.

Name

The-models Gmbh

Legal name

the-models GmbH

Website

https://the-models.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

the-models GmbH is a Bielefeld-based German talent agency mediating models, hostesses, presenters and influencers for fashion, advertising, trade fairs and digital marketing campaigns nationwide across Germany.

Ownership category

akta.pro rank

Product category

Talent Management and Modeling Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Celebrity & Influencer Talent Booking (HSACAHAE), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Model talent agency
• Influencer marketing
• Event hostess staffing
• Fashion show booking
• Promotion staff services

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Commission - Model Fees: The agency receives a commission (approximately 20% in Germany) from model fees after each successful job mediation. The commission is deducted from both buyouts and general payments for models.
2. Agency Commission - Average Rate: Standard commission average of 25% consisting of mediation and service fees when models are successfully mediated to clients.
3. Hostess and Event Staff Services: Revenue from booking fair hostesses, grid girls, promotion staff, and event personnel for trade fairs, exhibitions, and corporate events.
4. Influencer Marketing Services: Mediation of influencers for marketing campaigns across platforms including TikTok, YouTube, and Instagram, connecting brands with appropriate influencer personalities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The-models GmbH operates a talent representation agency that mediates models, hostesses, presenters, grid girls, promotion staff and influencers to businesses for advertising campaigns, fashion shows, product photography, trade fairs and influencer marketing. The agency sources and vets talent, maintains a searchable online database, and earns commissions on successful bookings made through its mediation services across Germany and select international markets.

Product overview

The-models GmbH operates as a model and influencer agency with a diversified portfolio of talent services. The core offering consists of model agency services (encompassing female, male, best ager, plus size, tattoo, and fitness models), an influencer marketing agency for social media campaigns, a fair hostess agency for events and exhibitions, and specialized grid girls services for motorsport events. Additional offerings include fashion show organization, presenter/moderator booking, and promotion services. The agency supports its talent through an online sedcard platform for portfolio management and job matching. Services are delivered through partner agencies and extended across major German cities including Berlin, Hamburg, Munich, Cologne, Dusseldorf, Hanover, Stuttgart, and Frankfurt.

Differentiator

Problem solved

Functional benefit

Products and services

• Model Agency Services Full-service model agency offering female, male, best ager, plus size, tattoo, and fitness models for fashion shows, product photography, beauty shootings, and video recordings throughout Germany.
• Influencer Marketing Agency Influencer agency connecting brands with TikTok, YouTube, and Instagram influencers for marketing campaigns, featuring micro-influencers with close follower relationships.
• Fair Hostess Agency Provides trade fair hostesses and event staff for exhibitions, conferences, and events, with staff represented in major German cities including Cologne, Hamburg, Hanover, Stuttgart, and Düsseldorf.
• Grid Girls Agency Specialized agency providing grid girls for motorsport events and car races, including tasks such as presenting start numbers, handing over prizes, and supporting racers.
• Fashion Show Agency Organizes and plans runway shows, providing catwalk models for fashion presentations.
• Presenter Services Booking service for presenters and moderators for various events, campaigns, and corporate functions.
• Promotion Agency Provides promotion models who directly interact with potential customers to increase interest in products, services, or brands through direct engagement.
• Best Ager Models Senior models aged 35+ (Best Ager) and 60+ (Senior), representing authenticity and diversity for advertising campaigns targeting mature audiences.
• Plus Size Models Curvy models for clothes size 38/40 and above, popular for product photography and campaigns representing average consumers.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• the hostess GmbHcoreStrategic or Co-development Partnerthe models GmbH operates a joint talent pool with the hostess GmbH. When talent register, they agree to the joint registration contract allowing their profile to be used and presented on both companies' websites for suitable inquiries. This partnership expands service offerings across model and hostess staffing.
• ipunktominorOthersSEO agency that helped the company relocate to new offices in Bielefeld. Collaborative relationship for digital marketing and online visibility optimization.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mega Models Germany: Mega Models is a German model agency with a broad talent roster and online booking flows. Overlaps directly with The-models on female/male model booking, hostess services, and regional German customer segments.
• Reachhero: Reachhero is a German influencer marketing agency connecting brands with social media creators. It directly competes with The-models' influencer marketing agency offering on TikTok, Instagram, and YouTube campaigns in the DACH market.
• Blogfoster: Blogfoster is a Berlin-based influencer marketing platform serving brands in Germany. Overlaps with The-models' influencer mediation services and competes for the same brand customers across DACH.
• the hostess GmbH: the hostess is The-models' strategic partner operating a joint talent pool. It focuses on hostess, fair, and event staffing across Germany, making it both a partner and the closest direct comparator for the hostess/event segment of The-models' business.
• Parsonal GmbH: Parsonal is a long-established German model agency based in Dusseldorf offering female, male, and special-category models for advertising, fashion, and events. It competes head-on with The-models for the same German mid-market bookings.

Regional players

• VIVA Model Management: VIVA is a DACH-region model and talent agency offering models, hostesses, and event staff. Strong geographic overlap with The-models, particularly across German cities, though it operates with a slightly different market positioning.
• Model-Karriere (MCN): Model-Karriere is a German online modeling platform that allows models to register and brands to book directly. It represents a digital, self-serve alternative to agency-led booking flows like The-models'.

Emerging players

• StarNow: StarNow is a global online talent discovery and booking platform used by brands and agencies to source models, actors, and event staff. It functions as an alternative marketplace that could divert bookings away from traditional agencies like The-models.

Broad incumbents

• Elite Model Look / Elite World Group: Elite is a global, established modeling agency network. It represents premium fashion talent and competes with The-models at the upper end of commercial and editorial bookings, though with a much broader international portfolio.
• Model Management (International): Model Management is an international online model agency and discovery platform. It overlaps with The-models' female/male model discovery and booking flows but operates at much larger scale and a global talent pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tmagentur
• Instagraminstagram.com/tm_agentur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The-models Gmbh