blogfoster

What blogfoster does

blogfoster is a Berlin-based for-profit company founded in 2013 that operates a platform for scalable influencer marketing. With a headcount of 11-50 employees, it positions itself in the marketing technology layer connecting brands with content creators, with the structural value proposition of making influencer campaign execution repeatable and measurable rather than ad hoc. The company was founded by Jan Homann (founder and managing director) and Simon Staib (co-founder and CPO), with Gabriel Radic serving as head of product, indicating a product-led operating model typical of platform businesses.

The company has secured three early-stage funding rounds totaling approximately $702,899 in disclosed capital, with investors including Axel Springer Plug and Play Accelerator (which participated in all three rounds), IBB Ventures, and Yabeo. The 2016 round added Yabeo, suggesting an attempted expansion of the cap table during a growth phase, though no further funding activity is documented in the input. The platform's revenue model, pricing structure, customer segments, and product feature set are not disclosed in the available data, limiting the depth of analysis possible. blogfoster operates in the DACH market from its Berlin headquarters, with its website at blogfoster.com, and is privately held with no IPO activity.

Name

blogfoster

Legal name

EQOLOT

Website

https://blogfoster.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

blogfoster is a Berlin-based platform for scalable influencer marketing, founded in 2013, that helps brands plan, execute, and measure influencer campaigns using a software-driven approach.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

akta.pro secondary industry

Community Hosting & Membership Platforms (MPACAJAF)

Keywords

• Influencer marketing platform
• Creator marketing software
• Campaign analytics tools
• Content creator management
• Social media marketing SaaS

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

blogfoster is a platform for scalable influencer marketing that helps brands plan, orchestrate, and measure creator-driven campaigns. It structures goals, budgets, and creator relationships into defined setups across platforms, formats, and creator clusters, and provides dashboards and reports for ongoing performance transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• blogfoster Influencer Marketing Platform A SaaS platform that helps brands plan, orchestrate, and measure influencer marketing campaigns at scale by structuring goals, budgets, and creator relationships into defined setups across platforms, formats, and creator clusters, and providing dashboards and reports for ongoing performance transparency.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Upfluence: Upfluence is a comparable-sized influencer marketing SaaS platform with strong European roots offering creator discovery, campaign management, and affiliate tools — directly overlapping blogfoster's value proposition for brands running influencer programs.
• CreatorIQ: CreatorIQ is a leading global enterprise influencer marketing platform serving brands with creator discovery, campaign management, analytics, and e-commerce integration — directly comparable to blogfoster's positioning as a scalable influencer marketing platform for brands.
• Grin: Grin is a creator management platform with deep e-commerce and DTC integrations, enabling brands to run scalable influencer programs — directly comparable to blogfoster as a brand-side influencer marketing technology platform.
• Traackr: Traackr is an influencer marketing platform specializing in creator discovery, brand safety, and performance analytics for enterprise brands — a direct comparable in the same SaaS-based influencer marketing category.
• Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform enabling brands to manage influencer relationships, content, and affiliate programs at scale — a direct peer offering the same scalable influencer marketing workflow that blogfoster targets.
• Influencer.com (by IZEA): Influencer.com is an enterprise influencer marketing marketplace and platform that connects brands with creators across geographies — comparable to blogfoster in providing a scalable platform for influencer-driven brand campaigns.
• Klear: Klear is an influencer marketing platform offering creator discovery, campaign analytics, and social listening — a comparable SaaS solution for brands seeking to scale influencer marketing programs.

Broad incumbents

• Later: Later is a broader social media marketing platform with an influencer marketing module, serving as a broad incumbent in the adjacent social media management space that competes for overlapping brand marketing budgets.

Emerging players

• HypeAuditor: HypeAuditor offers AI-based influencer analytics, fraud detection, and market intelligence for brands and agencies — an emerging adjacent platform competing for the same brand-side influencer marketing technology budgets.
• Modash: Modash is a creator discovery and analytics platform focused on making influencer marketing more transparent for brands — an emerging peer with partial overlap to blogfoster's platform offering for the European market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/blogfoster
• Xx.com/blogfosterEN
• Facebookfacebook.com/blogfoster

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blogfoster