Foodbroker As

What Foodbroker As does

Foodbroker As is a Norwegian food import, agent, trading, and third-party logistics company founded in 2010 and headquartered in Drøbak, Norway. The company serves two primary Norwegian end-markets — grocery retail (dagligvare) and large-kitchen foodservice (storkjøkken) — by importing branded food products, marketing them at retail and foodservice level, acting as an intermediary between principals and the Norwegian market through a global sourcing network, facilitating bulk trading operations with consolidation and routing, and storing goods in a 5,900 sqm multi-temperature warehouse (dry, chilled, and frozen) at its Drøbak site.

The offering is structured as four interconnected service lines — Import (logistics to wholesalers plus last-mile retail/foodservice marketing support), Agent (sourcing the right product at the right price via a global contact network), Trading (bulk import consolidation and warehousing), and Lagerhotell (third-party logistics for dry, chilled, and frozen food). No proprietary technology stack, branded consumer products, software platforms, patents, or AI/ML systems are disclosed; Foodbroker is a service-based import and logistics business whose core assets are its warehouse infrastructure, import/customs expertise, and commercial relationships with Norwegian retail chains, wholesalers, and foodservice operators.

The business makes money through three documented revenue streams: product sales margins on imported food items (transaction fees), agent and trading fees for matching principals with products and facilitating bulk imports (transaction fees), and recurring managed-services revenue from third-party warehousing (managed services). Pricing is quote-based and non-public. A sales-led go-to-market motion is executed via Key Account Managers who build products and concepts collaboratively with retail chains and wholesalers. The company is privately held and has been a 100% wholly-owned subsidiary of DLVRY since an undisclosed acquisition date.

Name

Foodbroker As

Legal name

Foodbroker As

Website

https://foodbroker.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodbroker As is a Norwegian food import, agent, trading, and 3PL logistics company serving grocery retail chains and foodservice operators in Norway, operating a 5,900 sqm warehouse. Founded in 2010, it is wholly owned by DLVRY.

Ownership category

akta.pro rank

Product category

Food Import and Distribution Services

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYAFAIAAAH

Import/Export Broadline Foodservice Distributors

Agriculture & Food Production/Food Distribution & Wholesale/Broadline Foodservice Distribution

SECONDARYAFAIAAAL

Integrated 3PL + Broadline Foodservice Distributors (Warehousing, Pick/Pack, Last-Mile)

Agriculture & Food Production/Food Distribution & Wholesale/Broadline Foodservice Distribution

SECONDARYCRAHAFAL

International Specialty Ingredients & Import Markets

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Food import services
• Third-party logistics
• Food wholesale distribution
• Food trading brokerage
• Grocery supply solutions

Headquarters

HQ city

Drøbak

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Import and Sales: Foodbroker imports food products and markets them to Norwegian grocery and large kitchen markets. Revenue is generated through product sales margins on imported food items.
2. Third-Party Logistics (3PL): The company operates a 5,900 sqm warehouse providing third-party logistics services including storage for dry, chilled, and frozen goods for clients.
3. Agent/Trading Services: Foodbroker acts as an agent helping clients find the right products at the right price, and facilitates trading operations including route planning for large batch imports directly to warehouse.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Foodbroker As imports food products and markets them to the Norwegian grocery (dagligvare) and large kitchen (storkjøkken) markets. The company provides four interconnected services: Import and sales with last-mile marketing support; Agent services using a global contact network to source the right product at the right price; Trading services for bulk imports with intermediate storage; and third-party logistics from a 5,900 sqm warehouse for dry, chilled, and frozen goods.

Product overview

Foodbroker As operates as a food import and trading company serving the Norwegian retail (dagligvare) and food service (storkjøkken) markets. The company's service offering encompasses four interconnected business lines: Import (handling logistics to wholesalers and end-users with last-mile marketing support), Agent services (connecting principals with the right products at the right price through a global contact network), Trading (facilitating bulk imports with consolidation and routing to warehouse), and Warehouse/Third-party logistics (managing 5,900 sqm of dry, chilled, and frozen storage facilities). No distinct branded products or software offerings are identified — the company functions as a service-based import and logistics provider rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Import, Sales and Marketing Food import service providing efficient logistics to wholesalers and end users, with last-mile marketing support in retail stores and foodservice establishments to maintain the company's branded products. Key Account Managers drive in-sales and follow-up against Norwegian grocery chains and the large kitchen market, collaborating with chains and wholesalers to build products and concepts that hit the right price and quality target.
• Agent Services Through a global contact network, Foodbroker helps principals (oppdragsgivere) find the right product at the right price, whether for the principal's own brand or the producer's brand. The service connects clients with suppliers and products worldwide.
• Trading Services Facilitates import of larger batches for clients who lack sufficient warehouse space, providing intermediate storage and route planning. Handles full truck or container load consolidation with delivery routing to the company's warehouse.
• Warehouse / Third-Party Logistics (3PL) Third-party logistics and storage solutions at Foodbroker's 5,900 sqm warehouse facility in Drøbak, Norway, offering storage for dry, chilled, and frozen food products. Particularly oriented to the food industry (næringsmiddelbransjen), with the company also using the facility to store its own goods.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Martin & Servera: Leading Norwegian foodservice distributor serving hotels, restaurants, and catering. Comparable to Foodbroker's storkjøkken focus with overlapping broadline distribution and import capabilities.
• Servicegrossistene: Norwegian foodservice wholesaler group consolidating regional distributors. Comparable to Foodbroker in foodservice distribution and import-led model, though with a cooperative ownership structure.
• Diller: Norwegian food importer and distributor serving grocery and foodservice channels. Directly comparable import-led model and customer segments to Foodbroker.
• Egil Lie: Specialized Norwegian food importer and distributor focused on branded specialty products for retail and foodservice. Comparable niche positioning to Foodbroker with similar import-led, KAM-driven model.
• Unil: Norwegian foodservice distributor supplying restaurants, hotels, and catering. Directly comparable to Foodbroker in serving the same large-kitchen segment in Norway.
• ASKO Norge: Norway's largest broadline foodservice distributor, supplying restaurants, canteens, and institutions across the country. Directly comparable to Foodbroker in foodservice wholesale, but operates at significantly larger scale and broader product range.

Broad incumbents

• Coop Norge Engros: Wholesale operations of Coop Norway, one of the three dominant grocery chains in Norway. Comparable in food import and wholesale distribution to retail, though at substantially larger scale and as part of a retail conglomerate.
• NorgesGruppen Engros: Wholesale arm of Norway's largest grocery group (NorgesGruppen). Operates broadline food distribution including imports for Kiwi, Meny, and other banners — a much larger incumbent with overlapping food import and distribution.

Regional players

• Menigo Foodservice: Sweden's largest independent foodservice distributor with broad assortment and import capabilities. Comparable business model to Foodbroker but operates in the Swedish market.
• Dagab: ICA Gruppen's wholesale and logistics arm, supplying Swedish grocery retailers. Comparable import and distribution infrastructure to Foodbroker, though serving ICA's retail network in Sweden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodbroker-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodbroker As