Diller - a loyalty

What Diller - a loyalty does

Diller AS is a Norwegian software company that operates an AI-powered loyalty platform embedded directly into physical retailers' point-of-sale and payment terminal infrastructure. Founded in 2017 and headquartered in Sandvika, Norway, the company serves 2,600+ merchants across Norway, the United Kingdom, and Portugal, with regional offices in Amersham (UK) and Leiria (Portugal). Its two flagship products are Diller Inside, the end-to-end embedded loyalty platform, and Tap2ID, a contactless-payment-based customer identification technology that recognizes loyalty members at the moment of payment without requiring a customer app or QR code.

The platform is delivered as native integrations into more than ten POS and payment systems, including LS Retail, ExtendaGO, Sitoo, HIP, Shoplabs, Front Systems, SilentTouch, Frontline, PCkasse, and TillBuddy, eliminating installation or staff training requirements. AI capabilities are applied to automate customer recognition, trigger rewards, and generate personalization insights from transaction data, enabling merchants to convert previously anonymous in-store purchases into identified first-party data for cross-channel marketing. The core technical differentiation is the frictionless onboarding flow at the payment terminal and GDPR-compliant identity resolution.

Diller monetizes through a SaaS subscription model, with pricing tied to merchant scale or transaction volume; specific pricing is not publicly disclosed. Go-to-market is predominantly direct enterprise field sales targeting mid-market and chain retailers, supplemented by demo-driven website conversion and channel distribution through embedded POS partners. Jan Høgetveit leads the company as CEO.

Name

Diller - a loyalty

Legal name

Diller AS

Website

https://diller.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Diller AS is a Norwegian SaaS company that operates an AI-powered loyalty platform embedded directly into physical retailers' POS and payment terminals, serving 2,600+ merchants across Norway, the UK, and Portugal.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Loyalty platform software
• POS loyalty integration
• Customer identification technology
• Retail loyalty SaaS
• Contactless payment loyalty

Headquarters

HQ city

Sandvika

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Loyalty Platform Subscription: SaaS-based loyalty platform subscription for merchants. The platform is embedded in existing POS and payment infrastructure, with pricing likely based on number of transactions or merchant size. Diller provides customer identification, first-party data ownership, and cross-channel communication capabilities as part of the subscription.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Diller sells a SaaS loyalty platform (Diller Inside) embedded directly into merchants' existing POS and payment terminal systems. Using its Tap2ID technology, the platform automatically recognizes customers at the moment of contactless payment—without requiring a customer app or QR code—activates loyalty rewards, captures first-party customer data, and uses AI to personalize cross-channel communication between physical stores and online channels.

Product overview

Diller is a loyalty platform consisting of Diller Inside (the core embedded loyalty solution) and Tap2ID (the customer identification technology). Diller Inside is built directly into POS and payment systems, enabling automatic customer recognition, loyalty reward activation, first-party data collection, and personalized communication at checkout. The platform requires no customer app or QR codes, and employees need no training as everything operates automatically in the background.

Differentiator

Problem solved

Functional benefit

Brands

• Diller Inside: Embedded loyalty platform integrated into POS and payment terminals for automatic customer recognition at checkout

Products and services

• Diller Inside Complete loyalty platform embedded directly into merchants' existing POS and payment terminal systems. Diller Inside automatically identifies customers at checkout, activates loyalty rewards, collects first-party customer data owned by the merchant, and enables personalized communication across physical stores and online channels—all without requiring a customer app or QR code and without installation or staff training.
• Tap2ID Proprietary customer identification technology that recognizes and rewards loyal customers automatically at the contactless payment moment, using existing payment card or mobile tap infrastructure. Enables GDPR-compliant customer identification and onboarding without requiring apps, QR codes, or additional work from store staff.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• LS RetailcoreTechnology or IntegrationPOS and retail management system integration. Diller's loyalty platform is embedded directly into LS Retail's POS infrastructure, enabling automatic customer identification and reward activation at checkout.
• ExtendaGOcoreTechnology or IntegrationPOS system integration partner. Diller embeds its loyalty technology into ExtendaGO's payment terminal infrastructure for seamless customer recognition.
• SilentTouchcoreTechnology or IntegrationPOS integration partner enabling Diller's loyalty platform to operate within SilentTouch's retail technology ecosystem.
• SitoocoreTechnology or IntegrationUnified commerce platform integration. Diller integrates with Sitoo's POS system to deliver loyalty rewards at point of sale.
• HIPcoreTechnology or IntegrationPOS system integration partner for Diller's loyalty platform, enabling seamless checkout identification and reward activation.
• ShoplabscoreTechnology or IntegrationPOS integration partner. Diller's Tap2ID technology integrates with Shoplabs for automatic customer identification and loyalty rewards.
• Front SystemscoreTechnology or IntegrationCloud-based POS integration. Diller embeds its loyalty platform into Front Systems' retail technology.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friendbuy: Friendbuy is a referral and loyalty platform for direct-to-consumer brands, providing points, referral programs, and VIP tiers. It overlaps with Diller in the loyalty-tech layer for retail-oriented merchants.
• LoyaltyLion: LoyaltyLion is a loyalty and engagement platform for Shopify and BigCommerce merchants. Direct competitor in the loyalty-platform category, primarily for online SMB retailers but with some omnichannel functionality.
• Antavo: Antavo is an enterprise loyalty cloud that enables brands to run omnichannel loyalty programs, with strong integrations into POS and e-commerce. It is a direct competitor targeting larger retailers with deeper loyalty program management features.
• Kangaroo Rewards: Kangaroo Rewards is a cloud-based loyalty and retention platform for SMB physical retailers, offering points, gift cards, and targeted campaigns. Direct competitor in the same merchant segment and product category.
• Yotpo: Yotpo is a leading marketing platform for DTC and omnichannel brands offering loyalty, reviews, SMS, and subscriptions. It competes with Diller in the loyalty/rewards layer for retail merchants, with a broader e-commerce-centric footprint.
• Como (Como Sense): Como provides a customer engagement and loyalty platform for small and mid-sized retailers, including mobile apps, loyalty, and marketing automation. It is a direct competitor in the SMB physical-retail loyalty space.
• Smile.io: Smile.io is a popular loyalty and rewards platform for Shopify-based merchants, offering points, referrals, and VIP tiers. It is a direct competitor in the loyalty-tech layer, though it is more focused on SMB e-commerce than physical retail.

Broad incumbents

• Square Loyalty: Square (Block) offers a built-in loyalty program inside its POS and payments ecosystem for physical retail and SMBs. It is a broad incumbent that competes with Diller's Tap2ID-style automatic identification approach for SMB physical merchants.
• Salesforce Loyalty Management: Salesforce Loyalty Management is part of the Salesforce Marketing Cloud stack, targeting enterprise retailers with full loyalty program design, tiers, and partner ecosystems. It is a broad incumbent competing for the same enterprise retail deals that Diller targets.

Others

• LS Retail: LS Retail is a major POS and retail management software vendor that is also a core integration partner for Diller. Included as a critical channel and ecosystem partner whose product roadmap could enable or constrain Diller's growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diller - a loyalty