What Trouw Nutrition Asia Pacific does

Trouw Nutrition Asia Pacific is the regional animal nutrition division of Nutreco N.V. (owned by SHV Holdings N.V.), providing feed specialties, feed additives, premixes, calf milk replacers, and nutritional services to livestock producers across 14 Asia Pacific markets — Thailand, Myanmar, Indonesia, Malaysia, Taiwan, Singapore, Brunei, Philippines, Cambodia, South Korea, Japan, Laos, Australia, and New Zealand — from its Bangkok headquarters. The company sells primarily through direct enterprise field sales supported by dedicated technical representatives, supplemented by exclusive distribution agreements in markets such as New Zealand (Maxum Animal Nutrition) and Indonesia (PT SHS International).

The core technology stack centres on the proprietary NutriOpt platform, anchored by NIR-based feed ingredient analysis services including the NutriOpt On-Site Adviser (NOA) for in-field use and NIR Desktop/Mobile for in-lab use, all backed by a global NIR calibration database. These are layered with Life Cycle Assessment (LCA) footprinting tools (MyFeedPrint, MyEggPrint), mycotoxin risk management (Mycomaster), and an overarching Feed-Health-Farm integrated methodology that combines nutrition, animal health, and farm management to support antimicrobial reduction and improved performance. The portfolio spans sub-brands Selko (feed additives), Sprayfo (calf milk replacers present in 50+ countries), Milkiwean (young animal nutrition), IntelliBond (trace minerals), Maxcare, and Nuklospray, supported by multi-species research centres and a peer-reviewed science database.

The business model combines direct sales of consumable feed additives and premixes (one-time and recurring volume purchases) with subscription-style analytical and advisory services (NIR profiling, LCA footprinting). Pricing is engaged through direct sales conversations rather than publicly disclosed, and product sales are anchored by technical advisory rather than self-serve channels. Revenue is generated across species segments — swine, poultry, dairy, beef — and across end-buyers (enterprise feed mills, mid-market farmer cooperatives) and distribution partners, with the broader Trouw Nutrition brand employing 8,000+ people globally and serving customers in 105 countries.

Name

Trouw Nutrition Asia Pacific

Legal name

Nutreco N.V.

Website

https://trouwnutritionasiapacific.com

Company type

Private

Founded year

1932

Operating status

Operating

Short description

Trouw Nutrition Asia Pacific is Nutreco's regional animal nutrition division, providing feed specialties, additives, premixes, calf milk replacers, and NIR-based nutritional services to swine, poultry, dairy, and beef producers across 14 Asia Pacific markets from its Bangkok headquarters.

Ownership category

akta.pro rank

Product category

Animal Nutrition and Feed Additives

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Food And Kindred Products (2000)

akta.pro primary industry

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

akta.pro secondary industries

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Animal nutrition products
• Feed additives and premixes
• Calf milk replacers
• Livestock feed solutions
• Feed analytical services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Feed Specialties and Feed Additives: Sale of specialty feed additives including Selko brand products (IntelliBond trace minerals, Optimin, pH S) targeting gut health, Salmonella control, feed safety, and trace mineral optimisation. These are sold through direct sales and distributor networks across APAC markets.
2. Premixes: Trouw Nutrition manufactures and sells custom premixes — blends of vitamins, minerals, and other micronutrients — to feed mills and farmers across APAC. A dedicated premix production facility was established in Vietnam in October 2013.
3. Calf Milk Replacers (Sprayfo, Milkiwean): Sale of milk replacer products for calves, lambs, and goat kids. Brands include Sprayfo (serving farmers in 50+ countries) and Milkiwean. Distributed in New Zealand exclusively through Maxum Animal Nutrition under an exclusive distribution agreement.
4. Nutritional Services (NutriOpt, Mycomaster, MyFeedPrint, MyEggPrint): Advisory and analytical services including NIR-based feed analysis (NutriOpt), feed mill optimisation (Mycomaster), and environmental footprint tools (MyFeedPrint, MyEggPrint). Offered alongside product sales as integrated solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trouw Nutrition Asia Pacific manufactures and sells animal nutrition products including feed specialties, feed additives (Selko, IntelliBond, Nuklospray), custom premixes, and calf and piglet milk replacers (Sprayfo, Milkiwean) to commercial livestock producers, feed mills and raw material suppliers across 14 Asia Pacific markets. The offering is bundled with NIR-based analytical services (NutriOpt, Mycomaster) and Life Cycle Assessment tools (MyFeedPrint, MyEggPrint) through an integrated Feed-Health-Farm approach aimed at improving animal performance, reducing antimicrobial use and lowering environmental footprint.

Product overview

Trouw Nutrition Asia Pacific operates as a comprehensive animal nutrition solutions provider offering an integrated portfolio of products and services. The core offering includes feed specialties, feed additives, premixes, and calf milk replacers under sub-brands such as Selko (feed additives for gut health, Salmonella control, and AMR management), Sprayfo (calf milk replacers), Milkiwean (young animal nutrition), IntelliBond (trace minerals), and Nuklospray. The service layer is anchored by the NutriOpt platform (NIR-based feed analysis services including NOA, NIR Desktop, and NIR Mobile), complemented by Mycomaster (mycotoxin analysis), MyFeedPrint (environmental footprint), and MyEggPrint. The company positions its Feed-Health-Farm integrated approach as the unifying methodology that connects these products and services to deliver tailored nutrition solutions across the livestock value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Selko: Feed additive solutions for feed safety, Salmonella control, gut health, Antimicrobial Resistance (AMR) and trace mineral optimisation.
• Milkiwean
• Maxcare
• NutriOpt
• Sprayfo
• IntelliBond
• Nuklospray
• MaxFeed
• TruMilk

Products and services

• Selko Feed Additives Feed additive solutions for feed safety, Salmonella control, gut health, antimicrobial resistance management and trace mineral optimisation, sold to commercial livestock producers and feed mills.
• Sprayfo Calf Milk Replacers Premium calf milk replacers for young ruminant development, supplied to dairy and beef calf rearing operations across APAC.
• Milkiwean Young Animal Nutrition Young animal nutrition solutions supporting piglet performance through milk replacer supplementation, supplied to commercial swine producers.
• NutriOpt NIR Analytical Services NIR-based feed ingredient analysis services (NutriOpt On-Site Adviser, NIR Desktop, NIR Mobile) for precise ration formulation and quality assurance, offered to feed mills and commercial livestock producers.
• IntelliBond Trace Minerals Complexed trace mineral sources for enhanced mineral absorption and animal performance in swine, poultry and ruminant production systems.
• Mycomaster Mycotoxin Analysis Service Mycotoxin analysis service for feed safety management, helping feed mills and producers mitigate mycotoxin contamination risk.
• MyFeedPrint Environmental Footprint Service Environmental footprint assessment service that helps measure and reduce the carbon footprint of feed formulations and farm scenarios.
• MyEggPrint Egg Production Optimisation Service Egg production analysis and optimisation service for layer operations, supporting productivity and efficiency at commercial layer farms.
• Maxcare Animal Nutrition Solutions Animal health and nutrition solutions brand offered across Trouw Nutrition Asia Pacific's species portfolio.
• Nuklospray Feed Additives Feed additive solutions brand offering specialty products for use in Trouw Nutrition's tailored species and customer programmes.
• Custom Premixes Customised premixes blending vitamins, minerals and other micronutrients, manufactured for feed mills and producers in APAC markets including Vietnam.
• NutriOpt On-Site Adviser (NOA) On-site near-infrared spectroscopy service for real-time feed ingredient analysis and quality control, used by farmers and feed mills in the field.

Quantifiable outcome

• Serving customers in 105 countries globally
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maxum Animal Nutrition (Maxum Foods)coreChannel Partner/ Reseller/ Distributor · 8 January 2026Maxum Animal Nutrition, a division of Maxum Foods, entered into an exclusive distribution agreement with Trouw Nutrition's leading milk replacer brand, Sprayfo, in New Zealand. The partnership ensures continued availability of Sprayfo products in New Zealand along with local technical support. Maxum Foods has existing brands MaxFeed and TruMilk and over 10 years of market presence in New Zealand. The partnership plans to launch a premium programme for high-performance farms.
• Dr. Maarten De GussemminorStrategic or Co-development Partner · 29 September 2025Dr. Maarten De Gussem served as a distinguished expert at the Selko Poultry School: Breaking the Chain event in Indonesia, hosted by Trouw Nutrition. The event welcomed 70 participants from feed millers, nutritionists, and farmers for integrated Salmonella control training.
• Unahco, Inc.minorChannel Partner/ Reseller/ Distributor · 26 September 2025Trouw Nutrition partnered with Unahco, Inc. — one of the Philippines' top ten feed companies — to host a joint conference at Agrilink (the country's largest international trade exhibition on agriculture, food, aquaculture, and agribusiness) in Manila. Roy Klerks, Program Manager for Young Animal Feed, presented on piglet performance through milk replacer supplementation, drawing 100 participants.
• PT SHS InternationalcoreChannel Partner/ Reseller/ Distributor · 16 September 2025Trouw Nutrition Indonesia officially appointed PT SHS International as the exclusive distributor for Selko IntelliBond and Selko Optimin products in Indonesia. The partnership expands reach of innovative, science-based animal nutrition solutions and supports Indonesian livestock industry in improving efficiency, productivity, and sustainability. SHS International already served as distribution partner for Selko pH S.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Alltech: Alltech is a global animal nutrition company specializing in premixes, feed additives, yeast-based technologies, and on-farm advisory. Its APAC presence and species coverage directly compete with Trouw Nutrition's integrated feed-health solutions.
• Adisseo: Adisseo is a global leader in methionine, vitamins, and specialty feed additives for swine and poultry. Its APAC sales force and additive portfolio directly overlap with Trouw Nutrition's specialty feed additives and premix business.
• Novus International: Novus supplies methionine, trace minerals (MINTREX), and gut-health feed additives to livestock producers worldwide. It is a credible comparable to Trouw Nutrition's performance additive and trace mineral business in APAC.
• ADM Animal Nutrition: ADM Animal Nutrition & Health manufactures premixes, feed ingredients, and specialty additives for livestock producers worldwide, with a significant APAC footprint. The product portfolio and species coverage closely overlap with Trouw Nutrition's offering.
• Cargill Animal Nutrition: Cargill's animal nutrition business offers premixes, feed additives, and species-specific nutritional services globally, including across APAC. It is one of the closest direct competitors to Trouw Nutrition's premix, specialty additive, and digital advisory model.
• Phibro Animal Health: Phibro produces nutritional specialty products, including trace minerals, and animal health solutions for livestock producers. It competes with Trouw Nutrition in performance additives and species-specific nutritional programmes across APAC.
• Kemin Industries: Kemin develops specialty feed additives for gut health, mycotoxin management, and trace minerals, with strong APAC operations. Its product portfolio and species focus closely mirror Trouw Nutrition's Selko and IntelliBond lines.
• Evonik Animal Nutrition: Evonik is a major producer of amino acids (MetAMINO, Biolys) and specialty feed additives for swine, poultry, and ruminants. Its portfolio overlaps with Trouw Nutrition's premix and performance additive lines across APAC.
• dsm-firmenich (Animal Nutrition & Health): DSM-Firmenich's Animal Nutrition & Health division produces vitamins, premixes, and feed additives (including the legacy DSM and BioProducts portfolios) for the global livestock sector. It is a leading competitor in the APAC premix and gut-health additive space.
• BASF Animal Nutrition: BASF supplies vitamins, carotenoids, and feed additive ingredients used in premixes globally. It competes with Trouw Nutrition in the upstream and ingredient layer of the APAC animal nutrition value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TrouwNutritionAsiaPacific
• LinkedInlinkedin.com/company/trouwnutrition-asiapacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trouw Nutrition Asia Pacific