Tri-Cities Family YMCA

What Tri-Cities Family YMCA does

Tri-Cities Family YMCA is a 501(c)(3) nonprofit social service organization founded in 1963 and headquartered at 1 Y Drive, Grand Haven, Michigan. It operates a single multi-purpose community facility of 35,000+ square feet serving the greater Tri-Cities area, reaching more than 12,000 members and program participants annually — approximately one in three area residents. The organization is governed by a volunteer board of directors and led by CEO Gregory Coil (since 2018).

The core offering is an integrated portfolio of community wellness, youth development, and family-support services. Programs include aquatics (lap lanes, open swim, water fitness), health and wellness (cardio, weight room, group fitness classes such as Spinning, HIIT, Yoga, Zumba, Pilates), youth and adult sports leagues, a Teen Adventure Center with a climbing wall, the CDC-based Diabetes Prevention Program (delivered via a Michigan State Alliance partnership), and on-site confidential mental health counseling (delivered via a partnership with Mosaic Counseling and Community Mental Health of Ottawa County). Childcare and early childhood education span Learning Tree Preschool, licensed childcare, drop-in childcare, and after-school programs. Facility rentals and event hosting, including the annual Kick-Off to Summer Run and Coast Guard City USA Run, round out the offering.

Revenue is generated through four primary streams: recurring monthly/annual membership dues, program registration fees, childcare/preschool tuition, and facility rental plus event sponsorship income. The organization distributes services directly through its facility and a Welcome Center, complemented by online self-serve registration via the Daxko operations platform. The current strategic cycle is centered on the $10 million Y For All Capital Campaign (2023-2024) and a 2025 capital improvement project focused on early childhood learning spaces, intergenerational wellness, and infrastructure modernization.

Name

Tri-Cities Family YMCA

Legal name

Tri-Cities Family YMCA

Website

https://tcfymca.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Tri-Cities Family YMCA is a 501(c)(3) nonprofit community organization in Grand Haven, Michigan, serving 12,000+ annual members across fitness, aquatics, youth sports, preschool/childcare, diabetes prevention, and on-site mental health counseling from a single 35,000+ sq ft facility.

Ownership category

akta.pro rank

Product category

Community Recreation and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community wellness programs
• Youth sports leagues
• Licensed childcare services
• Aquatics and swim lessons
• Fitness center memberships

Headquarters

HQ city

Grand Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual or monthly membership fees for individuals and families to access facility amenities, fitness equipment, pool, and gym facilities
2. Program Registration: Fees for structured programs including aquatics, sports leagues, fitness classes, and specialty programs
3. Childcare Services: Fees for Learning Tree Preschool, licensed childcare, drop-in childcare, and after school programs
4. Facility Rentals & Parties: Rental fees for hosting parties and private events at the facility
5. Event Sponsorships: Sponsorship opportunities for community events including races and wellness programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tri-Cities Family YMCA operates a community recreation and wellness facility offering individual and family memberships with access to fitness equipment, a swimming pool, gymnasiums, and group fitness classes. It delivers structured programs in aquatics, youth and adult sports leagues, licensed childcare, preschool, after-school care, drop-in childcare, summer camps, a CDC-based Diabetes Prevention Program, and free on-site counseling services. Revenue is generated through monthly membership dues, program registration fees, childcare tuition, facility rentals for parties and events, and community event sponsorships.

Product overview

Tri-Cities Family YMCA is a non-profit community organization offering a unified portfolio of health, wellness, and social programs. The core offerings include aquatic facilities and classes, health and wellness programming with group fitness classes (Spinning, HIIT, Yoga, Barre, Zumba, Pilates, water fitness), youth and adult sports leagues, and early childhood education services (Learning Tree Preschool, licensed childcare, camps, after-school programs). Additional services include facility rentals for events, a Diabetes Prevention Program, on-site mental health counseling, and a Teen Adventure Center. The organization is currently undergoing a major capital improvement project to modernize facilities including the pool, locker rooms, weight room, and early childhood education spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Y for All Capital Campaign: A capital campaign to modernize and enhance the YMCA facility and programs
• Learning Tree Preschool
• YMCA Diabetes Prevention Program

Products and services

• Aquatics Swimming and water-based programs including lap lanes, open swim, WaterWorks, and aquatic fitness classes such as Water Pilates. Available to YMCA members and program registrants.
• Health & Wellness Fitness and wellness programming including cardio equipment, weight room, group fitness classes, and personal wellness support for adult and senior members.
• Youth & Adult Sports Organized sports leagues and athletic programs for youth and adults including basketball, soccer, and the Youth Basketball League.
• Parties & Facility Rental Rental of YMCA facilities for private parties, events, and gatherings.
• Learning Tree Preschool Early childhood education program for preschool-age children located at the YMCA facility.
• Camps Summer and seasonal camp programs for children and youth.
• Licensed Childcare State-licensed childcare services for children.
• Drop-In Childcare Flexible, drop-in childcare services for members.
• After School Program Supervised childcare and enrichment programs for school-age children after regular school hours.
• Group Fitness Scheduled group exercise classes including Spinning, HIIT, Yoga, Barre, Zumba, Pilates, and water fitness.
• Diabetes Prevention Program CDC-based one-year lifestyle intervention program for adults at high risk for type 2 diabetes, offering year-long coaching and support.
• On-Site Counseling Free confidential counseling services provided to YMCA members in partnership with Mosaic Counseling Center and Community Mental Health of Ottawa County, supporting anxiety, depression, loneliness, and coping skills.
• Teen Adventure Center Teen-focused recreation space with a 20ft climbing wall and free after-school programming for teens.

Quantifiable outcome

• More than 1,800 Michigan adults have been served through YMCA Diabetes Prevention Programs
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mosaic Counseling and Community Mental Health of Ottawa CountycoreStrategic or Co-development PartnerPartnership provides FREE confidential counseling services to YMCA members. The on-site counselor offers support for feelings of loneliness, anxiety, or hopelessness. Mosaic Counseling and Community Mental Health of Ottawa County provide professional counseling staff to the YMCA location.
• State Alliance of Michigan YMCAscoreStrategic or Co-development PartnerState Alliance collaboration supports the YMCA Diabetes Prevention Program across Michigan. Michigan YMCAs have served more than 1,800 participants through this collaborative initiative supported by the Muskegon YMCA and State Alliance.
• Muskegon YMCAcoreStrategic or Co-development PartnerMuskegon YMCA supports the YMCA Diabetes Prevention Program bringing the program to communities throughout the state. Joint effort serves participants across multiple YMCA locations.
• Trinity Health Grand HavenminorGTM or Marketing PartnerPresenting sponsor for the 2026 Coast Guard City USA Run event. Trinity Health Grand Haven supports community health and wellness through event sponsorship.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain. Competes for the entry-level membership segment Tri-Cities YMCA serves, including families and seniors, but without aquatics, licensed childcare, or nonprofit programming.
• Snap Fitness: 24/7 franchised fitness club operator with broad geographic presence including secondary markets. Competes for the same household fitness dollar as the Tri-Cities Family YMCA.
• Gold's Gym: Established commercial fitness brand offering group fitness, personal training, and family memberships. Comparable on adult fitness programming but lacks the childcare, preschool, and youth-development verticals.
• YMCA of the USA: National YMCA federation under which Tri-Cities Family YMCA operates an autonomous charter. Provides brand standards, program frameworks, and shared initiatives (e.g., Diabetes Prevention) that anchor local YMCAs.
• Life Time Fitness: Premium national fitness operator with full-service clubs offering fitness, aquatics, kids programs, and group classes. Comparable in breadth of programming and family orientation, though for-profit and premium-priced.

Direct peers

• JCC Association of North America: Federation of Jewish Community Centers offering the same combination of fitness, aquatics, childcare, camps, and cultural programming on a nonprofit membership basis. Closest structural analog to a community YMCA.
• Boys & Girls Clubs of America: National nonprofit operating youth-development, childcare, and after-school programs with a similar community-anchored, donor-supported model. Directly comparable on youth and family segments.
• Muskegon YMCA: Nearby Michigan YMCA that co-delivers the Diabetes Prevention Program with Tri-Cities Family YMCA. Operates the same membership/fitness/childcare model in an adjacent market, making it the closest like-for-like comparator.

Emerging players

• British Swim School: Franchised swim-lesson provider operating inside partner facilities. Comparable to the Tri-Cities YMCA's aquatics programming in market segment and price point, and represents the kind of specialized competitor the Y's pool-based programming faces.
• KinderCare Learning Companies: Large for-profit provider of licensed childcare, preschool, and before/after-school programs. Directly comparable to Tri-Cities YMCA's Learning Tree Preschool and licensed childcare offerings on the childcare vertical specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/tcfymca
• Facebookfacebook.com/TriCitiesFamilyYMCA
• Instagraminstagram.com/tcfymca
• LinkedInlinkedin.com/company/tri-cities-family-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles35 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri-Cities Family YMCA