Time & Space Media (pvt.) Ltd.

What Time & Space Media (pvt.) Ltd. does

Time & Space Media (Pvt.) Ltd. is a Pakistan-founded, full-service advertising and media buying agency established in 2000 and headquartered in Karachi. It operates as a 360-degree media solutions house, delivering media planning and buying, creative strategy, TV commercial and documentary production (including 2D/3D animation), social media management across YouTube, Facebook, LinkedIn and Twitter, brand activation, designing/branding, website development, mobile application development, and media/marketing research. Service delivery is organized through wholly-owned sub-companies — Thinkbox Communication (brand strategy), Creative Instinct (creative services), TNS Digital (digital services), and Twilight E Studio (animation/games) — and supported by in-house production equipment including ARRI Alexa HD cameras and DaVinci Resolve color grading.

Name

Time & Space Media (pvt.) Ltd.

Legal name

Time & Space Media (Pvt.) Ltd.

Website

https://timenspacemedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Time & Space Media is a Pakistan-based full-service advertising and media buying agency offering media planning, creative production, social media management, animation and international media buying. It serves commercial brands across FMCG, banking, education and real estate, plus development-sector clients including USAID, UNICEF, WHO and GAVI.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Media buying services
• Advertising agency
• TV commercial production
• Social media management
• Digital marketing services

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Planning & Buying: The company purchases media space and time (TV, radio, print, digital) on behalf of clients and charges fees or commissions based on media spend, providing maximum ROI through strategic media planning.
2. Advertising Agency Services: Full-service agency fees covering creative strategy, campaign conceptualization, copywriting, graphic design, branding, and account management for enterprise and mid-market clients.
3. Production Studio Services: Video production for TV commercials, documentaries, and 2D/3D animation projects, typically billed as project-based one-time fees.
4. Social Media & Digital Marketing Services: Ongoing social media management, YouTube management, LinkedIn marketing, Twitter marketing, and Facebook marketing services, typically billed through monthly management packages.
5. Website & Mobile Application Development: Custom web development and mobile application development services including e-commerce functionality, payment processing integration, and content management systems.
6. International Media Buying: Global brand building and media buying services across South Asia, Middle East, and Europe through network of group offices, targeting brands seeking international exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Time & Space Media is a 360-degree advertising and media buying agency operating in Pakistan with group offices in Dubai and London. The company offers end-to-end services including media planning and buying, creative copywriting, TV commercial and documentary production, 2D/3D animation, brand activation, social media management across YouTube, Facebook, LinkedIn and Twitter, web and mobile application development, and media marketing research. It serves national retailers, consumer brands, government departments, and international non-profit organizations through both its core agency and specialized subsidiaries (Thinkbox Communication, Creative Instinct, TNS Digital, and Twilight E Studio).

Product overview

Time & Space Media (pvt.) Ltd. is a full-service advertising and media buying agency offering a comprehensive portfolio of marketing and communication services. The company operates both independently and through its subsidiary network (Thinkbox Communication, Creative Instinct, TNS Digital, and Twilight E Studio & Games). Core services include website development, media planning & buying, production studio (TVCs, documentaries, 2D/3D animation), social media management (Facebook, Twitter, LinkedIn, YouTube), brand activation, designing & branding, and mobile application development. The agency serves diverse sectors including FMCG, fashion, education, electronics, healthcare, government/public sector projects, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Twilight E Studio: Games and APPS division specializing in 2D and 3D animation
• TNS Digital
• Thinkbox Communication

Products and services

• Media Planning & Buying

Quantifiable outcome

• Metro Gulf City achieved record sales following brand awareness campaign launch
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Thinkbox CommunicationcoreStrategic or Co-development PartnerThinkbox Communication is a sub-company of Time & Space Media, specializing in brand strategy and creative communication solutions. It operates as a specialized entity within the group for targeted client engagements, including case studies for Metro Gulf City, Bank of Tokyo (MUFG), and other enterprise clients.
• Creative InstinctcoreStrategic or Co-development PartnerCreative Instinct operates as a specialized sub-company under the Time & Space Media umbrella, contributing creative and design capabilities to the group's comprehensive service offering for branding and design projects.
• TNS DigitalcoreStrategic or Co-development PartnerTNS Digital is a sub-company focused on digital services within the Time & Space Media group, supporting the parent's digital marketing, social media management, and online advertising capabilities for clients.
• Twilight E Studio (and Games & APPS Division)coreStrategic or Co-development PartnerTwilight E Studio and Games & APPS Division are specialized sub-companies focused on 2D and 3D animation and gaming applications, representing the company's CGI expertise and digital entertainment capabilities.
• Google (Certified Partner)coreTechnology or IntegrationTime & Space Media is an officially certified Google Partner company, holding the Google Partner Badge. This certification validates the company's expertise in planning and optimizing Google advertising campaigns for clients, providing credibility for digital marketing services.
• USAIDcoreStrategic or Co-development PartnerTime & Space Media has collaborated with USAID on multiple public health and agricultural development communication campaigns, including the Olive Valley project in Potohar region and the Watershed Program for water conservation, providing media planning, documentary production, and behavior change communication services.
• UNICEFcoreStrategic or Co-development PartnerPartnership with UNICEF for public health communication campaigns including Pneumonia immunization awareness (with Primary and Secondary Health Care Department), Measles outbreak response, and childhood vaccination promotion across Pakistan.
• World Health Organization (WHO)coreStrategic or Co-development PartnerCollaboration with WHO on Tuberculosis awareness campaigns, including coordination with Primary and Secondary Health Care for BCG vaccination communication and training of health professionals.
• GAVI (Global Alliance for Vaccines and Immunisation)coreStrategic or Co-development PartnerPartnership with GAVI for nationwide Measles vaccination campaigns in 2018, working alongside the Government of Pakistan and UNICEF to maximize immunization coverage across Pakistan.
• Government of Pakistan / Punjab / Provincial GovernmentscoreStrategic or Co-development PartnerOngoing collaboration with various government departments including Primary and Secondary Health Care, Barani Agriculture Research Institute (BARI), and provincial governments for public health campaigns (Polio, Pneumonia, Rotavirus, Hepatitis B, Measles, Tuberculosis) and agricultural development projects (Watershed, Olive Valley).
• ICARDA (International Center for Agricultural Research in the Dry Areas)minorStrategic or Co-development PartnerCollaboration with ICARDA for the Watershed Program alongside USAID, USDA, and the Government of Punjab, focused on water conservation and modern irrigation techniques for Pothohar region farmers.
• USDA (United States Department of Agriculture)minorStrategic or Co-development PartnerCollaboration with USDA as part of the Watershed Program initiative for promoting Ultra-Low-Energy Drip Irrigation technologies to help small farmers conserve water, energy, and money.
• BARI (Barani Agriculture Research Institute)coreStrategic or Co-development PartnerBARI Chakwal collaborated with Time & Space Media on both the Olive Valley project and Watershed Program, providing agricultural research, technical training for farmers, and expertise in modern irrigation and olive cultivation techniques.
• Metro Cash & Carry PakistanminorImplementation/ SI/ Consulting PartnerTime & Space Media worked on the conceptualization and execution of campaigns for Metro Cash & Carry, one of the company's notable client relationships in the retail sector.
• Aitchison CollegeminorImplementation/ SI/ Consulting PartnerDocumentary production partnership with Aitchison College, one of Pakistan's most prestigious educational institutions, showcasing the school's 130+ year legacy, 200-acre campus, and educational excellence.
• Jockey Pakistan (Famous Brands)coreImplementation/ SI/ Consulting PartnerLong-term marketing partnership with Jockey Pakistan under Famous Brands, where Time & Space Media has served as the brand's marketing partner for multiple years, contributing to the brand's ongoing success through creative campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McCann Pakistan: Pakistan affiliate of the IPG-owned McCann Worldgroup network, offering creative, media, digital, PR, and production services — directly competing for the same corporate, FMCG, and government / development-sector accounts that TNSM serves.
• JWT Pakistan (VMLY&R): Pakistan office of the WPP-owned JWT (now VMLY&R) network, offering full-service advertising and digital transformation services directly competing with TNSM for enterprise and FMCG brand budgets.
• M&C Saatchi: Global creative network with strong Middle East and South Asia presence; competes with TNSM on brand strategy, creative, and content-led campaigns for regional and multinational brands operating in Pakistan and the UAE.
• GroupM Pakistan: WPP's media investment arm in Pakistan, directly competing with TNSM's media planning and buying business — including traditional TV, print, radio, and digital — for the largest Pakistani advertisers and global clients entering the market.
• Adcom Leo Burnett: One of Pakistan's largest full-service advertising agencies combining creative, media planning & buying, digital, and production — competing head-to-head with Time & Space Media for the same Pakistani enterprise and multinational clients across Karachi, Lahore, and Islamabad.
• Starcom Pakistan: Publicis Groupe's media planning and buying network in Pakistan, a direct competitor to TNSM's core media buying service, particularly on digital/programmatic, CTV, and data-led planning engagements.
• Dentsu Pakistan: Pakistan operations of global holding company Dentsu (Dentsu Creative + Dentsu Media), offering end-to-end advertising, media, and digital services that overlap with TNSM's full-service value proposition.
• MullenLowe Rauf: Pakistan-based full-service creative and media agency affiliated with the IPG MullenLowe global network, directly competing for the same FMCG, consumer-products, and corporate clients with integrated creative + media + digital offerings.
• Ogilvy Pakistan: Pakistan affiliate of the WPP-owned Ogilvy network, offering creative, media, digital, PR, and production services from Karachi/Lahore offices — the most direct global-network competitor to TNSM's 360-degree agency model in the Pakistani market.

Regional players

• Horizon Media (Dubai): UAE-based media agency with significant South Asia and Middle East media-buying scale. Comparable to TNSM's UAE media-buying and rate-card business for brands seeking cross-border exposure between Gulf and South Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdPqNQ-1BcS0QkQ2PKL9Wvw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time & Space Media (pvt.) Ltd.