BAMBOO CONSULTANCY AND TRAINING LIMITED

What BAMBOO CONSULTANCY AND TRAINING LIMITED does

Bamboo Consultancy and Training Limited is a UK-based (Manchester) sales and marketing consultancy founded circa 2019/2020 by Emma Gaymer, targeting SMEs in the hospitality, leisure, events, and professional services sectors. The firm operates with 1-10 employees as a private limited company, delivering engagements through a founder-led model supported by a Trusted Specialist Partners network.

Its service portfolio is anchored by the proprietary 'Smarketing 360' methodology, complemented by Customer Journey Mapping, interim/fractional commercial support, training and coaching, feasibility studies for new venues, and a Human Centred AI / AI Integration advisory line. There is no proprietary technology platform; the underlying 'tech' is method-driven consulting IP (frameworks, processes, certifications including ISO9001 and GDPR) rather than software products.

The firm monetises through project-based consulting fees, retainer-based interim support, training delivery, and feasibility engagements. Go-to-market is primarily referral-driven, supported by LinkedIn presence and content marketing, with a stated positioning to serve clients globally despite a UK-centric operating base. The client mix spans enterprise venues (Spencer House, RSA House, Elvaston Castle) through mid-market independents (Titchwell Manor, Hogshaw Farm) to smaller operators (Yalm Food Hall, Waves Wellbeing, Booked it), with no disclosed single-customer anchor.

Name

BAMBOO CONSULTANCY AND TRAINING LIMITED

Legal name

Bamboo Consultancy

Website

https://bambooconsultancy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bamboo Consultancy and Training is a UK-based sales and marketing consultancy founded by Emma Gaymer, serving SMEs across hospitality, leisure, events, and professional services via its Smarketing 360 methodology, interim support, AI advisory, and feasibility studies.

Ownership category

akta.pro rank

Product category

Sales and Marketing Consultancy Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Consultative Selling & Discovery (EDABABAC)

Keywords

• Sales marketing consulting
• Hospitality consultancy services
• Customer journey mapping
• Commercial strategy advisory
• Interim marketing support

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting and Advisory Services: Revenue generated through bespoke consulting engagements including commercial strategy development, customer journey mapping, interim commercial support, feasibility studies, and AI integration guidance. Services are delivered through project work, retainers, and long-term partnership arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bamboo Consultancy is a boutique sales and marketing consultancy that helps service-sector organisations improve commercial performance through bespoke strategy, customer journey mapping, interim commercial support, training/coaching, and AI integration guidance. Its flagship offering is the Smarketing 360 Programme, a structured diagnostic and action-planning engagement, supplemented by services such as Customer Journey Mapping, Interim/Fractional Support, Feasibility Studies for new or re-opening hotels and venues, 1:1 Training/Coaching, and Human Centred AI and Innovation.

Product overview

Bamboo Consultancy is a sales and marketing consultancy firm offering a unified suite of professional services rather than a software product. The core offering centers on the Smarketing 360 Programme as the flagship service, complemented by Customer Journey Mapping, Commercial Strategy, and Team Development services. The firm also provides specialized offerings including Human Centred AI and Implementation, Interim Commercial Support, 1:1 Training/Coaching, and New/Re-opening Hotels and Venues support. These services work together to provide end-to-end commercial improvement, combining strategic planning with hands-on implementation support for sustainable and profitable growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimum 10% sales growth within 3 months
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Trusted Specialist Partners NetworksupportingOthersBamboo works with a set of trusted partners who are experts in their field including SEO, social media, digital marketing, and PR specialists. These partners are used to support specific focus areas of client businesses where specialist expertise is needed beyond Bamboo's core consultancy services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Black Sheep Marketing: UK-based marketing consultancy working with hospitality and leisure clients on brand, digital, and campaign strategy — comparable niche focus with a smaller, agency-style delivery model.
• Avvio: Hospitality-specific digital marketing and technology consultancy helping hotels improve direct bookings and online conversions — adjacent competitor with overlap on Bamboo's AI integration and online conversion improvement work.

Broad incumbents

• PKF Hospitality: International hospitality advisory firm providing consultancy, valuations, and feasibility work to hotels and venues — comparable service set to Bamboo's feasibility and new-to-market offerings.
• HVS: Global hospitality consulting firm offering feasibility studies, valuations, and asset management for hotels and venues — overlaps with Bamboo's feasibility and commercial strategy work but at a much larger scale.

Regional players

• Hotelspace: UK hospitality venue consultancy providing sales, marketing, and event strategy support to hotels and venues — closely aligned with Bamboo's interim commercial support and venue-focused engagements.

Direct peers

• Hotel Solutions Partnership: UK hospitality consultancy providing revenue management, sales, and marketing advisory to hotels — directly comparable to Bamboo's interim commercial support and sales/marketing strategy services.
• Mosaic Partnership: Boutique UK marketing and sales consultancy serving service-sector SMEs, providing strategy, customer journey, and growth advisory — direct competitor in the SME sales and marketing advisory space.
• CGA Strategy: Hospitality-focused research and consulting firm providing market intelligence, consumer insight, and commercial strategy to food, drink, and leisure operators across the UK.
• Russell Partnership: UK-based hospitality consultancy providing commercial strategy, sales, and marketing advisory to hotels, venues, and leisure operators — closely overlapping Bamboo's core customer base and service mix.
• Cogent Blue: Boutique hospitality marketing agency offering brand, digital, and content marketing services to hotels and venues — comparable target market with overlapping marketing strategy and customer journey services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bamboo-sales-marketing-consultancy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAMBOO CONSULTANCY AND TRAINING LIMITED