Hotel Solutions Partnership

What Hotel Solutions Partnership does

Hotel Solutions Partnership (HSP), founded in 2003 and headquartered in London, is a privately-held hospitality consulting firm operating as a network of senior hospitality executives delivering advisory services across 5 continents. The firm offers 8 core service lines — Strategic Advisory, Development & Asset Management, ESG Advisory, Operational Advisory, Branding & Marketing, Sales & Commercial, People, and Financial Advisory — augmented by three proprietary programs: the hoteldoctor™ turnaround program, the Culture Coach 10-phase service excellence program, and the COMPASS free Hotel Performance Audit tool. HSP also maintains a 492-document Standard Operating Procedures library that is customized for client deployments.

The firm's underlying "technology" is its human capital and proprietary advisory methodologies rather than a software platform; there is no API, no SDK, and no AI/ML capabilities referenced in the available data. HSP generates revenue through project-based consulting engagements and monthly retainer advisory services, with pricing not publicly disclosed and customized per scope. Distribution is delivered through direct enterprise field sales, with regional consultants on the ground across Americas, Asia Pacific, and EMEA, plus phone infrastructure in the UK, US, and Hong Kong.

HSP serves enterprise clients across the hospitality value chain, including hotel investors and developers, operators, private equity and real estate funds, and hospitality companies with ESG mandates. Named clients include InterContinental Hotels Group (IHG), Movenpick Hotels & Resorts, the Royal Commission for Al-Ula, Dur Hospitality Company, Revetas Capital, El Nido Resorts, IDILIQ Hotels & Resorts, Manila House, and Nikki Beach. The firm is led by CEO Katrina Craig with VP Etienne La'Brooy and COO Asia Pacific David Williams, supported by a senior consultant bench with 25-40+ years of industry experience each.

Name

Hotel Solutions Partnership

Legal name

Hotel Solutions Partnership Ltd.

Website

https://hotelsolutionspartnership.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Solutions Partnership is a London-based network of senior hospitality consultants founded in 2003, delivering advisory services across 5 continents to hotel investors, developers, operators, and hospitality companies. The firm offers eight service lines supported by proprietary programs including hoteldoctor™, Culture Coach, and COMPASS.

Ownership category

akta.pro rank

Product category

Hospitality Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hospitality consulting
• Hotel advisory services
• Hotel asset management
• Hospitality strategy consulting
• Resort development advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Advisory Services: HSP provides expert advisory services to hotels, resorts, restaurants, and hospitality businesses across multiple areas including strategic advisory, development & asset management, ESG advisory, operational advisory, branding & marketing, sales & commercial, people, and financial advisory. Revenue is generated through project-based consulting engagements.
2. Monthly Retainer Engagements: HSP offers ongoing advisory services on a monthly retainer basis, such as acquisition advisory services provided to clients building hotel portfolios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hotel Solutions Partnership (HSP) is a global network of senior hospitality consultants providing specialist advisory services to hotels, resorts, restaurants, and hospitality businesses. Core offerings span Strategic Advisory, Development & Asset Management, ESG Advisory, Operational Advisory (including the proprietary hoteldoctor™ turnaround programme), Branding & Marketing, Sales & Commercial, People (including the Culture Coach Programme), and Financial Advisory. The firm also maintains a proprietary 492-SOP library and offers the free Compass Hotel Performance Audit self-assessment tool.

Product overview

Hotel Solutions Partnership (HSP) is a global network of senior hospitality consultants offering advisory services across 5 continents. The firm operates as a consulting practice rather than a software product company, providing a portfolio of professional services including Strategic Advisory, Development & Asset Management, ESG Advisory, Operational Advisory (featuring the proprietary hoteldoctor™ turnaround programme), Branding & Marketing, Sales & Commercial, People (including the Culture Coach Programme), and Financial Advisory. HSP also offers proprietary tools including COMPASS, a free hotel self-assessment performance audit tool, and maintains a library of 492 standard operating procedures available for client customisation.

Differentiator

Problem solved

Functional benefit

Brands

• COMPASS: A free Hotel Performance Audit tool that allows hotels to self-assess their performance.
• hoteldoctor™
• Culture Coach

Products and services

• Strategic Advisory Advisory services covering visioning and long-term planning, corporate structure, business strategy, mergers and acquisitions, and non-executive director placements for hospitality businesses.
• Development & Asset Management Comprehensive services including development advisory, technical services, and ongoing asset management for hotel and hospitality developments.
• ESG Advisory Environmental, social, and governance advisory services covering governance frameworks, strategy development, implementation, programmes and policies, and communications and reporting for hospitality businesses.
• Operational Advisory Operational consulting services including the hoteldoctor™ business turnaround programme, cost control, contract negotiations, standard operating procedures development, pre-opening planning, and interim resources.
• hoteldoctor™ A signature business turnaround and recovery programme designed to diagnose operational issues and implement corrective actions to restore hotel profitability and performance.
• Branding & Marketing Services spanning branding strategy, marketing strategy, communications, digital marketing, and interim marketing resources for hospitality clients.
• Sales & Commercial Advisory covering sales strategy, sales organisation design, sales implementation, distribution management, and sales resources for hotels and hospitality businesses.
• People Advisory Human resources and organisational development services including people strategy, employee engagement, learning and development, mentoring and coaching, and the Culture Coach Programme.
• Culture Coach Programme A signature 10-phase programme designed to help businesses create a culture of world-class service excellence, including leadership workshops, customised service training programmes, and ongoing coaching.
• Financial Advisory Financial consulting services including accounting and control, capital budgeting, funding proposals, risk management audit, and interim financial resources for hospitality clients.
• COMPASS Hotel Performance Audit A free hotel self-assessment tool enabling hotel owners and operators to evaluate and drive hotel performance across multiple operational metrics.

Quantifiable outcome

• El Nido Resorts transformed from annual losses to sustainability benchmark property with record profits while maintaining environmental protection and local community engagement
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HotelivateminorStrategic or Co-development PartnerHSP and Hotelivate have a content partnership where Hotelivate shares valuable hospitality industry content with HSP's audience. An article on All-Inclusive models originally written by Hotelivate was shared on HSP's website, with credit given to Hotelivate for allowing the content distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield (Hospitality): Global commercial real estate services firm with a dedicated hospitality platform offering investment advisory, asset management, and operator selection. Overlaps with HSP's Development & Asset Management and Strategic Advisory work but as part of a much broader CRE portfolio.
• JLL Hotels & Hospitality: Major global real estate services firm with a hotels and hospitality group offering investment sales, advisory, and asset management. Comparable to HSP in serving institutional hotel owners and investors, but as a much larger, diversified platform.
• Deloitte Hospitality: Big-4 advisory firm with a hospitality sector practice covering strategy, M&A, ESG, and digital transformation. Overlaps with HSP across Strategic, ESG, and Operational Advisory but competes from a much larger institutional platform.
• STR (CoStar): Hospitality data and benchmarking provider (now part of CoStar Group) serving hotel chains, owners, and consultants with performance data. Adjacent/competing with HSP's analytical advisory work but data-and-software-led rather than consulting-led.
• KPMG Hospitality: Big-4 professional services firm with a global hospitality and leisure practice covering strategy, transactions, and operational advisory. Competes with HSP for enterprise hospitality consulting mandates but with vastly greater scale and broader service portfolio.

Direct peers

• Christie & Co: Specialist business property adviser focused on the hospitality, leisure, and healthcare sectors, offering brokerage, valuation, and consultancy. Comparable to HSP for hotel owner/operator advisory in EMEA and serves an overlapping investor-client base.
• Horwath HTL: International hotel, tourism, and leisure consulting network with a similarly global footprint and service lines covering feasibility, operator search, asset management, and branding — directly comparable to HSP's advisory portfolio.
• PKF Hospitality Group: Hospitality-focused accounting, consulting, and advisory firm serving hotels, resorts, and mixed-use developments worldwide. Comparable to HSP in serving investors and operators with financial, operational, and development advisory.
• Hotelivate: Asia-Pacific-focused hospitality consulting firm offering strategic, operational, and asset management services. HSP has an existing content partnership with Hotelivate and shares the same boutique, expert-network model and hospitality-only focus.
• HVS Global Hospitality Services: Global hospitality consulting firm offering feasibility studies, valuation, asset management, and operational advisory to hotels and resorts. Closest direct competitor to HSP with comparable service breadth and an enterprise client base spanning investors, developers, and operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_hotelsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Solutions Partnership