Jordan Cattle Auction

What Jordan Cattle Auction does

Jordan Cattle Auction, operated by Jordan Livestock, LLC, is a family-owned livestock marketing business headquartered in San Saba, Texas, with two physical auction locations in Mason (Monday sales) and San Saba (Thursday sales). The company markets more than 145,000 head of cattle annually, positioning it as one of the largest livestock markets in Texas. Its core service is traditional consignment-based cattle auctioning — accepting livestock from producers and matching them with order buyers, backgrounders, feedyards, and ranchers from across Texas and the Southwest through competitive in-person bidding, supplemented by live internet bidding via CattleUSA.com for special sales.

The company operates a diversified specialized sale calendar including 6-10 annual bull sales, 10-12 annual replacement female sales, monthly stocker and feeder sales, five annual premium weaned calf sales (VAC-45 health-certified), and country cattle private-treaty sales facilitated by field representatives. Registered breeders such as 44 Farms, Express Ranches, Gardiner Angus Ranch, and Barber Ranch consign purebred genetics to special sales. Supporting infrastructure includes covered pens, sprinkler dust-control systems, twice-daily feeding with locally sourced feed, and humane handling protocols. The company also operates Jordan Trailer Sales, an authorized Gooseneck dealer since 1971, selling livestock trailers, truck beds, hay trailers, flatbed trailers, and accessories as a parallel hardware revenue stream.

Revenue is generated primarily through transaction-based auction commissions on cattle sales, with additional income from Gooseneck trailer and accessory sales. Marketing is conducted through a website (jordancattle.com), weekly email market reports via Constant Contact, audio commentary distributed on SoundCloud, and Vimeo-hosted consignment videos. The business is family-controlled under owners Ken Jordan and Kynda Jordan, with no disclosed external investors or institutional capital, and operates as a private Texas LLC serving the central Texas and southern U.S. cattle production corridor.

Name

Jordan Cattle Auction

Legal name

Jordan Livestock, LLC

Website

https://www.jordancattle.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Jordan Cattle Auction is a family-owned San Saba, Texas livestock auction company operating two weekly cattle sale locations (Mason, San Saba), marketing 145,000+ head annually to Texas and southern U.S. ranchers, order buyers, feedyards, and registered breeders, with complementary Gooseneck trailer sales.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Livestock auction services
• Cattle marketing
• Weekly cattle sales
• Replacement female sales
• Trailer sales

Headquarters

HQ city

San Saba

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cattle Auction Commissions: Commission-based revenue from weekly cattle auctions at Mason and San Saba locations. Sellers consign livestock to Jordan Cattle Auction for marketing to buyers.
2. Premium Health-Certified Sales: Revenue from specialized premium weaned calf sales requiring VAC-45 program compliance, health certification, and pre-conditioning.
3. Replacement Female Sales: Ten to twelve annual sales offering bred cows, pairs, bred and open heifers sorted into uniform groups.
4. Bull Sales: Six to ten annual bull sales featuring purebred bulls from various ranches, with fertility testing and trichomoniasis compliance.
5. Country Cattle Sales: Private treaty sales where cattle are bought and sold without leaving the ranch, facilitated by field representatives.
6. Gooseneck Trailer Sales: Authorized Gooseneck dealer since 1971, selling livestock trailers, truck beds, hay trailers, flat bed trailers, and accessories. Jordan Trailer Sales is an affiliate entity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jordan Cattle Auction operates traditional weekly livestock auctions at two central Texas locations (Mason on Mondays and San Saba on Thursdays) where cattle producers consign livestock to be auctioned to order buyers, backgrounders, feedyards, and ranchers. Beyond recurring weekly sales, the company runs specialized event-based sales including bull sales, replacement female sales, stocker & feeder sales, and premium weaned calf sales under the VAC-45 health certification program, with remote internet bidding supported via CattleUSA.com. Jordan also operates Jordan Trailer Sales as an authorized Gooseneck dealer since 1971, selling livestock trailers, truck beds, hay trailers, flatbed trailers, and trailer accessories.

Product overview

Jordan Cattle Auction operates as a livestock marketing company offering two primary service lines: cattle auction services and trailer/agricultural products sales. The core cattle business includes weekly sales (Mason Mondays, San Saba Thursdays), specialized Bull Sales, Replacement Female Sales, Stocker & Feeder Sales, Premium Weaned Sales following VAC-45 protocols, Internet Sales via CattleUSA.com, Country Cattle private treaty sales, and Special Consignments. The company markets over 145,000 head annually and is an authorized Gooseneck trailer dealer since 1971, also offering custom livestock trailers, truck beds, hay trailers, flatbed trailers, and trailer accessories (EZ Jacks, coupler locks). Market reports are distributed weekly via email in PDF and audio formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Sales Traditional weekly cattle auctions held at Mason (Mondays) and San Saba (Thursdays) at 11:00 AM, offering all classes of cattle to buyers including order buyers, backgrounders, feedyards, and ranchers.
• Bull Sales Specialized purebred bull sales held 6-10 times annually in San Saba, offering bulls from various breeds and ranches including Charolais, Angus, Hereford, Simmental, SimAngus, Brangus, and Stabilizer breeds, with fertility testing and trichomoniasis compliance.
• Replacement Female Sales Monthly replacement female sales on Saturdays featuring bred cows, pairs, bred and open heifers, sorted into uniform groups by age, breed, and months bred. Ten to twelve such sales are held annually.
• Stocker & Feeder Sales Specialized sales for uniform drafts of stocker, feeder (weaned and non-weaned) and yearling cattle, held monthly in Mason and San Saba in conjunction with regular weekly sales.
• Premium Weaned Sales Health-verified, pre-conditioned calf sales held five times annually following the VAC-45 program, featuring weaned cattle minimum 45 days with documented vaccination (Four Way Virus, Pasteurella, Clostridial 7-way plus Haemophilus) and deworming protocols.
• Internet Sales Online auction viewing and bidding capability through CattleUSA.com platform, enabling remote participation in select special sales including Replacement Female and Bull sales. Buyers must register through CattleUSA.com and be approved by Jordan Cattle Auction.
• Country Cattle Sales Private treaty sales where cattle are bought and sold without leaving the ranch, providing a direct marketing channel between buyers and sellers, facilitated by field representatives (contact Bart Larremore).
• Special Consignments Specialized sale events featuring specific consignments of cattle, available for online viewing and bidding through CattleUSA.com, including female consignments and other targeted offerings.
• Trailers and Ag Products Authorized Gooseneck trailer dealer since 1971, offering livestock trailers (24' to 32' steel or aluminum), custom livestock trailers, Haymaster hay trailers (14-bale inline), flatbed contractor heavy duty trailers (16' to 45'), truck beds (Economy, Standard, Custom), and trailer accessories including Gooseneck Coupler Lock ($60) and EZ Jack ($86).

Quantifiable outcome

• 145,000+ head marketed annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooseneckcoreChannel Partner/ Reseller/ Distributor · 1 January 1971Jordan Trailer Sales has been an authorized Gooseneck dealer since 1971. Sells livestock trailers, truck beds, hay trailers, flat bed trailers, and full line of accessories including tarps, axles, and floor materials. Can custom order trailers to buyer specifications.
• CattleUSA.comcoreTechnology or IntegrationInternet broadcasting platform partner enabling live auction viewing and online bidding for Jordan Cattle Auction sales. Provides the technical infrastructure for remote buyer participation in special sales.
• Livestock Marketing AssociationminorOthersJordan directs buyers to complete online application through Livestock Marketing Association for buyer registration and agreement forms.
• Texas Animal Health Commission (TAHC)coreOthersJordan works closely with TAHC and USDA representatives on animal health matters including trichomoniasis requirements and New World Screwworm response protocols.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Oklahoma National Stockyards: One of the world's largest cattle auction markets, operating weekly sales in Oklahoma City with significantly higher annual throughput than Jordan. Comparable core function (live cattle auction), but operates at much broader scale and national reach.

Others

• Livestock Marketing Association: National trade association for livestock auction markets; Jordan routes buyer registrations through LMA. Relevant peer as an industry infrastructure body whose standards, lobbying, and buyer-credentialing services shape the operating environment for all U.S. livestock auctions.
• CattleUSA.com: Third-party livestock auction broadcasting and bidding platform used by Jordan for live streaming and online bidding. Not a competitor but an enabling technology partner whose terms and feature roadmap directly affect Jordan's remote-buyer reach.

Direct peers

• Amarillo Livestock Auction: Texas Panhandle livestock auction market running regular cattle sales and special feeder/bred cow sales. Comparable in operating model, customer base (order buyers, feedyards, ranchers), and regional Texas footprint.
• Western Video Market: Video cattle auction company selling load-lots of cattle via satellite/internet to buyers across the western U.S. Comparable in connecting cow-calf producers to feedyard buyers without a physical auction, and a potential substitute for Jordan's special sales.
• Superior Livestock Auction: Video/internet-based cattle auction company conducting nationwide sales of feeder and breeder cattle. Comparable in facilitating cattle transactions between ranchers and buyers, but differentiated by a national, technology-led model rather than a regional physical auction model.
• Producers Livestock Auction: San Angelo, Texas-based livestock auction operator running weekly cattle sales plus specialized bull and replacement sales. Directly comparable regional Texas livestock market with similar commission-based model and consignor base.
• Winter Livestock Auction: Multi-location livestock auction company operating sales across Kansas, Oklahoma, and Texas. Closely comparable in weekly auction format, special sales, and reliance on order buyers and feedyard demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jordan-cattle-auction

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Cattle Auction