What Gooseneck does

Gooseneck Implement is a privately held authorized John Deere dealership network founded in 1974 in Kenmare, North Dakota, and currently operating 13 retail showroom locations across North Dakota (12) and South Dakota (1). The company serves farmers, ranchers, property owners, and commercial agricultural operations through direct enterprise field sales and direct-to-consumer channels, offering a full portfolio of John Deere agricultural machinery including S Series and X Series combines (333-690 HP), 6R Series utility tractors (110-250 HP), 1-5 Series compact utility tractors (22-125 HP), 400/600 Series self-propelled sprayers, windrowers, mower conditioners, round balers, and complementary harvesting platforms (drapers, corn heads, auger platforms, belt pickups). The equipment lineup is integrated with John Deere's precision agriculture technology stack including See & Spray Select and See & Spray Ultimate (camera-based computer vision weed detection), StarFire 7000 GNSS receivers delivering 2.5 cm RTK accuracy, AutoTrac guidance, JDLink connectivity, and the John Deere Operations Center farm management platform. Recent product additions include the G5Plus CommandCenter display (2024), AccuRate metering system for air carts (2025), 6R 140 Utility Tractor (2024), and C500 Mower Conditioner (2023).

The business operates six primary revenue streams: new equipment sales, used equipment sales (via Goose Auction and Buy It Now channels), parts sales (OEM John Deere parts and A&I aftermarket parts through the Gooseneck Gateway e-commerce portal and Parts Drop Boxes), service and repair performed by John Deere certified technicians, equipment financing facilitation through John Deere Financial, and extended warranty sales via PowerGard Protection. Differentiated proprietary service programs include CODE GREEN emergency parts delivery (available 7 days per week, 20 hours per day), Flight Path pilot parts delivery originating from Rugby, ND, Parts OnSite stocked cabinets deployed at customer sites, and DEF Tote Exchange with bulk oil options. Pricing is quote-based for equipment, while financing programs offer promotional fixed rates as low as 2.9% on qualifying used equipment. The company is currently led by CEO Andrew Arnston and COO Jay Pickrel alongside a board of directors, with the Borud family maintaining ownership since Kevin Borud purchased the business from his father in 1989.

Name

Gooseneck

Legal name

Gooseneck Implement

Website

https://gooseneckimp.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Gooseneck Implement is a privately held authorized John Deere dealership operating 13 retail locations across North Dakota and South Dakota, selling new and used agricultural equipment, precision ag technology, parts, and certified service to farmers, ranchers, and commercial agricultural operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new John Deere agricultural equipment including combines, tractors, sprayers, hay and forage equipment, and compact utility tractors through 13 dealership locations.
2. Used Equipment Sales: Sale of pre-owned equipment including combine lease returns, NDDOT rental returns, and customer trade-ins through Goose Auction platform and direct sales.
3. Parts Sales: Sales of John Deere OEM parts, A&I aftermarket parts, and maintenance supplies through Parts OnSite cabinets, Gooseneck Gateway e-commerce portal, and parts drop boxes.
4. Service and Repair: Service department providing equipment maintenance, repairs, warranty work, and inspections performed by John Deere certified technicians.
5. Equipment Financing: Facilitation of equipment financing through John Deere Financial including installment loans, leases, and promotional financing rates for new and used equipment purchases.
6. Extended Warranty (PowerGard): Sale of PowerGard Protection extended warranty plans for agricultural and turf equipment covering residential and commercial machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gooseneck Implement is an authorized John Deere agricultural equipment dealership that sells new and used tractors, combines, sprayers, hay and forage equipment, and compact utility tractors through 13 retail locations across North Dakota and South Dakota. It also supplies OEM and aftermarket parts, certified technician service and repair, John Deere Financial financing facilitation, PowerGard extended warranty plans, and precision-ag technology upgrades such as See & Spray, AutoTrac, StarFire receivers, and Gooseneck Gateway, supported by differentiated service programs like CODE GREEN emergency parts delivery and Parts OnSite cabinets.

Product overview

Gooseneck Implement is a John Deere dealership network operating 13 locations across North Dakota and South Dakota, offering a comprehensive portfolio of agricultural equipment and precision ag technology solutions. The product portfolio centers on John Deere farm machinery including S Series and X Series combines with ActiveVision grain quality monitoring, draper platforms, corn heads, and belt pickup headers for harvesting operations. Hay and forage equipment includes C500 mower conditioners and 560M/560R round balers. The tractor lineup spans 6R Series utility tractors (110-250 HP) down to 1-5 Series compact utility tractors for smaller operations. Sprayer offerings include 400/600 Series self-propelled sprayers equipped with See & Spray Select (fallow ground targeting) and See & Spray Ultimate (in-crop targeting using computer vision and machine learning), plus ExactApply individual nozzle control. Precision technology includes StarFire 7000 GNSS receivers, AutoTrac guidance, JDLink connectivity, and Operations Center farm management. The company supplements equipment sales with Gooseneck-branded services including Gateway customer portal, Parts OnSite cabinet programs, DEF tote exchange, Flight Path delivery, and PowerGard extended protection plans. Precision Upgrade Kits enable retrofitting older equipment with modern technology like ExactEmerge planters and See & Spray systems.

Differentiator

Problem solved

Functional benefit

Products and services

• S Series Combines Class 6-9 John Deere S Series combines (S760, S770, S780, S790) with 333 to 543 max engine horsepower, tri-stream rotor technology, Dyna-Flo cleaning shoe, and integrated JDLink connectivity, for row-crop and small-grain harvesting operations.
• X Series Combines Class 10-11 high-capacity John Deere X Series combines (X9 1000, X9 1100) delivering up to 45% more harvesting capacity and 20% less fuel than prior models, with dual separator rotors and up to 690 max engine horsepower, for large-acreage harvesting.
• C500 Mower Conditioner 16 ft 4 in John Deere C500 mower conditioner with 5-year cutterbar warranty and quick-change knives, providing up to 10% more acres per hour productivity for hay and forage operations.
• 560M Round Baler John Deere 560M vertical forming chamber round baler with DiamondTough belts, optional automatic electric-tie via BaleTrak Pro monitor, and bale sizes 32 to 72 inches in diameter.
• 560R MegaWide HC2 Premium Round Baler Premium John Deere 560R round baler with MegaWide high-capacity cutting feed system, primary rotor for 2.5-inch theoretical cut length, and cam-clutch driveline protection.
• W200/W260 Windrowers Self-propelled John Deere windrowers from 170 to 260 HP with integrated AutoTrac steering, TouchSet controls, and compatibility with D600/D1400 draper platforms and R400/R500 rotary platforms for hay cutting and windrow formation.
• 6R Series Tractors John Deere 6R Series utility tractors from 110 to 250 HP featuring PowerTech engines, AutoQuad/IVT transmissions, integrated AutoTrac guidance, and loader compatibility for diverse farming operations.
• 400/600 Series Sprayers Self-propelled John Deere 400 and 600 Series sprayers (412R, 612R) with 1,200-gallon tanks, steel or carbon-fiber booms up to 132 ft, and integrated precision-ag technology for crop protection applications.
• 1-5 Series Compact Utility Tractors John Deere compact utility tractors from 22 to 125 HP across 1 Series (hydrostatic, 754 lb loader lift), 2 Series (1,120 lb lift), 3 Series (gear/hydrostatic), 4 Series (2,222 lb lift), and 5 Series (premium cab, 7,868 lb hitch lift) for small acreage and property maintenance.
• Draper Platforms John Deere flexible and rigid frame draper headers (HD and RD series) ranging from 30 to 50 ft widths, designed to reduce header loss and maintain desired cut height for maximum grain capture.
• Corn Heads John Deere row-unit corn headers from 6 to 18 rows in rigid and folding configurations, featuring StalkMaster stalk chopping capability and multiple row-spacing options.
• Auger Platforms John Deere 600 Series HydraFlex auger platforms with flexible cutterbar, ranging from 20 to 35 ft widths, designed to match S-Series combine capacity.
• BP15 Belt Pickup Heads Heavy-duty John Deere BP15 belt pickup platform for windrowed grain harvesting, capable of picking up 30 acres of wheat and 23 acres of canola per hour with an X9 Combine.
• Precision Upgrade Kits Gooseneck-curated performance upgrades for existing John Deere equipment, including planter kits (ExactEmerge, MaxEmerge 5e), sprayer kits (See & Spray, ExactApply, Pressure Recirculation), combine kits (Cross Auger Shutoff, LED Lights), and air cart kits (EZCal, AccuRate), enabling technology retrofit without full equipment replacement.
• StarFire 7000 Receiver John Deere StarFire 7000 GNSS receiver delivering SF-RTK correction level (+/- 2.5 cm) horizontal accuracy with a 5-year repeatability guarantee and multi-constellation support (GPS, GLONASS, BeiDou, Galileo).
• Gooseneck Gateway Free Gooseneck Implement-branded online customer portal enabling parts ordering, invoice viewing, equipment inventory search, service requests, fleet management, and bulk oil replenishment for customer accounts.
• Parts OnSite Gooseneck Implement program that delivers stocked high-wear and maintenance parts cabinets to customer locations, eliminating downtime from waiting for deliveries.
• DEF Tote Exchange and Bulk Oil Program Gooseneck Implement Diesel Exhaust Fluid bulk delivery program with 275-gallon tote exchange, plus bulk oil options including HY-GARD and 15W-40 for John Deere equipment maintenance.
• Flight Path Parts Delivery Pilot-based scheduled parts delivery service operated from the Rugby, ND dealership delivering John Deere parts to surrounding communities including Upham, Rolette, Wolford, Bottineau, and Towner.
• PowerGard Protection John Deere PowerGard extended warranty and protection plans for residential (up to 4 years) and commercial (up to 6 years) agricultural and turf equipment, including bumper-to-bumper and powertrain coverage options.
• Goose Auction Online auction platform operated by Gooseneck Implement for the sale of used agricultural equipment including John Deere combine lease returns, NDDOT rental returns, and customer trade-ins.
• Certified Service and Repair Gooseneck Implement service department providing equipment maintenance, repairs, warranty work, and inspections performed by John Deere certified technicians across the dealership network.
• Equipment Financing Facilitation Gooseneck-facilitated equipment financing through John Deere Financial offering installment loans, leases, and promotional financing rates (e.g., 2.9% for 24 months on used combines) for new and used equipment purchases.
• OEM and Aftermarket Parts Sales Sales of John Deere OEM parts, A&I aftermarket parts, and maintenance supplies through the Gooseneck Gateway e-commerce portal, Parts OnSite cabinets, parts drop boxes, and Flight Path delivery service.

Quantifiable outcome

• See & Spray Ultimate reduces non-residual herbicide use by more than two-thirds compared to broadcast spraying
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer with exclusive rights to sell John Deere agricultural equipment, parts, and services across 13 locations in ND and SD. Partnership includes access to John Deere Financial financing programs, PowerGard extended warranties, JDTECH technician training programs, and John Deere Operations Center precision agriculture platform.

Scale indicators3 records

Recent moves13 records

Expansion highlights2 records

Direct peers

• Pape' Machinery: Authorized John Deere dealer in the Western U.S. offering agricultural and construction equipment. Comparable authorized dealer with multi-state footprint, parts, service, and precision agriculture capabilities.
• RDO Equipment Co. One of the largest John Deere dealership networks in North America operating across multiple states. Directly comparable as an authorized John Deere dealer providing new/used equipment, parts, service, and precision ag across a multi-state footprint.
• Ag-Pro Companies: Large John Deere dealer group across the Southeastern U.S. Comparable authorized dealer model with extensive equipment, parts, service, and precision ag portfolio serving commercial agricultural operations.
• Stotz Equipment: Authorized John Deere dealer with 25+ locations across the Rocky Mountain and Southwestern U.S. Highly comparable multi-location John Deere dealership model selling equipment, parts, and service to agricultural producers.
• C&B Operations: John Deere dealership group with locations across South Dakota, Montana, Wyoming, and Idaho. Highly comparable as a regional John Deere dealer serving row crop and livestock operations in the Northern Plains-adjacent geographies.
• Plains Ag: John Deere dealer serving North Dakota producers. Direct regional peer operating dealerships in adjacent geography with the same OEM, customer base profile, and equipment/service/parts business model.
• 21st Century Equipment: Authorized John Deere dealer operating 17+ locations across Nebraska, Wyoming, and Colorado. Comparable regional John Deere dealer serving grain and livestock producers with equipment, parts, service, and precision ag offerings.
• Greenmark Equipment: Authorized John Deere dealer group operating across Michigan and Indiana. Comparable full-line John Deere dealer providing equipment, parts, service, and precision ag to row-crop farmers.

Regional players

• Cervus Equipment: John Deere dealer operating primarily in Canada. Comparable authorized John Deere dealer model for agricultural, commercial, and turf equipment, though primarily serving a different geography (Western Canada).

Broad incumbents

• John Deere (Deere & Company): The OEM that supplies Gooseneck's entire equipment portfolio. Broad incumbent in agricultural machinery; not a direct competitor but the relationship dependency makes Deere the most strategically important comparable for OEM-dealer economics, technology direction, and dealer-network strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gooseneckimp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooseneck