Medicare Health & Beauty Myanmar

What Medicare Health & Beauty Myanmar does

Medicare Health & Beauty Myanmar, legally registered as Total Wellness Lifestyle Beauty Mart CO., LTD., is a privately held omnichannel pharmacy and beauty retailer headquartered in Yangon, Myanmar, founded in 2017. The company operates brick-and-mortar retail stores alongside a bilingual (Burmese/English) e-commerce platform at medicarehb.com.mm, offering home delivery and a Click & Collect service, supported by social channels on TikTok and Viber, an email newsletter, and the referral-based MEDiCARE CLUB loyalty program.

The product assortment spans prescription and OTC medicines, traditional Myanmar herbal medicine, health monitoring equipment (blood pressure monitors, thermometers, glucose monitors, test strips), daily food supplements, derma and medicated skincare (including Sebamed, Bioderma, and DeARANCHY), cosmetics, haircare, personal care, family planning products, men's grooming, and household cleaning. MEDiCARE has built an extensive exclusive private-label portfolio of 18+ registered sub-brands — including Medicare, Mira, Cracare, HBH, Berrcom, Med 360, Smooto, Dr. Happy, Basicare, and Easy Clean — that span health, beauty, and household categories.

The business model is direct-to-consumer retail: one-time unit-priced transactions in Myanmar Kyat both online and in-store, with payment via cash, cards, cash on delivery, and the VNPay e-wallet. Customer segments are horizontal and consumer-focused — health-conscious buyers, beauty/personal care consumers, parents and families, and household managers — with no disclosed enterprise or B2B customers. Distribution is domestic Myanmar only, and revenue, funding, and headcount data are not publicly disclosed.

Name

Medicare Health & Beauty Myanmar

Legal name

Total Wellness Lifestyle Beauty Mart CO., LTD.

Website

https://medicarehb.com.mm

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Medicare Health & Beauty Myanmar is a Yangon-based omnichannel pharmacy and beauty retailer operating physical stores and a bilingual e-commerce platform, selling OTC and prescription medicines, derma skincare, cosmetics, health equipment, and household products to Myanmar consumers through 18+ own-label brands.

Ownership category

akta.pro rank

Product category

Pharmacy and Beauty Retail

NAICS

Pharmacies and Drug Retailers (456110), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

akta.pro secondary industries

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Pharmacy retail
• Health and beauty
• Personal care products
• Cosmetics retail
• Household goods

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Online: Direct-to-consumer sales through e-commerce website with home delivery. Products sold at listed prices with periodic promotions and discounts (10%-50% off). Cash on Delivery and digital payment options available.
2. Retail Sales - Physical Stores: Brick-and-mortar pharmacy and beauty retail stores. In-store purchases with multiple payment methods including cash, cards, and e-wallets. Some promotions exclusive to physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medicare Health & Beauty Myanmar operates a multi-format pharmacy and beauty retail business in Myanmar, selling prescription medicines, OTC medications, traditional Myanmar medicine, health monitoring equipment, daily food supplements, skincare, cosmetics, hair care, personal care, family planning, men's grooming, and household cleaning products through physical retail stores and an e-commerce website (medicarehb.com.mm) with home delivery and Click & Collect. The company offers an exclusive private-label portfolio of brands including Medicare, Mira, Cracare, HBH, 7th Heaven, Berrcom, Med 360, Smooto, Dr. Happy, and Basicare alongside international third-party brands.

Product overview

MEDiCARE operates as a comprehensive health, wellness, and beauty retail platform in Myanmar with both physical stores and e-commerce operations. The offering is organized as a multi-brand marketplace with an exclusive private label portfolio (Medicare, Mira, Cracare, HBH, 7th Heaven, Berrcom, Med 360, Smooto, Dr. Happy, Basicare) alongside third-party health, personal care, skincare, cosmetics, and household brands. The product portfolio spans prescription and OTC medicines, traditional Myanmar medicine, health monitoring equipment, daily food supplements, skincare and cosmetics, hair care, personal care, family planning products, men's grooming, and household cleaning products. MEDiCARE also operates a loyalty program (MEDiCARE CLUB) for reward points and social sharing incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Medicare: Primary own-brand product line including health, beauty and personal care products
• Mira
• TBA
• Cracare
• HBH
• Luke
• 7th Heaven
• Berrcom
• Med 360
• Smooto
• Malissa
• APT
• SOFT TIP
• Dr. Happy
• Easy Clean
• Master
• Jomi
• IPEK
• Soonsom

Products and services

• Prescription and OTC Medicines Comprehensive pharmaceutical products covering gastrointestinal, cardiac, respiratory, neurological, hormonal, infectious disease, dermatological, ophthalmological, allergy and immune-support treatments, as well as household-use medications, for Myanmar consumers.
• Traditional Myanmar Medicine Myanmar traditional herbal medicines and remedies for various health conditions, sold to consumers seeking traditional healthcare options.
• Health Monitoring Equipment Health monitoring devices including blood pressure monitors, thermometers, blood glucose monitors, weight scales, and diagnostic test strips for home and clinical use.
• Daily Food Supplements Nutritional supplements including vitamins, minerals, weight management products, energy boosters, diabetic lifestyle products, and mother-baby formulas for general consumers.
• Skincare and Cosmetics Facial skincare, moisturizers, sun protection, collagen products, makeup, and derma products from international brands (NIVEA, Pond's, Olay, Garnier, Sebamed, Bioderma, Rohto, Hada Labo, etc.) and exclusive own brands.
• Hair Care Products Professional shampoos, conditioners, hair treatments, styling products, and hair colors from multiple international and own brands.
• Personal Care Body washes, soaps, hand sanitizers, oral care products, feminine hygiene, baby care items, and tissues for general household and personal use.
• Family Planning Products Contraceptives including condoms, lubricating gels, morning-after pills, and family planning medications.
• Household and Cleaning Products Surface cleansers, laundry detergents, fabric softeners, dishwashing products, and air fresheners for household cleaning needs.
• Men's Grooming Men's body washes, shaving products, deodorants, skincare, haircare, fragrances, and styling products for male consumers.
• MEDiCARE E-commerce Platform Online storefront at medicarehb.com.mm offering home delivery and Click & Collect service across Myanmar, with Cash on Delivery and VNPay e-wallet payment options, multilingual (Burmese and English) support, and same-day logistics for orders placed before 16:00.
• MEDiCARE Physical Retail Stores Brick-and-mortar pharmacy and beauty retail stores offering the full MEDiCARE product range with in-store payment options including cash, cards, and e-wallets, and some store-only promotions.
• MEDiCARE CLUB Loyalty Program Referral-based loyalty program for MEDiCARE customers that rewards members with points for referring new customers; points can be redeemed toward up to 50% of order value on future purchases.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Boots Pharmacy: Boots (Walgreens Boots Alliance) is a global drugstore-and-beauty incumbent with a long-running private-label model (Boots Pharmaceuticals, No7, Botanics). It is relevant as a strategic benchmark for how MEDiCARE's own-brand portfolio and Rx/OTC-plus-beauty mix could evolve at scale.
• CVS Pharmacy: CVS is a US retail drugstore incumbent combining prescription dispensing, OTC health, beauty, and personal care under one banner. It is comparable in its horizontal breadth across health-and-beauty categories and serves as a model for omnichannel loyalty integration.
• Mannings (DBS Health & Beauty): Mannings is a major health and beauty drugstore chain in Greater China and parts of Southeast Asia. It shares MEDiCARE's pharmacy-plus-beauty retail format and assortment strategy, providing a regional incumbent benchmark for category mix and private-label depth.

Others

• Sebamed: Sebamed, a derma-skincare brand stocked by MEDiCARE, illustrates the retailer's access to medically-positioned international brands. It is comparable as a key upstream supplier and as a benchmark for the derma/medicated skincare category MEDiCARE is building around.
• Pond's (Unilever): Pond's (carried in MEDiCARE's assortment) is a mass-market skincare brand sold across the region. It is relevant as a key third-party supplier relationship and indicates MEDiCARE's positioning within multinational brand distribution channels in Myanmar.

Emerging players

• Shopee Myanmar: Shopee is a leading Southeast Asian e-commerce marketplace with significant Myanmar penetration. It competes with MEDiCARE's online channel on convenience and assortment breadth, and serves as a benchmark for last-mile delivery and digital merchandising in Myanmar.
• Lazada Myanmar: Lazada is a major regional e-commerce marketplace active in Myanmar. It is comparable as a competing online storefront for health, beauty, and personal care products and represents a structural threat to MEDiCARE's D2C e-commerce channel.

Direct peers

• Guardian Myanmar: Guardian (under DKSH) runs pharmacy and beauty retail outlets across Myanmar offering health, wellness, beauty, and personal care products. It competes head-to-head with MEDiCARE in the same drugstore-plus-beauty category and customer segment.
• Watsons Myanmar: Watsons (A.S. Watson Group) operates health and beauty retail stores in Myanmar selling pharmacy, personal care, and cosmetic products under a similar omnichannel model. It is the most direct large-scale comparable given overlapping pharmacy-plus-beauty positioning and shared Southeast Asian footprint.

Regional players

• City Mart Holding: City Mart is the largest modern retail chain in Myanmar operating supermarkets and convenience formats. It is comparable as a domestic omni-channel retail incumbent and as a potential distribution or partnership vehicle for MEDiCARE's health and beauty categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@medicaremyanmar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicare Health & Beauty Myanmar