Kinads Media
Kinads Media is a privately held, Warsaw-headquartered cinema advertising broker aggregating inventory from approximately 332-340 independent cinemas across 297-302 Polish cities, selling on-screen and off-screen ad placements, branded events, and outdoor screenings to brand advertisers and media agencies in Poland.
- Company typePrivate
- Founded2010
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kinads Media does
Kinads Media is a Warsaw-based, privately held cinema advertising broker operating as KINADS Spółka z ograniczoną odpowiedzialnością spółka komandytowa, founded circa 2010 by Kinga Dołęga, who is described in the company's own materials as the pioneer of cinema advertising in Poland. The firm aggregates inventory from a network of 332-340 independent cinemas across 297-302 Polish cities and all 16 voivodeships, and resells that inventory primarily to B2B brand advertisers and media agencies. Service offerings fall into three buckets: on-screen advertising (premium spots such as Premiera Miesiąca and Billboard Sponsorski, plus standard in-feature ad blocks), off-screen advertising (sampling, branded paper tickets and e-kod digital vouchers, infoscreens/plasmas, B1 posters, roll-ups, stands, and cinema branding such as headrest covers), and special-event projects including Women's Film Evenings, Children's Morning Screenings, Senior Film Club, the Kino na Leżakach outdoor summer cinema (14th edition in 2026), and the KLAPS! educational screening program (2nd edition). The company also runs the #TwojeKino consumer voucher program and publishes a quarterly industry magazine.
Technology and operating infrastructure are conventional cinema media tooling rather than a software platform: Digital Cinema Package (DCP) production, digital and outdoor screens, plasma displays, e-kod digital voucher systems, and ticket-level reporting that allows advertisers to measure campaign reach per viewer. There is no public API, no mobile app, and no AI/ML functionality referenced. Headcount is approximately 20-25 across six departments (Management/Board, Sales, Agency Sales, Sales Support, Cinema Department, Production/Graphics), implying a tight, sales-led organization.
The revenue model is advertising brokerage: Kinads does not own cinemas but acts as an intermediary, selling on-screen and off-screen placements plus event sponsorships on a quote-based, multi-year contract basis to Polish brands and agencies. Named enterprise clients span automotive (Renault, JAC Polska), consumer electronics (Samsung), toys (Mattel), fashion/e-commerce (Answear), publishing (HarperCollins Polska), culture (Muzeum Narodowe w Warszawie, Galapagos Films), retail (Kaufland), FMCG (Herbapol), distribution (Orbico), and financial services (Provident). Pricing is not publicly disclosed. The company reports no institutional investors, has taken only a single 70,605.99 PLN EU COVID-19 subsidy (November 2020 - January 2021) under the Mazovia Regional Operational Programme, and operates from a single Warsaw office.
Kinads Media firmographics
Firmographics- Name
- Kinads Media
- Legal name
- KINADS Spółka z ograniczoną odpowiedzialnością spółka komandytowa
- Website
- https://kinads.pl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinads Media is a privately held, Warsaw-headquartered cinema advertising broker aggregating inventory from approximately 332-340 independent cinemas across 297-302 Polish cities, selling on-screen and off-screen ad placements, branded events, and outdoor screenings to brand advertisers and media agencies in Poland.
- Ownership category
- akta.pro rank
Kinads Media industry classification
Industry- Product category
- Cinema Advertising
- NAICS
- Media Buying Agencies (541830), Media Representatives (54184)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Cinema Advertising & On-screen Media Networks (MPADAKAO)
- akta.pro secondary industries
- Cinema Media Planning & Buying (MPAAABAJ), Cinema Media Buying (BPAFABAG), Special Event Screenings & Pop-up Cinemas (MPADAKAE)
Keywords
Where Kinads Media is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Kinads Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- On-screen advertising: Traditional cinema spot advertising shown before trailers and films. Includes premium placements like 'Premiera Miesiąca' (Spot of the Month) and billboard sponsorships in the special block before films.
- Off-screen advertising: Sampling (product distribution in cinema), branded tickets (paper and e-kod), infoscreens/plasmas, posters (B1 format), roll-ups, stands, and cinema branding.
- Special projects and events: Happy Seats promotional campaigns, Women's Film Evenings, Children's Mornings, Senior Film Club, cinema hall rentals, and Kino na Leżakach outdoor cinema events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising campaigns |
Go-to-market motion1 record
Kinads Media product offering
Product offeringCore offering
Kinads Media brokers cinema advertising across a network of approximately 332-340 independent cinemas in 297-302 Polish cities, selling on-screen spot placements (traditional, premiere, and special blocks) and off-screen formats (sampling, branded tickets, infoscreens, posters, roll-ups, stands, cinema branding) to brands, agencies, film distributors, and cultural institutions. The company complements this with proprietary special projects including outdoor cinema (Kino na Leżakach), educational screenings (KLAPS!), targeted demographic events, and the #TwojeKino consumer voucher program.
Product overview
Kinads Media is Poland's largest cinema advertising broker, operating a network of approximately 332-340 independent cinemas across 297-302 cities. The company's portfolio is structured around a core on-screen advertising platform complemented by off-screen advertising products (sampling, tickets, infoscreens, posters, roll-ups, stands, branding), special event projects (Women's Film Evenings, Children's Morning Screenings, Senior Film Club, Kino na Leżakach outdoor cinema, KLAPS! educational screenings, room rentals), and the #TwojeKino consumer voucher program. The ecosystem includes technical specifications, DCP packages, film premiere lists, and the Kinads Quarterly Magazine, with no API or AI capabilities identified.
Differentiator
Problem solved
Functional benefit
Brands
- Kino na Leżakach: Outdoor summer cinema project featuring free screenings of film hits in seaside resorts and cities of Central Poland. 14th edition with 66 shows in 40+ locations, reaching up to 5 million viewers.
- KLAPS!
Products and services
- On-screen Cinema Advertising (Blok reklamowy)
Quantifiable outcome
- Highest ad memorability among all media
- +2 more outcomes
Companies that use Kinads Media
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Kinads Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kinads Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JAC PolskacoreTitle partner for the 14th edition of Kino na Leżakach outdoor cinema project. JAC Polska is the official importer of JAC vehicles in Poland, providing vehicles for the event and supporting with service and spare parts access.
- KLAPS! Educational Project PartnersminorPartners for the educational screening project 'KLAPS!' which runs 6 months across 50 cinemas with approximately 300 meetings. Project covers health education topics in cinema settings.
- Art-Foto-MediacoreCo-creator of Kino na Leżakach outdoor cinema project. Joint partnership for implementing summer open-air cinema screenings across Polish seaside resorts and central Poland.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kinads Media competitors and assessment
Company assessmentBroad incumbents
- GroupM: World's largest media investment group (WPP) operating media-buying agencies that routinely plan and buy cinema advertising on behalf of clients; competes indirectly with Kinads for cinema ad budgets in Poland through its agency network.
- Havas Media: Global media agency network under Havas that buys cinema, digital, and traditional media for clients; competes indirectly with Kinads for the same Polish brand-advertiser media budgets at a multi-channel scale.
- JCDecaux: Global outdoor advertising leader with a cinema advertising arm and full multi-channel media-buying portfolio; broader incumbent whose cinema business competes for the same advertiser budgets that Kinads targets.
- Wavemaker: WPP-owned global media agency that handles cinema advertising buying as part of integrated multi-channel campaigns; competes for the same Polish advertiser budgets as Kinads through its Warsaw office.
- Publicis Media: Global media agency network under Publicis Groupe that handles multi-channel media planning and buying including cinema; competes for the same enterprise advertiser budgets as Kinads through its Polish agency operations.
- Ströer: German-listed outdoor and digital out-of-home advertising group with cinema advertising as part of a broader portfolio of media channels; comparable to Kinads as a cinema advertiser but operates across many more media types and geographies.
Direct peers
- Screenvision Media: US cinema advertising sales company representing exhibitors for on-screen pre-show ad sales and in-lobby media; direct functional analog to Kinads with same cinema-brokerage business model targeting national brand advertisers.
- National CineMedia (NCM): Largest cinema advertising network in the United States, selling on-screen ads, lobby media, and event activations to national advertisers; operates the same brokerage business model as Kinads at significantly larger scale in a different geography.
- Screen Network: Polish cinema advertising network operating on-screen and off-screen ad placements across Polish cinemas; competes head-to-head with Kinads for the same independent-cinema inventory and brand-advertiser budgets in Poland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinads Media social profiles
Digital presenceKinads Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinads Media leadership team
Management profileNumber of profiles
Profiles7 records
Kinads Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinads Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinads Media
What does Kinads Media do?
Kinads Media brokers cinema advertising across a network of approximately 332-340 independent cinemas in 297-302 Polish cities, selling on-screen spot placements (traditional, premiere, and special blocks) and off-screen formats (sampling, branded tickets, infoscreens, posters, roll-ups, stands, cinema branding) to brands, agencies, film distributors, and cultural institutions. The company complements this with proprietary special projects including outdoor cinema (Kino na Leżakach), educational screenings (KLAPS!), targeted demographic events, and the #TwojeKino consumer voucher program.
Is Kinads Media a public or private company?
Kinads Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinads Media founded?
Kinads Media was founded in 2010. It employs 11 to 50 people.
Where is Kinads Media based?
Kinads Media is headquartered in Warszawa, Poland, in the Europe region.
How does Kinads Media make money?
Three revenue lines are on record. On-screen advertising is the primary driver. The others are off-screen advertising and special projects and events.
Who are Kinads Media's main competitors?
Broad incumbents on record are GroupM, Havas Media, JCDecaux, Wavemaker, Publicis Media and Ströer. Direct peers are Screenvision Media, National CineMedia (NCM) and Screen Network.
Does Kinads Media have an API?
No public API is recorded for Kinads Media.
What industry is Kinads Media in?
Kinads Media's product category is Cinema Advertising. Its primary akta.pro industry code is MPADAKAO, Cinema Advertising & On-screen Media Networks, with a secondary code of MPAAABAJ, Cinema Media Planning & Buying. Its NAICS code is 541830 and its SIC code is 7829.