Media Doctors

What Media Doctors does

Media Doctors is a privately held Dutch online marketing bureau founded in 2021 in Groenlo (Achterhoek region), Netherlands, that delivers full-stack digital marketing services to primarily Dutch SMB and mid-market clients, with a smaller set of enterprise and nonprofit accounts. The agency is organized around three specializations: lead generation, e-commerce, and recruitment marketing, and operates from a single headquarters in Groenlo with a team of 12+ specialists. The company was founded by Mark Peters and Pim Westervoorde and remains bootstrapped, with no external funding or parent company disclosed.

The technology stack combines mainstream ad platforms (Google Ads, Meta, LinkedIn, TikTok, YouTube) with deeper data infrastructure: Channable for feed management, BigQuery for cross-platform data integration, Datatrics and Squeezly as Customer Data Platforms, TripleWhale for attribution, Leadinfo for lead tracking, and server-side tagging for resilient analytics. AI is applied across content generation (ChatGPT), predictive budget allocation (Weather Ads), CDP-driven personalization, and GEO/SEO optimization. Service offerings span strategy, SEO/SEA, social advertising, CRO, email marketing, marketplace management, copywriting, AI automation, dashboarding, and server-side tagging, with formal partnerships including Meta Business Partner, Channable, Datatrics, Squeezly, TripleWhale, Leadinfo, and creative co-delivery partner Get Hyped.

The business model is project-based professional services billed hourly against ongoing retainer contracts with negotiated contract length, 3-month notice periods, and 21-day payment terms. Go-to-market is sales-led via a New Business Manager, targeting CEO/MDs, marketing managers, and HR managers, supplemented by regional networking across Overijssel, Twente, and Achterhoek, plus referral-driven growth from a 100+ logo client portfolio. The agency has delivered documented client outcomes including Sieger Machinery 300%+ revenue growth, Bonnie Studios 171% revenue growth, and Slangenboer 1071% click increases. Revenue is not publicly disclosed.

Name

Media Doctors

Legal name

Media Doctors

Website

https://mediadoctors.nl

Company type

Private

Operating status

Operating

Short description

Media Doctors is a privately held Dutch online marketing agency in Groenlo providing full-stack digital marketing services, including lead generation, e-commerce, and recruitment marketing, to Dutch SMB and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Groenlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Marketing Services: Media Doctors delivers online marketing services including strategy, SEO/SEA, social advertising, email marketing, CRO, marketplaces, AI automation, copywriting, and data services. Pricing is based on hourly work with duration and contract length negotiated per client. Contracts are typically structured as ongoing retainer arrangements with a 3-month notice period and 21-day payment terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Media Doctors is a Dutch online marketing bureau (agency) based in Groenlo offering a comprehensive suite of digital marketing services. The agency operates across three specializations (Lead Generation, E-commerce, Recruitment) and delivers strategy, SEO/SEA, social advertising, email marketing, CRO, AI automation, marketplace management, and data services (dashboarding, server-side tagging) to Dutch businesses.

Product overview

Media Doctors is an online marketing bureau (agency) based in Groenlo, Netherlands, offering a comprehensive suite of digital marketing services organized around three core specializations: Lead Generation, E-commerce, and Recruitment. Their service portfolio includes strategic consulting, AI-powered automation, content creation, conversion rate optimization, email marketing, marketing automation, marketplace management, search engine advertising (SEA), and SEO/GEO optimization. They also provide data services including dashboarding and server-side tagging. The agency positions itself as a strategic growth partner combining data-driven approaches with creative campaigns across Meta, TikTok, LinkedIn, YouTube, and Google platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Lead generation specialization focusing on strategic customer acquisition, KPI identification, and AI-powered marketing campaigns for B2B and B2C clients.
• E-commerce E-commerce specialization combining omnichannel strategy, social-first campaigns, and data-driven optimization for online retail growth.
• Recruitment Marketing Recruitment specialization focused on employer branding, candidate attraction, and strategic HR marketing campaigns.
• Strategy Strategic consulting service defining marketing direction, brand positioning, and integrated campaign planning.
• AI Automation AI-powered process automation service that streamlines repetitive marketing tasks, improves productivity, and enhances customer experience through intelligent automation.
• Copywriting / Content Strategic content creation service focusing on messaging that resonates with target audiences, addresses customer pain points, and drives conversions.
• CRO (Conversion Rate Optimization) Conversion optimization service using data-driven testing, heatmaps, and session recordings to identify friction points and improve website performance.
• Emailmarketing Email marketing service including list segmentation, personalization, automation flows, and performance optimization.
• Marketing Automation Marketing automation service creating personalized workflows, trigger-based campaigns, and smart customer journey optimization.
• Marketplaces Marketplace optimization and management service covering product feed setup, listing optimization, and campaign management across platforms like Bol.com, Amazon, and Marktplaats.
• SEA (Search Engine Advertising) Search engine advertising service for Google Ads campaigns, keyword strategy, bid optimization, and landing page optimization.
• SEO / GEO Search engine optimization and generative engine optimization service for improved visibility in both traditional search engines and AI-powered search environments.
• Dashboarding Data visualization service creating consolidated marketing dashboards with KPIs, channel performance metrics, and strategic insights.
• Server-side Tagging (SST) Server-side tracking implementation service that improves data reliability, conversion measurement, and reduces dependency on cookies and ad blockers.

Quantifiable outcome

• Sieger Machinery: 300%+ revenue growth (tripling of annual revenue), 200+ inquiries, new dealers added, within 11 months at <€100 cost per inquiry
• +9 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ChannablecoreTechnology or IntegrationChannable is used as a feed management and automation tool for marketplace campaigns. Media Doctors uses Channable to manage product feeds for clients selling on bol.com, Amazon, and other marketplaces, and to automate campaign rules based on data from Google BigQuery and Spreadsheets.
• Meta Business PartnercoreTechnology or IntegrationOfficial Meta Business Partner designation. Media Doctors runs Meta advertising campaigns (Facebook, Instagram) for clients and manages these within Meta's business ecosystem.
• Get HypedminorStrategic or Co-development PartnerGet Hyped is a creative production agency that collaborated with Media Doctors on the Bullit recruitment campaign, producing video content for YouTube, LinkedIn, and Meta.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DEPT: Large Dutch-headquartered digital agency offering full-service digital marketing, creative, and technology services globally. A much broader incumbent but operates in the same digital marketing services category Media Doctors competes in within the Netherlands.
• iO (formerly Internet Advantage): Benelux-rooted full-service digital agency with end-to-end marketing, technology, and content capabilities. Direct competitor for Dutch mid-market and enterprise digital mandates, though significantly larger in scale.

Direct peers

• ConversionBoost: Dutch e-commerce focused digital agency specializing in CRO, SEA, and platform-specific optimization (similar to Media Doctors' e-commerce specialization). Comparable in size and vertical depth.
• Traffic Builders: Dutch performance marketing agency focused on SEO, SEA, and data-driven campaigns for e-commerce and lead-gen clients. Closely comparable in service mix and growth-stage positioning.
• B&S Media Internetmarketing: Dutch digital agency offering SEO, SEA, social media, and e-commerce marketing services. Comparable scale and regional positioning within the Dutch market.
• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, social advertising, and data-driven marketing for mid-market and enterprise clients. Highly comparable in service mix and target segment to Media Doctors.
• 8D Agency: Dutch full-service online marketing bureau covering SEO, SEA, social, CRO, and content. Comparable in service breadth and mid-market Dutch client focus.
• Fonk Online Marketing: Dutch online marketing bureau covering SEO, SEA, social advertising, and content. Similar mid-sized regional profile and service portfolio to Media Doctors.
• AdResults: Dutch digital marketing agency offering SEA, SEO, social advertising, and programmatic services. Mid-sized regional competitor with similar GTM motion and channel mix.

Regional players

• Winkwaves: Dutch digital marketing agency specializing in e-commerce growth, SEA, and marketplace optimization (bol.com, Amazon). Overlaps with Media Doctors' e-commerce specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/media-doctors

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Doctors