What Morgan County Foundation, Inc. does

Morgan County Foundation, Inc., operating as the Madison-Morgan Cultural Center (MMCC), is a 501(c)(3) nonprofit founded in the early 1960s that opened its doors on July 6, 1976, and is celebrating its 50th anniversary in 2026. The organization operates a performing and visual arts center and history museum in Madison, Georgia, housed in a restored 25,000-square-foot 1895 Romanesque Revival building on the city's National Register Historic District. The main facility at 434 South Main Street contains a 395-seat historic auditorium and museum exhibitions, while a secondary venue at 513 Foster Street ("The Hall on Foster") hosts classes, workshops, and private event rentals.

The Center's offerings span performing arts events (concerts, theater, opera, jazz, folk, spoken word), visual and performing arts classes (painting, pottery, dance, yoga, twirling), permanent and rotating museum exhibits (including the Andrews Family Legacy Gallery, Museum of Madison & Morgan County history, and a restored 1895 classroom), and heritage programming. It earns revenue through ticket sales, class and workshop fees, tiered memberships ("Festival Friends" sub-program), museum admission ($3-$5), museum shop retail, and facility rentals, supplemented by donations and grants from individuals, corporate sponsors, and foundations including Georgia Council for the Arts, Community Foundation of Greater Atlanta, Georgia Power Foundation, and the Lettie Pate Evans Foundation. The technology stack is conventional: a Squarespace website with integrated arts-people.com ticketing, JotForm for class registration, and email/ICS calendar tools. The Center reaches over 10,000 K-12 students annually through school outreach and has hosted nationally recognized performers including the Atlanta Symphony Orchestra, Atlanta Shakespeare Company, Alvin Ailey Dance Company, and the Royal Shakespeare Company. The organization is privately governed by a Board of Trustees, with 1-10 employees, no parent company, and no disclosed revenue or funding rounds.

Name

Morgan County Foundation, Inc.

Legal name

Morgan County Foundation, Inc.

Website

https://mmcc-arts.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison-Morgan Cultural Center is a 501(c)(3) nonprofit in Madison, Georgia, operating a performing arts venue, history museum, arts classes, and heritage programming from a restored 1895 Romanesque Revival building, serving residents, regional K-12 schools, and Atlanta-area visitors.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Center

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Performing arts center
• History museum exhibits
• Community arts education
• Nonprofit cultural venue
• Event space rentals

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from concerts, theatrical performances, lectures, and special events. Ticketing handled through arts-people.com platform with various price tiers (general admission, VIP tables, student discounts).
2. Class and Workshop Fees: Adult and children's classes in visual arts, dance, yoga, pottery, and specialty crafts. Fees vary by class type and duration, with member/non-member pricing.
3. Membership Program: Tiered membership structure offering free/discounted admission, priority registration for classes, and exclusive event access. Includes 'Festival Friends' sub-program for music festival supporters.
4. Facility Rental: The Hall on Foster venue available for private rentals including weddings, corporate events, and community gatherings. Venue has full kitchen facilities and catering options.
5. Donations and Grants: Non-profit funding from individual donors, corporate sponsors, and foundation grants including Georgia Council for the Arts, Community Foundation of Greater Atlanta, and others.
6. Museum Admission: General admission fees for museum exhibitions: Adults $5, Seniors $4, Students $3, with free admission for members and children under 6.
7. Museum Shop: Retail gift shop at museum entrance offering gifts and museum-related merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Morgan County Foundation, Inc. operates the Madison-Morgan Cultural Center, a multi-disciplinary nonprofit arts institution housed in a restored 1895 Romanesque Revival building in Madison, Georgia. The Center presents year-round performing arts events (concerts, theater, opera, jazz, folk) in a 395-seat historic auditorium; offers visual and performing arts classes and workshops for adults and children; maintains a history museum with permanent and rotating exhibits; and rents out its Hall on Foster venue for weddings, corporate, and community events. Revenue is generated through ticket sales, class fees, museum admission, memberships, venue rentals, museum shop sales, and donations/grants.

Product overview

The Madison-Morgan Cultural Center (MMCC) is a multi-disciplinary non-profit arts institution offering a unified portfolio of in-person cultural services rather than a software platform. The core offerings include: art and dance classes taught at the Hall on Foster and main campus; performing arts events in the historic 395-seat auditorium; museum exhibits featuring local history and rotating art exhibitions; and venue rental for private events. Additional services include a membership program, internship opportunities, and a teaching program for artists. The Center occupies an 1895 Romanesque Revival building that served as a graded school until 1957, now preserved as both a performing arts venue and history museum.

Differentiator

Problem solved

Functional benefit

Brands

• The Hall on Foster: A secondary venue location at 513 Foster St. Madison, GA 30650 used for classes, workshops, and event rentals.

Products and services

• Performing Arts Events Live performing arts programming presented in the historic 395-seat auditorium, including concerts (rock, country, jazz, folk), theatrical productions, opera, and spoken-word events targeted at general audiences and arts patrons in northeast Georgia.
• Art Classes and Workshops Visual arts instruction for adults across mediums including drawing, oil and acrylic painting, pastel, pottery, jewelry making, stained glass, metal casting, and scratchboard taught by local and visiting artists at the Hall on Foster and the main campus.
• Dance Classes Dance instruction including belly dancing, country dance fundamentals, and baton twirling offered across beginner through advanced skill levels for adult participants at the Hall on Foster and main center.
• Museum Exhibits On-site history and art museum open Tuesday-Saturday 10AM-5PM plus Sundays 1-4PM, featuring permanent exhibits (Andrews Family Legacy Gallery, Museum of Madison & Morgan County, restored 1895 Classroom) and rotating art exhibitions, with admission priced at Adults $5, Seniors $4, Students $3 (members and children under 6 free).
• Venue Rental (The Hall on Foster and Cultural Center) Private rental of the Hall on Foster (513 Foster Street, Madison, GA) and select Cultural Center facilities for weddings, receptions, corporate events, meetings, and community celebrations, featuring full kitchen facilities for in-house or outside catering.
• Membership Program Annual membership with tiered levels providing free or discounted admission to events, classes, and exhibits, priority class registration, and exclusive event access, including the 'Festival Friends' sub-program for music festival supporters.
• Yoga and Wellness Classes Drop-in Vinyasa yoga classes taught by JoBeth Kavanaugh held Monday mornings at the main center or Hall on Foster, with $15 per-person walk-in pricing open to all skill levels.
• Museum Shop Retail gift shop located at the museum entrance offering unique museum items and gifts, open during regular museum hours plus Sundays 1-4PM.

Quantifiable outcome

• Over 10,000 students served annually through educational programming
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• Morgan County Landmarks SocietymajorStrategic or Co-development Partner · 1 January 2026Partner organization for 'Memory & Meaning in the Rural Black Church' program celebrating African American church heritage. Co-sponsors the annual Madison Antiques & Fine Things event.
• Morgan County African-American MuseummajorStrategic or Co-development Partner · 1 January 2026Partner for Black History Month celebrations and programming exploring the influence of religion on community and culture in the American South.
• Plainview Baptist ChurchminorStrategic or Co-development Partner · 1 January 2026Home church of Morgan County's talented Andrews family; partner for heritage programming celebrating rural Black church history.
• Local Private Collectors (Cade Cowan, Christine Lambert, Cindi Fetch, Preston Snyder)minorStrategic or Co-development Partner · 1 January 2025Private collectors who loaned pieces from their Moulthrop collections to enable the Legacy exhibition at the center.
• Atlanta Shakespeare CompanycoreStrategic or Co-development Partner · 1 January 2024Regular performing partner bringing Shakespeare productions to the historic auditorium, including annual Shakespeare Camp for children grades 2-8.
• Georgia Trust for Historic PreservationcoreStrategic or Co-development Partner · 1 January 2015Partnered with the Georgia Trust during the 2015 Capital Campaign for restoration and greening of the 1895 Graded School House. The trust provided guidance and support for the award-winning 'This Place Matters' preservation project.
• Southface InstitutemajorStrategic or Co-development Partner · 1 January 2015Partner in 'Grants to Green' community initiative supporting the environmental sustainability improvements to the historic building.
• John Wesley Hammer ConstructioncoreImplementation/ SI/ Consulting Partner · 1 January 2015General contractor directing the 18-month building reconstruction under the guidance of Georgia Trust for Historic Preservation.
• Tunnell & Tunnell Landscape ArchitectsminorImplementation/ SI/ Consulting Partner · 1 January 2015Designed the 2017 landscape project completing the 'Back to Our Roots' campaign for park-like lawn installation.
• Harvest & HoneyminorStrategic or Co-development PartnerCatering partner providing Cajun-inspired dinner and Creole dessert stations at the Mardi Gras Masquerade Ball.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savannah Music Festival: An annual multi-week performing arts festival in Georgia featuring jazz, classical, folk, and world music in historic venues — comparable as a Georgia nonprofit presenting touring performing arts in heritage settings with a similar donor and ticketing model.
• Telfair Museums: A multi-site Georgia museum and performing arts organization combining art museum, historic house, and cultural programming in Savannah — directly comparable as a Georgia-based nonprofit combining visual arts, history, and cultural programming in a historic building.
• Center for Puppetry Arts: An Atlanta-based nonprofit performing arts center and museum combining live performances with exhibits, classes, and educational programming — closely comparable as a multidisciplinary nonprofit arts center with museum, performance, and education missions.
• Atlanta History Center: A large Atlanta-based history museum and cultural center featuring exhibits, programming, and historic buildings on a multi-acre campus — comparable as a Georgia nonprofit combining history museum operations with cultural programming and educational outreach.
• Appalachian Arts Center: A small Appalachian nonprofit arts organization presenting visual and performing arts programming, classes, and exhibitions in a rural heritage market — comparable as a small-footprint community cultural center with mixed programming and classes.
• Brevard Music Center: A summer music institute and performance venue in western North Carolina combining performing arts education, classes, and public concerts — comparable as a rural/community-rooted nonprofit combining performing arts, classes, and educational programming.

Regional players

• Georgia Museum of Art: The state art museum of Georgia located in Athens, offering rotating exhibitions, educational programs, and community events — comparable as a Georgia nonprofit museum delivering cultural and educational programming in a regional market.
• Morris Museum of Art: A regional art museum on the Augusta Riverwalk combining rotating exhibitions, permanent collections, and cultural programming in a Georgia/South Carolina market — comparable as a mid-sized nonprofit art museum offering exhibitions and educational programming.

Broad incumbents

• Fox Theatre (Atlanta): A historic performing arts venue in midtown Atlanta hosting concerts, Broadway, and cultural events — comparable in its role as a Georgia historic performing arts venue and in competing for the same touring talent pool, though at significantly larger scale.
• High Museum of Art: The leading art museum in the southeastern U.S. located in Atlanta, presenting major exhibitions and educational programming — comparable as a Georgia nonprofit museum drawing regional audiences and competing for the same corporate/foundation sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madisonmorganculturalcenter
• LinkedInlinkedin.com/company/madison-morgan-cultural-center
• Instagraminstagram.com/mmcc_arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan County Foundation, Inc.