The Fox Theatre

What The Fox Theatre does

The Fox Theatre is a nonprofit 501(c)(3) historic live entertainment venue operating at 660 Peachtree Street NE in Atlanta, Georgia. Founded in 1929 as the Shriners' headquarters and reopened in 1975 after the community-driven "Save The Fox" restoration campaign, the venue seats 4,665 and hosts more than 200 performances annually across Broadway touring productions (Regions Bank Broadway in Atlanta, now in its 45th season with Broadway Across America), concerts, comedy, and family programming. The venue's distinctive Moorish architecture (domes, minarets, gold leaf, trompe l'oeil) is a National Register-listed cultural asset.

Revenue is generated across six principal streams: transactional ticket sales (sold via the eVenue-powered own website, in-person box office, call center, and SeatGeek secondary market with all-in pricing), tiered Premium Memberships (Marquee, Silver, Gold, Platinum) anchored to the Lexus-presented Marquee Club, private event rentals (Egyptian Ballroom $4,000-$6,000; Grand Salon & Terrace $3,000-$5,000; combined spaces $7,000-$9,500; Marquee Club on inquiry, all managed by preferred caterer AFFAIRS to REMEMBER), concessions and food & beverage, gift shop merchandise (including a co-branded Jittery Joe's coffee blend), and philanthropic memberships through the Friends of the Fox program ($100-$10,000 tiers). Fox Gives, a wholly owned program subsidiary operating since 2008, has administered $4.7M+ in grants across 113+ historic-theatre projects in Georgia while supporting education initiatives including Fox in a Box (elementary) and the All-Access Pass (high school career exploration), the latter connecting 14,000+ students to Broadway through Most Valuable Kids of Greater Atlanta since 2017.

The organization is independently governed by a board chaired by Robyn Rieser Barkin and led by President & CEO Allan C. Vella, with executive depth spanning CFO (William Renshaw), COO (Rachel Bomeli), and CMO (Jamie Vosmeier). Corporate partnerships are highly concentrated at the flagship tier, with Regions Bank as Broadway title sponsor, Lexus as Marquee Club presenting sponsor, and AFFAIRS to REMEMBER as private events operator. In 2024/25, the venue was ranked #1 Highest Grossing Theatre Worldwide by Billboard Magazine, #1 Year-End Top Stop Venue by VenuesNow, and #3 Theatre Worldwide in Tickets Sold by Pollstar. Revenue figures are not publicly disclosed; reported $137.4 million for the 2023-24 touring season is metro Atlanta economic impact, not theater revenue.

Name

The Fox Theatre

Legal name

Fox Theatre, Inc.

Website

https://foxtheatre.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

The Fox Theatre is a nonprofit 501(c)(3) historic live entertainment venue in Atlanta, Georgia, operating a 4,665-seat Moorish-style auditorium that hosts over 200 Broadway, concert, comedy, and family performances annually, supported by premium memberships, private event rentals, concessions, and the statewide Fox Gives preservation grant program.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater, Musicals & Performing Arts (THAJAFAB), Touring Theatre Productions (MPAGABAC)

Keywords

• Live entertainment venue
• Broadway touring series
• Historic theater performances
• Private event hosting
• Venue rental services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from sales of tickets to Broadway shows, concerts, comedy, family events, and special engagements. Ticket prices vary by event and seat location.
2. Premium Memberships: Tiered membership program offering Marquee Club access, food and beverage credits, exclusive events, and discounts. Memberships include Marquee, Silver, Gold, and Platinum tiers for the 2026/27 season.
3. Private Event Rentals: Rental of venue spaces including Egyptian Ballroom, Grand Salon, Terrace, Marquee Club, Landmarks Lounge, and full auditorium for corporate events, weddings, private parties, and social gatherings.
4. Concessions and Food & Beverage: Revenue from food and beverage sales at events, including the Marquee Club premium bars and general concessions. All-in pricing model includes restoration fees supporting the venue's mission.
5. Gift Shop and Merchandise: Retail sales of Fox Theatre merchandise including apparel, pins, patches, posters, mugs, and Fox Theatre x Jittery Joe's Blue Sky Blend coffee.
6. Donations and Friends of the Fox: Philanthropic contributions through the Friends of the Fox membership program supporting Fox Gives community initiatives. Membership tiers range from $100 to $10,000 annually.
7. Grant Program Administration: As a nonprofit, Fox Theatre administers the Fox Gives grant program, providing preservation and facilities grants to historic theaters across Georgia. The program has invested over $4.7 million since 2008.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The Fox Theatre is a nonprofit 501(c)(3) organization that operates Atlanta's historic 4,665-seat Moorish-style performing arts venue, hosting over 200 events annually including Broadway touring productions, concerts, comedy, and family programming. It offers ticketed performances, private event rentals across multiple event spaces, premium membership packages with VIP access, philanthropic membership tiers, and on-site merchandise through its gift shop.

Product overview

The Fox Theatre is a nonprofit historic entertainment venue operating a multi-faceted entertainment and cultural programming platform. The core offering is the 4,665-seat main auditorium hosting Broadway productions, concerts, comedy, and films. Supporting the venue experience are the Fox Theatre Gift Shop, private event rental spaces (Egyptian Ballroom, Grand Salon, Marquee Club, Landmarks Lounge), and Premium Membership packages offering access to the Marquee Club presented by Lexus. Community impact initiatives include Fox Gives (preservation grants, Georgia Presenters network), Fox in a Box educational program, and the All-Access Pass career exploration program for high school students. The venue also manages the Regions Bank Broadway in Atlanta touring series and the Friends of the Fox philanthropic membership program.

Differentiator

Problem solved

Functional benefit

Brands

• Fox Gives: Community partnerships initiative dedicated to revitalizing historic theaters and uplifting communities across Georgia through grants, education programs, and the Georgia Presenters statewide booking consortium.
• Marquee Club presented by Lexus

Products and services

• Fox Theatre Main Auditorium Performances Ticketed live entertainment performances held in the historic 4,665-seat Fox Theatre Main Auditorium, featuring Broadway touring shows (Regions Bank Broadway in Atlanta), concerts, comedy, dance, family programming, and special events for the general public. Tickets sold via the Fox Theatre website, Box Office, and phone.
• Fox Theatre Private Event Spaces Rental of the Fox Theatre's private event spaces for corporate galas, meetings, conferences, weddings, bar/bat mitzvahs, quinceañeras, graduations, anniversaries, and other social celebrations, with full-service coordination through preferred caterer and partner AFFAIRS to REMEMBER.
• Fox Theatre Premium Membership Packages Tiered premium membership packages (Marquee, Silver, Gold, and Platinum levels) providing VIP access, ticket presale privileges, access to the Lexus-presented Marquee Club premium lounge, priority booking, and exclusive hospitality benefits at Fox Theatre performances and events.
• Friends of the Fox Program Philanthropic membership program with tiered giving levels (Legend, Marquee, Encore, Producer, Director, Patron, and Supporter) supporting the Fox Theatre's nonprofit mission, education programs, and community grants, with donor recognition and exclusive benefits in return.
• Fox Theatre Gift Shop On-site retail gift shop selling Fox Theatre-branded merchandise, souvenirs, apparel, and gifts to theatre patrons and visitors.

Quantifiable outcome

• Generated $137.4 million for metro Atlanta economy during 2023-24 touring season
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Broadway Across AmericaflagshipStrategic or Co-development Partner · 1 January 2023Long-standing partnership for Regions Bank Broadway in Atlanta, now entering its 45th anniversary season. This partnership generates approximately $137.4 million annually for the metro Atlanta economy and brings touring Broadway productions to the Fox Theatre.
• Most Valuable Kids of Greater AtlantacoreGTM or Marketing PartnerCommunity program partnership that has connected more than 14,000 students to Broadway performances since 2017, providing access to live theater for underserved youth.
• Southface InstitutecoreStrategic or Co-development PartnerPartnership through the GoodUse Program offering technical assistance and financial support for historic theaters to adopt sustainable energy practices. Since 2021, has awarded $647,844 in grant funding to ten historic theaters.
• AFFAIRS to REMEMBERflagshipImplementation/ SI/ Consulting PartnerPreferred caterer and manager of sales for private event spaces at the Fox Theatre. Manages all private event bookings, catering operations, and coordinates with preferred vendors for events.
• Regions BankflagshipGTM or Marketing PartnerTitle sponsor of Regions Bank Broadway in Atlanta series. Regions Bank provides financial support enabling the Broadway programming partnership with Broadway Across America.
• LexusflagshipGTM or Marketing PartnerPresenting sponsor of the Marquee Club at the Fox Theatre. Lexus branding on the premium three-story lounge space that offers luxury amenities including pre-show food, premium bars, and rooftop access.
• Fulton CountycoreGTM or Marketing PartnerFunding provided by Fulton County Board of Commissioners to support the Fox in a Box educational program bringing theater history to elementary students across Georgia.
• City of Atlanta Mayor's Office of Cultural AffairscoreGTM or Marketing PartnerProgram support from the Mayor's Office of Cultural Affairs for Fox in a Box educational initiatives serving Georgia's elementary schools.
• Georgia Council for the ArtsminorGTM or Marketing PartnerState arts council providing support for Fox Gives educational programming initiatives.
• National Endowment for the ArtsminorGTM or Marketing PartnerFederal arts funding agency supporting Fox Theatre's education and community programs.
• Georgia Public Library ServicecoreGTM or Marketing PartnerPartnership to bring Fox in a Box pop-up exhibits to public libraries across Georgia, sharing theater history with communities statewide.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radio City Music Hall: Iconic 6,000-seat historic Manhattan theater operated by MSG Entertainment, hosting touring Broadway, concerts, and the Christmas Spectacular. Directly comparable as a globally ranked, historic large-seat performing arts venue with diversified ticketing and event-rental revenue.
• Ryman Auditorium: Historic 2,362-seat Nashville venue and former home of the Grand Ole Opry, hosting concerts, Broadway tours, and special events. Comparable as a heritage performing arts venue with nonprofit/community programming and a top-tier industry ranking.
• Chicago Theatre: Historic landmark Chicago theater (est. 1921) operated as a live event venue for concerts, comedy, and touring Broadway. Comparable as an iconic early-20th-century theater with similar touring-content economics and premium hospitality offerings.
• Beacon Theatre: MSG-operated historic Upper West Side theater hosting concerts and comedy in a roughly 2,800-seat heritage venue. Comparable as a historic, premium-positioned theater with similar programming mix and corporate parent dynamics.

Broad incumbents

• Kennedy Center: National performing arts center in Washington, D.C. operating multiple venues under a federally chartered nonprofit. Comparable as a large-scale nonprofit performing arts presenter with diverse programming and education/community programming.
• Metropolitan Opera / Lincoln Center: Premier opera and performing arts complex operating large historic venues (Metropolitan Opera House, David Geffen Hall). Comparable as a top-tier nonprofit venue operator with a heritage building, premium memberships, and touring Broadway-style programming.
• State Farm Arena: Large Atlanta arena for concerts and major touring productions. Comparable as an Atlanta live-entertainment venue competing for premium concert and touring content, though at a different scale and configuration.

Regional players

• Cobb Energy Performing Arts Centre: 2,750-seat Atlanta-area performing arts venue hosting Broadway tours, concerts, and family programming. Most direct Atlanta-market competitor with overlapping touring Broadway content and corporate-event offerings.
• Woodruff Arts Center (Fox Theatre's Atlanta arts neighbor): Atlanta arts campus encompassing the Alliance Theatre, Atlanta Symphony Hall, and High Museum. Comparable as an Atlanta nonprofit performing arts operator competing for the same corporate-event, donor, and patron base.

Others

• Live Nation Entertainment: Largest live entertainment promoter and venue operator globally, controlling routing decisions and artist tours that supply venues like the Fox. Comparable as the upstream counterparty whose touring economics materially shape the Fox's programming and content costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheFoxTheatre
• Facebookfacebook.com/TheFoxTheatreAtlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fox Theatre