What Omergy Holding Gmbh does

OMERGY Holding GmbH, headquartered in Hamburg and founded in 2009 (formerly adzLocal GmbH, rebranded September 2023), is a sales-led online marketing agency serving approximately 6,800 small and medium-sized local businesses across the DACH region, with a primary focus on three verticals: Legal & Tax, House & Service, and Medical & Care providers. The company delivers a fixed-price, integrated product portfolio of eight core offerings built around Google Ads management — Kontaktkampagne (lead-generation campaigns with phone-answering), Klickkampagne (traffic campaigns), Sichtbarkeitskampagne (visibility campaigns), and Bannerkampagne (display) — supplemented by Firmenclip video production, Verzeichnismanager directory listings across up to 40 platforms, Firmenwebsite website creation in four tiers, and Wettbewerbsanalyse competitive intelligence. Underlying these products is a proprietary in-house campaign management platform developed by the founder that integrates customer management, campaign optimization, daily performance monitoring with automated alerts, a modern Kundencenter self-service customer portal, and a proprietary Local Ranking Map competitive analysis tool covering 49 locations.

Revenue is generated primarily through subscription-style monthly recurring fees (typically €39–€399/month operating fee plus setup fees and pass-through ad budgets of €80–€300+/month), with one-time fees for Firmenclip (€199), Wettbewerbsanalyse (€99), and Firmenwebsite (€690–€2,990). Distribution is exclusively direct via a team of approximately 10 Sales Consultants and Senior Sales Consultants conducting outbound and inbound consultative sales with no visible channel or reseller program. Since 2021, majority control has rested with Munich-based private equity firm PINOVA Capital, which has supported a series of inorganic moves — the 2024 acquisition of INTRAG Internet Regional GmbH (added SEO capability), the 2025 integration of Yoosello GmbH, and the March 2026 statutory merger of INTRAG into OMERGY to create a unified SEA/SEO platform under a new executive team led by CEO Simone Baade-Doerfner, COO Carsten Schmidt, and CPO Hartmut Wehrmeyer.

Name

Omergy Holding Gmbh

Legal name

OMERGY GmbH

Website

https://omergy.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OMERGY is a Hamburg-based, PE-backed online marketing agency serving roughly 6,800 local SMBs across the DACH region with a fixed-price suite of Google Ads campaigns, websites, directory management, and competitive analysis tools built on proprietary in-house campaign management software.

Ownership category

akta.pro rank

Product category

Online Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Online marketing services
• Search engine advertising
• Google Ads management
• Local business marketing
• Website creation hosting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Kontaktkampagne (Contact Campaign): Flagship product combining Google Ads management, landing page creation, phone answering service, and ongoing optimization. Billed via one-time setup fee plus monthly recurring operating fee plus per-call charge plus monthly ad budget. Represents the company's primary revenue driver.
2. Klickkampagne (Click Campaign): Google Ads management service for businesses with existing websites. Monthly recurring service with setup fee and advertising budget pass-through.
3. Sichtbarkeitskampagne (Visibility Campaign): Google Ads visibility-focused campaign with 6-month minimum term. Monthly recurring with advertising budget pass-through.
4. Bannerkampagne (Banner Campaign): Display network advertising on Google partner sites. Monthly recurring with setup fee and advertising budget pass-through.
5. Firmenclip (Company Clip): One-time video production service for a 45-55 second company video with professional voiceover and GEMA-free music. Includes free revision after 24 months.
6. Verzeichnismanager (Directory Manager): Online directory management across up to 40 platforms in Basic, Standard, and Premium tiers. Monthly recurring operating fee with no setup cost mentioned for Basic tier.
7. Firmenwebsite (Company Website): Website creation and hosting in four tiers (1 page to 25 pages). One-time creation fee plus monthly hosting/maintenance fee. Professional tier at €1,490 one-time + €49/month.
8. Wettbewerbsanalyse (Competitive Analysis): One-time competitive analysis service delivering Local Ranking Map, directory analysis, and competitor analysis with recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

OMERGY sells integrated online marketing products and services to local small and medium-sized businesses in the DACH region. The portfolio centers on search engine marketing campaigns (Kontaktkampagne, Klickkampagne, Sichtbarkeitskampagne, Bannerkampagne) bundled with landing pages, phone answering services, directory management across up to 40 platforms, website creation and hosting in four tiers, company video production, and competitive analysis. All products are delivered as fixed-price packages with satisfaction guarantees, supported by an internal team of Online Marketing Managers and a proprietary campaign management software platform.

Product overview

OMERGY GmbH is an online marketing agency offering a comprehensive suite of eight integrated products for local businesses in the DACH region. The portfolio centers on search engine marketing (SEM) through three campaign types: Kontaktkampagne (full customer acquisition with phone service), Klickkampagne (traffic-focused ads), and Sichtbarkeitskampagne (brand visibility). These core SEM products are complemented by Bannerkampagne (display advertising), Firmenclip (video production), Verzeichnismanager (directory listing across up to 40 portals), Firmenwebsite (website creation and hosting in four tiers), and Wettbewerbsanalyse (competitive intelligence). Add-on bundles like Neukunden Profi Bundle and Microsoft Advertising extend reach to Bing and Yahoo networks. The company operates on a platform-plus-services model combining proprietary software, personalized consulting, and satisfaction guarantees, serving approximately 6,800 managed customers across legal, healthcare, trades, and other local business sectors since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontaktkampagne Customer acquisition campaign combining Google Ads management, a contact-optimized landing page, inbound phone answering service for handling leads, and ongoing optimization with performance reporting. Designed for local businesses seeking new customers at predictable costs.
• Klickkampagne Click campaign placing businesses on Google page one through search ads. Includes campaign setup, ad text creation, and ongoing optimization with performance reporting. Designed for businesses with existing websites seeking more visitors.
• Sichtbarkeitskampagne Visibility campaign focused on increasing brand presence on Google page one through impressions-based advertising. Includes ad text creation, optional Google search network partners, performance reporting, and ongoing optimization. Minimum contract term of 6 months.
• Bannerkampagne Banner advertising campaign using Google Display Network to reach audiences on websites, YouTube, and apps. Includes dynamic banner set creation with brand colors and imagery, optional remarketing tag integration, and performance reporting.
• Firmenclip Photo-based video presentation (45-55 seconds) showcasing company and offerings. Includes image database access, professional voiceover, GEMA-free music, subtitling, storyboard creation, and free revision after 24 months.
• Verzeichnismanager Directory management service listing businesses across up to 40 online directories including Google, Bing, and Gelbe Seiten. Available in three tiers: Basic (Google Business Profile), Standard (up to 40 directories), and Premium (with review management including QR code cards and response service).
• Firmenwebsite Website creation and hosting service with four tiers ranging from a 1-page site to a 25-page site. All tiers include domain, design, content, hosting, maintenance, and support, with websites delivered within 30 days.
• Wettbewerbsanalyse Competitor analysis service examining Google Business Profile visibility and online presence. Includes Local Ranking Map (49 locations), directory portal analysis, competitor comparison in four focus areas, SEO overall assessment, and actionable recommendations delivered as PDF presentation.

Quantifiable outcome

• 2,000+ positive customer reviews across Google and independent platforms
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SoldanminorGTM or Marketing Partner · 6 February 2026OMERGY partnered with Soldan, an innovative solutions provider, to expand its Legal & Tax partner network. The cooperation aims to make more lawyers, notaries, tax consultants, and auditors visible online and support them in winning new clients.
• BVMW (Bundesverband Der Mittelstand)minorGTM or Marketing Partner · 19 January 2026OMERGY joined BVMW (German Federal Association of Small and Medium-Sized Businesses) to help shape the future of SME marketing for the digital age. The partnership offers BVMW members access to OMERGY's 16 years of online marketing expertise.
• Google (Premium Partner)coreTechnology or Integration · 1 January 2013OMERGY is a Google Premium Partner (since 2013, renewed annually). As Premium Partner, the company receives early information on relevant Google developments and can optimize customer campaigns more effectively. This partnership provides access to Google Ads platform, tools, and support resources.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Thryv Holdings: US-listed SMB software and marketing platform offering websites, directories, SEM and reputation management under one subscription. Directly comparable to OMERGY's bundled SMB marketing suite (websites + directories + ads) but at larger US scale.
• Birdeye: US-based SMB customer experience and marketing platform with review management, listings and digital marketing capabilities. Comparable on the directory management and reputation side of OMERGY's product suite (Verzeichnismanager).
• Reachhero: German SaaS platform that helps agencies and SMBs create and manage Google Ads campaigns more efficiently via templates and automation. Compares to OMERGY as a more productized/automated take on the same Google Ads management problem.
• Vendasta Technologies: Canadian SMB marketing and CRM platform sold primarily through agency/reseller partners. Comparable as a competing model for SMB online marketing — Vendasta is partner-led while OMERGY is direct sales, but they target the same end customer.

Direct peers

• eology GmbH: German search engine marketing and SEO agency headquartered in Hamburg, serving SMB and mid-market clients with Google Ads, SEO, and content marketing services. Directly comparable to OMERGY in product mix (SEM/SEO focus), DACH geography, and SMB target market.
• Claneo GmbH: Berlin-based digital marketing agency specializing in SEO, content, paid media and analytics with a strong DACH SMB and enterprise client base. Comparable to OMERGY in offering integrated digital marketing products with a sales-led go-to-market.
• advidero GmbH: Cologne-based performance marketing agency focused on Google Ads, Microsoft Advertising and SEO for SMB and mid-market clients in DACH. Closely mirrors OMERGY's Google Premium Partner profile and SEM-centric product set.

Broad incumbents

• Performics Germany: Global performance marketing agency (Publicis Groupe network) with German operations providing paid search, SEO and programmatic services. Comparable on SEM service lines, though serving larger clients than OMERGY's SMB focus.
• diva-e Digital Value Enterprise GmbH: Larger German digital agency with ~600+ employees offering end-to-end digital services including performance marketing, ecommerce platforms, and content. Broader incumbent comparable to OMERGY's portfolio breadth but at significantly larger scale.
• Ströer SE & Co. KGaA: Public German digital and out-of-home media company with significant online marketing activities serving SMBs and national advertisers. Comparable as a large DACH incumbent in SMB digital marketing, though much broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/omergyde
• LinkedInlinkedin.com/company/omergy
• Instagraminstagram.com/omergy_gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omergy Holding Gmbh