Piemme Spa Concessionaria Di Pubblicita'

What Piemme Spa Concessionaria Di Pubblicita' does

Piemme Spa Concessionaria Di Pubblicità is an Italian media advertising concessionaire headquartered in Rome and operating through 11 regional offices across Italy. The company sells advertising inventory on behalf of publisher clients across a multi-platform portfolio that includes 6 daily newspapers, 16 periodicals, 15 websites, 13 social media pages, 2 radio stations, 1 television channel, and 1 digital out-of-home (DOOH) screen. Piemme is the advertising arm of the Caltagirone Editore media group and additionally manages advertising sales for third-party publishers, including Mondadori magazine titles and Periodici San Paolo publications.

The company's portfolio encompasses some of Italy's most recognised legacy news and magazine brands, including Il Messaggero (Rome, est. 1878), Il Mattino (Naples, est. 1892), Il Gazzettino (Venice, est. 1888), Corriere Adriatico, Nuovo Quotidiano di Puglia, Leggo, TV Sorrisi e Canzoni, Chi, Focus, and Famiglia Cristiana. Radio assets include Radio Subasio and Radio CiccioRiccio; broadcast includes Telenova; and digital out-of-home includes Hybrid Tower. Piemme bundles print, digital display/video, native, social, broadcast, and out-of-home inventory into integrated media offerings sold to advertisers and agencies.

Piemme operates a B2B advertising sales model, monetising its portfolio through media plans sold to Italian enterprises and media agencies. Audience measurement relies on third-party syndicated services — Audipress, Audiweb, Auditel, and TER — rather than proprietary data assets. Revenue is materially event-driven, with the company producing flagship sponsorship properties such as 'L'Italia si trasforma' in Rome (2024 and 2025 editions) and 'Mare ed Energia' in Naples, drawing headline sponsors from major Italian corporates. No consolidated revenue, headcount, or detailed financial disclosures are publicly available.

Name

Piemme Spa Concessionaria Di Pubblicita'

Legal name

Piemme S.P.A. Concessionaria di Pubblicità

Website

https://piemmemedia.it

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Piemme is a Rome-based Italian media advertising concessionaire selling integrated print, digital, radio, TV, DOOH, and event sponsorship inventory on behalf of the Caltagirone Editore group and third-party publishers across 11 regional offices.

Ownership category

akta.pro rank

Product category

Advertising Sales Concessionaire

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Advertising concessionaire
• Multimedia advertising sales
• Newspaper advertising
• Digital advertising services
• Out-of-home advertising

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Sales (Concessionaria di Pubblicità): Piemme generates revenue as an advertising concessionaire (Concessionaria di Pubblicità) by selling advertising space and time across its portfolio of newspapers, websites, periodicals, radio stations, a TV channel, and Digital Out-of-Home (DOOH) screens. The company acts as an intermediary between advertisers seeking to reach audiences and the media properties within the Caltagirone Editore group and third-party partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Piemme S.P.A. Concessionaria di Pubblicità is an Italian advertising concessionaire that sells advertising space and time across a multi-platform media portfolio owned by the Caltagirone Editore group and third-party partners. The company acts as the intermediary between advertisers and a media inventory spanning 6 daily newspapers, 16 periodicals, 15 websites, 13 social media pages, 2 radio stations, 1 TV channel, and 1 Digital Out-of-Home (DOOH) screen, offering integrated campaigns across print, digital, broadcast, and outdoor media.

Product overview

Piemme is a comprehensive media platform operating as an advertising concessionaria that manages a diverse portfolio of print and digital media assets. The platform consists of 6 national and regional newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia, Leggo), 16 periodicals (including TV Sorrisi e Canzoni, Chi, Focus, Focus Junior, Famiglia Cristiana, and the Molto lifestyle brand), 15 websites, 13 social media pages, 3 radio and TV broadcasters (Radio Subasio, Radio CiccioRiccio, Telenova), and 1 DOOH screen (Hybrid Tower). Piemme functions as an integrated media ecosystem offering advertising opportunities across multiple channels including print, digital display, video, native advertising, social media, and out-of-home advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Il Messaggero: Daily newspaper serving Rome and Lazio region
• Il Mattino
• Il Gazzettino
• Corriere Adriatico
• Nuovo Quotidiano di Puglia
• Leggo
• Radio Subasio
• Radio CiccioRiccio
• Telenova
• Hybrid Tower

Products and services

• Il Messaggero (Daily Newspaper) Daily newspaper serving Rome and the Lazio region, providing news coverage and offering advertising space across print and digital platforms.
• Il Mattino (Daily Newspaper) Daily newspaper serving Naples and the Campania region with regional and national news coverage, available in print and digital formats.
• Il Gazzettino (Daily Newspaper) Daily newspaper based in Venice serving the Veneto region, providing local and regional news coverage.
• Corriere Adriatico (Daily Newspaper) Daily newspaper serving the Marche region with comprehensive regional news coverage.
• Nuovo Quotidiano di Puglia (Daily Newspaper) Daily newspaper serving the Puglia region with local news and advertising opportunities.
• Leggo (Free Daily Newspaper) Free metropolitan newspaper distributed in major Italian cities, focused on local news and urban content.
• TV Sorrisi e Canzoni (Magazine) Italy's leading TV listings magazine featuring entertainment news, celebrity coverage, and television program schedules.
• Chi (Magazine) Weekly magazine focused on celebrity news, scandals, and social coverage.
• Focus (Magazine) Popular Italian science and technology magazine covering discoveries, innovations, and scientific topics.
• Famiglia Cristiana (Magazine) Family-oriented Catholic magazine addressing faith, family values, and social issues.
• Radio Subasio Regional radio station in Umbria and central Italy, featuring music and local programming.
• Radio CiccioRiccio Children's radio station offering programming for young audiences and families.
• Telenova Regional television station serving the Lazio area with local news and programming.
• Hybrid Tower (DOOH) Digital Out-of-Home (DOOH) advertising screen offering innovative outdoor advertising solutions in high-traffic locations.
• Digital Advertising Services Comprehensive digital advertising solutions including Display Advertising, Video Advertising, Native Advertising, and Social Media Advertising services across Piemme's digital ecosystem of 15 websites and 13 social media pages.
• Event Sponsorship and Communication Opportunities Sponsorship and advertising opportunities tied to Piemme's owned events such as L'Italia si trasforma, Focus Live, Premio Letterario Matilde Serao, Festival dello Spettacolo, Veneto che Produce, and regional anniversary celebrations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor.

• BPERminorGTM or Marketing Partner · 15 July 2025BPER was a sponsor at the 165 anni Corriere Adriatico event organized by Piemme on July 15, 2025 at the Mole Vanvitelliana in Ancona.
• ElicaminorGTM or Marketing Partner · 15 July 2025Elica was a sponsor at the 165 anni Corriere Adriatico event organized by Piemme on July 15, 2025 at the Mole Vanvitelliana in Ancona.
• EnelminorGTM or Marketing Partner · 15 July 2025Enel was a sponsor at the 165 anni Corriere Adriatico event organized by Piemme on July 15, 2025 at the Mole Vanvitelliana in Ancona.
• FileniminorGTM or Marketing Partner · 15 July 2025Fileni was a sponsor at the 165 anni Corriere Adriatico event organized by Piemme on July 15, 2025 at the Mole Vanvitelliana in Ancona.
• FincantieriminorGTM or Marketing Partner · 15 July 2025Fincantieri was a sponsor at the 165 anni Corriere Adriatico event organized by Piemme on July 15, 2025 at the Mole Vanvitelliana in Ancona.
• AceaminorGTM or Marketing Partner · 4 June 2025Acea participated as a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• Angelini IndustriesminorGTM or Marketing Partner · 4 June 2025Angelini Industries was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• Enel GroupminorGTM or Marketing Partner · 4 June 2025Enel Group was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• EdisonminorGTM or Marketing Partner · 4 June 2025Edison was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• EYminorGTM or Marketing Partner · 4 June 2025EY was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• FincantieriminorGTM or Marketing Partner · 4 June 2025Fincantieri was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• Terna SpAminorGTM or Marketing Partner · 4 June 2025Terna SpA was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• TIMminorGTM or Marketing Partner · 4 June 2025TIM was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• UniCreditminorGTM or Marketing Partner · 4 June 2025UniCredit was a sponsor at the L'Italia si trasforma, una sfida capitale 2025 event organized by Il Messaggero/Piemme in Rome.
• EniminorGTM or Marketing Partner · 4 July 2024Eni was a partner at the Mare ed Energia, il tesoro del nuovo Sud event organized by Il Mattino/Piemme on board the MSC Divina in Naples.
• MSC CrociereminorGTM or Marketing Partner · 4 July 2024MSC Crociere was a partner at the Mare ed Energia, il tesoro del nuovo Sud event organized by Il Mattino/Piemme on board the MSC Divina in Naples.
• SirmminorGTM or Marketing Partner · 4 July 2024Sirm was a partner at the Mare ed Energia, il tesoro del nuovo Sud event organized by Il Mattino/Piemme on board the MSC Divina in Naples.
• UnicreditminorGTM or Marketing Partner · 26 June 2024UniCredit was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• FincantieriminorGTM or Marketing Partner · 26 June 2024Fincantieri was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• EnelminorGTM or Marketing Partner · 26 June 2024Enel was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• TernaminorGTM or Marketing Partner · 26 June 2024Terna was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• AceaminorGTM or Marketing Partner · 26 June 2024Acea was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• AngeliniminorGTM or Marketing Partner · 26 June 2024Angelini was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• TimminorGTM or Marketing Partner · 26 June 2024TIM was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• EYminorGTM or Marketing Partner · 26 June 2024EY was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• SaceminorGTM or Marketing Partner · 26 June 2024Sace was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• TelepassminorGTM or Marketing Partner · 26 June 2024Telepass was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• Autostrade per l'ItaliaminorGTM or Marketing Partner · 26 June 2024Autostrade per l'Italia was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.
• Gruppo FS (Ferrovie dello Stato)minorGTM or Marketing Partner · 26 June 2024Gruppo FS (Ferrovie dello Stato) was a partner/sponsor at the L'Italia si trasforma, una sfida capitale 2024 event organized by Il Messaggero/Piemme in Rome.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sky Media: Advertising sales house for Sky Italia's pay-TV and digital properties; competes with Piemme for premium video and entertainment ad budgets in the Italian market.
• Rai Pubblicità: The advertising sales arm of RAI, Italy's public broadcaster; competes with Piemme for national TV and radio ad budgets and offers a comparable single-buyer multi-channel concession model.
• Mediamond: Italian advertising concessionaire for the Mediaset/RTI broadcast and digital portfolio, the most direct in-country competitor to Piemme in multi-platform media sales.
• Class Pubblicità: Advertising sales house for Class Editori titles (Class CNBC, Milano Finanza); a smaller but directly comparable concessionaire competitor in the Italian business/financial media segment.
• CAIRORCS Media: Advertising concessionaire for RCS MediaGroup titles (Corriere della Sera, La Gazzetta dello Sport), directly competing with Piemme for newspaper and digital ad budgets.
• 24 ORE System: Advertising concessionaire for Il Sole 24 Ore and its business information portfolio; competes with Piemme's Il Messaggero and Caltagirone titles for premium, business-oriented advertisers.
• Hearst Italia: Publisher and advertising sales operator of leading Italian magazines (Cosmopolitan, Elle, Marie Claire); competes for the same brand advertising budgets Piemme monetizes through its periodical portfolio.
• Manzoni & C. Italian advertising sales house representing a portfolio of newspaper and magazine titles; a like-for-like competitor to Piemme in print/digital concession services.
• Mondadori Media: Advertising sales arm for the Mondadori publishing group, covering magazines, websites and digital properties; overlaps with Piemme's periodical and digital portfolio.

Broad incumbents

• Discovery Media Italy: Advertising sales for Warner Bros. Discovery's Italian broadcast and digital portfolio; competes with Piemme's Telenova and digital video inventory as part of a broader multi-channel offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piemme Spa Concessionaria Di Pubblicita'