Postevand ApS

What Postevand ApS does

Postevand ApS is a Danish limited company (ApS) headquartered in Valby with a secondary office in Aarhus that promotes tap water consumption and sells plant-based alternatives to single-use plastic water bottles. Its core products are still water packaged in cartons made from 96-97% plant-based materials (70% paper from FSC-certified Nordic forests, 27% plant-based plastic derived from pine tree oil, 3% traditional plastic lining), supplemented by sparkling water in 62% recycled-content aluminium cans and a co-branded reusable SIGG aluminium bottle. The company complements its physical products with the Postevand mobile app, which helps users locate free tap water refill points across Denmark, and has launched limited lifestyle collaborations including a hand-blown glass water pitcher with designer Marie Breyen and a Danish translation of Kim Stanley Robinson's climate-fiction book with publisher Forlaget Virkelig.

The underlying technology is centered on sustainable packaging rather than software: a third-party-reviewed lifecycle assessment by Anthesis, conducted under ISO 14040 and 14044, reports 18% lower climate impact versus typical rPET plastic bottles (77 g CO2e for a 0.5 L carton versus 94 g CO2e for an rPET bottle). Production is outsourced to Thise Mejeri (Thise Dairy) in Central Jutland, near the Vihøj public water source. The company holds B Corp certification, FSC, ISCC, and Mad & Drikke-Kartoner certifications, and pledges 3% of annual sales to Danish climate-focused not-for-profits, with over 25,000 trees planted across Denmark since 2019.

Postevand generates revenue through a hybrid go-to-market combining a direct-to-consumer Shopify storefront at postevand.com, a wholesale and reseller program for shops, cafés, restaurants, and distributors (contact via [email protected]), and a network of physical stockists across Denmark. Pricing is unit-based and premium-positioned (e.g., 156 DKK for a 24-carton box of 0.33 L still water, 168 DKK for 0.50 L, 171 DKK for an 18-can sparkling box, 149 DKK for the SIGG bottle). Its primary customer segment is environmentally conscious Danish consumers, with secondary segments in retail/wholesale partners and B2B/corporate ESG buyers. The company is privately held, appears to be bootstrapped with no external funding rounds on record, and operates with 1-10 employees, with all activity confined to the Danish market.

Name

Postevand ApS

Legal name

Postevand ApS

Website

https://postevand.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Postevand ApS is a Danish B Corp that sells still and sparkling water in plant-based cartons and recycled aluminium cans, plus a SIGG reusable bottle, alongside a mobile app that helps users locate free tap water refill points across Denmark.

Ownership category

akta.pro rank

Product category

Bottled Water

NAICS

Bottled Water Manufacturing (312112), Folding Paperboard Box Manufacturing (322212), Converted Paper Product Manufacturing (3222)

SIC

Beverages (2080), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

akta.pro secondary industries

Liquid Cartons & Aseptic Packaging (Gable-Top, Tetra-Style) (IMALACAG), Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)

Keywords

• Plant-based water cartons
• Packaged tap water
• Reusable aluminum bottles
• Sustainable beverage packaging
• Sparkling water cans

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales (Cartons, Sparkling Water, Accessories): Direct sales of plant-based water cartons (0.33L, 0.5L), sparkling water in aluminium cans, reusable SIGG bottles, water pitchers, and specialty items like the climate change book collaboration. Products sold as one-time purchases through e-commerce and retail partners.
2. Wholesale/B2B Sales: Direct wholesale to businesses, shops, and distributors. Resellers can purchase products at wholesale prices for resale through their own channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Postevand packages Danish public tap water in plant-based cartons made of 97% plant-based materials (FSC-certified paper and pine tree oil-based plastic) and sells still and sparkling water in cartons and aluminum cans, alongside reusable SIGG aluminum bottles and accessories. It also operates a free mobile app that helps users locate free tap water refill points across Denmark, promoting tap water as the default choice and positioning its packaged products as a low-impact alternative when tap water is not available.

Product overview

Postevand ApS is a Danish sustainable water company offering a portfolio of eco-friendly hydration products. The core product line includes plant-based water cartons (96-97% plant-based materials) in 0.33L and 0.50L sizes, sparkling water in recycled aluminum cans, and reusable SIGG aluminum bottles. The company complements its physical products with the Postevand mobile app that helps users locate free tap water across Denmark. Limited edition collaborations include a glass water pitcher with designer Marie Breyen and a climate-focused book with Forlaget Virkelig. As a certified B Corporation, the company commits 3% of sales to local climate initiatives and promotes tap water as a common democratic resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Postevand Carton Danish tap water packaged in fully recyclable plant-based cartons made of 70% FSC-certified Nordic paper, 27% plant-based plastic, and 3% traditional plastic lining. Available in 0.33L and 0.5L sizes in boxes of 24. Targeted at environmentally conscious consumers and resellers seeking a sustainable bottled water alternative.
• Postevand Sparkling Water

Quantifiable outcome

• 18% lower climate impact compared to typical rPET plastic bottles over full lifecycle (from cradle-to-grave)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Forlaget VirkeligminorStrategic or Co-development Partner · 23 June 2023Collaboration to publish Danish translation of Kim Stanley Robinson's 'Remembering Climate Change - A Message from the Year 2071' as a specialty product. Forlaget Virkelig is a micro-publisher issuing literature on climate crisis solutions and publishes the magazine Ny Jord ('New Earth').
• Thise Mejeri (Thise Dairy)coreStrategic or Co-development PartnerProduction partner that fills Postevand cartons with water following International Food Standards regulations along with associated third-party inspections and quality assessments. Located near Thise in Central Jutland, Denmark, close to the water source.
• SIGGcoreStrategic or Co-development PartnerCollaboration with Swiss company SIGG to produce reusable aluminium water bottles. SIGG has been producing high-quality aluminium products since 1908; one of their bottles has been displayed at MoMA in New York since 1993. Bottles manufactured in Switzerland from one piece of 100% recycled European aluminium.
• Marie BreyenminorStrategic or Co-development PartnerCollaboration with glass designer Marie Breyen to create the Postevand Water Pitcher, the first physical manifestation in a new collection of objects exploring the essence of water. Marie is a trained glassblower from The National School of Glass in Sweden and The Royal Danish Academy.
• AnthesisminorOthersWorld's largest group of dedicated sustainability experts conducted the lifecycle assessment of Postevand products. The assessment report underwent third-party review and was performed in compliance with ISO standards 14040 and 14044.
• Growing Trees NetworkminorOthersPartner for tree planting initiatives in Denmark. Collaborated on planting trees in Wendelholm Forest, Greve Forest, and Biersted Forest in 2022 as part of peace forest initiatives.
• Plant et TræminorOthersNonprofit organization partnered with for tree planting initiatives. Collaborated on planting 2,502 trees above fragile groundwater sources in Billund in 2019, together with Billund Municipality and BillundSkolen.
• MØ (Karen Marie Aagaard Ørsted)minorGTM or Marketing PartnerCollaboration with Danish singer MØ to design a T-shirt and patch with the slogan 'No to pesticides in groundwater'. Proceeds funded tree planting in Denmark to protect groundwater.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering the online store at postevand.com. Shopify provides the infrastructure for selling products, processing payments, shipping, and order management.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Aqua d'Or: Established Danish premium bottled water brand with strong domestic retail presence. Comparable geographic market and premium Danish consumer base, though uses conventional plastic and glass packaging rather than plant-based.
• Svalbardi: Nordic premium still water brand sourced from Norway/Greenland. Comparable to Postevand on regional Nordic sourcing, premium positioning, and sustainability narrative though using traditional glass bottle format.

Direct peers

• JUST Water: Premium water brand using FSC-certified paper cartons with plant-based lining, founded by Jaden Smith. Closely mirrors Postevand's carton technology, sustainability messaging, and mission to displace plastic bottles.
• Agua en Caja: Spanish plant-based carton water brand using FSC-certified paperboard cartons. Similar product format, sustainability credentials, and European market focus make it a regional direct comparable.
• CanO Water: UK-based premium water brand using recyclable aluminum cans as a sustainable alternative to plastic bottles. Directly comparable to Postevand's aluminum can sparkling water line and similar sustainability positioning.
• Boxed Water Is Better: US-based premium water brand using plant-based paper cartons as the core sustainable alternative to plastic bottles. Direct comparable to Postevand's carton format, sustainability positioning, and direct-to-consumer plus retail distribution model.

Broad incumbents

• Flow Water: Larger premium sustainable water brand offering still and sparkling water in Tetra Pak cartons plus reusable packaging. Competes with Postevand in the premium sustainable hydration category but with broader North American scale.

Emerging players

• Karma Water: Emerging sustainable water brand active in the Nordic/Danish region. Partial overlap with Postevand's sustainability positioning and Danish market focus though with different packaging formats.

Others

• SIGG: Swiss reusable aluminum bottle manufacturer partnering with Postevand on the SIGG bottle line. Adjacent supplier/partner that connects Postevand to durable goods revenue and premium reusable packaging.
• Thise Mejeri: Danish dairy cooperative that serves as Postevand's production and water-sourcing partner. Included as a key supplier/ecosystem participant rather than competitor; relationship is critical to Postevand's carton filling operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/postevand
• Instagraminstagram.com/postevand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postevand ApS