The Lundgren Group

What The Lundgren Group does

The Lundgren Group is a privately held professional services firm headquartered in Tallahassee, Florida, that provides association management, event planning, conference management, and meeting management services. The firm serves member-based organizations, executive boards, and committees, delivering outsourced management of organizational operations alongside the production of events ranging from 20 to 20,000+ attendees, including expositions with 500+ booths. The stated team's combined experience exceeds 20 years, and the firm manages event budgets exceeding $10 million on behalf of clients. No proprietary technology, software platform, or AI-enabled products are disclosed; service delivery is personnel-driven. The company operates as a single-location firm with 1-10 employees, claiming global event execution capability despite its Tallahassee base. The business model is professional services fees, with a sales-led go-to-market approach relying on direct phone outreach and relationship-building rather than digital or inbound channels. No funding rounds, partnerships, named clients, or external investors are disclosed.

Name

The Lundgren Group

Legal name

The Lundgren Group

Website

https://cathilundgren.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lundgren Group is a Tallahassee, FL-based professional services firm providing outsourced association management, event planning, and conference/meeting management for member-based organizations, handling events from 20 to 20,000+ attendees with 500+ booths.

Ownership category

akta.pro rank

Product category

Association and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Internal Meeting & Workshop Management (THAHAIAA)

Keywords

• Association management services
• Event planning services
• Conference planning services
• Meeting planning services
• Exposition management services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Event Planning & Management: Project-based professional services for event planning, conference planning, meeting planning, and association management. Revenue generated through service fees for managing events, programs, logistics, and association operations for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Lundgren Group provides professional association management and event planning services for executive boards, committees, and organizations. Core offerings include managing association operations, full-service conference planning, meeting planning, and exposition/show management. The firm handles event lifecycles from program design and speaker sourcing to venue sourcing, logistics coordination, and on-site execution, with experience managing budgets exceeding $10 million and events ranging from 20 to 20,000+ attendees, including expositions with 500+ booths, across domestic and global venues.

Product overview

The Lundgren Group is a professional services firm specializing in association management and event planning. The company operates as a single-service business offering comprehensive event planning services including conference planning, meeting planning, and association management. The core offering is Association Management & Event Planning, which encompasses managing executive boards and committees, handling budgets exceeding $10 million, and executing both domestic and global events for groups ranging from 20 to 20,000+ attendees, including expositions with 500+ booths.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management & Event Planning Full-service association management and event planning for executive boards and committees, including budget oversight (experienced with budgets of $10 million+), domestic and global event execution, and complete event lifecycle support from program design to on-site execution. Target audience: professional associations, nonprofits, and organizations needing outsourced association and event management.
• Conference Planning Professional conference planning services for organizations, covering program development, speaker sourcing, venue sourcing, logistics management, and on-site execution for conferences of varying scales. Target audience: associations, nonprofits, and organizations hosting professional conferences.
• Meeting Planning Professional meeting planning services for organizations, including venue sourcing, logistics coordination, and on-site execution for meetings ranging from small committee gatherings to larger corporate and association meetings. Target audience: organizations, executive boards, and committees needing structured meeting execution.
• Exposition / Show Management Show management services for expositions, including management of events with 500+ booths. Target audience: organizations and associations running large trade shows and expositions requiring professional show management.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• GES (Global Experience Specialists): GES is a global exhibition and event services company providing exposition management, show production, and event logistics for trade shows and conferences. It is comparable to The Lundgren Group's exposition and large-scale event capabilities but operates at substantially broader scale as a global incumbent.
• SmithBucklin: SmithBucklin is the largest association management company in the US, serving hundreds of trade associations and professional societies. It is a broad incumbent comparable to The Lundgren Group because both deliver integrated association management and event execution, but SmithBucklin operates at substantially greater scale and portfolio breadth.
• MCI Group: MCI Group is a global meetings, events, and association management firm operating in 30+ countries. Comparable to The Lundgren Group as a professional conference organizer and association management provider, but operating at materially larger scale and with broader international infrastructure.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency serving Fortune 500 clients. Comparable to The Lundgren Group in conference and meeting planning execution, but operating at significantly larger scale and with a corporate (rather than association) primary focus.
• Maritz Global Events: Maritz Global Events is one of the largest corporate meeting and event management firms in North America. It overlaps with The Lundgren Group in conference, exposition, and large-scale meeting planning, though Maritz serves primarily corporate rather than association clients at broader scale.

Direct peers

• Virtual, Inc. Virtual, Inc. is an AMC specializing in management of technology, standards, and professional associations. It directly competes with The Lundgren Group in providing executive board support, committee management, and meeting/event services to association clients.
• Management Solutions Plus: Management Solutions Plus is a small-to-mid-sized AMC providing association management and meeting/exposition services to professional and trade associations. It is a direct peer to The Lundgren Group in delivering integrated AMC and event planning for nonprofit organizations.
• Kenes Group: Kenes Group is a Professional Conference Organizer (PCO) and association management services firm specializing in international association congresses. It is a direct peer in delivering end-to-end conference planning, sponsorship management, and association support comparable to The Lundgren Group's offering.
• ConferenceDirect: ConferenceDirect is a meeting sourcing and event management firm specializing in venue sourcing, registration, and full event planning for associations and corporations. It overlaps directly with The Lundgren Group's venue sourcing, meeting planning, and association client focus.
• Association Headquarters, Inc. (AhH): AhH is a mid-sized AMC providing full-service association management, meetings, and convention services to healthcare and professional associations. It is a direct peer to The Lundgren Group in delivering bundled association management plus event planning services for nonprofit and professional member organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-lundgren-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lundgren Group