Universal Schools
Universal Schools is a private K-12 institution in Amman, Jordan, operating dual national (Jordanian) and international (American/British) curricula from nursery through grade 12 with a special-needs division, serving roughly 2,800+ students and 112 certified teachers under Cognia accreditation.
- Company typePrivate
- Founded1996
- HeadquartersAmman, Jordan
- Headcount—
- GTM typeB2C
- OfferingServices
What Universal Schools does
Universal Schools is a private K-12 educational institution headquartered on Airport Road in Amman, Jordan, established in 1996 with Jordanian-Qatari capital. The school operates a dual-program structure: a National Section following the Jordanian Ministry of Education curriculum and an International Section delivering American (AHSD/AP) and British (GCE/IGCSE) programs, with IB offerings also referenced. Coverage spans nursery through grade 12 across separate boys, girls, elementary, and international program sections. A dedicated Relay/Special Needs Section, established in 2006, provides occupational therapy, speech therapy, and individualized education plans for students with learning difficulties and developmental challenges.
The institution's underlying technology consists of interactive whiteboards in classrooms, four computer laboratories distributed across the boys, girls, elementary, and international sections, internet connectivity, and designation as a testing center for digital external exams. Supporting infrastructure includes a 400-seat theater, two swimming pools, a library holding more than 3,500 books in Arabic and English, scientific laboratories, sports facilities, playgrounds, two medical clinics with full-time doctor and nurse, a cafeteria, and a school-managed bus fleet with trained drivers and escorts covering six geographic zones across Amman. Microsoft Teams is used for teacher, student, parent, and employee communication, and E-fawateercom integration enables electronic tuition payment.
The business model is tuition-driven and subscription-recurring on an annual billing cadence. For the 2026/2027 academic year, National Section tuition ranges from 1,000 JD (Pre-School) to 2,600 JD (12th Grade), while International Section tuition ranges from 1,300 JD to 5,500 JD across the same grade span. Ancillary fees include registration (100-150 JD), services (100-150 JD), and seat reservation (400-650 JD). Transportation fees range from 200 to 650 JD per academic year depending on distance zone. Discounts include sibling reductions (5-20% for the 2nd through 5th child), academic achievement scholarships (75-40 JD for top-three students per class), and a high-school grant system offering 20-100% tuition coverage based on GPA. Go-to-market is community-led: the school relies on word-of-mouth referrals, parent-teacher association meetings, virtual tours, and a bilingual Arabic/English website, with no disclosed performance-marketing or paid acquisition channels.
Universal Schools firmographics
Firmographics- Name
- Universal Schools
- Legal name
- Universal Schools
- Website
- https://www.universalschools.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Universal Schools is a private K-12 institution in Amman, Jordan, operating dual national (Jordanian) and international (American/British) curricula from nursery through grade 12 with a special-needs division, serving roughly 2,800+ students and 112 certified teachers under Cognia accreditation.
- Ownership category
- akta.pro rank
Universal Schools industry classification
Industry- Product category
- K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where Universal Schools is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
Universal Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Tuition Fees: Primary revenue stream from tuition fees charged per academic year. National section fees range from 1,000-2,600 JD depending on grade level. International section fees range from 1,300-5,500 JD depending on grade level. Additional fees include registration, services, and seat reservation fees.
- Transportation Services: Transportation fees charged based on geographic zones in Amman. Fees range from 200-650 JD per academic year depending on distance from school.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | National Section - Pre-School through 9th Grade |
| Subscription | Annual | National Section - Secondary (10th-12th Grade) |
| Subscription | Annual | Special Education/Relay Section |
| Subscription | Annual | International Section - Pre-School through 6th Grade |
| Subscription | Annual | International Section - Secondary (7th-12th Grade) |
| Unit Pricing | Annual | Transportation - Zone-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Universal Schools product offering
Product offeringCore offering
Universal Schools is a single-campus K-12 educational institution in Amman, Jordan, operating both a National Section (Jordanian Ministry of Education curriculum) and an International Section (American AHSD/AP, British GCE-IGCSE, and IB programs) from nursery through grade 12. The school also runs a dedicated Relay/Special Needs section and supplements academic instruction with computer labs, swimming pools, theater, library, clinic, cafeteria, and transportation services covering all of Amman.
Product overview
Universal Schools is a comprehensive K-12 educational institution established in 1996, offering a dual-program structure comprising the National Section (following Jordanian Ministry of Education curriculum) and the International Section (providing American AHSD/AP and British GCE/IGCSE programs, plus IB). The school serves students from Nursery through Grade 12, with specialized support through its Relay/Special Needs Section. Facilities include computer labs, swimming pools, library, theater, sports facilities, clinic, cafeteria, and transportation services. The institution operates from Amman, Jordan, with international accreditation from Cognia and partnerships with Cambridge International, Edexcel, and CollegeBoard.
Differentiator
Problem solved
Functional benefit
Products and services
- National Section (Jordanian Curriculum K-12) K-12 educational program following the Jordanian national curriculum approved by the Ministry of Education, covering all grades from kindergarten through secondary education for Jordanian students seeking Tawjihi preparation.
- International Section (GCE-IGCSE, AHSD/AP, IB) International programs offering American high school diploma (AHSD/AP), British qualifications (GCE-IGCSE), and IB programs for students seeking internationally recognized credentials.
- Relay/Special Needs Section (Learning Resources Department) Specialized support department providing diagnosis and treatment plans for students with academic learning difficulties (reading, writing, math) and developmental challenges, including occupational therapy and speech services.
- School Transportation Services Transportation service covering all areas of Amman with a modern fleet of buses, trained drivers, and specialized escorts for student safety during pickup and drop-off, priced by geographic zone (200-650 JD per academic year).
- School Clinic Services Two fully equipped medical clinics with full-time doctor, nurse, and part-time dentist providing preventive and therapeutic health services, vaccinations, accident insurance, and dental care programs for enrolled students.
- School Cafeteria Services School canteen providing balanced and healthy meals suitable for students at their developmental stage, with emphasis on nutritious food options.
- Library Services Library with over 3,500 books in Arabic and English, organized by Dewey decimal classification system, supporting scientific research, educational needs, and including library sessions and online programs with other schools.
- Elementary Section (Grades 1-5) Primary education program focusing on foundational skills in Arabic language mastery, English language, mathematics, science, and French, with emphasis on early academic development.
- Secondary Level Section (Grades 6-10) Middle school program preparing students for secondary education with qualified teachers, latest educational tools, counseling services, and student council for democratic participation.
- Senior Level Section (Grades 11-12) High school program preparing students for university admission through qualified teaching staff, modern teaching methods, and regular parent meetings to monitor academic and behavioral progress.
- Kindergarten Program Early childhood education program with dedicated facilities including playground, library, TV room, kitchen, waiting room, classrooms, and music room, serving both national and international sections.
- Nursery Program Early childhood care and education for young children, organized into specialized corners including building, reading, art, and role-play areas, serving children with age-appropriate activities and facilities.
Quantifiable outcome
- 97% of students pass to universities
- +2 more outcomes
Companies that use Universal Schools
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Universal Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Universal Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CogniacoreCognia is a global nonprofit education network that provides accreditation and continuous improvement services. Universal Schools was successfully reaccredited through Cognia for six years (2024-2030), demonstrating the school's commitment to educational quality and continuous improvement standards.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Universal Schools competitors and assessment
Company assessmentDirect peers
- King's Academy: Founded in 2007 in Madaba, Jordan, King's Academy is a private boarding/day school offering college-preparatory US-style curriculum culminating in a US High School Diploma, with strong university placement. Comparable to Universal Schools in serving affluent Jordanian and expatriate families seeking internationally accredited K-12 outcomes.
- Philadelphia Private Schools (Amman): Jordanian private K-12 network with both national and international streams, modern facilities and school transport. Direct competitor to Universal Schools on dual-curriculum structure and Amman-wide catchment.
- Amman Baccalaureate School: Amman Baccalaureate School offers IB PYP, MYP, and DP programs to a primarily expatriate student body in Amman. Directly comparable to Universal Schools' International Section (IB, GCE/IGCSE, AHSD/AP) and competes for the same premium international-track Amman families.
- Jordan International School: Jordan International School (Amman) delivers American and IB programs to K-12 students, with a comparable mix of local and expatriate families. Competes head-to-head with Universal Schools for international-curriculum enrollment and tuition band in Amman.
- Modern American School (Amman): Amman-based private school offering American-style K-12 to both Jordanian and international families. Comparable to Universal Schools on curriculum structure, fee band, and target customer.
- New English School (Amman): A Jordanian private British-curriculum K-12 school serving a mix of Jordanian and expatriate families. Comparable to Universal Schools' International Section for the British GCE/IGCSE stream.
- Arab American School Amman: Offers American curriculum K-12 in Amman with established reputational profile; another regional alternative to Universal Schools' International Section for expatriate and internationally-minded families.
- Ahlia School Amman / Ahliyyah School for Girls: A historic Amman private K-12 institution with strong local reputation. Competes with Universal Schools' National Section for Amman families seeking premium private-track Jordanian curriculum.
Broad incumbents
- International School of Choueifat - Amman: Part of the SABIS international network, ISC Amman provides a structured K-12 American-style curriculum with strong track record in Jordan. Comparable to Universal Schools in serving English-medium premium families and competes on price-value for international credentials.
- GEMS World Academy Dubai: Part of the global GEMS Education network of premium international K-12 schools. Illustrative of the in-region well-capitalized school networks (Cognia-accredited, IB track) that could expand into Amman or compete for cross-border referrals to Universal Schools' expatriate segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Universal Schools compliance and trust
Trust signalCompliance5 records
Universal Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Schools leadership team
Management profileNumber of profiles
Profiles3 records
Universal Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Schools
What does Universal Schools do?
Universal Schools is a single-campus K-12 educational institution in Amman, Jordan, operating both a National Section (Jordanian Ministry of Education curriculum) and an International Section (American AHSD/AP, British GCE-IGCSE, and IB programs) from nursery through grade 12. The school also runs a dedicated Relay/Special Needs section and supplements academic instruction with computer labs, swimming pools, theater, library, clinic, cafeteria, and transportation services covering all of Amman.
Is Universal Schools a public or private company?
Universal Schools is a private company. It is classified as unknown and is currently operating.
When was Universal Schools founded?
Universal Schools was founded in 1996.
Where is Universal Schools based?
Universal Schools is headquartered in Amman, Jordan, in the Middle East region.
How does Universal Schools make money?
Two revenue lines are on record. Tuition Fees are the primary driver. The others are transportation Services.
Who are Universal Schools's main competitors?
Direct peers on record are King's Academy, Philadelphia Private Schools (Amman), Amman Baccalaureate School, Jordan International School, Modern American School (Amman), New English School (Amman), Arab American School Amman and Ahlia School Amman / Ahliyyah School for Girls. Broad incumbents are International School of Choueifat - Amman and GEMS World Academy Dubai.
Does Universal Schools have an API?
No public API is recorded for Universal Schools.
What industry is Universal Schools in?
Universal Schools's product category is K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 6111 and its SIC code is 8200.