The Whiteley London

What The Whiteley London does

The Whiteley London is a £1.5 billion mixed-use luxury redevelopment in Bayswater, London, operated by Valouran Partnership LLP. It transforms the Grade II listed former Whiteleys department store (founded 1863 by William Whiteley, holder of two Royal Warrants) into 139 private residences — apartments, duplexes, penthouses, and townhouses — alongside the UK's first Six Senses hotel and spa (109 rooms, 2,300 sq m wellness facility, opening March 2026 with rooms from £700/night) and a curated retail and dining mix including Third Space, Everyman, KĀIO, 3812 Gallery, Duck & Dry, Guillam Coffee, and Adventures in Furniture. The development is anchored by Foster + Partners architecture and a Designer Collection featuring six internationally renowned interior designers (Kelly Behun, Linda Boronkay, Joyce Wang, RH Contract, MaxAlto, Maoliosa Murray).

The business generates revenue through three primary streams: one-off residential unit sales to ultra-high-net-worth buyers at bespoke pricing (e.g., £8.95M for Maoliosa Murray's duplex), recurring hospitality income from the Six Senses hotel and its Six Senses Place membership programme (automatically included for residents), and subscription rental income from curated retail and restaurant tenants across the development and broader Queensway estate. Go-to-market is direct enterprise field sales via a dedicated residential team (phone, email, in-person appointments by appointment), complemented by high-end editorial and PR placements (Spear's Award 2025, Vogue, Financial Times How To Spend It, Robb Report Singapore) and a celebrity campaign with photographer Mark Seliger and Poppy Delevingne.

The Whiteley is part of the broader £3bn Queensway transformation controlled by the Queensway Steering Group, in which The Whiteley, CC Land (Dickie Wong), and MARK (Marcus Meijer) collectively hold 70% of Queensway street — a position described as rare outside 'The Great Estates.' The scheme is privately funded, with Meyer Bergman having acquired the original store in September 2013 and the redevelopment under construction since December 2018. A second Foster + Partners asset, The William (90,000 sq ft Grade A offices, 21,000 sq ft retail, 32 new homes), has planning approval and extends the pipeline beyond the original Whiteley footprint.

Name

The Whiteley London

Legal name

Valouran Partnership LLP

Website

https://thewhiteleylondon.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Whiteley London is a £1.5 billion mixed-use luxury development in Bayswater, London, operated by Valouran Partnership LLP, comprising 139 private residences, the UK's first Six Senses hotel (109 rooms, opening March 2026), and curated retail and dining, targeting ultra-high-net-worth buyers and global wellness travellers.

Ownership category

akta.pro rank

Product category

Luxury Real Estate

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Investors, Nec (6799)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Luxury Serviced Residences (THAGAEAJ)

Keywords

• Luxury real estate development
• Luxury residential properties
• Mixed-use development
• Heritage redevelopment
• Hospitality wellness

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Private Residences Sales: Sale of 139 unique private residences including apartments, duplexes, penthouses, and townhouses. Revenue from one-time property sales to ultra-high-net-worth buyers.
2. Six Senses Hotel Operations: The 109-room Six Senses London hotel opening March 2026 generates recurring revenue from room bookings (starting at £700/night), spa services, food and beverage, and Six Senses Place membership for residents.
3. Retail Tenant Leasing: Curated retail spaces leased to tenants including 3812 Gallery, Adventures in Furniture, Duck & Dry, Everyman Cinema, Guillam Coffee, KĀIO restaurant, and Third Space wellness club. Provides steady rental income.
4. Restaurant and Dining: Restaurant spaces including KĀIO live-fire dining destination and Six Senses all-day dining restaurant generate food and beverage revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Whiteley London develops and sells luxury private residences within a Grade II listed mixed-use scheme in Bayswater, London, featuring 139 unique homes (apartments, duplexes, penthouses), four townhouses, the UK's first Six Senses hotel and spa with 109 rooms and a 2,300 sq m wellness spa, and curated retail and dining destinations. It targets ultra-high-net-worth buyers of residential property, wellness-focused hotel guests, and affluent consumers of its on-site retail and F&B offerings.

Product overview

The Whiteley London is a landmark luxury real estate development in Bayswater, London, featuring 139 unique residences including apartments, duplexes, penthouses, and townhouses. The development includes The Designer Collection (six residences styled by international interior designers), the UK's first Six Senses Hotel & Spa with 109 rooms and a 2,300sq m wellness spa, and a curated retail destination with restaurants, galleries, fitness, and entertainment. Residents enjoy comprehensive amenities including a gym, pool, lounge, meeting rooms, music room, children's playroom, and padel court. The £1.5 billion redevelopment transforms the Grade II listed building that was once Britain's first department store.

Differentiator

Problem solved

Functional benefit

Brands

• Six Senses London: UK's first Six Senses hotel and spa at The Whiteley, a 109-room luxury wellness-focused hotel opening March 2026 with 2,300sq m spa featuring biomarker testing, thermal suites, and bio-hack facilities. Residents receive automatic membership to Six Senses Place wellness club.
• The Designer Collection
• The Townhouses Collection
• The William

Products and services

• The Residences at The Whiteley 139 unique private residences at The Whiteley development in Bayswater, London, including one-bedroom apartments, duplexes, penthouses, and townhouses. All feature grand proportions, natural light, contemporary craftsmanship, and access to Six Senses amenities including a 20-metre pool, gym, spa treatments, and concierge services.
• The Townhouses Collection Four luxury townhouses on Redan Place at The Whiteley, arranged over four storeys with three or four bedrooms, private terraces, versatile basement levels, and dedicated parking. Residents enjoy access to The Whiteley's amenities including the Six Senses spa and fitness facilities.
• The Designer Collection A curated collection of residences at The Whiteley styled by internationally renowned interior designers including Kelly Behun, Linda Boronkay, Joyce Wang, RH Contract, MaxAlto, and Maoliosa Murray. Each residence is a complete, cohesive home reflecting the building's Edwardian heritage and William Whiteley's vision as a purveyor of fine goods.
• Six Senses London Hotel & Spa The UK's first Six Senses hotel and spa, featuring 109 luxury rooms and a 2,300 sq m wellness spa with biomarker testing, thermal suites, and bio-hack facilities. Includes Six Senses Place wellness social club offering residents exclusive access to wellness rooms, communal spaces, and a dedicated restaurant.
• Queensway Retail Spaces Curated retail and dining spaces at The Whiteley and the broader Queensway redevelopment, leased to tenants including 3812 Gallery, Adventures in Furniture, Duck & Dry, Everyman Cinema, Guillam Coffee House, KĀIO live-fire restaurant, and Third Space luxury health and wellness club.
• Residents' Amenities Comprehensive amenities for residents of The Whiteley, including a residents' gym with Life Fitness, Hydrow, Peloton equipment and Technogym Biostrength; 20-metre indoor pool at Six Senses; private lounge and bar; meeting room; soundproof music room; children's playroom; and padel court.

Quantifiable outcome

• Six Senses London opening March 2026 with 109 rooms starting at £700/night
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Six Senses Hotels Resorts SpascoreStrategic or Co-development PartnerSix Senses London, the UK's first Six Senses hotel and spa, is a central component of The Whiteley redevelopment. Opening March 2026 with 109 rooms, it brings unrivalled wellbeing and sustainability credentials, including Six Senses Place wellness social club, 20m pool, 12 treatment rooms, biomarker testing, thermal suites, and bio-hack facilities. Residents receive automatic membership to Six Senses Place.
• Foster + PartnerscoreStrategic or Co-development PartnerFoster + Partners, led by Pritzker Prize winner Lord Foster, are the architects overseeing the meticulous restoration of the Grade II listed building and the Queensway Parade redevelopment. They have created an industry-leading exemplar of sustainable and ethical processes for The Whiteley masterplan.
• Kelly Behun StudiominorStrategic or Co-development PartnerWorld-renowned interior designer Kelly Behun designed the first apartment in The Designer Collection. Known for her gallerist's eye and art world connections, she created a bold show home that preserves heritage details while adding contemporary sophistication.
• Linda Boronkay StudiominorStrategic or Co-development PartnerAward-winning interior designer and former Design Director of Soho House, Linda Boronkay designed the second apartment in The Designer Collection. Her design embraces Art Deco features with a four-bedroom residence featuring two expansive outdoor terraces.
• Joyce Wang StudiominorStrategic or Co-development PartnerInternational interior designer and founder of Joyce Wang Studio (based in Hong Kong and London), Joyce Wang styled Apartment 312 Central. Her design draws inspiration from William Whiteley as a purveyor of fine goods, combining heritage features with richly layered textiles and natural materials.
• RH Contract (formerly Restoration Hardware)minorStrategic or Co-development PartnerRH Contract designed Apartment 304 South and townhouse show homes in The Designer Collection. Over four decades of redefining luxury living with uncompromising dedication to design, craftsmanship, and innovation.
• MaxAlto (B&B Italia)minorStrategic or Co-development PartnerMaxAlto collection designed by renowned architect and designer Antonio Citterio furnishes the clockhouse show apartment. The collection balances historical grandeur with luxurious contemporary living, blending sophisticated design and outstanding craftsmanship.
• Maoliosa MurrayminorStrategic or Co-development PartnerIrish interior designer Maoliosa Murray designed Apartment 302 North in The Designer Collection. Her signature approach draws inspiration from Art Deco and Mid-Century design while honouring the building's Grade II listed heritage. Her duplex is listed at £8.95 million.
• Third SpaceminorChannel Partner/ Reseller/ DistributorThird Space opened its first West London luxury health and wellness club at The Whiteley, spanning three floors with high-performance training, restorative spa culture, and elevated design. Sets a new benchmark for upscale fitness in the area.
• 3812 GalleryminorChannel Partner/ Reseller/ DistributorEstablished Chinese contemporary art gallery (Hong Kong and London since 2010) operating at The Whiteley. January 2026 features Thomas Ngan's first solo show in the UK, launching their Artist Residency Programme.
• Everyman CinemaminorChannel Partner/ Reseller/ DistributorLuxury cinema experience with plush sofas, in-seat food and drink service (hand-stretched pizzas, sharing plates, cocktails), and curated film selections at The Whiteley.
• Duck & DryminorChannel Partner/ Reseller/ DistributorSignature blow dry bar experience offering flawless styling in fashion-forward interiors at The Whiteley, bringing everyday glamour to West London.
• Guillam Coffee HouseminorChannel Partner/ Reseller/ DistributorStylish artisan coffee house serving premium drinks and patisseries, the fifth outpost in central London. Pride in measuring and assessing coffee quality.
• KĀIO RestaurantminorChannel Partner/ Reseller/ DistributorBold live-fire dining destination combining open-flame cooking with vibrant international flavours. Name from ancient Latin word associated with fire and kindling. Kitchen led by Head Chef Sachin Mistry in collaboration with Berkeley Simmons Leisure.
• Adventures in FurnitureminorChannel Partner/ Reseller/ DistributorShowroom featuring handmade, sustainably sourced furniture with custom options and vibrant personality, including magic extending tables, luxurious sofas, and curated original abstract art.
• Kevin Francis GrayminorStrategic or Co-development PartnerCommissioned sculptor for William Whiteley bust as part of public art commitment. Created monumental portrait from Carrara marble block sourced from Cave Michelangelo in Tuscany.
• Mark SeligerminorGTM or Marketing PartnerRenowned photographer (Rolling Stone, Nirvana, Jerry Seinfeld, Obama) created brand campaign for The Whiteley with Poppy Delevingne. Campaign theme 'life-enhancing' embodies surreal, dreamlike world showcasing iconic architecture against contemporary design.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The OWO Residences by Raffles: Luxury mixed-use redevelopment of the Old War Office in Whitehall, London, combining Raffles-branded hotel with private residences and dining/retail. Highly comparable as a Grade II listed London trophy asset repositioned into residences plus an ultra-luxury international hotel brand with heritage architecture.
• Aman Resorts: Ultra-luxury wellness-led hotel brand with residential components (Branded Residences). Comparable to The Whiteley's Six Senses hotel + serviced residences combination, and a primary competitor in the UHNW wellness-luxury space.
• Battersea Power Station: Mixed-use redevelopment of a Grade II* listed London landmark into residences, retail, F&B and hotel. Comparable scale, heritage-restoration profile and mixed-use revenue mix, though at a less luxury positioning and with Apple UK HQ as the office anchor.
• Rosewood London: Ultra-luxury hotel housed in a restored Grade II listed Edwardian building in High Holborn, London. Comparable heritage-restoration profile, wellness/Holistic House positioning, and similar UHNW guest demographic.
• One Hyde Park: Candy & Candy-developed ultra-prime residential scheme in Knightsbridge. Comparable as a trophy London residential asset commanding record-breaking prices per sq ft to a global UHNW buyer base, setting the pricing benchmark The Whiteley is targeting.
• Chelsea Barracks: Qatari Diar-developed luxury residential estate in Belgravia, London, featuring apartments, townhouses and padel/wellness amenities within a restored heritage setting. Comparable as a London trophy residential development with comparable pricing-per-sqft and a similar UHNW buyer target.
• Bulgari Hotel London: Ultra-luxury hotel in Knightsbridge combining Italian-design pedigree, wellness (Bulgari Spa), residences and F&B. Comparable as a hotel-led luxury London destination with integrated residences, designer-led interiors and £700+/night positioning.

Regional players

• The Berkeley: Belmond-operated luxury hotel in Knightsbridge with a strong wellness and F&B proposition. Comparable London luxury hotel competitor overlapping The Whiteley's UHNW guest demographic, though without an integrated residential component.
• Mandarin Oriental Hyde Park: Iconic London luxury hotel opposite Hyde Park with extensive spa and F&B. Direct competitor for the wellness-luxury traveller segment The Whiteley targets with Six Senses, with overlapping geography (Hyde Park adjacency) and UHNW clientele.

Broad incumbents

• Six Senses Hotels Resorts Spas: Operator and brand partner of the Six Senses London hotel at The Whiteley, and the global parent brand for the wellness hospitality component. Directly comparable as the brand governing the hotel and spa positioning, membership (Six Senses Place), and pricing architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCClZXeHKfUqp8h6SgNnFaPA/featured
• LinkedInlinkedin.com/company/the-whiteley-london
• Instagraminstagram.com/thewhiteleylondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Whiteley London