Wisconsin Asphalt Pavement Association, Inc.

What Wisconsin Asphalt Pavement Association, Inc. does

The Wisconsin Asphalt Pavement Association (WAPA) is a private nonprofit trade association founded in 1948 and headquartered at 4600 American Parkway, Suite 201 in Madison, Wisconsin. The association represents Wisconsin's asphalt pavement industry, serving asphalt producers, paving contractors, material suppliers, equipment vendors, and testing/engineering service providers, and it works closely with the Wisconsin Department of Transportation (WisDOT), Wisconsin Towns Association, and Wisconsin County Highway Association as government partners. Membership is the core distribution mechanism, and the association delivers value through an annual conference and business meeting (the 67th edition scheduled for December 2026 at Kalahari Resort in Wisconsin Dells), awards programs (Asphalt Awards in State, Local, and Business categories; a 20+-year Environmental Leadership Awards program with 14 permanent and 4 portable plant recognitions in 2024), and a portfolio of technical resources.

The underlying "product" is a curated service stack rather than a software platform. Core offerings include WAPA Design Tools (Asphalt Pavement Design Guide, Parking Lot Design Guide, Game Court Design Guide, Driveway Owners Guide, Wisconsin Asphalt Bid/Mix Specification Tool, and access to ASTM Compass), the Wisconsin Asphalt Industry Insider newsletter, Black Bag Lunch & Learn educational sessions, scholarship programs (Engineering Scholarship of $2,000 and Engineering Technician Scholarship of $1,000), and career/operator role resources across plant crew, paving crew, and engineering/management functions. Technology extensions are routed through partnerships, notably the E-DOT digital inspection platform via HaulHub and WisDOT, which scaled from 23 projects with 7 suppliers in 2024 to 46 projects with 14 suppliers in 2025, with nearly 70 projects anticipated.

The business model is member-dues-driven, supplemented by conference registration, exhibitor, and sponsorship fees from vendors and other related businesses, as well as co-funded workforce development initiatives with WTBA and related associations. The association operates exclusively within Wisconsin and conducts advocacy through NAPA Hill Days and Transportation Research Board meetings, signaling influence rather than geographic diversification. Pricing is not publicly disclosed; the association presents itself as a unifying industry voice with no commercial software product and no monetized data assets.

Name

Wisconsin Asphalt Pavement Association, Inc.

Legal name

Wisconsin Asphalt Pavement Association

Website

https://wispave.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wisconsin Asphalt Pavement Association (WAPA) is a Madison-based nonprofit trade association, founded in 1948, that represents Wisconsin's asphalt producers, paving contractors, and material suppliers through membership services, annual conferences, technical design tools, advocacy, and workforce development programs.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Regulation and Administration of Transportation Programs (926120)

SIC

Services-Membership Organizations (8600), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK)

akta.pro secondary industries

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)

Keywords

• Asphalt pavement construction
• Trade association services
• Pavement design tools
• Construction industry advocacy
• Workforce development programs

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: WAPA operates as a membership-based association. Asphalt producers, paving contractors, material suppliers, and related businesses join as members to access resources, networking, advocacy, and professional development opportunities.
2. Annual Conference Revenue: The association hosts annual conferences with registration fees for attendees, sponsorships from industry vendors, and exhibitor fees. Conference activities include professional development hours, technical sessions, awards, and scholarship recognition.
3. Scholarship Program: WAPA awards scholarships to engineering and engineering technology students pursuing transportation construction careers, funded by member generosity. Engineering Scholarship ($2,000) for four-year programs, Engineering Technician Scholarship ($1,000) for technical college students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Wisconsin Asphalt Pavement Association (WAPA) is a statewide nonprofit trade association representing the asphalt pavement industry in Wisconsin. It delivers industry advocacy, technical resources (design guides, bid/mix specification tools), professional development through annual conferences and webinars, networking opportunities, award and scholarship programs, and educational publications to its member companies, government partners, and students pursuing transportation construction careers.

Product overview

Wisconsin Asphalt Pavement Association (WAPA) operates as a statewide trade association serving the asphalt pavement industry in Wisconsin. Rather than offering a unified software product, WAPA provides a portfolio of member services including design guidance tools (Asphalt Pavement Design Guide, Parking Lot Design Guide, Bid/Mix Specification Tool), an annual conference and business meeting, award programs (Asphalt Awards, Environmental Leadership Awards), student scholarships, career development resources, educational publications (Benefits of Asphalt, Economics, Engineering, Environment topics), and the Wisconsin Asphalt Industry Insider newsletter. WAPA also facilitates digital platform adoption through partnerships such as the E-DOT platform for digital inspection and material documentation with WisDOT and HaulHub.

Differentiator

Problem solved

Functional benefit

Products and services

• WAPA Design Tools Suite of design guidance resources for asphalt pavement projects, including Asphalt Pavement Design Guide, Parking Lot Design Guide, Game Court Design Guide, Driveway Owners Guide, Wisconsin Asphalt Bid/Mix Specification Tool, and ASTM Compass access, made available to WAPA members and industry professionals.
• Wisconsin Asphalt Industry Insider Newsletter Email newsletter platform for WAPA members to share company news, industry innovations, equipment updates, and association announcements with pavement owners, operators, and contractors across Wisconsin.
• WAPA Publications Educational publications covering asphalt benefits, economics, engineering, and environmental topics, along with videos, print ads, and infographics available through wispave.org for industry promotion and education.
• Career Resources and Job Training Comprehensive career guidance and job training resources covering Asphalt Plant Crew roles (Asphalt Plant Operator, Loader Operator, Plant Quality Control Technician), Paving Crew positions (Truck Driver, Paver Operator, Screed Operator, Roller Operator), and Engineering/Management roles (Project Manager, Technical Director, Quality Control Manager), designed to develop future industry workforce talent.

Quantifiable outcome

• Over 2,500 people completed Work Zone Safe Wisconsin driver safety course since April 2024
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and major.

• HaulHub TechnologiescoreTechnology or Integration · 1 January 2023Since 2023, HaulHub partnered with WisDOT to bring digital inspection and material delivery documentation to Wisconsin construction projects through the E-DOT platform. For asphalt contractors and material suppliers, participation is free and requires no changes to existing field operations. Wisconsin program grew from 23 projects with 7 suppliers in 2024 to 46 projects with 14 suppliers in 2025, with nearly 70 projects anticipated for the season. The platform broadcasts worker presence to motorists through Waze/Google and Work Zone Data Exchange in real time.
• Asphalt Pavement AlliancecoreStrategic or Co-development PartnerCoalition of Asphalt Institute, National Asphalt Pavement Association, and State Asphalt Pavement Associations. Alliance mission is to further use and quality of hot mix asphalt through research, technology transfer, engineering, education and innovation. WAPA participates as a state-level member of this national coalition.
• National Asphalt Pavement Association (NAPA)coreStrategic or Co-development PartnerNational trade association exclusively representing asphalt pavement material producers and paving contractors. WAPA works with NAPA on advocacy, research, education, marketing, and annual events including Hill Days and World of Asphalt partnership for member registration discounts.
• Asphalt InstitutecoreStrategic or Co-development PartnerAssociation of international petroleum asphalt producers, manufacturers, and affiliated businesses. Promotes use, benefits, and quality performance of petroleum asphalt through environmental, marketing, research, engineering and technical development.
• Wisconsin Transportation Builders Association (WTBA)coreStrategic or Co-development PartnerStatewide nonprofit organization promoting and serving Wisconsin transportation construction industry. WAPA collaborates on advocacy, driver safety programs including Work Zone Safe Wisconsin course, and scholarships. Partnered on 75th anniversary video project.
• Wisconsin Department of Transportation (WisDOT)coreStrategic or Co-development PartnerState transportation authority and primary government partner. WAPA works with WisDOT on specifications, research, regional meetings, Road Schools, and policy affecting Wisconsin's asphalt industry. WisDOT participates in WAPA conferences and programs.
• Wisconsin Towns AssociationmajorStrategic or Co-development PartnerStatewide voluntary nonprofit association of member town and village governments. WAPA partners for Road Schools and to strengthen relationships with decision-makers in local government.
• Transportation Development Association (TDA) of WisconsinmajorStrategic or Co-development PartnerStatewide nonprofit organization working to promote understanding of transportation system's role in mobility and economic growth. WAPA collaborates on advocacy for transportation funding.
• Wisconsin County Highway AssociationmajorStrategic or Co-development PartnerAssociation of county governments organized for constructing and maintaining highways. Partners with WAPA and WTBA on Work Zone Safe Wisconsin driver safety course and scholarships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asphalt Institute: International association of petroleum asphalt producers, manufacturers, and affiliated businesses promoting use, quality, and performance of petroleum asphalt. WAPA partners with the Asphalt Institute as part of the Asphalt Pavement Alliance coalition, making it a direct peer in technical promotion and industry advocacy.
• National Asphalt Pavement Association (NAPA): NAPA is the national trade association exclusively representing asphalt pavement material producers and paving contractors in the United States. WAPA operates as a state-level peer/affiliate within NAPA's federation and shares the same mission around advocacy, research, education, and Hill Days.

Direct peers

• Illinois Asphalt Pavement Association: State-level asphalt pavement trade association serving Illinois producers, contractors, and suppliers. Operates the same membership/conference/awards model as WAPA and is the most direct functional analog in an adjacent Midwestern state DOT jurisdiction.
• Michigan Asphalt Pavement Association: Michigan's state-level asphalt pavement trade association providing industry advocacy, technical resources, and member services. Closely comparable to WAPA in scope, structure, and member value proposition within a neighboring Great Lakes state DOT ecosystem.
• Indiana Asphalt Pavement Association: Indiana's state asphalt pavement trade association representing producers and contractors in Indiana. Direct state-level peer to WAPA with the same membership/advocacy/awards model in an adjacent Midwestern market.
• Minnesota Asphalt Pavement Association: Minnesota's statewide trade association for the asphalt pavement industry, offering similar member services, technical resources, awards, and advocacy. Operates as a near-clone peer to WAPA in a neighboring Upper Midwest state with comparable climate and infrastructure profile.
• Iowa Asphalt Pavement Association: Iowa's statewide asphalt pavement trade association serving producers, contractors, and suppliers. Comparable state-association peer to WAPA, particularly given geographic and demographic similarity with Wisconsin.

Others

• Asphalt Pavement Alliance: Coalition of the Asphalt Institute, NAPA, and State Asphalt Pavement Associations (including WAPA) focused on promoting hot mix asphalt through research, technology transfer, engineering, education, and innovation. Acts as a peer coalition organization of which WAPA is a formal member.
• Transportation Development Association of Wisconsin (TDA): Wisconsin-based statewide nonprofit advocating for transportation funding and policy across all modes. WAPA collaborates with TDA on transportation funding advocacy, making TDA a thematic peer in Wisconsin transportation policy and infrastructure funding.

Regional players

• Wisconsin Transportation Builders Association (WTBA): Statewide Wisconsin nonprofit promoting the broader transportation construction industry (not just asphalt). WAPA partners formally with WTBA on advocacy, driver safety programs, scholarships, and the 75th anniversary project, making it a closely aligned in-state peer covering overlapping but distinct scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wisconsin-asphalt-pavement-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Asphalt Pavement Association, Inc.