Brommeland Elektronikk AS

What Brommeland Elektronikk AS does

Brommeland Elektronikk AS is a Norwegian marine-electronics retailer and systems integrator headquartered in Førdesfjorden near Haugesund. The company supplies navigation, communication, fish-finding, and on-board power equipment for both recreational and commercial vessels, and serves individual boat owners, professional maritime operators, and marine-electronics installers. It operates a hybrid go-to-market combining an e-commerce storefront with a physical service workshop, and it is positioned as an authorized Raymarine service center in Norway and as the Norwegian distributor for Actisense NMEA networking components. Brommeland additionally holds Sjøfartsdirektoratet (Norwegian Maritime Authority) approval to perform statutory radio inspections, which adds a recurring regulatory-compliance revenue line tied to Norwegian vessel licensing.

The company's product range is multi-brand rather than proprietary: it resells and integrates Raymarine, Simrad, Garmin, Actisense, Icom, Cobham/Sailor, Maretron, and Cassens & Plath equipment, with technical specialization in NMEA 2000/0183 and SeaTalkNG networking for on-board data and sensor integration. Listed prices span kr 299 to kr 134,290, indicating both high-volume low-margin accessory sales and lower-volume premium-equipment transactions. No proprietary hardware, software platform, or data asset is described in the available information.

Commercially, Brommeland operates a B2B/B2C model with no disclosed enterprise anchor customers, no public revenue figures, and a headcount reported in the 1-10 range. Revenue is generated through equipment sales, installation work, warranty and authorized service, and recurring radio-inspection mandates. The company has partnered with or sponsored Norwegian Team India (NTI), a regional offshore-sailing initiative, but no recent funding events, acquisitions, geographic expansions, leadership changes, or product launches are documented in the available data.

Name

Brommeland Elektronikk AS

Legal name

Brommeland Elektronikk AS

Website

https://brommeland.no

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian marine-electronics retailer and integrator supplying navigation, communication, fish-finding, and power equipment for recreational and commercial vessels through e-commerce and an authorized service workshop in Førdesfjorden, Norway.

Ownership category

akta.pro rank

Product category

Marine Electronics Retail and Service

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine electronics retail
• NMEA networking products
• Marine radio inspection
• Boat electronics supply
• Authorized service center

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from the sale of maritime electronics including navigation equipment, communication systems, fish finding equipment, power systems, and accessories through an e-commerce platform.
2. Service and Repair: Service center operations for Raymarine products and radio inspection services certified by maritime authorities.
3. Equipment Rental: Rental services for radio and satellite communication equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brommeland Elektronikk AS is a Norwegian specialist retailer and service provider of marine electronics, supplying products from Raymarine, Simrad, Garmin, Icom, Actisense, OceanLED, Zipwake, and VBIIII, along with batteries and related accessories. The company also provides certified radio inspection services accredited by the Norwegian Maritime Authority (Sjøfartsdirektoratet), acts as an authorized Raymarine service center, and serves as the exclusive Norwegian distributor for Actisense NMEA networking products.

Product overview

Brommeland Elektronikk AS is a Norwegian marine electronics retailer and integrator offering a comprehensive portfolio of navigation, communication, and monitoring equipment for both recreational and commercial vessels. The product lineup centers on major brands including Raymarine (autopilots, radar, chartplotters, fish finders), Simrad, Garmin, and Actisense (NMEA networking). Key product categories span AIS transponders, marine radios, instrument packages, power systems, and complete NMEA 2000/NMEA 0183 networking solutions. The company provides complementary services including radio inspection (approved by the Norwegian Maritime Directorate) and serves as an authorized Raymarine service center. Products are distributed through an e-commerce platform with professional installation and technical support capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Raymarine marine electronics Retail sales of Raymarine navigation, fishfinding, radar, and marine electronics systems for recreational and commercial vessel owners in Norway, backed by authorized warranty service.
• Simrad marine electronics Retail sales of Simrad marine electronics and navigation systems aimed at Norwegian boating customers.
• Garmin marine electronics Retail sales of Garmin marine electronics, chartplotters, and related equipment for Norwegian boat owners.
• Icom marine radios Retail sales of Icom marine VHF radios and communication equipment for vessels operating in Norwegian waters.
• Actisense NMEA networking products Distribution and sales of Actisense NMEA networking interfaces and data products used to integrate marine electronics onboard vessels; Brommeland Elektronikk is the Norwegian distributor for the Actisense line.
• OceanLED marine lighting Retail sales of OceanLED marine and underwater lighting products for boat owners.
• Zipwake interceptors Retail sales of Zipwake interceptor systems used for dynamic trim control on powerboats and other vessels.
• VBIIII products Retail sales of VBIIII branded marine electronics or accessories as catalogued at Brommeland Elektronikk.
• Batteri (batteries) Retail sales of marine batteries and related power-supply products for boat owners and operators.
• Certified radio inspection service Certified radio inspection of marine communication equipment performed under accreditation from the Norwegian Maritime Authority (Sjøfartsdirektoratet), required for regulatory compliance by commercial and recreational vessels operating in Norwegian waters.
• Authorized Raymarine service center (installation, warranty, repair) Installation, warranty service, and repair of Raymarine marine electronics performed under the company's authorized Raymarine service center status, available to vessel owners in Norway.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RaymarinecoreStrategic or Co-development PartnerRaymarine is a leading manufacturer of marine electronics. Brommeland Elektronikk AS operates as an authorized Raymarine service center, providing professional maintenance, repair, and support services for Raymarine products. The company features Raymarine prominently on their homepage and product catalog.
• ActisensecoreChannel Partner/ Reseller/ DistributorBrommeland Elektronikk AS is the Norwegian distributor and retailer for Actisense NMEA2000 networking products. Actisense offers a wide range of NMEA 2000 products including network components, interfaces, and gateways.
• SimradcoreChannel Partner/ Reseller/ DistributorSimrad is a brand of marine electronics owned by Navico. Brommeland features Simrad products in their navigation and autopilot categories, offering Simrad chartplotters, fish finders, and autopilots.
• GarmincoreChannel Partner/ Reseller/ DistributorGarmin is a world-leading provider of maritime electronics. Brommeland offers Garmin products as part of their comprehensive marine electronics range, described as 'Verdensledende leverandør av maritim elektronikk!' (World-leading supplier of maritime electronics).
• Sjøfartsdirektoratet (Norwegian Maritime Directorate)coreStrategic or Co-development PartnerBrommeland Elektronikk AS is approved by the Norwegian Maritime Directorate (Sjøfartsdirektoratet) to perform radio inspections on Norwegian boats and vessels under classification societies and English flag. This regulatory partnership enables the company to provide certified inspection services.
• Norwegian Team India (NTI)minorGTM or Marketing PartnerBrommeland Elektronikk AS has announced a partnership with Norwegian Team India (NTI), supporting 'Verdens tyngste ro' (World's Toughest Row). The company is a cooperation partner providing sponsorship support for this rowing event.
• Cassens & PlathcoreChannel Partner/ Reseller/ DistributorCassens & Plath is a manufacturer of nautical equipment including magnetic compasses. Brommeland features their products including the NEMAcourse digital magnetic compass display.
• IcomcoreChannel Partner/ Reseller/ DistributorIcom is a manufacturer of marine VHF radios and communication equipment. Brommeland offers Icom products including Class A DSC fixed mount VHF radios, Class B AIS transponders, and handheld radios.
• Cobham (Sailor)coreChannel Partner/ Reseller/ DistributorCobham (Sailor) is a manufacturer of professional maritime communication equipment including ATEX-rated radios. Brommeland offers Sailor SP3530 and related products.
• MaretroncoreChannel Partner/ Reseller/ DistributorMaretron manufactures NMEA 2000 instrumentation and monitoring systems. Brommeland offers Maretron products including USB100 NMEA 2000 to USB gateway.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Defender Marine: Large US-based marine equipment retailer (catalog and online) carrying navigation, communication, fish-finding, and safety electronics from Raymarine, Garmin, Icom, and similar brands. Closely aligned business model to Brommeland as a multi-brand marine electronics specialist.
• Watski: Nordic marine equipment retailer with strong presence in Sweden and the Nordics, offering boating supplies including electronics. Directly comparable to Brommeland in specialty retail focus on a Scandinavian maritime customer base.
• Hodges Marine: US specialty marine electronics retailer focusing on navigation, sonar, radar, and communication equipment. Comparable to Brommeland in being a focused marine electronics specialist rather than a general chandlery.
• SVB (Spezialversand für Yacht- und Bootszubehör): German specialty mail-order and online retailer for yacht and boat equipment, including marine electronics, navigation, and communication. Highly comparable to Brommeland in being a multi-brand specialist retailer serving both B2C and prosumer marine customers in a single European market.
• Budget Marine: Caribbean-based marine equipment retail chain serving recreational and professional boaters with electronics, hardware, and chandlery. Comparable business model — multi-brand specialty marine retailer serving a defined regional market.

Broad incumbents

• Garmin Marine: World-leading manufacturer of marine electronics (chartplotters, radar, fish finders, autopilot). Brommeland is a Garmin retailer; Garmin's direct online channel competes head-on with Brommeland's storefront.
• West Marine: Largest US marine retailer with stores and a broad catalog across boating categories. Overlaps with Brommeland's core electronics assortment but operates at vastly greater scale and broader product scope, making it a broad incumbent rather than a focused competitor.
• Navico: Manufacturer of Simrad, Lowrance, and B&G marine electronics brands. Comparable because Brommeland is a Simrad distributor; Navico is the upstream incumbent whose direct channel and product roadmap shape Brommeland's go-to-market.
• Raymarine: Leading marine electronics manufacturer (FLIR/Teledyne group) and Brommeland's primary service-center partner. Comparable as the upstream brand whose authorized-service economics directly drive Brommeland's recurring service revenue.

Others

• Actisense: UK-based specialist manufacturer of NMEA2000 and NMEA 0183 networking products. Directly comparable because Brommeland is Actisense's Norwegian distributor; the relationship is upstream supplier-distributor rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brommelandel
• LinkedInlinkedin.com/company/brommeland-elektronikk-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brommeland Elektronikk AS