Trust And Leadership

What Trust And Leadership does

Trust & Leadership Coaching (TLC) is a Southlake, Texas-based private coaching company founded in 2021 by Lindsay E. Preston and Dr. Lizette Warner, delivering neuroscience-backed leadership development to individual executives and organizational clients. The company's core service architecture centers on the mandatory Leadership Performance Blueprint — an 8-week diagnostic using validated instruments (Total Brain, iEQ9, Hogan, CliftonStrengths) and biometric data (Oura, HRV) — as the on-ramp to a 6-12 month Leadership Mastery coaching experience built around the proprietary Smart Rewiring Method and Human Growth & Integration framework. Hand-matched peer cohorts (Power Pods) and 1:1 engagements are delivered virtually by a team of ICF-certified coaches (PCC, ACC credentials), with a monthly subscription offering, The Conversation, at $125/month or $99/month annual.

Name

Trust And Leadership

Legal name

Trust & Leadership Coaching

Website

https://trustandleadership.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust & Leadership Coaching is a Southlake, Texas-based neuroscience-backed executive coaching firm serving individual leaders and organizations via the Leadership Performance Blueprint diagnostic, Leadership Mastery coaching engagements, Power Pod cohorts, and Enterprise Solutions, delivered virtually by ICF-certified coaches.

Ownership category

akta.pro rank

Product category

Executive & Leadership Coaching Services

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Executive coaching services
• Leadership development programs
• Neuroscience-based coaching
• Organizational transformation coaching
• Team leadership coaching

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leadership Coaching Programs: Professional coaching services delivered through 1:1 sessions, group cohorts, and enterprise solutions. Programs run 6-12 months. Payment is due as outlined in coaching agreements with non-refundable policy once program commences.
2. Leadership Performance Blueprint: Foundational 8-week diagnostic and assessment program. Payment in full required at enrollment to secure assessments and coach match. Fees are non-refundable once payment is processed.
3. The Conversation: Monthly live career acceleration session. Available as monthly subscription at $125/month or annual subscription at $99/month. Includes bonus AI Promotion Partner assistant with annual subscription.
4. Free Training (Brutal Truth): Free on-demand training 'The Brutal Truth: The 10 Hidden Gaps Keeping You From Promotion' serving as lead magnet for coaching programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trust & Leadership Coaching delivers neuroscience-backed executive and leadership development coaching for individual leaders and organizations. The core offerings center on a mandatory 8-week Leadership Performance Blueprint diagnostic followed by 1:1 coaching, group cohorts, and Power Pods-based peer growth labs, all run through TLC's proprietary Smart Rewiring Method. Enterprise clients purchase customized programs (Readiness Sprints, Leadership Accelerator, Team Coaching, Workshops) while individual clients subscribe to Leadership Mastery and monthly The Conversation sessions.

Product overview

Trust & Leadership Coaching (TLC) is a neuroscience-backed leadership development coaching company offering a multi-tiered portfolio centered on its proprietary Smart Rewiring Method and Leadership Performance Blueprint diagnostic. The core offerings include Leadership Mastery (a 6-12 month coaching experience) and Leadership Performance Blueprint (an 8-week foundational assessment) for individual clients, supplemented by Enterprise Solutions for organizational clients. TLC also offers subscription-based monthly sessions through 'Lead to Rise: The Conversation' and free training resources. The methodology integrates validated neuroscience-backed assessment tools including Total Brain, iEQ9, Hogan, CliftonStrengths, and Oura, combined with proprietary frameworks like Human Growth & Integration and Power Pod cohort-based development.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Rewiring™ Method: Proprietary 5-step methodology combining neuroscience with performance strategy for leadership transformation
• Human Growth & Integration™
• Leadership Performance Blueprint (LPB)
• Leadership Mastery
• Power Pods
• The Conversation
• Manual of Me™
• Brutal Truth

Products and services

• Leadership Performance Blueprint (LPB) A foundational 8-week neuroscience-backed diagnostic that reveals leadership patterns, stress responses, and growth opportunities to create a personalized coaching roadmap. Available for individuals and adapted for enterprise teams.
• Leadership Mastery TLC's premier 6-12 month coaching experience for high-capacity leaders using Power-Pod-based development with curated group labs and 1:1 coaching.
• Enterprise Solutions Customized organizational programs including Leadership Performance Blueprint for teams, Readiness Sprint, Leadership Accelerator, Workshops/Seminars, Executive Debriefs, and Team Coaching sold to CHROs, L&D teams, and executives.
• 1:1 Coaching Personalized executive coaching delivered one-on-one with a seasoned coach, combining neuroscience understanding with growth nuance for individual leaders and executives.
• Group Cohorts Curated leadership cohorts with monthly group sessions and targeted 1:1s led by experienced coaches, combining peer learning with professional guidance.
• Lead to Rise: The Conversation A monthly live career acceleration session deconstructing critical gaps between current role and next level (Visibility, Readiness, Value, Influence). Available as a $125/month or $99/month annual subscription and includes an AI Promotion Partner assistant.
• Power Pods Hand-matched growth lab cohorts organized by leadership stage (Rising Star, Emerging Leader, Established Leader) for peer mirroring and strategic challenge as part of TLC's Leadership Mastery program.
• The Brutal Truth Training A free on-demand training revealing the 10 hidden cognitive and behavioral gaps blocking career advancement, with neuroscience-based insights on promotion readiness; serves as a lead magnet into TLC's coaching programs.

Quantifiable outcome

• 92% of clients say they exceeded expectations and achieved goals
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Tamika Brunetti, MBA, PMPcoreStrategic or Co-development PartnerDigital Leadership Strategy partner specializing in LinkedIn presence refinement, executive brand positioning, and career transition support. Recognized Top 5 Sales Navigator Community Expert worldwide out of 30,000+ members. Helps clients prepare for promotion, thought leadership, and career transitions.
• Katharine Underwood, PHR, SHRM-CPcoreStrategic or Co-development PartnerCareer Positioning Strategy partner with 15+ years in Fortune 100 Talent Acquisition and University Relations. Supports clients with resume refinement, interview preparation, and personalized career positioning. Deep expertise in what sets top candidates apart across industries.
• Dr. Lahana ViglianocoreStrategic or Co-development PartnerFunctional Wellness partner, Doctor of Clinical Nutrition providing professional wellness support. Combines advanced functional lab testing with evidence-based protocols to optimize energy, sharpen focus, and build physiological resilience for high-achieving professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is the largest digital executive and leadership coaching platform, combining 1:1 coaching with AI-driven personalization and enterprise sales to CHROs and L&D teams. It is the most direct scaled competitor to TLC's enterprise leadership coaching model.
• Sounding Board: Sounding Board is an enterprise coaching platform matching leaders with certified executive coaches, with focus on data-driven outcomes and scalable delivery. Comparable to TLC's enterprise sales motion and outcome-oriented coaching positioning.
• Marshall Goldsmith Group: Marshall Goldsmith Group is a prominent executive coaching firm specializing in leadership development for senior executives and C-suite leaders. Comparable to TLC in focus on measurable leadership behavior change and senior executive coaching.
• CoachHub: CoachHub is a global digital coaching platform offering 1:1 coaching, team coaching, and enterprise leadership development programs. It directly competes with TLC's blended individual and enterprise coaching offering across overlapping customer segments.

Broad incumbents

• The Ken Blanchard Companies: Blanchard is a leadership training and coaching company offering leadership development programs, situational leadership training, and executive coaching for organizations. Comparable to TLC in leadership development focus with overlapping training and coaching offerings.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with substantial leadership development and executive coaching practices serving Fortune 500 enterprises. Comparable as a broad incumbent in leadership development, though operating at much greater scale and across a wider service portfolio.
• DDI (Development Dimensions International): DDI is a global leadership consulting firm specializing in leadership assessment, training, and executive development for large enterprises. Comparable to TLC's enterprise leadership development and assessment offerings, though at broader portfolio scale.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance company offering training, coaching, and consulting across multiple leadership methodologies. Comparable as a broader incumbent in leadership development with overlapping enterprise customer base.
• Center for Creative Leadership: CCL is a research-backed leadership development nonprofit offering executive education, coaching, and assessment programs globally. Comparable to TLC in evidence-based coaching methodology and senior leader focus, though at significantly greater scale.

Emerging players

• Torch: Torch is a coaching and leadership development platform providing 1:1 coaching and manager development programs to growing companies. Comparable as an emerging player in tech-enabled coaching for mid-market and enterprise customers, overlapping with TLC's segment focus.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trust-and-leadership
• Instagraminstagram.com/trustandleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust And Leadership