We Rock Omaha, Llc

What We Rock Omaha, Llc does

We Rock Omaha, LLC operates a single-location indoor sensory gym franchise under the 'We Rock the Spectrum' brand, located at 10717 Virginia Plaza, Ste 113 in La Vista, Nebraska, serving the Omaha metropolitan area. Founded in April 2023 by Sarah and David Ullsperger, the business was positioned at launch as the first sensory-friendly children's gym in the Omaha metro area and reportedly the entire Midwest. The facility features 12 types of specialized sensory equipment, including suspended swings, a zip line, trampolines, an arts-and-crafts / fine-motor area, and a calming room designed to provide large sensory input and motor-skill development for children with autism and special needs while remaining open to neurotypical children for inclusive play.

The core product is open-play gym access (pay-per-visit or membership-style recurring access), supported by a portfolio of adjacent services: birthday parties (one-time revenue), structured classes, seasonal camps, childcare via 'We Rock Care,' gift cards, and special events. The business operates seven days per week (Mon-Fri 10am-7pm, Sat 10am-8pm, Sun 1pm-6pm), with bookings processed through the roller.app online platform and liability waivers executed digitally. Customer acquisition relies on local community presence, earned media (KETV, KPTM, KMTV coverage at launch), Instagram (@WRTSOMAHA), email newsletter, and word-of-mouth referrals.

The company generates revenue through a mix of recurring subscription-like streams (open-play memberships, classes, camps, We Rock Care) and one-time transaction streams (birthday parties, gift cards), all priced at the venue with pricing not publicly disclosed. It is a 1-10 employee private LLC operating as a franchisee of the We Rock the Spectrum Kids Gym system, with an associated community partnership to the My Brother Rocks the Spectrum Foundation, which provides financial assistance for therapy, memberships, and aides to qualifying families.

Name

We Rock Omaha, Llc

Legal name

We Rock Omaha, LLC

Website

https://werockthespectrumomaha.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

We Rock Omaha, LLC operates a single-location franchise sensory gym in La Vista, Nebraska, providing indoor open play, classes, camps, birthday parties, and childcare for children of all abilities, with specialized equipment for children with autism and special needs.

Ownership category

akta.pro rank

Product category

Children's Sensory Gym and Inclusive Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACAFAI

Sensory Integration & Regulation Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYHSAAAIAE

Sensory Processing & Sensory-Friendly Childcare

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

Keywords

• Sensory gym services
• Inclusive children's play
• Autism-friendly recreation
• Special needs activities
• Birthday party venue

Headquarters

HQ city

La Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Open Play Sessions: Pay-per-visit or membership access to full gym facilities during open play hours with all equipment and arts & crafts section
2. Birthday Parties: Expert staff-guided party planning with party packages for private events
3. Classes and Camps: Structured programs for children including classes and camp events
4. We Rock Care: Childcare services at the gym facility
5. Gift Cards: Retail gift card sales for gym services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

We Rock Omaha, LLC operates a single indoor sensory gym facility providing inclusive open play, structured classes, seasonal camps, supervised birthday parties, and childcare services for children of all abilities, with specialized equipment designed for children with autism and sensory processing needs. The business is a franchise location of We Rock the Spectrum Kids Gym and collaborates with the My Brother Rocks the Spectrum nonprofit foundation to deliver social skills groups and financial assistance to qualifying families.

Product overview

We Rock the Spectrum - Omaha operates as a single sensory gym facility offering inclusive play environments for children of all abilities. The core product is an indoor kids gym featuring 12 types of specialized sensory equipment including zip lines, trampolines, suspended swings, and a calming room. The service portfolio includes Open Play (full gym access with arts & crafts), Birthday Parties (staff-guided celebrations), Classes (structured skill-building sessions), Camps/Events (seasonal programs), We Rock Care (childcare), and Special Events. The business also partners with the nonprofit My Brother Rocks the Spectrum Foundation to provide Social Skills Groups and financial assistance for families of children with special needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Play Indoor sensory gym offering full use of 12 specialized sensory equipment pieces and an arts & crafts section to children of all abilities, particularly designed for children with autism and special needs.
• Birthday Parties Expert staff-guided birthday party planning experiences with detailed party services for children's celebrations held at the sensory gym facility.
• Classes Structured educational and fitness classes designed to keep children safe and comfortable while developing skills, including social skills groups facilitated through the My Brother Rocks the Spectrum Foundation.
• Camps and Events Seasonal camp programs and special event activities for children, including financial assistance options through the nonprofit foundation for families who qualify.
• We Rock Care Childcare services provided at the sensory gym facility offering flexible care options for families.
• Special Events

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• My Brother Rocks the Spectrum FoundationcoreStrategic or Co-development PartnerNonprofit foundation created by Dina Kimmel, founder of We Rock the Spectrum. The foundation provides financial assistance to families who need help paying for therapy, memberships, equipment, and personal aides for children with special needs to attend camps and activities at the gym. Named in honor of Sophia, Dina's daughter who inspired the gym's inclusive philosophy.
• We Rock the Spectrum Kids Gym FranchisecoreChannel Partner/ Reseller/ DistributorThe Omaha location operates as a franchisee of the We Rock the Spectrum Kids Gym brand, utilizing established business model, proprietary equipment, training, and brand recognition. The franchise provides a proven system for operating inclusive sensory gyms for children.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• HopSkipDrive: Not a direct competitor but an adjacent service used by special-needs families; demonstrates the broader special-needs family services ecosystem the gym plugs into through its nonprofit and resource team.

Broad incumbents

• Urban Air Adventure Park: National family adventure park chain with trampolines, climbing, and active play that hosts sensory-friendly events; competes for the family birthday party and weekend active-play budget in mid-size metros like Omaha.
• Sky Zone Trampoline Park: Large national trampoline and active-play chain that now offers sensory-friendly jump sessions for children with autism and special needs; broader entertainment footprint but increasingly overlapping with We Rock Omaha's inclusive-play positioning.

Direct peers

• My Gym Children's Fitness Center: National franchisor of children's fitness centers offering structured classes, open play, parties, and camps for kids from infancy through early elementary; directly competes for the same birthday party and recurring-class family budget in Omaha.
• Gymboree Play & Music: Long-running children's play, music, and art program brand with sensory and motor-skill focused classes for infants through preschoolers; competes for early-childhood enrichment share-of-wallet in the same family demographic.
• Romp n' Roll: Franchise concept offering weekly gym, music, and art classes plus birthday parties for children under 5; targets the same young-child enrichment and party market with similar pricing and recurring revenue model.
• The Little Gym: Established international franchise of developmental gymnastics and movement classes for children, offering parent/child classes, camps, and birthday parties; competes for the same developmental-enrichment family segment with similar age range and recurring class model.
• We Rock the Spectrum Kids Gym (Corporate / Other Franchise Locations): The parent franchise system founded by Dina Kimmel; We Rock Omaha is a franchisee of this exact brand, so other We Rock the Spectrum locations are the most direct peers — same equipment, same brand, same service menu (open play, parties, classes, camps, nonprofit foundation).

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wrtsomaha
• LinkedInlinkedin.com/company/we-rock-the-spectrum-omaha

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Rock Omaha, Llc