Lumen8

What Lumen8 does

Lumen8 is a B2B marketing agency operating exclusively in the global horticulture industry, founded by Nemanja Rodic and headquartered in Helsinki, Finland. Structured as a Finnish sole proprietorship (T:Mi, VAT FI25257478) with a distributed network of marketing specialists rather than a traditional headcount, the firm positions itself as a 360° vertical-specialist alternative to generalist marketing agencies. Its service portfolio spans branding and visual identity, web design/development (typically WordPress-based), social media management across LinkedIn and Instagram, tradeshow management for IPM, GreenTech, Fruit Logistica, HortiContact, and MJBizCon, print and digital collateral, professional photography and videography (including drone footage), photorealistic 3D rendering from STEP files, and a signature hypertargeted LinkedIn campaign service that uses manually curated horticulture prospect lists rather than generic demographic targeting.

Revenue is generated through two complementary streams: project-based engagements for discrete deliverables (e.g., rebrands, website launches, tradeshow booths, product videos) and monthly retainer arrangements in which Lumen8 effectively acts as a part-time external marketing department for horticulture SMEs. Pricing is quote-based with no publicly disclosed rates, and the retainer model bundles combinations of social media management, general marketing support, tradeshow management, and collateral creation.

Lumen8's primary customer segments are growers (tomato cultivators, vertical farm operators) and greenhouse technology suppliers (lighting, irrigation, climate control); secondary segments include greenhouse builders, plant breeders, and horticulture consultants. Named clients include Bayer Crop Science France, GE's Current Lighting, Bloemteknik, HPNow, GROWx, Growing Underground, and Food Autonomy Lighting. In 2024 the agency received third-party validation by winning Best Product Marketing at the Vertical Farming World Awards in Frankfurt for its Bloemteknik Align Platform campaign. There is no evidence of external investment, M&A, or AI/ML capability; the moat rests on domain specialization, founder credentials from prior roles at Valoya and Current/GE, and a decade-long curated network of trade show and creative partners.

Name

Lumen8

Legal name

lumen8 T:Mi

Website

https://lumen8.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumen8 is a Helsinki-based, globally operating marketing agency that exclusively serves the horticulture industry, offering branding, web, social, tradeshow, 3D rendering, and hypertargeted LinkedIn campaign services on a project or monthly retainer basis to growers, greenhouse tech suppliers, breeders, and consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services - Project Based: One-time project engagements for specific marketing needs such as branding, web design, social media management, tradeshow management, photography/videography, 3D rendering, and print/digital materials.
2. Monthly Retainer Contracts: Steady retainer arrangements where lumen8 acts as a part-time external marketing department. Examples include: social media management + general marketing support, general marketing support hours, tradeshow/conference/webinar management, or creation of all marketing collateral (print and digital).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lumen8 is a global B2B marketing agency providing branding, website design and development, social media management, tradeshow support, print and digital materials, photography and videography, 3D product rendering, and targeted LinkedIn campaigns to horticulture businesses. Services are delivered through individual projects or ongoing monthly marketing-support arrangements.

Product overview

Lumen8 is a horticulture focused 360º marketing agency providing a comprehensive suite of marketing services to horticulture industry businesses including growers, greenhouse technology suppliers, greenhouse builders, breeders, and consultants. Rather than a unified software product, Lumen8 offers services spanning branding (logo design, messaging, visual identity), web design/development (typically WordPress-based), social media management, tradeshow management (IPM, GreenTech, Fruit Logistica), print & digital materials design, photography & videography, 3D rendering from STEP files, and hypertargeted LinkedIn campaigns. Services are available on a project basis or through monthly retainer packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Creation of brand identities for horticulture companies, including logo design, messaging, and visual identity development.
• Web Design and Development Services Design and development of user-friendly websites for horticulture businesses, from informational sites to complex e-commerce platforms, typically using WordPress.
• Social Media Management Management of clients' social media presence through content creation, post proposals, and targeted boosting, with full account management or visual support for in-house posting.
• Tradeshow Management End-to-end tradeshow support covering booth design, logistics, and event-presence management for horticulture events such as IPM, GreenTech, Fruit Logistica, HortiContact, and MJBizCon.
• Print and Digital Materials Design Design of brochures, flyers, digital advertisements, roll-up banners, presentations, branded merchandise, and other print or digital marketing collateral.
• Photography and Videography Services Professional photography and video production for products, facilities, customer testimonials, and campaigns, including drone footage and macro photography.
• 3D Rendering Services Creation of photorealistic still images or video animations from product-design STEP files for presenting concepts and finalized products.
• Hypertargeted LinkedIn Campaigns LinkedIn campaign management that manually builds prospect lists of relevant horticulture individuals and companies, reports prospect engagement, and evaluates how campaign messages resonate.
• Monthly Retainer Marketing Support Ongoing external marketing-department support customized to combinations of social media management, general marketing, tradeshow or webinar management, and print or digital collateral creation.

Quantifiable outcome

• Bloemteknik's LinkedIn page achieved highest follower growth among competitors since brand launch in June 2024
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Bumbleberry MarketingminorGTM or Marketing PartnerLumen8 collaborates with Bumbleberry Marketing to manage HPNow's social media channels. While Bumbleberry Marketing creates the written content, lumen8 is responsible for developing the accompanying visuals. This is a complementary working relationship in the marketing services space.
• Booth Builders and External PartnerscoreImplementation/ SI/ Consulting PartnerLumen8 works with trusted external partners including booth builders, designers, and other marketing experts. These partnerships have been developed over nearly a decade of collaboration. They handle the entire tradeshow process from booth design and setup to product logistics for events like IPM, GreenTech, and Fruit Logistica.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wagstaff Media & Marketing: A specialized agricultural and horticulture-focused marketing agency offering branding, web, and content services to growers and ag-tech companies. Directly comparable vertical-specialist agency model targeting the same buyer base.
• Bumbleberry Marketing: Named in Lumen8's own data as a collaborative marketing partner for horticulture clients (managing HPNow's social channels). Operates in the same horticulture marketing niche with complementary creative and content capabilities, making it the closest direct peer.

Broad incumbents

• Bastion Agency: Independent agency network with consumer and B2B marketing capabilities including social, branding, and content. Overlaps with Lumen8's service mix and functions as a broad incumbent that could enter the horticulture vertical.
• Acceleration Partners: Global B2B marketing agency focused on partner marketing, digital, and content services for enterprise clients. Comparable as a similarly-sized professional services firm operating globally with retainer-style engagements.
• Thinkerbell: Independent full-service creative and marketing agency with deep experience in B2B brand and campaign work. Comparable as a similarly structured boutique-to-mid-sized agency offering 360° marketing services to niche B2B verticals.
• The Marketing Arm: Omnicom's full-service brand and content agency serving enterprise clients across multiple verticals. Comparable as a larger agency serving B2B marketing needs of complex organizations, with the ability to absorb vertical-specific work like Lumen8's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lumen8hort
• Instagraminstagram.com/lumen8hort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumen8