Northern Roots Bee Co.

What Northern Roots Bee Co. does

Northern Roots Bee Co. is a privately held beekeeping service company founded in 2020 by Molly Eaton and Cole Yakemchuk, headquartered in the Bay Area and Central Coast region of California. The company installs and maintains honey bee hives at residential properties, corporate campuses, hotels, farms, schools, and universities, providing a full-service honey bee management program that delivers the environmental and educational benefits of beekeeping without the physical labor required of the client. Service offerings are organized into a Corporate Hive Program, a Residential Hive Program, Employee Engagement experiences, a Mentorship Program, Education and Outreach, and Swarm Relocation and Colony Removal, complemented by a direct-to-consumer e-commerce shop selling raw wildflower honey, propolis tincture, beeswax candles, pollinator seed packets, and a $1,500/year Beehive Sponsorship subscription.

The company does not operate a technology platform; its core expertise is in traditional beekeeping practices including queen grafting, colony inspection, sustainable beeswax harvesting, and swarm management. Go-to-market combines direct-to-consumer e-commerce on a Squarespace storefront with field-based enterprise sales targeting Bay Area corporations and regional residential clients, supported by content marketing through the Hive Tales blog, an Instagram presence, and an email newsletter. Revenue mechanics are a mix of recurring subscription-style hive management and sponsorship fees, professional services for workshops and swarm relocation, and transactional product sales, with operations and hive installations spanning from Marin County to Carmel Valley, reportedly covering over 500,000 acres of pollination impact and supported by over 250 five-star reviews and a visible Salesforce enterprise relationship.

Name

Northern Roots Bee Co.

Legal name

Northern Roots Bee Co.

Website

https://northernrootsbeeco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Roots Bee Co. is a Bay Area-based beekeeping service company founded in 2020 that installs and maintains honey bee hives for residential and commercial clients across Northern California, supplemented by workshops, swarm relocation, and a small e-commerce product line of honey, candles, and tinctures.

Ownership category

akta.pro rank

Product category

Beekeeping Services

NAICS

Apiculture (11291), Apiculture (112910)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic Apiculture (Beekeeping) (AFAEAMAG)

akta.pro secondary industries

Honey Production & Extraction (AFAEAHAA), Beeswax Production & Processing (AFAEAHAB), Bee Removal & Relocation (Honeybees) (HSAMAFAD)

Keywords

• Beekeeping services
• Honey bee management
• Corporate hive program
• Pollinator conservation
• Apiary services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hive Management Services: Full-service honey bee management program providing installation and maintenance of honey bee hives for residential and commercial clients. The company manages colonies on behalf of clients who receive the environmental and educational benefits of honey bees without physical labor responsibilities.
2. Beehive Sponsorship: Annual beehive sponsorship program at $1,500/year where sponsors support honey bee care and receive biannual newsletters with hive updates, photos, and spring/fall honey shares.
3. Product Sales: E-commerce sales of honey, beeswax candles, propolis tincture, and pollinator seed packets through their online shop. Products include Wildflower Honey (3oz $9, 12oz $30), Propolis Tincture ($30), various beeswax candles ($7-$26), and Pollinator Seed Packets ($6).
4. Employee Engagement & Workshops: Corporate employee engagement experiences including honey tastings, candle making, beehive building, and educational presentations for team building events.
5. Swarm Relocation & Colony Removal: Live, humane removal services for honey bee swarms and colonies that settle in inconvenient locations. Each rescued colony is relocated to company apiaries.
6. Mentorship Program: Personalized beekeeping lessons designed for both new and experienced beekeepers, focusing on bee biology, lifecycle, behavior, pest management, and disease mitigation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Northern Roots Bee Co. provides full-service honey bee management for residential and commercial clients in the Bay Area and Central Coast of California, installing and maintaining hives at businesses, hotels, farms, schools, universities, and backyards. The company also sells bee-derived products (honey, propolis tincture, beeswax candles, pollinator seed packets) through its online shop and offers employee engagement workshops, beekeeping mentorship, swarm relocation, and an annual beehive sponsorship program.

Product overview

Northern Roots Bee Co. is a beekeeping service company offering a portfolio of managed honey bee hive services and bee-related products. The core service offerings include the Corporate Hive Program and Residential Hive Program (full-service honey bee management without client labor), Employee Engagement & Volunteer Activities, Mentorship Program, Education & Outreach, and Swarm Relocation & Colony Removal. The company also operates a product shop selling bee-related goods including Propolis Tincture, Wildflower Honey (3oz and 12oz sizes), various recycled beeswax candles (Small Skep Hive, Tree Candle 1 & 2, Hexagon Honeycomb, Geometric, Beeswax Taper Sets), Pollinator Seed Packets, and Beehive Sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Hive Tales Blog: The company's educational blog featuring beekeeping tips, honey bee insights, and pollinator conservation articles.

Products and services

• Corporate Hive Program

Quantifiable outcome

• One sponsored hive can pollinate up to 18,000 acres of surrounding community land
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Best Bee Company: The Best Bee Company provides at-home beekeeping and apiary management services, sharing Northern Roots' residential subscription-driven hive management model but with a smaller geographic footprint and less developed corporate channel.
• Honey Bee Lab: Honey Bee Lab (UC Davis-adjacent beekeeping venture) provides hive management and educational programming for residential and commercial clients, a comparable emerging regional player focused on beekeeping services with academic credibility similar to Northern Roots.

Regional players

• Bill's Bees: Bill's Bees is a California-based apiary offering hive management, swarm removal, and honey/beeswax products within the state, overlapping directly with Northern Roots' Bay Area and Central Coast geography on competing service lines.
• Honey Tree Apiaries: Honey Tree Apiaries is a West Coast-focused commercial beekeeper offering pollination services and hive management for almond and other crop growers, comparable to Northern Roots' agricultural and pollination-related work but operating at a more commercial-farm scale rather than consumer/corporate focus.

Direct peers

• Alvéole: Alvéole installs and maintains urban beehives on corporate, school, and residential rooftops across North America and offers educational workshops and CSR programming, directly competing for the same corporate ESG and employee engagement budgets that Northern Roots targets.
• Best Bees: Best Bees is a Boston-based full-service beekeeping company that installs and manages hives for residential and corporate clients and sells honey and bee-related products, operating the same 'hive-as-a-service' business model that Northern Roots runs in California.
• Bee Downtown: Bee Downtown partners with companies to install and maintain on-site beehives as sustainability and team-building programs at corporate campuses, overlapping directly with Northern Roots' Corporate Hive Program and enterprise workshop offering.

Broad incumbents

• GloryBee: GloryBee is a long-established Oregon-based honey and beekeeping supply manufacturer and bulk honey producer, representing the broader-incumbent side of the apiculture industry and overlapping with Northern Roots' honey and beeswax product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/northernrootsbeeco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Roots Bee Co.