What GloryBee does

GloryBee Natural Sweeteners Inc. is a privately held, family-owned wholesale distributor and processor of honey and bulk organic ingredients founded in 1975 by Dick and Pat Turanski and headquartered in Eugene, Oregon. The company supplies bulk honey (Clover, Wildflower, Orange Blossom, Blackberry, Bakers varietals), clean-label sweeteners, cooking oils, coconut products, flours, grains, baking ingredients, and dried goods to food and beverage manufacturers, bakeries, QSR and foodservice operators, and wholesale distributors across the United States and selected international markets including Canada, Saudi Arabia, Singapore, and Malaysia. Production and distribution infrastructure spans a headquarters and West Coast distribution center in Eugene, Oregon and additional production/distribution facilities in Ohio, with same-day shipping for orders placed by 10AM PST and will-call pickup available locally.

The company pairs distribution with proprietary quality assurance and processing capabilities: in-house honey authenticity testing (pollen analysis, multiple adulteration tests, antibiotics screening, microbiological testing), independent third-party DNA verification of geographical origin (True Source Certified), USDA Organic, Non-GMO Project Verification, OU Kosher, Fair Trade, and a 97% SQF audit score (2023). Hot honey infusion capabilities have been in place since 1986, supporting QSR and foodservice applications, and a 2023 investment added a state-of-the-art manufacturing packaging line enabling co-packing and premium private label manufacturing. The R&D function includes certified honey tasters, food scientists, and application scientists providing formulation assistance to customers.

Revenue is generated primarily through B2B wholesale under a $450 minimum order with terms available for accounts spending over $25,000/year, complemented by retail sales through Amazon and Walmart marketplaces (the company is exiting direct retail website sales), private label manufacturing services, and beekeeping supply sales (which are being wound down). The company holds B Corporation certification (since 2016), donates 1% of annual retail sales to the SAVE the BEE initiative, and operates the "Straight from the Hive" industry podcast hosted by President Alan Turanski. Leadership passed to the second generation with Alan Turanski as President and Grace Colton as CFO-COO.

Name

GloryBee

Legal name

GloryBee Natural Sweeteners Inc.

Website

https://glorybee.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wholesale Honey & Bulk Organic Ingredients

NAICS

Apiculture (11291), Apiculture (112910)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Wholesale honey supplier
• Bulk organic ingredients
• Private label manufacturing
• Beekeeping supplies
• Clean label sweeteners

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bulk Honey Sales: Primary revenue stream from bulk honey sales including varietals such as Clover, Wildflower, Orange Blossom, Blackberry, and Bakers honey. Products sold in various bulk formats including pails, drums, and tankers with consistent flavor and color profiles
2. Organic Ingredients: Sales of organic and Non-GMO verified bulk ingredients including sweeteners (maple syrup, agave, cane sugar), oils (canola, sunflower, olive, coconut), coconut products, flours, grains, and dried goods
3. Private Label Manufacturing: Co-packing and premium private label manufacturing services following installation of new state-of-the-art manufacturing packaging line
4. Bee Products: Sales of beekeeping supplies including clothing, beehive kits, tools, smokers, feeders, nutrition supplements, medication, extracting and bottling equipment, royal jelly, and bee pollen

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels7 records

Core offering

GloryBee manufactures and distributes wholesale honey (bulk, HoneyStix, retail varietals) and a broad portfolio of bulk organic and Non-GMO verified ingredients including sweeteners, oils, coconut products, flours, grains, baking ingredients, dried goods, and beekeeping supplies. The company also offers co-packing and premium private label manufacturing services from its Oregon and Ohio facilities, supported by in-house R&D, honey authenticity testing, and a hot honey infusion capability. Customers are primarily food and beverage manufacturers, bakeries, QSR/foodservice operators, and beekeepers, with smaller retail sales through Amazon and Walmart marketplaces.

Product overview

GloryBee is a wholesale honey and bulk organic ingredients company offering a comprehensive portfolio of natural food ingredients. The core offering centers on honey products (bulk honey, HoneyStix, retail honey) in various varietals with multiple certifications. The product line extends to clean label sweeteners, cooking oils, coconut products, flours, grains, baking ingredients, dried goods (nuts, seeds, dried fruits), and beekeeping supplies including Royal Jelly and Bee Pollen supplements. The company has expanded into private label manufacturing and co-packing services with state-of-the-art facilities. GloryBee also operates a SAVE the BEE social initiative that donates 1% of annual retail sales to honey bee conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Honey Products Bulk honey, HoneyStix, and retail honey in varietals including Clover, Wildflower, Orange Blossom, Blackberry, and Bakers honey, available with certifications such as Organic, Non-GMO, Raw, Kosher, and True Source Certified. Sold wholesale to food manufacturers and retail through marketplaces.
• Sweeteners Clean label sweeteners including Maple Syrup, Agave Syrup, Molasses, Corn Syrup, Tapioca Syrup, Brown Rice Syrup, Barley Malt Syrup, Cane Sugar, Powdered Cane Sugar, Brown Cane Sugar, and specialty dry sweeteners in various sizes and formats for wholesale and industrial buyers.
• Oils Bulk cooking oils including Canola Oil, Sunflower Oil, Safflower Oil, Olive Oil, Avocado Oil, Palm Oil, and Coconut Oil sold wholesale for industrial and foodservice needs.
• Coconut Products Coconut products including Desiccated Coconut, Coconut Oil, and Coconut Sugar sourced directly from coconut product producers for wholesale customers.
• Bee Products Beekeeping supplies including clothing, beehive kits, tools and smokers, feeders and nutrition, medication, extracting and bottling supplies, plus hive supplements like Royal Jelly and Bee Pollen. Note: this product line is being closed out and no returns or exchanges are being processed.
• Flours, Grains & Baking Ingredients Ingredients including wheat flour, rice and specialty flours, oats, wheat, rye, quinoa, baking agents, baking chips, lecithin, vanilla and flavorings, yeast, and bulk chocolate and cocoa for wholesale baking and food manufacturing customers.
• Dried Goods Dried goods including bulk nuts, nut butters, seeds, dried fruits, and bulk snacking products sold wholesale to food manufacturers and distributors.
• Private Label Manufacturing Full-service co-packing and premium private label honey manufacturing using a state-of-the-art manufacturing packaging line at the company's Oregon production facilities, targeted at food brands needing contract manufacturing of honey products.
• Research & Development Services Technical R&D services delivered by certified honey tasters and application scientists who help customers select the right honey and optimize product outcomes, including formulation assistance for new product development.
• Simply Strained Honey Line Pure, U.S. Grade A retail honey line with nothing added, launched in 2020 and sold through the company's retail and marketplace channels.
• SAVE the BEE Initiative Conservation initiative under which 1% of annual retail sales are donated to five recipient organizations supporting honey bee research and education; not a standalone paid offering.

Quantifiable outcome

• 97% SQF audit score demonstrating exceptional food safety practices
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Wigs for KidsminorGTM or Marketing Partner · 1 January 2020Employee Adam Bertrand raised $1,500 for Wigs for Kids nonprofit covering the cost of an entire wig for children with hair loss.
• National Honey BoardminorOthers · 1 January 2020GloryBee President Alan Turanski appointed to National Honey Board for 3-year term beginning January 1, 2020, providing industry leadership and advocacy.
• Franz BakerycoreGTM or Marketing Partner · 1 January 2017Nearly 30-year partnership with Franz Bakery on SAVE the BEE Honey Wheat Bread launched in 2017; Franz donates portion of proceeds from each loaf sold to honey bee conservation efforts.
• Oregon State UniversityminorGTM or Marketing Partner · 10 April 2013Presented $44,538 check to Oregon State University for bee research at GloryBee's Annual Bee Weekend, supporting pollinator health research.
• Food 4 FarmerscoreStrategic or Co-development Partner · 1 January 2011Partnership with NGO Food 4 Farmers working with Coffee Farmers in Mexico since 2011 to help coffee farmers diversify income through beekeeping and seek export quality honey to support beekeepers along GloryBee's supply chain.
• Willamette Valley Sustainable Foods AllianceminorStrategic or Co-development PartnerPartnership with regional sustainable foods alliance supporting local food system and sustainable agriculture initiatives in the Pacific Northwest.
• The American Beekeeping FederationminorStrategic or Co-development PartnerMembership and partnership supporting the American beekeeping industry and advocating for beekeeper interests.
• The Oregon State Beekeepers AssociationminorStrategic or Co-development PartnerPartnership supporting Oregon beekeeping community and promoting best practices in beekeeping.
• New Seasons MarketminorStrategic or Co-development PartnerPartnership as part of 'In it For Good' campaign to place beehives on rooftops of New Seasons Market locations, with GloryBee providing hive expertise and products.
• Bee LocalminorStrategic or Co-development PartnerPartner in rooftop hive initiative with New Seasons Market providing local honey production and beekeeping expertise.
• Attune FoodsminorStrategic or Co-development PartnerPartnership to produce nutritious organic Blueberry Flax Granola for Food For Lane County's Cereal For Youth program supporting Lane County students.
• Grain MillersminorStrategic or Co-development PartnerPartnership to produce organic cereal for Food For Lane County's Cereal For Youth program addressing childhood hunger in Lane County.
• Food For Lane CountycoreGTM or Marketing PartnerNonprofit partner for Cereal For Youth program distributing hundreds of thousands of portions of cereal annually to Lane County students. GloryBee donates ingredients and coordinates with other local companies.
• School Garden Project of Lane CountyminorGTM or Marketing PartnerCommunity partner for school garden initiatives; GloryBee employees volunteer for cleanup and maintenance projects.
• Palm Done RightminorStrategic or Co-development PartnerPartnership to bring customers highest quality, ethically and sustainably sourced palm oil as part of September 'Palm Done Right Month'.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nature Nate's Honey: US-based honey company focused on raw, unfiltered honey with retail and foodservice distribution. Overlaps with GloryBee's honey sourcing, processing, and distribution, with comparable certifications and B2B/B2C channel mix.
• Y.S. Organic Bee Farms: US-based organic honey producer and supplier offering raw, certified organic honey in retail and bulk formats. Comparable to GloryBee's organic honey line, sharing certification-driven positioning and B2B ingredient supply revenue model.
• Dutch Gold Honey: One of the largest US honey packers and suppliers, offering bulk honey, retail honey, and private label services to food manufacturers and retailers. Directly comparable to GloryBee across honey sourcing, packaging, and B2B ingredient supply.
• Barkman Honey: Major US honey packer and supplier providing bulk and packaged honey to retail, foodservice, and industrial customers. Operates in the same honey packaging and ingredient supply category as GloryBee with overlapping B2B customer base.
• Batory Foods: US ingredient distributor and supply chain partner providing sweeteners, oils, proteins, and other food ingredients to food manufacturers. Comparable to GloryBee's B2B ingredient distribution model, multi-product portfolio, and food manufacturer customer base.
• Wholesome Sweeteners: Specialty organic and Fair Trade sweetener producer offering syrups, sugars, and honey to retail and food service customers. Directly comparable to GloryBee's sweetener and honey portfolio with shared focus on ethical sourcing and third-party certifications.

Broad incumbents

• ADM (Archer Daniels Midland): Global agribusiness and ingredient platform with extensive sweetener, honey, and food ingredient operations. A broad incumbent competitor with substantially greater scale and capital access than GloryBee, supplying overlapping B2B food manufacturer customers.
• Bob's Red Mill: Large natural and organic ingredient manufacturer and distributor with broad portfolio of grains, flours, sweeteners, and baking ingredients. Operates in adjacent natural ingredients categories that overlap with GloryBee's sweeteners, oils, and dried goods lines, and competes for similar B2B food manufacturer customers.

Emerging players

• Mikee's Hot Honey: Fast-growing branded hot honey producer with strong QSR and retail presence. Competes in the hot honey subcategory where GloryBee has been infusing since 1986, and represents both a customer channel opportunity and a competitive threat in branded honey.
• Wedderspoon Organic: Premium organic Manuka honey brand with retail and B2B distribution. Comparable to GloryBee's organic honey portfolio and emphasis on third-party certifications (Non-GMO, organic, raw). Overlaps in mid-market and natural foods retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GloryBeeFoods
• YouTubeyoutube.com/@glorybee8412
• Facebookfacebook.com/GloryBeeFoods
• LinkedInlinkedin.com/company/glorybee
• Instagraminstagram.com/glorybeefoods

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GloryBee