Medialiiga Oy
Medialiiga Oy operates a network of nearly 200 digital roadside billboards across Finland, selling outdoor advertising screen rentals and regional campaign packages to Finnish SMBs, retailers, municipalities, and agencies.
- Company typePrivate
- Founded2012
- HeadquartersTurku, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Medialiiga Oy does
Medialiiga Oy is a privately held Finnish digital out-of-home (DOOH) advertising operator founded in 2012 and headquartered in Turku, with a secondary office in Tampere. The company owns and operates a network of nearly 200 digital roadside billboard screens (mediataulut), ranging in size from roughly 6 m² to 50 m², positioned along busy traffic corridors, near shopping centers, and at traffic hubs across regions including Pirkanmaa, Varsinais-Suomi, Uusimaa, Keski-Suomi, Satakunta, Kanta-Häme, Etelä-Karjala, Kymenlaakso, Pohjanmaa, and Lappi. Per Kantar Mind 2024 research cited by the company, this footprint delivers a weekly reach of up to 99.7% of the Finnish population. Screens support animated content with configurable rotation intervals, and the network enables real-time content updates with campaigns reportedly launchable in as little as 15 minutes.
The product portfolio is anchored on individual digital billboard rentals and bundled regional campaign packages (Kampanjapaketit) that group screens by geography—such as the Turku 8-pack (€4,200), Tampere & Turku 12-pack (€6,300), and the premium Kasvukolmio 25-pack spanning the Helsinki–Tampere–Turku growth triangle (€13,125). Each package is published with an estimated total contact (OTC) figure, ranging from ~0.39 million (Pori 5) to ~3.0 million (Kasvukolmio 25). Supporting services include campaign planning, ad creative production (starting at €50), and seasonal promotional pricing (summer offers from €345/month per screen, valid May–August 2026).
Medialiiga runs a sales-led go-to-market model, combining direct sales (phone, email, in-person) with a self-serve website for browsing screen locations and requesting quotes, and is increasingly courting advertising and media agencies as a sales channel. Customers are diverse and skew toward Finnish local and regional SMBs across recycling, agriculture/retail, automotive services, and retail chains, supplemented by municipal and government accounts (e.g., Lappeenrannan kaupunki). The company is bootstrapped, with no disclosed institutional investors, funding rounds, or M&A activity.
Medialiiga Oy firmographics
Firmographics- Name
- Medialiiga Oy
- Legal name
- Medialiiga Oy
- Website
- https://medialiiga.fi
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medialiiga Oy operates a network of nearly 200 digital roadside billboards across Finland, selling outdoor advertising screen rentals and regional campaign packages to Finnish SMBs, retailers, municipalities, and agencies.
- Ownership category
- akta.pro rank
Medialiiga Oy industry classification
Industry- Product category
- Digital Outdoor Advertising (DOOH)
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Medialiiga Oy is headquartered
LocationHeadquarters
- HQ city
- Turku
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Medialiiga Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Digital Outdoor Advertising: Medialiiga generates revenue through renting digital billboard advertising space to businesses. Pricing is typically based on the billboard location, size, and campaign duration. The company offers various packages including individual billboard rentals and regional campaign bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single billboard visibility starting at 345 €/month |
| Transaction based/ take rate | Multi-year contract | Regional campaign packages (Turku 8 boards): 4,200 € |
| Transaction based/ take rate | Multi-year contract | Satakunta 10 boards: 5,250 € |
| Transaction based/ take rate | Multi-year contract | Kasvukolmio 25 boards: 13,125 € |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Medialiiga Oy product offering
Product offeringCore offering
Medialiiga Oy rents advertising space on a Finland-wide network of nearly 100% digital roadside billboards (DOOH screens) ranging from 6 m² to 50 m² in size, located along busy roads, near shopping centers, and at traffic hubs. The company sells individual screen rentals, pre-packaged regional campaign bundles (such as the Kasvukolmio 25-pack, Turku and Tampere packs, Kehä IV, Satakunta, Pori), campaign planning services, and ad creative production. Animated content and real-time content updates are supported across the network.
Product overview
Medialiiga Oy operates a digital outdoor advertising (DOOH) network of approximately 200 digital billboard screens across Finland. The core offering is a network of digital roadside displays situated along busy roads, near shopping centers, and at traffic hubs, with locations covering Turku, Tampere, Helsinki, Espoo, Vantaa, and other regions. The product portfolio consists of individual digital billboard screens as the foundational product, complemented by regional campaign packages (Kampanjapaketit) that bundle multiple screens by geography, such as the Turku 8/15-pack, Tampere & Turku 12/20-pack, and the cross-city Kasvukolmio 25-pack (Helsinki–Tampere–Turku). Additional services include campaign planning, ad production (starting from €50), and seasonal summer promotional offers. The company also highlights animated content capabilities on designated screen packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Roadside Display Network (Digitaaliset tienvarsinäyttömediataulut) A network of nearly 200 digital roadside billboard screens (DOOH) ranging from 6 m² to 50 m² in size, located along busy roads, near shopping centers, and at traffic hubs across Finnish cities including Turku, Tampere, Helsinki, Espoo, and Vantaa. Sold as individual screen rentals to businesses and municipalities seeking local outdoor visibility.
- Campaign Packages (Kampanjapaketit) Pre-packaged bundles of multiple digital billboard screens organized by geographic region, audience, or campaign duration, including the Turku 8-pack, Turku 15-pack, Tampere & Turku 12-pack and 20-pack, and Kasvukolmio Helsinki–Tampere–Turku 25-pack. Sold to advertisers needing multi-location coordinated reach.
- Campaign Planning Service (Kampanjan suunnittelu) End-to-end campaign planning service including target audience analysis, screen selection, location strategy, and content optimization. Combines local knowledge with audience data to design outdoor advertising campaigns for business clients.
- Ad Production Service (Aineiston valmistus) Ad creative production and content preparation service for digital billboards, starting from €50 per material. Accepts JPG and MP4 formats and supports animated content for compatible screen packages.
- Summer Campaign Offer (Kesätarjoukset) Seasonal promotional offering providing single-billboard visibility starting at €345/month per screen, including a 5-second ad spot with a minimum of 15,000 impressions per month across 60+ locations. Valid May 1–August 31, 2026.
- Kasvukolmio – 25 Large Digital Screens (Helsinki–Tampere–Turku) Premium 25-screen regional package spanning the Helsinki-Tampere-Turku growth triangle, delivering approximately 3.0 million total contacts. Price €13,125 plus €390 campaign management fee.
- Kehä IV – 14 Screens Package 14-screen package along the Kehä IV orbital road with approximately 1.0 million total contacts. Price €7,350.
- Satakunta – 10 Screens Package 10-screen campaign package covering the Satakunta region with approximately 0.65 million total contacts. Price €5,250. Average screen size ~16 m², format 1920x1080 px.
- Pori – 5 Screens Package 5-screen package in the Pori region with approximately 0.39 million total contacts. Price €2,625.
- Turku – 8 Animated Screens Package 8-screen animated package in Turku with approximately 1.38 million total contacts. Price €4,200 plus €190 campaign management fee. 10-second spots with 120-second rotation.
- Turku – 15 Animated Screens Package 15-screen animated package in Turku with approximately 1.89 million total contacts. Price €7,875.
- Tampere – 10 Animated Screens Package 10-screen animated package covering Tampere with approximately 1.24 million total contacts.
- Tampere & Turku – 12 Animated Screens Package 12 animated-screen package covering both Tampere and Turku with approximately 1.79 million total contacts. Price €6,300.
Quantifiable outcome
- Weekly reach of 99.7% of Finns (Kantar Mind 2024)
- +2 more outcomes
Companies that use Medialiiga Oy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Medialiiga Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Medialiiga Oy partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Medialiiga Oy competitors and assessment
Company assessmentDirect peers
- Lamar Advertising: Major US-based outdoor advertising operator with a large portfolio of digital and static billboards. Lamar is comparable to Medialiiga as a roadside billboard-network owner selling ad space, though it serves a larger North American geography with established programmatic offerings.
- Clear Channel Outdoor: Global OOH leader operating digital and static billboards across Europe including Finland. Clear Channel competes with Medialiiga for the same advertisers across roadside digital billboards, with deeper sales infrastructure and broader international agency relationships.
- Outfront Media: One of the largest outdoor advertising companies in North America with growing DOOH capabilities. Comparable to Medialiiga as a billboard-network operator selling impressions to brand advertisers, though at much greater scale and primarily in the US market.
- IGPDecaux: Italian OOH operator with DOOH and transit advertising networks. Comparable to Medialiiga as a national digital outdoor advertising specialist serving regional advertisers, though operating in Italy's larger market with similar street-furniture and billboard offerings.
- JCDecaux: World's largest outdoor advertising company with operations across Finland and the Nordics. JCDecaux competes directly with Medialiiga in DOOH and street-level digital signage, serving the same advertisers with a far larger inventory base and programmatic capabilities.
- Ströer SE & Co. KGaA: German digital outdoor advertising leader with significant DOOH inventory across Germany and Europe. Ströer is highly comparable to Medialiiga as a digital billboard-network operator selling programmatic and direct advertising, with deeper tech stack and broader European footprint.
Others
- VIOOH: Programmatic DOOH marketplace connecting advertisers with outdoor media owners globally. VIOOH is an enabling platform rather than a direct competitor, but the kind of integration that larger peers like JCDecaux have adopted and that Medialiiga currently lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Medialiiga Oy social profiles
Digital presenceMedialiiga Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medialiiga Oy leadership team
Management profileNumber of profiles
Profiles1 record
Medialiiga Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medialiiga Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medialiiga Oy
What does Medialiiga Oy do?
Medialiiga Oy rents advertising space on a Finland-wide network of nearly 100% digital roadside billboards (DOOH screens) ranging from 6 m² to 50 m² in size, located along busy roads, near shopping centers, and at traffic hubs. The company sells individual screen rentals, pre-packaged regional campaign bundles (such as the Kasvukolmio 25-pack, Turku and Tampere packs, Kehä IV, Satakunta, Pori), campaign planning services, and ad creative production. Animated content and real-time content updates are supported across the network.
Is Medialiiga Oy a public or private company?
Medialiiga Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medialiiga Oy founded?
Medialiiga Oy was founded in 2012. It employs 11 to 50 people.
Where is Medialiiga Oy based?
Medialiiga Oy is headquartered in Turku, Finland, in the Europe region.
How does Medialiiga Oy make money?
One revenue line is on record: digital Outdoor Advertising.
Who are Medialiiga Oy's main competitors?
Direct peers on record are Lamar Advertising, Clear Channel Outdoor, Outfront Media, IGPDecaux, JCDecaux and Ströer SE & Co. KGaA. VIOOH is listed as an others.
Does Medialiiga Oy have an API?
No public API is recorded for Medialiiga Oy.
What industry is Medialiiga Oy in?
Medialiiga Oy's product category is Digital Outdoor Advertising (DOOH). Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185 and its SIC code is 7310.