Morgan Self Storage
Morgan Self Storage is a family-owned, 29-year-old self-storage operator in New Hampshire running two facilities in Manchester and Salem, offering storage units, heated indoor units, portable containers, vehicle parking, and office space to residential and small-business customers.
- Company typePrivate
- Founded1996
- HeadquartersManchester, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Morgan Self Storage does
Morgan Self Storage is a privately held, family-owned self-storage operator founded in 1996 by Charlie and Laura Morgan in New Hampshire. The company operates two physical facilities: a headquarters location at 400 Bedford Street in Manchester's Millyard district (housed in a nearly 200-year-old historic mill building) and a second facility at 8 Willow Street in Salem. Across these sites it offers traditional self-storage units in multiple sizes, temperature-controlled (heated) indoor units, outdoor and indoor vehicle/boat parking, weather-resistant portable storage containers (8x16 and 8x20 ft) delivered to customer locations, professional office and coworking space, and on-site sale of packing supplies and boxes.
The technology stack is standard for the self-storage vertical and is not proprietary: the company runs on Storable Websites and the Storedge rental-center platform for unit availability, reservations, autopay, and online bill pay, with Formstack integrated for payment processing at the Salem location. Security infrastructure consists of 24/7 video surveillance, alarm systems, and access hours of 7 AM–8 PM seven days a week at both sites. No AI, mobile app, or API integrations are disclosed.
The business model is recurring-revenue rental: monthly self-storage unit rentals starting at $37/month in Manchester (pricing is quote-based in Salem), month-to-month and longer-term portable container rentals, vehicle parking rentals, and office/coworking leases, supplemented by one-time sales of moving supplies. Go-to-market is hybrid inside-sales — phone inquiries and in-person office visits — combined with a self-serve website reservation path and content marketing via blog, Facebook, Instagram, YouTube, and Google My Business. Customer segments are predominantly residential consumers (moves, decluttering, seasonal storage, college students, vehicle owners) and small commercial accounts (inventory, equipment, document storage). Sister companies Vault Motor Storage (high-end vehicle heated indoor storage) and Pelle Medical Spa operate under common ownership but outside the Morgan Self Storage brand.
Morgan Self Storage firmographics
Firmographics- Name
- Morgan Self Storage
- Legal name
- Morgan Self Storage
- Website
- https://morganstorage.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Morgan Self Storage is a family-owned, 29-year-old self-storage operator in New Hampshire running two facilities in Manchester and Salem, offering storage units, heated indoor units, portable containers, vehicle parking, and office space to residential and small-business customers.
- Ownership category
- akta.pro rank
Morgan Self Storage industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Residential Full-Service Storage (HSAKAHAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)
Keywords
Where Morgan Self Storage is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Morgan Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Unit Rental: Monthly rental of self storage units (indoor, outdoor, temperature-controlled) at two New Hampshire facilities. Customers pay on a recurring monthly basis with flexible short-term (month-to-month) or long-term rental agreements. Revenue is generated through recurring storage fees charged on a per-unit basis.
- Portable Storage Rental: Rental of portable storage containers (8x16 ft and 8x20 ft sizes) delivered to customer locations. Containers can be kept on-site or at the Morgan facility. Revenue generated from delivery, rental, and pickup fees on a per-container basis.
- Vehicle/Boat Parking: Indoor and outdoor parking spaces for vehicles, cars, boats, and recreational equipment at both Manchester and Salem locations.
- Professional Office Space Rental: Flexible-term rental of office space solutions including private offices and shared coworking spaces, equipped with high-speed internet and technology amenities. Revenue from commercial office leases.
- Packing Supplies and Boxes: On-site sale of moving boxes, packing tape, storage locks, and other packing supplies to storage customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Manchester, NH location starting price |
| Unit Pricing | Monthly | Salem, NH location |
| Unit Pricing | Monthly | 8x10 Unit with Free Moving Kit Promotion |
| Subscription | Monthly | Military Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Morgan Self Storage product offering
Product offeringCore offering
Morgan Self Storage rents traditional self-storage units, heated (temperature-controlled) indoor units, portable storage containers, indoor and outdoor vehicle parking, and professional office space at two physical facilities in New Hampshire (Manchester and Salem). It serves residential and small-business customers with month-to-month flexible terms, on-site moving supplies, and 24/7 video surveillance and alarm security.
Product overview
Morgan Self Storage operates as a dual-facility storage provider offering a unified portfolio of storage solutions centered on self storage units, complemented by portable storage containers and professional office space. The core product line includes traditional and heated (temperature-controlled) self storage units available at two New Hampshire locations (Manchester and Salem), with sizes ranging from 5x5 to 10x10. Adjacent to the core storage units, the company offers portable storage through cargo trailers and containers delivered to customer sites, and provides professional office space rentals as an add-on service. All offerings are unified under the Morgan Self Storage brand with flexible lease terms (month-to-month to long-term) and shared security infrastructure (24/7 video surveillance, security alarm systems).
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units
Quantifiable outcome
- 24/7 security monitoring through video surveillance and alarm systems
- +1 more outcomes
Companies that use Morgan Self Storage
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Morgan Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Morgan Self Storage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Vault Motor StorageminorVault Motor Storage is a sister company under common ownership with Morgan Self Storage (Charlie and Laura Morgan). Vault specializes in high-end vehicle indoor heated storage with over 355,000 square feet across Merrimack and Belmont NH locations. It offers sprinkler systems, fire alarms, state-of-the-art security, and digital monitoring. The partnership represents affiliated company synergy rather than a formal commercial partnership.
- Pelle Medical SpaminorPelle Medical Spa is a sister company under common ownership with Morgan Self Storage, established in 2013 and located in Manchester, NH. It offers light-based treatments including laser hair removal, skin resurfacing, HydraFacial, microneedling, and other aesthetic services. The relationship represents affiliated company synergy under the same ownership.
- Lazarus House MinistriesminorMorgan Self Storage supports Lazarus House Ministries through donations facilitated by the Salem Exchange Club. Lazarus House aims to provide shelter, clothing, food, advocacy, and community resources to families and individuals facing material poverty, homelessness, and food insecurity. Morgan Storage donated $1,000 through the Salem Exchange Club.
- Vision International MissionsminorLaura Morgan serves as Vice President of Vision International Missions, an organization to which Morgan Self Storage provides volunteer support. Laura travels annually to underdeveloped countries as part of the organization's mission work.
- CareNet Pregnancy CenterminorLaura Morgan serves as a crisis counselor for the CareNet Pregnancy Center, a community organization in Manchester. Morgan Self Storage supports this initiative through Laura's volunteer involvement.
- Manchester Vineyard ChurchminorLaura Morgan provides nursery care volunteer services at Manchester Vineyard Church. This represents personal volunteer involvement of the company owner rather than a formal corporate partnership.
Scale indicators4 records
Expansion highlights5 records
Morgan Self Storage competitors and assessment
Company assessmentEmerging players
- Neighbor: Peer-to-peer storage marketplace that connects hosts with unused space to customers needing storage. Competes with Morgan for residential and SMB storage demand by aggregating supply rather than operating dedicated facilities, often at lower price points.
- Go Mini's: Portable storage container franchise network serving customers across the US. Closely comparable to Morgan's portable storage line on product (delivered containers, similar sizing), though distributed via franchise model rather than company-operated delivery.
Direct peers
- Safeguard Self Storage: Regional self-storage operator with facilities in multiple US markets. Comparable on product mix (traditional and climate-controlled units, vehicle parking) and on privately-held operating posture versus national REITs.
- SmartStop Self Storage: Growth-oriented self-storage brand operating a portfolio of owned and third-party-managed facilities across the US. Closely comparable on product offering (units, climate control, vehicle storage) and on operating model of combining owned facilities with management services.
- StorageMart: Privately-held self-storage operator with hundreds of facilities across the US and Canada. Most comparable to Morgan on operating scale and family/privately-held character, with similar emphasis on unit rentals, climate-controlled options, and portable/vehicle storage.
- PODS: Largest portable storage container company in North America, offering delivered containers for residential and commercial moves and storage. Directly comparable to Morgan's portable storage offering (8x16 and 8x20 ft containers delivered to customer locations).
Broad incumbents
- Public Storage: Largest publicly-traded self-storage REIT in the US with thousands of facilities nationwide. Directly comparable product offering (self-storage units, climate-controlled options, vehicle parking) but operates at vastly greater scale and with different capital structure than Morgan.
- Extra Space Storage: Major self-storage REIT with thousands of facilities across the US, including locations in New Hampshire. Comparable core product (self-storage units, climate control, vehicle storage) and increasingly competes on digital UX through its online reservation platform.
- National Storage Affiliates: Self-storage REIT built on a participating regional operator model with thousands of facilities nationwide. Comparable on traditional self-storage product and increasingly on climate-controlled and vehicle storage categories.
- CubeSmart: Self-storage REIT operating hundreds of facilities nationwide. Competes directly with Morgan on traditional and climate-controlled self-storage, particularly in Northeast markets, with strong digital customer acquisition capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Morgan Self Storage social profiles
Digital presenceMorgan Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgan Self Storage leadership team
Management profileNumber of profiles
Profiles2 records
Morgan Self Storage subsidiaries and ownership
Company hierarchySubsidiaries2 records
Morgan Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgan Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgan Self Storage
What does Morgan Self Storage do?
Morgan Self Storage rents traditional self-storage units, heated (temperature-controlled) indoor units, portable storage containers, indoor and outdoor vehicle parking, and professional office space at two physical facilities in New Hampshire (Manchester and Salem). It serves residential and small-business customers with month-to-month flexible terms, on-site moving supplies, and 24/7 video surveillance and alarm security.
Is Morgan Self Storage a public or private company?
Morgan Self Storage is a private company. It is classified as family owned and is currently operating.
When was Morgan Self Storage founded?
Morgan Self Storage was founded in 1996. It employs 1 to 10 people.
Where is Morgan Self Storage based?
Morgan Self Storage is headquartered in Manchester, United States, in the North America region.
How does Morgan Self Storage make money?
Five revenue lines are on record. Self Storage Unit Rental is the primary driver. The others are portable Storage Rental, vehicle/Boat Parking, professional Office Space Rental and packing Supplies and Boxes.
Who are Morgan Self Storage's main competitors?
Emerging players on record are Neighbor and Go Mini's. Direct peers are Safeguard Self Storage, SmartStop Self Storage, StorageMart and PODS. Broad incumbents are Public Storage, Extra Space Storage, National Storage Affiliates and CubeSmart.
Does Morgan Self Storage have an API?
No public API is recorded for Morgan Self Storage.
What industry is Morgan Self Storage in?
Morgan Self Storage's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.