My Physio Pty Ltd

What My Physio Pty Ltd does

My Physio Pty Ltd is a privately held Australian physiotherapy and allied health practice founded in 2004 and headquartered in Bentleigh East, Victoria. The company operates three clinic locations across Melbourne's south-eastern suburbs — the flagship GESAC Sports Medicine Centre inside the Glen Eira Sports and Aquatic Centre (since 2012), MYPHYSIO Brighton at Fixture Health (since May 2020), and MYPHYSIO Carnegie inside the Carnegie Memorial Swimming Pool complex (opened 2025) — delivering musculoskeletal and sports physiotherapy, hydrotherapy in purpose-built warm-water pools with UV chlorination and accessibility features, Clinical Reformer Pilates, exercise physiology, remedial and sports massage, dietetics, and NDIS allied health services. The GESAC site also hosts a 1300 IM HURT sports triage hotline and integrates with the co-located GESAC Health and Fitness Centre, where clients are offered an exclusive 10-week $100 gym membership. Technology is centred on clinical treatment methods rather than proprietary software, with Nookal providing the online booking system for 24/7 appointment scheduling and suburb-specific local SEO pages targeting 13+ Melbourne suburbs driving top-of-funnel demand.

The business model is fee-for-service allied healthcare with revenue drawn from individual consultations, group Clinical Reformer subscriptions, hydrotherapy sessions, and add-on wellness programs. Pricing operates on pay-as-you-go for one-off assessments (for example, the Mums & Bubs 2 x 40-minute initial assessment) and monthly subscription for Clinical Reformer classes, with mandatory six-month periodic reviews. Patient funding is diversified across Private Health Insurance extras rebates, Medicare EPC/CDM plans, NDIS Plan-managed and Self-Managed participants, DVA, WorkCover, and TAC, supplemented by direct consumer out-of-pocket payments. Go-to-market is direct-to-consumer via clinic-based delivery, supported by organic social media (Facebook, LinkedIn, YouTube, Instagram), content marketing through health and wellness blog articles, suburb-level local SEO, and sports club partnerships (Bentleigh Football Club, McKinnon Basketball Association) that drive referral traffic. The company is independently owned with no disclosed parent, no funding rounds, and no M&A history; Warrick Pearson is identified as Director overseeing the sports physiotherapy team.

Name

My Physio Pty Ltd

Legal name

My Physio Pty Ltd

Website

https://myphysiogroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

My Physio Pty Ltd is a privately held Australian physiotherapy and allied health practice operating three clinics in Melbourne's south-eastern suburbs, delivering musculoskeletal physiotherapy, hydrotherapy, Clinical Reformer Pilates, exercise physiology, massage, dietetics, and NDIS services to consumer, sports, and government-funded patient segments.

Ownership category

akta.pro rank

Product category

Physiotherapy and allied health services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Home Health Physical Therapy & Mobile PT (HSADAIAO)

Keywords

• Physiotherapy services
• Musculoskeletal rehabilitation
• Hydrotherapy treatment
• Clinical pilates
• Exercise physiology

Headquarters

HQ city

Bentleigh East

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Consultations: Individual physiotherapy sessions for musculoskeletal, sports injuries, and rehabilitation. Billed per consultation with Private Health Insurance rebates available through extras cover.
2. Clinical Reformer Classes: Group physiotherapy sessions using clinical reformer equipment. Participants undergo initial assessment requiring minimum 2 x 40-minute sessions before joining classes. Periodic reviews required every 6 months.
3. Hydrotherapy Services: Individual and group aquatic physiotherapy sessions in warm-water pool environment. Delivered one-to-one initially, then may transition to small-group settings.
4. Exercise Physiology: Individualised exercise programs delivered by Accredited Exercise Physiologists (AEPs). Includes gym-based programs at co-located GESAC Health and Fitness Centre.
5. Massage Therapy: Remedial, sports, and relaxation massage services qualifying for Private Health Insurance extras rebates.
6. Dietitian Services: Dietitian and Sports Dietitian consultations including general and sports dietetics.
7. NDIS and Government-Funded Services: NDIS Plan managed and Self-Managed services for physiotherapy, hydrotherapy, exercise physiology and dietitian. Also services under Medicare EPC/CDM, DVA, WorkCover, and TAC.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

My Physio Pty Ltd delivers multi-disciplinary allied-health services across three Melbourne south-eastern clinics (Bentleigh East, Brighton, Carnegie), led by physiotherapists and supported by exercise physiologists, massage therapists, dietitians, and pilates instructors. Core offerings include musculoskeletal and sports physiotherapy, hydrotherapy in a purpose-built warm-water pool, clinical reformer pilates, the GLA:D osteoarthritis program, exercise physiology, NDIS-registered allied health, sports triage via the 1300 IM HURT hotline, and a Mums & Bubs postnatal rehabilitation program.

Product overview

My Physio Pty Ltd operates a multi-location physiotherapy and allied health practice network across Melbourne's south-eastern suburbs. The company offers a comprehensive suite of physiotherapy services anchored by core offerings including Musculoskeletal & Sports Physiotherapy, Hydrotherapy (Aquatic Physiotherapy), Clinical Reformer Pilates, and Exercise Physiology. Additional specialized services include the GLA:D Program for osteoarthritis, NDIS allied health services, massage therapy, dietetics, and sports triage (1300 IM HURT). The business operates three clinic locations: MYPHYSIO GESAC (primary location at Glen Eira Sports and Aquatic Centre since 2012), MYPHYSIO Brighton (opened May 2020 at Fixture Health), and MYPHYSIO Carnegie (opened in the Carnegie Memorial Swimming Pool). Services are delivered through individual consultations, group classes (including Mums & Bubs reformer sessions), and home visit arrangements. The practice accepts private health insurance, Medicare EPC, TAC, WorkCover, DVA, and NDIS funding.

Differentiator

Problem solved

Functional benefit

Brands

• GESAC Sports Medicine: Sports medicine services offered at the GESAC facility in Bentleigh East.
• 1300 IM HURT
• LIFE Diabetes Prevention Program

Products and services

• Musculoskeletal and Sports Physiotherapy

Quantifiable outcome

• Evidence-based GLA:D program for hip and knee osteoarthritis available
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GESAC (Glen Eira Sports and Aquatic Centre)coreStrategic or Co-development PartnerCo-located within the GESAC sporting facility, providing integrated access to sports medicine, hydrotherapy pool, and health and fitness centre. The GESAC Health and Fitness Centre offers exclusive 10-week membership ($100) for MYPHYSIO clients.
• McKinnon Basketball AssociationminorGTM or Marketing PartnerPartnership offering 10% saving for MBA players on all individual consultations.
• Bentleigh Football ClubminorGTM or Marketing PartnerDirector Warrick Pearson featured in club educational videos on physiotherapy and injuries.
• Private Health InsurerscoreChannel Partner/ Reseller/ DistributorAll services qualify for Private Health Insurance rebates (Extras cover). Services recognised by most private health insurers.
• NDIS (National Disability Insurance Scheme)coreOthersNDIS Provider offering Plan managed and Self-Managed services for physiotherapy, hydrotherapy, exercise physiology and dietitian. Communication Access provider. In process of registering as NDIA provider.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Back In Motion Physiotherapy: Large Australian physiotherapy network offering musculoskeletal, sports and rehabilitation services through multiple clinics, with similar multi-disciplinary offerings and franchise-style model.
• Bounce Health Group: Multi-disciplinary allied health group offering physiotherapy, hydrotherapy, pilates and exercise physiology with multiple Victorian locations, comparable service breadth.
• Melbourne Sports Physiotherapy: Melbourne-based physiotherapy practice specializing in sports and musculoskeletal injuries, directly comparable in clinical focus and target market.
• Lifecare Physiotherapy: Australian allied health group offering physiotherapy, sports medicine, hydrotherapy and exercise physiology across multiple clinics, very similar in scope and multi-disciplinary approach.
• Physio Inq: Australian mobile and clinic-based physiotherapy provider offering in-home and telehealth services, NDIS, and aged care, directly comparable in service mix and customer segments.
• Proremed Physiotherapy: Allied health group offering physiotherapy and rehabilitation services across Australian clinics, comparable in scope with multi-site model.
• Better Health Network (formerly ISIS Primary Care): Melbourne-based community health provider offering physiotherapy, hydrotherapy, dietetics and NDIS services, with overlapping service lines and patient demographics.

Broad incumbents

• IPRS Health: Australian provider of physiotherapy, vocational rehabilitation and workplace health services; larger-scale operator serving NDIS, DVA and corporate clients.
• HCA (Health Care Australia): Largest Australian healthcare workforce and allied health provider; offers allied health staffing and clinic services across multiple disciplines at much larger scale.
• Healthcare Australia (Allied Health): Major Australian healthcare staffing and allied health service provider; overlaps in physiotherapy, exercise physiology and corporate wellness delivery at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdbNAz134jtaH7T6tvsiFcA
• Facebookfacebook.com/myphysiogesac
• LinkedInlinkedin.com/company/my-physio-pty-ltd
• Instagraminstagram.com/myphysio_gesac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Physio Pty Ltd