BURNAPP LTD

What BURNAPP LTD does

BurnApp Ltd operates the Burn App (legally BurnIt, LLC, doing business as Burn, LLC and Burn By Cara Loren), a mobile fitness application that delivers structured workout programs built on the Progressive Overload training model. The product comprises 8 full workout programs (HEAVY HIIT, Full Body Toner, Active Pregnancy Guide, Full Body Muscle Builder, Lean Muscle Sculptor, Pregnancy Strength Training, In-Gym Tighten & Tone, and Strength & Endurance) along with a suite of 15-20 minute Quick Workouts, including the At-Home and In-Gym Strong Legs Society plans. Programs run 35-45 minutes, blend strength training with HIIT, and target both at-home (minimal equipment) and in-gym settings, with a difficulty-level system that allows indefinite progression without a fixed 12-week endpoint. Personalization is delivered through an onboarding questionnaire that routes users to the appropriate program and an on-screen scale to adjust reps or weight based on actual completion.

The underlying technology is a rules-based progression engine: users advance by hitting prescribed reps and weight on each round, unlocking new exercise variations the following week. The app uses video-loop exercise demonstrations and progress tracking; there is no documented AI/ML layer, API surface, or third-party integration stack. Go-to-market is product-led growth through self-serve download on iOS and Android, with a 3-day free trial converting into one of three subscription tiers: Monthly at $24.99, Quarterly at $68.96, and Annual at $149.99. Marketing is concentrated on organic Instagram content anchored to founder Cara Loren's personal brand, an email newsletter for retention, and word-of-mouth/referral through community sharing.

The business is founder-owned and operated, with no disclosed external funding, no parent company, no enterprise or B2B motion, and only two named team members (founder Cara Loren and Community Coach Jess). The legal entity is organized under Utah law. Customer segments are primarily individual consumers segmented by use case (weight loss, muscle building, pregnancy/postpartum, and time-constrained), distributed globally via app stores with no declared geographic restrictions. The model is therefore a single-revenue-stream B2C subscription business whose growth lever is direct-response conversion through influencer-led social content.

Name

BURNAPP LTD

Legal name

BurnIt, LLC

Website

https://getburnapp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

BurnApp Ltd operates the Burn App, a mobile fitness subscription built on founder Cara Loren's Progressive Overload training model, offering 8 full workout programs and quick workouts targeting individual consumers seeking weight loss, muscle building, or pregnancy-safe training.

Ownership category

akta.pro rank

Product category

Consumer Fitness Mobile App

NAICS

Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness mobile app
• Workout programs
• Progressive overload training
• HIIT strength training
• Pregnancy fitness programming

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Yearly: Annual subscription at $149.99 per year (~$12.50/month), offering 50% savings compared to monthly. Includes free trial period.
2. Subscription - Quarterly: Quarterly subscription at $68.96 per quarter (~$22.99/month), offering 10% savings compared to monthly.
3. Subscription - Monthly: Monthly subscription at $24.99 per month with 3-day free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BURNAPP LTD sells a mobile fitness application that delivers structured at-home and in-gym workout programs built on a Progressive Overload training model. The app includes 8 full programs covering fat loss, muscle building, toning, and pregnancy/postpartum training, plus quick 15-20 minute workouts, with adaptive difficulty levels that progress indefinitely. Access is sold via monthly, quarterly, and annual subscriptions with a 3-day free trial.

Product overview

Burn By Cara Loren is a fitness mobile application built around the Progressive Overload training model. The product portfolio consists of the core Burn App mobile application which hosts 8 full workout programs (Heavy HIIT, Full Body Toner, Active Pregnancy Guide, Full Body Muscle Builder, Lean Muscle Sculptor, Pregnancy Strength Training, In-Gym Tighten & Tone, and Strength & Endurance) along with a suite of Quick Workouts including At-Home Strong Legs Society and In-Gym Strong Legs Society. Programs are available for both at-home and in-gym settings, cover various fitness goals including weight loss, muscle building, toning, and pregnancy-specific training, and feature a levels/progression system. The company is operated by BurnIt, LLC and offers subscription-based access with Monthly, Quarterly, and Annual pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Burn By Cara Loren Mobile App

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• P90X / Beachbody On Demand: Beachbody On Demand streams structured multi-week fitness programs (P90X, Insanity, 21 Day Fix) with subscription access. Comparable to Burn App in progressive, multi-program structure and self-serve streaming delivery.
• Sweat: Sweat is a women's fitness subscription app founded by influencer Kayla Itsines offering structured training programs with progressive phases. Directly comparable to Burn App in influencer-led model, women's fitness focus, multi-program catalog, and subscription monetization.
• FitOn Workouts & Fitness Plans: FitOn is a freemium fitness app with celebrity trainers and multi-week programs targeting mass-market users. Comparable program-based structure and consumer subscription; a closer competitor on price-sensitive women's fitness segments.
• Tone It Up: Tone It Up is a women's fitness brand and app co-founded by Karena Dawn and Katrina Scott, delivering on-demand workout programs and community-driven content. Closely comparable in women's niche targeting, influencer origin, and subscription app model.

Emerging players

• Alo Moves: Alo Moves is the digital subscription app from Alo Yoga offering yoga, fitness, and mindfulness classes with an influencer-rooted lifestyle brand. Comparable in influencer-anchored women's wellness positioning and subscription streaming.
• Glo: Glo is a subscription yoga, Pilates, and mindfulness app with structured classes across difficulty levels. Comparable in subscription-based structured class delivery and progression systems; intersects Burn App's HIIT offerings with adjacent mind-body categories.

Others

• Future: Future pairs subscribers with personal coaches who deliver customized training programs via an app, blending tech with human personalization. Comparable program-matching and progression experience, but operating in a higher-priced, coach-mediated segment.

Broad incumbents

• Apple Fitness+: Apple Fitness+ delivers trainer-led strength and HIIT workouts across multiple programs integrated into the Apple ecosystem. Comparable structured-workout experience and consumer subscription model, but bundled with hardware and broader Apple services.
• Peloton App: Peloton offers a subscription app with strength, HIIT, yoga, and outdoor programs beyond its bike/tread hardware. Comparable in subscription-based workout program delivery, though anchored by a much larger hardware ecosystem and content budget.
• Nike Training Club: Nike Training Club is a free, brand-backed fitness app offering strength, HIIT, endurance, and mobility workouts with video coaching. Comparable content surface area and self-serve PLG distribution model, though it competes from a much larger free base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theburnapp
• LinkedInlinkedin.com/company/theburnapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BURNAPP LTD