What Zsports does

Zsports is a Peru-based, privately held sports services company founded in 2012 by Sebastián Rubio and headquartered in Lima. The company operates a diversified portfolio spanning four interlocking verticals: licensed youth football academies (the official Boca Juniors Football School franchise in Peru, with 3 urban Lima locations and 2 seasonal beach sites, 5,000+ alumni since inception), sports education programs (the FIFA CIES Sports Management Diploma delivered with Universidad San Martín de Porres and other regional partners, a Sports Marketing & Sponsorship Diploma with Instituto Peruano de Publicidad, and a Technology & Innovation in Sports Diploma co-developed with Atlético Nacional de Colombia and Club Universidad Católica de Chile), sports marketing services (sponsorship consulting, event organization, venue management, brand activation, and proprietary sponsorship ROI measurement via the Audit Sports system), and ZSports Lab, a sports innovation hub and startup incubator for Latin America running the #EmprendedoresDeAmerica program.

The underlying technology stack is modest and partner-dependent: Catapult Sports GPS wearables (Open Field, OptimEye S5) for athlete performance monitoring deployed with Peru's national sports authority IPD and clubs like Sporting Cristal, plus the Audit Sports measurement system for sponsorship exposure tracking. No proprietary AI or software platform is disclosed; the bulk of the value chain is professional services, education delivery, and event execution rather than software.

Zsports makes money through a mix of professional services fees (sponsorship advisory, event management, venue management), licensing royalties and franchise tuition (Boca Juniors academies, with enrollment fees across 5 locations), educational program tuition (diplomas with academic partners in Peru, Colombia and Chile), incubator value (ecosystem positioning rather than direct fees), and consumer commerce (The Futbol Store e-commerce in Peru, Argentina and Chile). Customers include major Peruvian football clubs (Sporting Cristal, Alianza Lima, Deportivo Municipal), corporate brands (MG Motors, UNACEM, Movistar), government bodies (IPD), and international sports federations (CONMEBOL, World Surf League). Operations are concentrated in Peru with regional Latin American reach through academic and event partnerships.

Name

Zsports

Legal name

Zsports

Website

https://www.zsports.com.pe

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Zsports is a Peru-based, privately held sports services company operating Boca Juniors football academies, FIFA-affiliated sports management diplomas, sports marketing and venue services, and the ZSports Lab startup incubator for Latin American sports tech.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports marketing services
• Sports sponsorship consulting
• Football academy franchise
• Sports education programs
• Sports event management

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sports Marketing Services: Sponsorship consulting, event management, venue management, and brand activation services for sports properties and corporate brands. Revenue generated through service fees for advisory, execution, and ongoing management of sports marketing initiatives.
2. Boca Juniors Football Academy Franchise: Franchise operation of Boca Juniors football schools in Peru, generating revenue through enrollment fees and franchise licensing. Operating 3 locations in Lima and 2 beach locations.
3. Educational Programs: Diplomado programs in sports management (FIFA CIES), marketing & sponsorship, and sports technology & innovation. Revenue from tuition fees with partners including USMP and IPP.
4. Startup Incubation Services: ZSports Lab incubator program providing mentorship, workshops, and networking to sports tech startups. Generates value through ecosystem building and regional sports industry development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zsports provides integrated sports industry services across Latin America, primarily in Peru: sports marketing and sponsorship consulting, event organization and venue management for professional/amateur competitions, licensed Boca Juniors youth football academies, executive education programs (FIFA CIES Sports Management Diploma, Sports Marketing Diploma, Technology in Sports Diploma), and the ZSports Lab startup incubator. Through its RDV Surf subsidiary, it manages World Surf League competitions and the Surf Summit Peru industry congress.

Product overview

Zsports is a sports services company based in Peru with regional Latin American presence, organized into three main divisions: ZSports Lab (sports innovation hub and startup incubator), Sports Marketing (sponsorship, venue management, and event services), and Soccer Academies (Boca Juniors franchise). The company operates complementary educational programs (FIFA CIES Diplomas, Sports Marketing Diploma, Technology in Sports Diploma), manages sports venues, and organizes amateur and professional sports events. Through its RDV Surf subsidiary, it manages surf competitions including WSL events and the Surf Summit Peru congress. The portfolio is unified around professionalizing the sports industry through services, education, innovation, and events, rather than a single software product.

Differentiator

Problem solved

Functional benefit

Brands

• ZSports Lab: Sports innovation incubator focused on transforming and professionalizing the sports industry in Latin America through startup incubation programs like #EmprendedoresDeAmerica
• RDV Surf

Products and services

• Sports Marketing Services Comprehensive sports marketing services including sponsorship consulting, venue management, licensing, performance analytics, asset commercialization, esports strategy, content creation, event management, and ambassador programs. Delivered to sports properties (clubs, federations) and corporate brands in Latin America.
• Boca Juniors Football Academy (Escuela de Fútbol Boca Juniors) Official Boca Juniors soccer school franchise operating in Peru, currently with 3 locations in Lima and 2 beach locations serving children and youth aged 4-14. Over 5,000 students trained since launch. Operated as the most long-lived franchise in Boca Juniors' global school network.
• Diplomado FIFA CIES (Sports Management Diploma) Sports Management Diploma organized with FIFA CIES and Universidad San Martín de Porres (USMP) in Peru, part of the global FIFA CIES University Network with 19 affiliated countries. Over 350 graduates working in the sports industry since 2013.
• Diplomado de Marketing y Patrocinio Deportivo Sports Marketing and Sponsorship Diploma conducted with Instituto Peruano de Publicidad (IPP). Over 100 graduates across multiple editions, including a fully virtual 2020 edition.
• Diplomado de Tecnología e Innovación en el Deporte Technology and Innovation in Sports Diploma launched in 2021 in partnership with Atlético Nacional de Colombia and Club Universidad Católica de Chile. 25 graduates from 7+ regional countries.
• ZSports Lab Innovation Hub First sports innovation hub in the Pacific Alliance region (Mexico, Colombia, Peru, Chile) focused on incubating sports tech startups through mentorship, workshops, and investor connections. Includes an Advisory Committee with leaders from FIFA, CONMEBOL, WSL, Adidas, and other sports properties.
• #EmprendedoresDeAmerica Incubation Program Sports entrepreneurship acceleration program selecting startups across verticals including high performance, sports facilities, fan engagement, wellness, and esports. Winners receive mentorship, pilot opportunities with sports properties, and investor access.
• Catapult Sports Technology Implementation GPS wearable technology implementation service using Catapult Open Field system and OptimEye S5 sensors for sports performance measurement, injury prevention through workload monitoring, and database creation for sports statistics. Deployed at Instituto Peruano del Deporte (IPD) and Sporting Cristal.
• Audit Sports (Sponsorship ROI Measurement) Proprietary sports sponsorship ROI measurement system implemented in Peru. Over 30 brands (including Movistar, Caja Arequipa, Kia, Pecsa, Apuesta Total, MG) measured across various sports properties over 5 years.
• RDV Surf (Surf Events Organization) Wholly-owned surf events subsidiary managing World Surf League competitions including Punta Rocas Open Pro and Billabong Señoritas Open Pro, plus the Surf Summit Peru industry congress.
• Surf Summit Peru Congress First surf industry congress in Peru organized by RDV Surf, bringing together athletes, federations, media, companies, and authorities to discuss surf industry professionalization. Priced at S/.150 general admission and S/.75 for federated agents.
• Sports Venue Management Management and concession of sports centers including Deporcentro Casuarinas (Surco), Centro Deportivo Boulevard Asia (Cañete), and Lima Polo Club for amateur tournament organization and professional team pre-season training.
• Mapa de Startups Deportivas LATAM Annual research publication cataloging sports tech startups across Latin America (Argentina, Bolivia, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay, Venezuela), organized by verticals (On-Field, Off-Field, Wellness, eSports) to promote visibility and networking in the regional sports technology ecosystem.

Quantifiable outcome

• Over $638,311 ROI on MG Motors sponsorship exposure (500%+ return on investment)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• FIFA CIEScoreStrategic or Co-development Partner · 1 January 2020FIFA CIES (International Centre for Sports Studies) university network partnership. ZSports coordinates the FIFA CIES Sports Management Diploma in Peru since 2013, part of global network with 19 affiliated countries. Over 350 graduates as of 2022.
• Boca JuniorscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2012Official franchise license for Boca Juniors Football Schools in Peru. ZSports operates the longest-running Boca Juniors school franchise globally, with 3 locations in Lima and 2 beach locations. Over 5,000 students trained since 2012.
• IBMsupportingTechnology or IntegrationTechnology partner supporting ZSports Lab incubator program and sports industry digital initiatives.
• STARTUPCsupportingGTM or Marketing PartnerStartup ecosystem partner collaborating on sports tech entrepreneur development and regional startup visibility initiatives.
• Arena HubsupportingGTM or Marketing PartnerSports innovation ecosystem partner supporting ZSports Lab initiatives and sports tech community building.
• AdidassupportingGTM or Marketing PartnerSponsor of ZSports Lab initiatives and sports industry events. Adidas commercial leadership involved as mentor and advisor.
• Universidad San Martín de Porres (USMP)coreStrategic or Co-development PartnerAcademic partner for FIFA CIES Sports Management Diploma in Peru since 2013. Over 350 graduates from this program.
• Instituto Peruano de Publicidad (IPP)coreStrategic or Co-development PartnerAcademic partner for Marketing & Sports Sponsorship Diploma since 2017. Over 100 graduates across 4 editions.
• Atlético Nacional (Colombia)coreStrategic or Co-development PartnerCo-development partner for Technology & Innovation in Sports Diploma (2021), along with Club Universidad Católica de Chile. 25 graduates from more than 7 countries.
• Club Universidad Católica de ChilecoreStrategic or Co-development PartnerCo-development partner for Technology & Innovation in Sports Diploma (2021), along with Atlético Nacional de Colombia. 25 graduates from more than 7 countries.
• World Football SummitsupportingGTM or Marketing PartnerInternational sports industry event organization partner. Jan Alessie, Director of World Football Summit, serves on ZSports Lab Advisory Committee.
• World Surf League (WSL)coreStrategic or Co-development PartnerEvent organization partnership for WSL South America events in Peru including Punta Rocas Open Pro and Billabong Señoritas Open Pro. Ivan Martinho, WSL Latin America GM, serves on advisory committee.
• CONMEBOLcoreStrategic or Co-development PartnerSince 2019, supporting CONMEBOL's Media Officials and Venue Managers programs through trained local professionals. Participation in Libertadores, Sudamericana, and Eliminatories operations.
• Catapult SportssupportingTechnology or IntegrationTechnology partner for GPS wearable systems (Open Field, OptimEye S5) implementation in Peru for athlete performance monitoring. Deployed at IPD and Sporting Cristal.
• Instituto Peruano del Deporte (IPD)coreStrategic or Co-development PartnerGovernment sports authority partner. ZSports implemented Catapult Sports technology in IPD's DINASEB medical department for national sports development strategy.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Torneos: Argentina-based sports event organizer and content producer with deep LATAM football experience. Comparable to ZSports on regional sports event organization and rights-holder services, but with more concentration in Argentine football and broadcast production.
• 1190 Sports: LATAM-focused sports media and content company involved in broadcast rights distribution and major event operations across the region. Adjacent to ZSports' event organization and media operations work (e.g., CONMEBOL, WSL events), serving overlapping regional clients.

Direct peers

• Two Circles: UK-headquartered sports analytics and sponsorship measurement agency, known for quantifying sponsorship ROI and fan data for rights holders and brands. Closest functional peer to ZSports' Audit Sports sponsorship-measurement service line.
• HYPE Sports Innovation: Global sports-tech innovation ecosystem and accelerator running programs for sportstech founders, comparable to ZSports Lab's #EmprendedoresDeAmerica startup incubation and Mapa de Startups Deportivas LATAM research. HYPE is the most established global direct peer for sportech incubation.
• Octagon: Global sports marketing agency offering sponsorship consulting, event management, and athlete representation across multiple sports and geographies. Directly comparable to ZSports' core sports marketing, sponsorship, and event services, but operating at significantly larger global scale.

Others

• Catapult Sports: Global provider of GPS wearables and athlete performance monitoring (Open Field, OptimEye). ZSports is a deployment/implementation partner in Peru rather than a competitor, but Catapult is closely tied in the ZSports tech-enabled service stack and represents the category ZSports sells around.

Broad incumbents

• SPORTFIVE: Global sports marketing agency (formerly Lagardère Sports) with rights management, sponsorship sales, and event expertise across football, golf, and other verticals. Comparable to ZSports' sponsorship and event work, with a much broader geographic and rights portfolio.
• Wasserman: Global sports marketing, athlete representation, and consulting firm with broad services across sponsorship, events, and brand consulting. Comparable to ZSports on the sports marketing and consulting axis but with a much broader global portfolio and larger team.
• Endeavor (IMG): Global sports and entertainment representation company (formerly WME-IMG/IMG) covering athlete management, events, media rights, and licensing. Overlaps with ZSports' sponsorship/event work and academy/franchise operations at a vastly larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/ZSportsPeru
• YouTubeyoutube.com/channel/UCb8HYegoKk1qUyZ2_Gbe32w
• Facebookfacebook.com/ZSportsPeru
• LinkedInlinkedin.com/company/zsports-peru
• Instagraminstagram.com/zsportsperu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zsports