What Pentia Sweden does

Pentia Sweden (legal entity Pentia AB) is a digital consulting firm headquartered in Malmö at Södra Förstadsgatan 1, established in 2015 by CEO Jens Gustafsson and COO Fredrik Kervall, both previously employed at Pentia in Copenhagen. It operates as part of the broader Pentia group, which has 160 specialists across offices in Copenhagen, Odense, and Malmö; the Malmö office itself has 15 specialists. The company delivers strategy, UX/design, and implementation services across three core lines: Webb & CMS (Sitecore, Umbraco, and the Sitecore AI DXP), E-commerce (Sitecore OrderCloud, Norce, Crystallize, plus Relewise search/personalization expertise), and UX & Design (accessibility, wireframing, prototyping, SEO). It has layered on a dedicated AI Services practice (Tracks 01-03 covering readiness, build, and scale) and a proprietary AI-driven CMS migration offering called Pentia FastTrack, which uses the internally developed Pentia AI Migration tool built on Anthropic's Claude.

Pentia's go-to-market is sales-led and enterprise-focused, with C-suite executives (CEO Jens Gustafsson, COO Fredrik Kervall, CCO Mattias Axelsson) personally engaging enterprise and mid-market clients in Sweden and Denmark through direct outreach, multi-year contracts, and Sitecore partner-channel referrals. Revenue is generated primarily through project-based professional services (fixed-price or time-and-materials engagements) supplemented by retainer and ongoing support arrangements; pricing is quote-based and not publicly disclosed. Named customers include BoConcept (Sitecore 9 partner since 2014) and Norrmejerier (e-commerce launched May 2021), with additional undisclosed B2B clients. The company is privately held, has no external funding rounds disclosed, and is certified as a Great Place to Work with a 99% Trust Index score, a credential it leverages in employer branding and indirect client trust signaling.

Name

Pentia Sweden

Legal name

Pentia AB

Website

https://pentia.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pentia Sweden is a Malmö-based digital consultancy (part of the Pentia group, 160 specialists) that delivers strategy, UX, and implementation services in CMS (Sitecore, Umbraco), e-commerce (OrderCloud, Norce, Crystallize), UX/design, and AI services to enterprise and mid-market clients in Sweden and Denmark.

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital consulting services
• CMS implementation
• E-commerce platforms
• UX and design services
• AI services consulting

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Project Engagements: Consulting and implementation services for CMS, e-commerce, and UX/design projects. Projects are scoped as fixed-price or time-and-materials engagements, typically involving full digital transformation or platform migration.
2. Ongoing Retainer and Support: Long-term partnerships and retainer arrangements for continuous development, maintenance, and strategic advisory services. Emphasizes collaborative, transparent relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pentia Sweden provides digital consulting services across four core areas: Webb & CMS (content management implementations), E-Commerce (digital commerce platform delivery), UX & Design (user experience and design services), and AI Services (artificial intelligence advisory and integration). The firm supports enterprise and mid-market clients with strategy, implementation, and optimization of digital platforms, leveraging proprietary accelerators such as Pentia AI Migration and Pentia FastTrack.

Product overview

Pentia Sweden is a digital consulting company (not a SaaS product company) offering a portfolio of professional services organized around three core offerings: Webb & CMS (Sitecore and Umbraco web development and content management), E-Commerce (Sitecore OrderCloud, Norce, and Crystallize platforms), and AI Services (organized in three tracks: readiness assessment, solution building, and scaling). Its named platform partnerships include Sitecore (including Sitecore AI, XM Cloud, and OrderCloud), Umbraco (CMS, Cloud, Heartcore), Norce, and Crystallize. Add-on offerings include Pentia FastTrack (AI-powered CMS migration to Sitecore AI), A/B/n testing via SitecoreAI, and UX & Design services. Pentia was founded in 2015, operates from Malmö and Copenhagen offices, and employs approximately 160 specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Webb & CMS Consulting and implementation services for web and content management platforms, targeting organizations modernizing or migrating their digital content infrastructure.
• E-Commerce Consulting and implementation services for digital commerce platforms, helping clients design, build, and optimize online sales channels.
• UX & Design User experience and design services supporting digital platform projects, including research, interaction design, and visual design.
• AI Services Advisory and integration services for artificial intelligence, helping organizations apply AI capabilities within their digital platforms and operations.
• Pentia FastTrack Proprietary delivery accelerator/methodology used to streamline and standardize Pentia Sweden's consulting engagements, reducing time-to-value for clients.
• Pentia AI Migration Proprietary accelerator supporting AI-driven migration initiatives, helping clients move from legacy systems or processes to AI-enabled digital platforms with reduced risk and faster timelines.

Quantifiable outcome

• Trust Index score of 99% in Great Place to Work survey
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• SitecorecoreTechnology or IntegrationPentia is one of few Sitecore partners in Sweden with long experience. Pentia Denmark originally built Sitecore. All employees are certified in Sitecore platforms. Pentia specializes in Sitecore XM Cloud, OrderCloud, and AI implementations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Digital: Global digital experience arm of Deloitte delivering CMS, commerce, and CX transformations at enterprise scale. Overlaps with Pentia on large enterprise DXP engagements, with much broader delivery capacity.
• Capgemini Engineering / Sogeti: Large global IT and digital transformation providers with significant Nordic presence and enterprise CMS/commerce practices. Compete with Pentia on large enterprise transformation mandates.

Regional players

• Crayon: Nordic-headquartered IT services and software advisory firm with cloud and digital transformation practices across Northern Europe. Adjacent competitor for Nordic enterprise digital engagements.
• Sigma IT: Swedish IT consultancy with significant digital and e-commerce capabilities serving Nordic enterprises. Competes for similar digital transformation mandates as Pentia.
• Netlight: Nordic strategy and technology consultancy with strong presence in Sweden and Denmark. Comparable on the digital strategy and transformation side of Pentia's offering, though with a broader management consulting footprint.
• Netcompany: Danish-headquartered IT services firm expanding across the Nordics and Europe. Comparable as a regional digital and platform consultancy, with broader scale than Pentia.
• Knowit: Nordic digital and IT consultancy with practices in e-commerce, UX, and digital transformation across Sweden, Norway, Finland, and Denmark. Overlaps with Pentia on enterprise digital engagements in the Nordic market.
• Bouvet: Norwegian-headquartered IT and digital consulting firm serving Nordic enterprises with technology, design, and advisory services. Comparable as a Nordic-region digital consultancy competing for similar enterprise clients.

Direct peers

• Valtech: Global digital experience agency delivering strategy, UX, and technology implementation across CMS, commerce, and content platforms. Highly comparable offering to Pentia, with deeper international scale.
• Avensia: Swedish digital commerce consultancy specializing in e-commerce platforms, CMS implementations, and PIM, with a similar enterprise mid-market focus in the Nordics. Directly comparable in services mix and customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pentiasweden
• LinkedInlinkedin.com/company/pentia-sweden
• Instagraminstagram.com/pentia_sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentia Sweden