ORA Design SA
ORA Design SA is a privately-held Swiss design firm that designs, supplies and services the ORHYGIN premium hygiene dispenser range, plus proprietary consumables and maintenance services, for B2B multi-site enterprises across Switzerland.
- Company typePrivate
- Founded-
- HeadquartersMeyrin, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ORA Design SA does
ORA Design SA is a privately-held Swiss Société Anonyme (CHE-402.318.076) headquartered in Meyrin, Geneva canton, that designs, supplies and services premium hygiene dispenser systems under the ORHYGIN brand for professional environments across Switzerland. Its core offering comprises three hardware collections - ORHYGIN Blanche (classic line), ORHYGIN Noire (contemporary line) and Premium Inox (stainless-steel prestige line) - covering soap, disinfectant, paper, hand-towel, toilet-paper, waste-bin, Lady Box and air-freshener touchpoints. The hardware is complemented by a proprietary consumables range (paper, textile and liquid refills, FSC and EU Ecolabel certified) and a lifecycle services layer (professional installation, preventive and corrective maintenance, optimized restocking, entry-mat cleaning, paper-towel recycling, nLPD-compliant data processing).
The company's value proposition rests on Swiss design credentials, eco-design (dispensers using 35% recycled plastic with a claimed -20% CO2 footprint) and an extensive compliance stack (ISO 9001, ISO 14001, ISO 45001, FSC, PEFC, EU Ecolabel, IFS HPC, BRC, WELL Platinum 2017). It generates revenue through one-time hardware sales, recurring proprietary consumables and recurring services contracts, claiming up to 20% annual consumables savings for customers through optimized management and durability.
ORA goes to market exclusively via a sales-led, direct B2B channel in Switzerland - phone, email, contact form, newsletter capture with a discount voucher, and free shipping above 150 CHF - with no online transactional sales and no distribution outside Switzerland. Target buyers are facilities managers, procurement and FM professionals at multi-site enterprises, premium/hospitality venues, high-traffic facilities and image-conscious organizations. The company is founder-led, with Amina L'Habri as legal representative, operates with 1-10 employees, and has no disclosed institutional investors or funding rounds.
ORA Design SA firmographics
Firmographics- Name
- ORA Design SA
- Legal name
- ORA SA
- Website
- https://ora-sa.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ORA Design SA is a privately-held Swiss design firm that designs, supplies and services the ORHYGIN premium hygiene dispenser range, plus proprietary consumables and maintenance services, for B2B multi-site enterprises across Switzerland.
- Ownership category
- akta.pro rank
ORA Design SA industry classification
Industry- Product category
- Commercial Hygiene Equipment
- NAICS
- Industrial Design Services (541420)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)
Keywords
Where ORA Design SA is headquartered
LocationHeadquarters
- HQ city
- Meyrin
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ORA Design SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hygiene Equipment Sales: Sale of premium hygiene dispensers across three product lines: Orhygin Blanche (classic), Orhygin Noire (black), and Prestige Inox (premium stainless steel). Equipment includes soap dispensers, hand sanitizers, paper towel dispensers, toilet paper dispensers, waste bins, lady boxes, and air fresheners.
- Consumables Sales: Recurring sales of consumables including paper products (toilet paper, paper towels, hand towels), textile products (cotton hand towels), and liquid products (soaps, disinfectants, air fresheners). Consumables are certified FSC and Ecolabel.
- Professional Services: Installation, preventive and corrective maintenance, optimized restocking, entry mat cleaning, and paper towel recycling services to ensure operational continuity.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ORA Design SA product offering
Product offeringCore offering
ORA Design SA designs, sells, and services premium hygiene dispensers and consumables for professional environments in Switzerland under the ORHYGIN brand. The offering covers three equipment collections (Blanche, Noire, Premium Inox), certified consumables (paper, textile, liquid refills), and lifecycle services (installation, preventive/corrective maintenance, restocking, and recycling) deployed across multi-site business facilities.
Product overview
ORA Design SA offers the ORHYGIN premium hygiene solutions portfolio for businesses in Switzerland. The offering consists of three equipment collections (ORHYGIN Blanche for classic environments, ORHYGIN Noire for contemporary spaces, and Premium Inox for prestige stainless steel applications), complemented by a range of certified consumables (paper, textile, and liquid refills) and comprehensive lifecycle services (installation, maintenance, restocking, recycling). The collections share a common design language but differ in aesthetic finish and target environment, with each line covering essential sanitary touchpoints including soap dispensers, hand disinfectant dispensers, paper dispensers, toilet accessories, waste bins, and fragrance systems. Consumables are designed exclusively for ORA dispensers and carry FSC and Ecolabel certifications. Services provide deployment, ongoing maintenance, and end-of-life recycling support to ensure continuous operation across multi-site installations.
Differentiator
Problem solved
Functional benefit
Brands
- ORHYGIN: Premium hygiene product line including dispensers for soap, disinfectant, paper products, and accessories, available in three collections: Blanche (white), Noire (black), and Premium Inox.
Products and services
- ORHYGIN Blanche Collection Classic-line collection with a luminous, refined aesthetic, designed to standardize hygiene across varied professional environments. Includes dispensers for soap, disinfectant, paper products, and accessories such as Lady Box and toilet brush.
- ORHYGIN Noire Collection Contemporary-line collection with a more assertive rendering, designed to reinforce the premium image of spaces. Suited to high-traffic areas and environments with a marked identity.
- Premium Inox (Prestige Inox) Collection Premium stainless-steel line designed for the most demanding environments, combining resistance, longevity, and high-end finishing. Ideal for prestige spaces with reduced replacement needs.
- ORHYGIN Consumables Paper, textile, and liquid consumables designed exclusively for ORA dispensers. Includes WC paper refills, central roll refills, sheet-by-sheet refills, Big Roll refills, cloth refills, fragrance refills, hand disinfectant refills, seat disinfectant refills, and liquid soap refills. All paper products are FSC and Ecolabel certified.
- ORHYGIN Services Lifecycle services covering professional installation, preventive and corrective maintenance, optimized restocking, hand-towel recycling (CSR initiative), entry-mat cleaning, and maintenance of Lady Box, fragrance, and disinfectant dispensers.
Quantifiable outcome
- Up to 20% annual savings on consumables through optimized management, reduced maintenance, and proven durability
- +3 more outcomes
Companies that use ORA Design SA
Customer profileSegments4 records
Ideal customer profiles3 records
ORA Design SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ORA Design SA partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ORA Design SA competitors and assessment
Company assessmentBroad incumbents
- Tork (Essity): Tork is the global market-leading professional hygiene brand of Essity, offering integrated dispensers, consumables, and sustainability data services to B2B customers worldwide. It is the most direct competitive benchmark for ORA's integrated dispenser-plus-consumables-plus-services model, albeit at much larger scale.
- Kimberly-Clark Professional: Kimberly-Clark Professional sells washroom dispensers, paper consumables, and skincare/hand-hygiene products to B2B facilities across the globe. It is a direct competitor to ORA in the integrated hygiene-solutions category, with much broader scale and geographic reach.
- Sofidel: Sofidel is a European tissue/hygiene-paper manufacturer producing FSC-certified and Ecolabel-certified consumer and away-from-home products. It overlaps with ORA on the consumables side (paper refills) and competes indirectly through private-label AFH products.
- Rentokil Initial (Initial Hygiene): Rentokil Initial's Initial brand provides washroom hygiene services, dispensers, and consumables across Europe and globally. Its service-led, multi-site contract model is highly comparable to ORA's managed-services offering.
Direct peers
- HEWI: HEWI is a German premium manufacturer of design washroom accessories, dispensers, and accessibility solutions. It is comparable to ORA's Premium Inox / Blanche / Noire positioning, with strong design-language focus and B2B specification sales.
- Bobrick Washroom Equipment: Bobrick is a US-headquartered manufacturer of commercial washroom accessories and stainless-steel dispensers. It is comparable to ORA's Premium Inox tier on stainless-steel design language and B2B specification sales.
- Satino BlackSatino (WEPA Group): Satino by WEPA is a European hygiene brand offering design-forward dispensers and Ecolabel/FSC-certified consumables for professional washrooms. Closely comparable to ORA on integrated dispenser-plus-sustainable-consumables positioning, especially for European B2B buyers.
- CWS Hygiene (Haniel Group): CWS provides washroom hygiene, dispensers, mats, and consumables-as-a-service across European B2B customers. It mirrors ORA's model of bundling hardware, consumables, and managed services into multi-year contracts, but at pan-European scale.
Others
- Bunzl: Bunzl is a global B2B distribution group serving cleaning, hygiene, and washroom supplies, including dispensers and consumables. It is comparable as a channel competitor and potential distribution partner to ORA's Switzerland-only sales motion.
Emerging players
- Sanela: Sanela is a European manufacturer of stainless-steel sanitary and washroom equipment including dispensers. It overlaps with ORA in the premium stainless-steel dispenser segment and targets B2B specification projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ORA Design SA social profiles
Digital presenceORA Design SA compliance and trust
Trust signalCompliance10 records
ORA Design SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORA Design SA leadership team
Management profileNumber of profiles
Profiles1 record
ORA Design SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORA Design SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORA Design SA
What does ORA Design SA do?
ORA Design SA designs, sells, and services premium hygiene dispensers and consumables for professional environments in Switzerland under the ORHYGIN brand. The offering covers three equipment collections (Blanche, Noire, Premium Inox), certified consumables (paper, textile, liquid refills), and lifecycle services (installation, preventive/corrective maintenance, restocking, and recycling) deployed across multi-site business facilities.
Is ORA Design SA a public or private company?
ORA Design SA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORA Design SA founded?
ORA Design SA was founded in -1. It employs 1 to 10 people.
Where is ORA Design SA based?
ORA Design SA is headquartered in Meyrin, Switzerland, in the Europe region.
How does ORA Design SA make money?
Three revenue lines are on record. Hygiene Equipment Sales are the primary driver. The others are consumables Sales and professional Services.
Who are ORA Design SA's main competitors?
Broad incumbents on record are Tork (Essity), Kimberly-Clark Professional, Sofidel and Rentokil Initial (Initial Hygiene). Direct peers are HEWI, Bobrick Washroom Equipment, Satino BlackSatino (WEPA Group) and CWS Hygiene (Haniel Group). Bunzl is listed as an others. Sanela is listed as an emerging player.
Does ORA Design SA have an API?
No public API is recorded for ORA Design SA.
What industry is ORA Design SA in?
ORA Design SA's product category is Commercial Hygiene Equipment. Its primary akta.pro industry code is IMAMAGAJ, Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs). Its NAICS code is 541420 and its SIC code is 2840.