The Positivity Institute Dr. Suzy Green Positive Psychology

What The Positivity Institute Dr. Suzy Green Positive Psychology does

The Positivity Institute is an Australian private company (Pty Limited, registered in New South Wales) founded and led by Dr. Suzy Green, applying the science of Positive Psychology to three customer segments: organisations seeking workplace wellbeing programs, schools implementing Positive Education, and individuals pursuing personal coaching and professional development. The firm's intellectual property is anchored in Dr. Green's proprietary 6M Model of Flourishing — six psychological capabilities (Mood, Motivation, Might, Meaning, Mindfulness, Mindset) — which underpins every offering. Programmes integrate evidence-based assessments including the MTQ48 Mental Toughness measure, VIA Character Strengths, and the Flourishing Scale, alongside Coaching Psychology, Self-Determination Theory, Appreciative Inquiry, and Neuroscience frameworks.

The company's revenue is generated across five streams: fee-paying professional certification programs (e.g., the Professional Certificate in Positive Psychology Coaching capped at 30 participants at ~$792+GST), organisational consulting and coaching services delivered as custom engagements, the POTENTIAL+ digital workplace wellbeing subscription programme, paid ticketed events including the annual COACH+ Workplace Coaching Summit (4th edition in 2025) and LeaderShift conferences, and book sales via the PI Shop. Distribution runs through a direct enterprise sales motion, the ACADEMY+ Kajabi-powered learning platform, in-person intensives primarily held in Sydney, and virtual summits with global accessibility. The company operates with 1-10 employees from its Potts Point, Sydney headquarters and has no disclosed external funding.

The business is positioned as a boutique, founder-led practice with strong brand recognition in the Australian positive psychology ecosystem, evidenced by Dr. Green's recurring mainstream media presence and long-standing consulting relationships with pioneering Australian schools (Geelong Grammar since 2008, Knox Grammar since 2010, Perth College since 2012). Marketing is anchored in content (blog, three podcast series, free downloadable resources), email newsletters, events, and Dr. Green's personal brand as a published author and media commentator.

Name

The Positivity Institute Dr. Suzy Green Positive Psychology

Legal name

The Positivity Institute Pty Limited

Website

https://thepositivityinstitute.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Positivity Institute is an Australian, founder-led consultancy that applies Positive Psychology science to workplaces, schools, and individuals via the proprietary 6M Model, delivering certification programs, consulting, digital subscriptions (POTENTIAL+, ACADEMY+), and events from its Sydney base.

Ownership category

akta.pro rank

Product category

Positive Psychology and Wellbeing Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Workplace Wellness & Wellbeing Education (EDAAAHAN), Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Positive psychology coaching
• Workplace wellbeing consulting
• Positive education consulting
• Leadership development programs
• Professional psychology education

Headquarters

HQ city

Potts Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Education and Certification Programs: Revenue generated from fee-paying professional development programs including the Professional Certificate in Positive Psychology Coaching (PC in PPC), Leadership Maturity Framework intensives, and Mental Toughness training. Programs are priced at hundreds to near-thousand dollars per participant, with limited cohort sizes (e.g., 30 participants for PC in PPC).
2. Organisational Consulting and Coaching Services: Direct engagement with organisations and schools to deliver Positive Workplace Solutions, Positive Education consulting, and individual/group coaching. These are typically custom engagements at the organisational level, implying project or retainer-based professional services revenue.
3. POTENTIAL+ Digital Program Subscription: Digital workplace wellbeing program sold as a subscription to organisations and individuals, delivered through the learn.thepositivityinstitute.com.au platform.
4. Events and Summits: Revenue from paid ticketed events including the annual COACH+ Workplace Coaching Summit and LeaderShift conference. COACH+ 2025 recordings and resource packs sold for AUD$199.
5. Book Sales: Sales of Dr. Suzy Green's book 'The Positivity Prescription' through the PI Shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Positivity Institute applies Positive Psychology and Coaching Psychology to deliver bespoke workplace wellbeing, positive education, individual and group coaching, professional certificate courses, and leadership-development intensives. Its portfolio also includes POTENTIAL+, a digital workplace-wellbeing program, The Positivity Prescription book, and the ACADEMY+ online learning platform.

Product overview

The Positivity Institute, founded by Dr. Suzy Green, offers a portfolio of products and services centered on Positive Psychology science. The core offerings include POTENTIAL+, a digital workplace wellbeing program based on the 6M model (mood, motivation, might, meaning, mindfulness, mindset); Positive Workplace, Coaching, and Education Solutions (service offerings); and ACADEMY+, an online learning platform. The company also publishes The Positivity Prescription book and produces multiple podcast series (The Positivity Prescription, Pioneers of Positive Education, COACH+). Educational programs include Professional Certificates in Positive Psychology Coaching and Leadership Maturity Framework intensives, supported by free downloadable resources and regular events/conferences.

Differentiator

Problem solved

Functional benefit

Brands

• POTENTIAL+: A digital workplace wellbeing program based on the science of Positive Psychology, aimed at helping individuals realize their potential, be their best self, and live their best life with enhanced performance.

Products and services

• POTENTIAL+ Digital workplace wellbeing program that applies Positive Psychology and the 6M Model to help employees and individual learners develop Mood, Motivation, Might, Meaning, Mindfulness and Mindset alongside wellbeing and performance.
• Positive Workplace Solutions Tailored workplace consulting, training and coaching programs that apply scientific Positive Psychology research to improve leader, team and staff mental health, wellbeing, performance and organisational effectiveness.
• Positive Coaching Solutions Positive Psychology Coaching service for individuals, groups and teams that uses practical tools and techniques to support meaningful and sustainable change, wellbeing, resilience and performance.
• Positive Education Solutions Whole-of-school Positive Education consulting and programs for educational communities from early childhood through tertiary education, intended to support student, staff and school-wide wellbeing and positive culture.
• The Positivity Prescription Dr Suzy Green's book and structured six-week wellbeing program for the public, organized around Mood, Motivation, Might, Meaning, Mindfulness and Mindset.
• ACADEMY+ Online learning platform providing access to Positive Psychology, coaching and wellbeing workshops, webinars, courses, events, podcasts, resources and newsletter content.
• Professional Certificate in Positive Psychology Coaching (PC in PPC 2026) Six-week professional course covering the principles, theories, models and research of Positive Psychology Coaching, delivered through asynchronous learning and live virtual sessions.
• Leadership Maturity Framework and Developmental Coaching Intensive Five-day in-person intensive on the theory and practice of the Leadership Maturity Framework and developmental coaching for Business Leaders, Coaches and Consultants who lead individual and organisational change.
• Mental Toughness Training Professional Mental Toughness training built around the licensed MTQ48 assessment, including training for professionals who use the assessment in their work.

Quantifiable outcome

• PC in PPC 2026 limited to 30 participants — indicating a premium, high-touch, boutique professional development model with selective access
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VIA CharactercoreStrategic or Co-development PartnerThe Positivity Institute lists VIA Character among the organisations it supports. VIA Character is a global nonprofit organisation dedicated to character strengths research and education. PI integrates VIA Character Strengths frameworks and resources (including the VIA Character Strengths Poster as a free downloadable resource) into its coaching and education programs.
• Starlight Children's FoundationminorGTM or Marketing PartnerThe Positivity Institute supports the Starlight Children's Foundation, and Dr. Suzy Green serves as a Starlight Ambassador. This is a social impact partnership supporting sick children and their families through fundraising, awareness, and ambassador activities.
• Dress for SuccessminorGTM or Marketing PartnerThe Positivity Institute lists Dress for Success among the organisations it supports — a global nonprofit helping women achieve economic independence through professional clothing and development tools.
• Institute for Developmental Coaching (IDC)coreStrategic or Co-development PartnerThe Positivity Institute partners with the Institute for Developmental Coaching (IDC), described as a world-class provider of developmental intensives for coaches, consultants and change agents specialising in adult development theories and developmentally tailored interventions in coaching, leadership and organisational development. PI and IDC co-deliver the Leadership Maturity Framework (LMF) & Developmental Coaching Intensive.
• RCSI Centre for Positive Health SciencesminorGTM or Marketing PartnerThe RCSI Centre for Positive Health Sciences is the host of the 12th European Conference on Positive Psychology (ECPP 2026) in Dublin. The Positivity Institute promotes this event to its community, positioning itself as a supporter and promoter of the premier European positive psychology conference.
• Growth FacultycoreChannel Partner/ Reseller/ DistributorGrowth Faculty is the organiser of the LeaderShift 2026 conference featuring Esther Perel, Tim Crowe, Steve Martin, Dr. Susan David, and Michael Bunting. The Positivity Institute offers discounted TPI rates to its community for this event, with Dr. Suzy Green featured as a key speaker/participant. This is a revenue-sharing/affiliate channel partnership for event ticket sales.
• AQR / Cappfinity (MTQ48 Mental Toughness)coreTechnology or IntegrationThe Positivity Institute is licensed to use the MTQ48 Mental Toughness assessment, developed by Professor Peter Clough and available through AQR/Cappfinity. PI incorporates this validated psychological assessment into its Mental Toughness Training programs and offers licensed user training for professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Large-scale enterprise coaching and wellbeing platform offering1:1 coaching across multiple modalities. Competes for the same enterprise wellbeing budgets as PI but with global scale, AI-enabled matching, and significantly larger capital base.
• Calm Business: Enterprise arm of Calm offering meditation, sleep, and wellbeing content to employers at global scale. Competes for enterprise wellbeing budgets with a broader, less specialist content library than PI's positive psychology-focused methodology.
• Headspace for Work: Enterprise mental health and wellbeing offering from Headspace Health, one of the largest scaled players. Competes with PI for workplace wellbeing budgets with a meditation-and-coaching bundle delivered at global scale.

Regional players

• Smiling Mind: Australian-founded digital mindfulness and mental wellbeing platform used in schools and workplaces. Closely comparable to PI on Australian geography, K-12 and workplace customer segments, and evidence-based wellbeing positioning.

Emerging players

• The Happiness Research Institute: Denmark-based think tank and consultancy applying positive psychology and wellbeing science to organisations and governments. Comparable methodology, smaller scale, and similar research-to-practice GTM.
• The Flourishing Center: US-based positive psychology training and certification provider offering applied positive psychology (CAPP) programs. Closely comparable to PI's PC in PPC certification and 6M model in offering structured positive psychology credentials to practitioners.
• Centre for Positive Psychology (University of Melbourne): Australian academic centre offering postgraduate education and consulting in positive psychology. Comparable on geography, methodology, and K-12/enterprise customer segments, with the credibility and scale of a university affiliation.

Direct peers

• Happify: Digital wellbeing and resilience platform grounded in positive psychology science. Comparable to POTENTIAL+ as a self-serve digital subscription product targeting individuals and employer groups.
• Potential Project: Global positive psychology-based workplace wellbeing and leadership training provider. Directly comparable to PI's Positive Workplace Solutions and POTENTIAL+ offering, serving enterprise clients with science-based coaching and engagement programs.

Others

• VIA Institute on Character: Nonprofit steward of the VIA Character Strengths framework which PI integrates into its 6M Model and coaching programs. Functions as an ecosystem enabler rather than a direct competitor; potential channel or content partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZbiIgJC_IxOJzHFJeWiqyA
• Facebookfacebook.com/thepositivityinstitute
• LinkedInlinkedin.com/company/the-positivity-institute
• Instagraminstagram.com/drsuzyg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Positivity Institute Dr. Suzy Green Positive Psychology