What COLLINITE CORP. does

Collinite Corp. is a privately held, family-owned manufacturer of premium waxes and surface protection products founded in 1936 in Utica, New York. The company formulates and produces carnauba-polymer hybrid waxes, ceramic-graphene sealants, polishing compounds, and supporting cleaning and detailing chemistry across three primary verticals: automotive (cars and motorcycles), marine (fiberglass boats and gel coat), and industrial (notably high-voltage porcelain insulator maintenance for utility operators). Its core technology combines #1 grade Brazilian carnauba wax with industry-leading polymers, and newer product lines incorporate SiO2 plus graphene resin structures for ceramic-grade durability; flagship products such as No. 476s Super Doublecoat and No. 915 Marque D'Elegance offer 7–10 months and 6–9 months of weather protection respectively.

The business model is direct-to-consumer plus selective authorized distribution. Collinite sells through its own e-commerce storefront (collinite.com) and a curated list of authorized online retailers (Amazon, Autogeek, Detailed Image, The Clean Garage, EDO Performance), deliberately excluding big-box retail to preserve its professional-grade positioning. Pricing is fixed per SKU at the unit level, ranging from $2.99 for applicator accessories to $74.99 for larger ceramic-sealant bottles, with discounted combo kits; the company offers no subscription or recurring contract model. Revenue is one-time per purchase, generated across an SKU portfolio of roughly two-dozen core products plus accessories and apparel.

Customer segments are split between (a) automotive detailing enthusiasts and professional detailers, the dominant SMB group; (b) boat owners and marine fleet operators, addressed through marine-specific SKUs; and (c) industrial utility and electrical infrastructure operators using Collinite products for porcelain insulator maintenance — a small but enterprise-grade vertical. The company is led by Mark and Patrick Taylor, the third generation of family leadership following Mike Taylor's succession in 1983 from founder Charles H. Collins, and operates with a reported 1–10 employees from its Utica, NY manufacturing base while distributing to 65 countries.

Name

COLLINITE CORP.

Legal name

COLLINITE CORP.

Website

https://collinite.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Collinite Corp. is a family-owned manufacturer founded in 1936 in Utica, NY, producing premium carnauba-polymer waxes, ceramic-graphene sealants, and surface protection products for automotive detailing enthusiasts, marine boat owners, and industrial utility operators across 65 countries.

Ownership category

akta.pro rank

Product category

Automotive Care Products

NAICS

Paint and Coating Manufacturing (325510), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Automotive surface protection
• Marine fiberglass wax
• Carnauba polymer coating
• Ceramic paint sealant
• Industrial porcelain maintenance

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Collinite generates revenue through direct-to-consumer sales via its official website and through authorized online retailers and distributors. Products are sold at fixed retail prices with various size/volume options. The company emphasizes premium quality over volume, targeting professional-grade users willing to pay for durability and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

COLLINITE CORP. manufactures and sells premium wax and surface protection products — including liquid waxes, paste waxes, marine polishes, ceramic/graphene spray sealants, polishing compounds, and specialty cleaning compounds — formulated primarily with carnauba-polymer hybrids for automotive paint, marine gelcoat and fiberglass, and industrial surfaces. The company produces under its own brand and distributes directly to consumers and detailing professionals through its website and a network of authorized retailers, with global reach across approximately 65 countries.

Product overview

Collinite Corp. is a family-owned manufacturer of premium carnauba-polymer automotive, marine, and industrial waxes and detailing products founded in 1936 in Utica, NY. The product portfolio centers on their signature wax formulations combining Brazilian carnauba wax with durable polymers for long-lasting surface protection. The automotive line includes flagship products No. 845 Insulator Wax (liquid, 4-7 months), No. 476s Super Doublecoat (paste, 7-10 months), and No. 915 Marque D'Elegance (high-gloss paste for dark finishes, 6-9 months), along with supporting products including No. 390 Pro Polish (paint correction), No. 325 All In One (cleaner-wax), No. 520 Quick (detailer), No. 150 Slickr (ceramic detailer), No. 100 Beadcoat (ceramic/graphene sealant), No. 83 Foamr (wash shampoo), and No. 21 All In (interior ceramic detailer). The marine line features No. 925 Marine Wax, No. 885 Fleetwax Paste, No. 870 Fleetwax Cleaner-Wax, No. 920 Fiberglass Boat Cleaner, No. 850 Metal Wax, No. 631 Fleetcut Polishing Compound, and No. 435 Streak Fixer. Accessories include applicators, microfiber towels, wash mitts, and clay towels. The company positions its products as professional-grade alternatives to mass-market consumer waxes, emphasizing durability and value over marketing-driven products.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulator Wax (No. 845) Liquid insulator wax originally developed for industrial porcelain components and now widely used as a durable automotive and fleet paint protection wax. Targets individual consumers, professional detailers, and industrial maintenance buyers.
• Collinite Liquid Wax (No. 845) Consumer-targeted liquid wax for automotive paint surfaces, sold through retail and direct channels.
• Collinite Paste Wax (No. 820) Paste-format automotive wax for long-lasting paint protection, intended for enthusiast and detailer use.
• Fleetwax Paste (No. 870) Heavy-duty paste wax formulated specifically for commercial vehicle fleets and high-utilization surfaces, targeting fleet operators and institutional buyers.
• Marine Polish (No. 920) Marine polish for restoring and protecting boat gelcoat and fiberglass surfaces, sold to boat owners and marine detailers.
• Heavy Duty Marine (No. 925) Heavy-duty marine wax/sealant designed for vessels operating in severe saltwater and UV conditions, targeting recreational boaters and marine service providers.
• Premium Marine (No. 933) Premium marine wax for high-gloss finish and durable protection on yachts and pleasure craft, sold to enthusiast boat owners and marine detailing services.
• Ceramic & Graphene Spray Sealant (No. 951) Spray-applied ceramic and graphene sealant for automotive paint, providing modern long-lasting protection with easier application than traditional paste waxes. Targets enthusiast and professional detailers seeking ceramic-coating benefits in a spray format.
• OneStep Compound (No. 910) Single-step polishing compound for removing oxidation and light defects from automotive paint prior to protection, for use by detailers and enthusiasts.
• Surface Cleaning Soap (No. 505) Concentrated cleaning soap used as a pre-wash for automotive and marine surfaces prior to wax application.
• Speed Wax (No. 915) Quick-application spray wax for fast finishing and touch-up use between full wax applications, sold to consumers and detailers.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adam's Polishes: Direct-to-consumer premium detailing brand offering ceramic coatings, waxes, and polishes. Closely comparable business model (DTC, enthusiast-focused) with overlapping product categories and active community engagement.
• Chemical Guys: Premium car care products company offering waxes, polishes, and ceramic coatings targeted at detailing enthusiasts. Direct overlap in carnauba waxes, all-in-one polishes, and ceramic detailer categories; contrasts with Collinite via heavier paid marketing.
• Malco Products: Manufacturer of automotive and marine surface care products including waxes, polishes, and cleaners. Direct overlap with Collinite's marine (gel coat) and automotive product lines, with similar specialty positioning.
• Meguiar's: Industry-leading automotive surface care brand offering waxes, polishes, and coatings across consumer and professional segments. Comparable product portfolio spanning carnauba waxes to ceramic sealants, with broad retail distribution contrasting Collinite's selective model.
• Griot's Garage: Premium enthusiast-focused detailing brand selling waxes, polishes, and tools direct-to-consumer. Comparable target customer (serious enthusiasts and pros), similar premium positioning, and overlapping product line including carnauba waxes and ceramic coatings.
• Sonax: German premium car care manufacturer producing waxes, polishes, and ceramic coatings for enthusiasts and professionals. Comparable product line spanning traditional carnauba waxes to modern ceramic sealants with similar quality positioning.
• Optimum Polymer Technologies: Manufacturer of polymer-based car care products including sealants, waxes, and ceramic coatings. Direct technical overlap with Collinite's polymer-carnauba hybrid technology, serving professional and enthusiast markets.

Emerging players

• P&S Detail Products: Professional-grade detailing product manufacturer offering waxes, sealants, and cleaning products. Comparable product categories with emphasis on durability and professional-grade formulations; smaller scale than Collinite.

Broad incumbents

• Turtle Wax: Mass-market automotive care brand with broad retail distribution and extensive product line including waxes, sealants, and ceramic sprays. Comparable core product categories but much larger scale, mass-market positioning, and aggressive marketing.
• 3M Auto Care: Diversified industrial conglomerate with auto care division offering polishes, compounds, and protective coatings. Comparable products in compounding/polishing categories; broader portfolio but lower specialization in carnauba wax.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/collinite-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLLINITE CORP.